Horesca Meppel B.V.

What Horesca Meppel B.V. does

Horesca Meppel B.V. is a regional B2B wholesale supplier to the hospitality industry (horeca), operating from a single location at Pieter Mastebroekweg 11 in Meppel, Netherlands. Founded in 1969 and employing 17 people, the company supplies food, fresh produce, beverages, non-food items, and disposable packaging to restaurants, cafés, and fast food establishments across the Drenthe province. Its product portfolio is organized into two main divisions — Restauratief (restaurant supplies covering fresh, food, non-food, and beverages) and Fastfood (fast food products, disposables, beverages, and branded concepts) — with additional offerings including a private-label coffee brand (Cafe-ami), seasonal gift packages (Kerstpakketten), and specialty items from local partners such as Rungis (produce), Krikke (meat), Roskam en Klaver, and Bakkerij Steenbergen.

The business operates a B2B online ordering platform (bestellen.horesca-meppel.nl/Shop) for digital orders with company-data auto-fill, supplemented by personal account management through dedicated hospitality advisors (Horeca Adviseurs). Customers can place orders with a €299 minimum, receive direct delivery to premises until 10 PM, or pick up at the Meppel branch; a €2.65 per-stop transport surcharge takes effect in June 2026. Digital invoicing via email was introduced in July 2023.

Horesca Meppel is a member of the Coöperatieve Vereniging Horesca Nederland U.A. cooperative, a purchasing organization that provides collective buying power and competitive pricing. In November 2024, ownership of the Meppel branch was transferred from Jan and Katja Wassens — who had run the business for over 32 years — to Ronald Lieferink of Horesca Lieferink, integrating the operation into Lieferink Groep under the Horesca Nederland umbrella. The company does not disclose revenue, has no known external funding, and operates as a private entity.

Name

Horesca Meppel B.V.

Legal name

Coöperatieve Vereniging Horesca Nederland U.A.

Website

https://horesca-meppel.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Horesca Meppel B.V. is a regional B2B hospitality wholesaler in the Netherlands supplying food, beverages, fresh produce, and non-food items to restaurants and fast food establishments in the Drenthe province, operating as a branch of Horesca Lieferink within the Horesca Nederland purchasing cooperative.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Hospitality wholesale distribution
• Foodservice supply
• Restaurant supplies
• Fresh produce wholesale
• Beverage wholesale

Headquarters

HQ city

Meppel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Sale of food, beverages, fresh produce, and non-food supplies to hospitality businesses (restaurants, cafes, fast food establishments). Products include fresh produce, frozen foods, beverages, disposables, and equipment. Minimum order value of €299 applies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Horesca Meppel B.V. is a hospitality wholesaler supplying restaurants, cafes, and fast food establishments with food, beverages, fresh produce, and non-food supplies. Operating as a branch of Horesca Lieferink within the Horesca Nederland cooperative, the company delivers orders directly to customer premises (with deliveries until 10 PM) and accepts orders via a B2B online platform, serving as a one-stop total supplier (totaalleverancier) for the hospitality industry in the Drenthe region of the Netherlands.

Product overview

Horesca Meppel B.V. is a hospitality wholesale supplier operating as a location of Horesca Lieferink within the Horesca Nederland cooperative. It offers a comprehensive foodservice product portfolio organized into two main divisions: Restauratief (restaurant supplies) and Fastfood. The Restauratief division includes Vers (fresh products), Food, Non-food, and Dranken (beverages), while the Fastfood division covers (Fast) Food, Disposables, Dranken, and Fastfoodformules. The company also offers private label coffee under the Cafe-ami brand, seasonal gift packages (Kerstpakketten), and products from specialized suppliers including Hekos Oriental Food, Rungis (vegetables/fruits), Krikke (meat), Roskam en Klaver, and Bakkerij Steenbergen. Customers can order through the e-commerce platform at bestellen.horesca-meppel.nl with delivery service available.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Restaurant Supplies (Restauratief)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Horesca NederlandcoreStrategic or Co-development PartnerHoresca Meppel is a member of the Coöperatieve Vereniging Horesca Nederland U.A., a purchasing cooperative for hospitality wholesalers. This membership provides access to collective purchasing power and competitive pricing.
• Horesca Lieferink / Lieferink GroepcoreStrategic or Co-development PartnerParent company of the Meppel branch following takeover in November 2024 from previous owners Jan and Katja Wassens. Lieferink Groep is led by Ronald Lieferink as Algemeen Directeur (CEO). The takeover was announced November 28, 2024.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanos: Dutch family-owned foodservice wholesaler with cash-and-carry and delivery to hospitality businesses; comparable in HORECA focus, assortment breadth, and personal account-management service.
• Makro Nederland: Cash-and-carry and delivery foodservice wholesaler serving hospitality businesses and resellers in the Netherlands with multi-category food and non-food assortment; competes for the same HORECA B2B customers as Horesca Meppel.
• Metro Cash & Carry Netherlands: International foodservice wholesaler with Dutch operations serving independent restaurants, caterers, and hospitality operators through cash-and-carry and delivery — directly comparable B2B HORECA proposition.
• Bidfood Nederland: Major B2B foodservice distributor in the Netherlands serving restaurants, hotels, and caterers with broad assortment and delivery; directly comparable to Horesca Meppel in customer base, product mix, and delivery-led GTM motion.
• Sligro Food Group: Largest Dutch foodservice wholesaler operating cash-and-carry and delivery to restaurants, cafés, and QSRs across the Netherlands with a comprehensive fresh, food, beverage, and non-food assortment — directly comparable to Horesca Meppel's HORECA wholesale model.
• Brakes Nederland: Foodservice wholesaler (part of Brake Bros / Sysco family) operating in the Netherlands, supplying hospitality operators with broad food and beverage ranges; overlaps with Horesca Meppel on customer segment and category coverage.

Regional players

• Lekkerland Nederland: Dutch foodservice and convenience distribution specialist serving out-of-home consumption channels; adjacent to Horesca Meppel in servicing HORECA and related B2B buyers, but with a focus skewed toward convenience retail channels.

Broad incumbents

• Sysco Corporation: Global foodservice distribution giant serving restaurants, healthcare, education, and hospitality with the broadest product range in the industry; relevant as the structural benchmark for scale, logistics, and assortment depth that a small Dutch HORECA wholesaler operates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeAYwyMpCf3LcSURLsTjArA
• Facebookfacebook.com/meppelhoresca
• Instagraminstagram.com/horescameppel
• LinkedInlinkedin.com/company/horesca-meppel-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horesca Meppel B.V.