What Horizont Rolos does

Horizont Rolos Sp. z o.o. is a Polish manufacturer of electric fencing systems, animal husbandry equipment, and traffic safety products, operating as the Polish subsidiary of the German family-owned Horizont Group GmbH (founded 1945). Established in 1993 in Wyszków near Warsaw, the company runs a dedicated manufacturing facility that produces electric fence energizers (under the ranger, farmer, trapper, REDYK, and Shockstar sub-brands) in mains, battery, solar, and dual-power configurations, along with fencing accessories (nets, tapes, posts, insulators), animal husbandry products (poultry coops, feeders, drinkers, automatic doors, Moocall calving sensors, Vision Line cameras), and traffic safety equipment (warning lights, VMS trailers, cones, foldable warning signs, portable LED lighting, and the award-winning Bike Lane System). It also offers a professional electric fence installation service across Poland.

The company's revenue is generated primarily through hardware sales via three channels: direct B2B sales to municipalities, emergency services, and large agricultural operations; B2B online portals for registered dealers and partners; and consumer/SMB e-commerce for hobby farmers and individual buyers. Distribution leverages the broader Horizont Group network with operating subsidiaries in Germany, France, the UK, and Slovenia, enabling exports to over 50 countries. The customer base is fragmented across farmers and livestock breeders (primary segment), municipal and government buyers (road safety, bike infrastructure), and a long tail of small agricultural and equestrian customers, with pricing conducted on a quote-based, project-by-project basis rather than published rate cards. Horizont Rolos is ISO 9001 certified since 2015, is led by a newly appointed CEO following the 2025 retirement of founder-CEO Izabella Olech, and operates within a three-generation family business that employs over 500 people across all group entities.

Name

Horizont Rolos

Legal name

Horizont Rolos Sp. z o.o.

Website

https://horizont.com.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Horizont Rolos is a Polish subsidiary of Horizont Group GmbH that manufactures electric fencing systems, animal husbandry equipment, and traffic safety products, serving farmers, municipalities, and emergency services across Europe and more than 50 export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Wyszków

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Fence Products: Sale of electric fence components including energizers, posts, insulators, tapes, wires, nets, and accessories for agricultural and livestock applications
2. Animal Husbandry Products: Sale of livestock equipment including feeders, drinkers, poultry coops, marking tools, veterinary supplies, and stable equipment
3. Traffic Safety Equipment: Sale of road safety products including warning lights, traffic signs, barriers, cones, VMS trailers, portable lighting systems, and traffic management solutions
4. Electric Fence Installation Services: Professional installation services for electric fences nationwide, including site analysis, design, material listing, and system commissioning
5. B2B Online Sales: Business-to-business sales through dedicated B2B portals for dealers and partners

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Horizont Rolos manufactures and sells electric fence energizers and accessories (posts, nets, tapes, insulators), animal husbandry equipment (poultry coops, feeders, drinkers, Moocall calving sensors, Vision Line cameras), and road traffic safety equipment (warning lights, foldable signs, VMS trailers, portable LED lighting, bike lane systems). The company also offers professional electric fence installation services nationwide in Poland and operates dedicated B2B portals for dealers across European markets served by the parent Horizont Group.

Product overview

Horizont Rolos is a manufacturer of electric fencing and animal care products, and traffic safety equipment operating as part of the Horizont Group. The company offers electric fence energizers under the ranger, farmer, trapper, and REDYK brands in multiple power configurations (230V mains, 12V battery, 9V battery, solar, and dual-power). Complementary products include fencing nets (strongLine, turbomax), posts (T-Post, fiberglass), insulators, tapes, wires, and gate handles. Animal care offerings encompass poultry equipment (coops, feeders, drinkers, automatic doors, incubators), veterinary supplies, Moocall calving management sensors, and Vision Line camera systems. Traffic safety products include warning lights (Euro-Blitz, StreetFlash), barriers, cones, VMS trailers, and portable LED lighting. Additional products include dog beds, garden netting, mosquito repellents, tarps, reflective tape, and buckets. The company provides professional electric fence installation services in Poland and operates B2B and B2C sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• ranger: A product sub-brand used for premium electric fencing equipment, including solar energisers and fence tapes.
• farmer
• trapper
• Shockstar
• Redyk
• Moocall
• Chick'A
• All-in-one
• Vision Line

Products and services

• Electric Fence Energizers

Quantifiable outcome

• Wild boar and predator attacks on farms reduced through effective electric fencing solutions
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, regional and minor.

