Hornoi Leasing

What Hornoi Leasing does

Hornoi Leasing Ltd. is a privately held, founder-owned commercial vehicle and equipment leasing and rental company founded by Sterling Hornoi in 1973 and headquartered at 762 McDonald Street in Regina, Saskatchewan. The company operates three physical locations in Regina (Saskatchewan), Saskatoon (Saskatchewan), and Lloydminster (Alberta), and is a Canadian affiliate of the Nationalease network, which provides customers access to over 500 full-service locations across North America. Its service portfolio spans short-term daily rentals, long-term leases ranging from six months to several years, full-service and contract maintenance programs with 24-hour roadside assistance, ex-fleet equipment sales through its subsidiary Sterling Truck and Trailer Sales Ltd., and equipment financing facilitated through a partnership with CWB National Leasing that delivers credit decisions in under four hours.

The company's equipment catalog covers tandem axle day cab and sleeper tractors, straight trucks, refrigerated and dry vans, flat decks, lowboys with 25-50 ton capacity, gravel trucks, pump trucks, shunt trucks, and 20'/40' storage containers — tailored to transportation/logistics, mining, agricultural, and construction haulage customers in Saskatchewan and northern Alberta. Customer acquisition is primarily sales-led through direct outreach, referrals, the Nationalease network, and toll-free phone lines, with three full-service maintenance facilities providing in-house preventive maintenance, safety inspections, tire replacement, and emergency support. Pricing is not publicly disclosed; lease terms are customized by equipment type and duration, with discounts available for longer commitments. The company has no disclosed technology platform beyond conventional fleet management and maintains no AI/ML capabilities, no app, and no public API.

Ownership remains with founder Sterling Hornoi, who also controls the related Sterling Truck and Trailer Sales Ltd. entity; no institutional investment, private equity backing, or public listing is indicated. Revenue, headcount, and fleet size are not publicly disclosed, limiting third-party visibility into scale, growth trajectory, and capital structure.

Name

Hornoi Leasing

Legal name

Hornoi Leasing Ltd.

Website

https://hornoileasing.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Hornoi Leasing Ltd. is a privately held, founder-owned commercial truck and trailer leasing, rental, maintenance, and remarketing operator founded in 1973, serving transportation, mining, and agricultural customers in Saskatchewan and Alberta through three physical locations and a Nationalease network affiliation.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

akta.pro secondary industries

Dry Van Trailer Leasing/Rental (TLABACAB), Specialized Heavy Haul / Lowboy Tractor Leasing & Rental (TLABABAL), Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH)

Keywords

• Commercial truck leasing
• Trailer rental services
• Fleet leasing
• Equipment rental
• Vehicle maintenance services

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Leasing: Long-term leasing of commercial vehicles including tandem axle tractors (day cabs and sleeper cabs), straight trucks, reefer trucks, vans, flat decks, lowboys, storage trailers, and sea cans. Leases range from six months to several years with fixed monthly transportation expenses.
2. Equipment Rental: Short-term and daily rental of trucks and trailers for customers needing equipment for one day to several years. Includes various truck types: five ton trucks with van body, one ton cube vans, refrigerated trucks, highway vans, tandem axle tractors.
3. Used Equipment Sales: Sale of ex-fleet and ex-rental trucks and trailers from inventory. Vehicles include HINO 338 box trucks, VOLVO VNL and VNR sleeper/day