• horizont group gmbhcoreStrategic or Co-development PartnerParent company headquartered in Korbach, Germany, providing group coordination, brand leadership, and strategic direction. Horizont Rolos operates as the Polish subsidiary within this international family business.
• UKAL Elevage (France)coreStrategic or Co-development PartnerFrench group entity specializing in animal care products and electric fencing solutions for the French and export markets. Collaborates with Horizont Rolos on international agricultural market opportunities.
• Hotline-Horizont Ltd (UK)coreChannel Partner/ Reseller/ DistributorUK-based subsidiary serving the British market with electric fencing and animal husbandry products. Part of Horizont Group distribution network for the United Kingdom.
• horizont CLAIR d.o.o. (Slovenia)regionalChannel Partner/ Reseller/ DistributorTrading company in Slovenia serving the Slovenian market with Horizont Group products and local customer support.
• Sano (Poland)minorStrategic or Co-development PartnerPolish feed company that organized training sessions for cattle breeders in Przemęt, where Horizont Rolos presented electric fencing solutions and innovative products like Moocall calving management system.
• TRUE FLOW KACA SP.J. (Poland)minorImplementation/ SI/ Consulting PartnerTraining provider that conducted negotiation techniques and social media marketing training for Horizont Rolos sales and marketing teams to improve customer relationships and digital communication.
• WWF PolandminorStrategic or Co-development PartnerCollaboration on wolf protection and livestock safety initiatives. Horizont provides electric fencing solutions to protect livestock from wolf attacks while supporting wildlife conservation efforts.
• Institute of Biological Sciences UKSWminorStrategic or Co-development PartnerAcademic partner in the Middle Vistula Valley bird protection project. Horizont supplied electric fencing systems to protect endangered bird breeding grounds from terrestrial predators as part of the EEA Financial Mechanism 2014-2021 environmental program.
• Center for Ecology and Eco-Philosophy UKSWminorStrategic or Co-development PartnerAcademic partner collaborating on the protection of endangered bird species in the Middle Vistula Valley. Horizont provided electric fence solutions as part of the Natura 2000 conservation project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Woodstream Corporation: US-based animal control and pest management product manufacturer (including Fi Shock electric fencing brands). Competes with Horizont Rolos in electric fence energizers and serves overlapping hobby farmer and smallholder customer segments across North America and Europe.
• 3M: US multinational conglomerate with a significant traffic safety and road infrastructure product portfolio (signs, reflective sheeting, retroreflective materials). Comparable to Horizont Rolos as a broader incumbent in the traffic safety space, though operating at vastly different scale and product breadth.

Direct peers

• Dare Products: US manufacturer of electric fence systems, energizers, and related livestock handling equipment. Directly comparable to Horizont Rolos in product category, with overlap in permanent and portable electric fencing solutions for the agricultural and equestrian markets.
• TrafFix Devices: US manufacturer of traffic safety devices including cones, barriers, signs, and crash cushions. Comparable to Horizont Rolos's traffic safety product portfolio, with similar end customers in road construction, municipalities, and emergency services.
• Big Dutchman: German-based global market leader in livestock housing and feeding systems for poultry and pig farming. Comparable to Horizont Rolos as a European-headquartered animal husbandry equipment manufacturer serving the same farmer customer base with complementary (rather than overlapping) product categories.
• Nissen: German-based manufacturer of traffic safety products including warning lights, barriers, cones, and traffic management equipment. Closely comparable to Horizont Rolos's traffic safety division, serving overlapping municipal, construction, and emergency services customers in the European market.
• Geveko Markings: Swedish-based manufacturer of road markings and horizontal road safety products. Comparable to Horizont Rolos as a European road safety equipment manufacturer serving the same municipal and road construction customer base.
• Gallagher Group: New Zealand-based global leader in electric fencing and animal management solutions, and the largest direct competitor to Horizont Rolos in the European electric fence energizer market. Both companies serve livestock farmers with integrated fencing, weighing, and EID systems.

Emerging players

• Munters: Swedish-based global leader in climate control solutions for livestock facilities and agriculture. Adjacent comparable to Horizont Rolos as a European ag-tech solutions provider serving large-scale livestock operations, with partial overlap in the smart-farming equipment category.
• Tru-Test Group: New Zealand-based livestock weighing and electronic identification (EID) equipment manufacturer (now part of MSD Animal Health). Comparable to Horizont Rolos in the precision livestock farming adjacencies, with overlap in smart-farming and livestock management technology categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horizont-rolos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizont Rolos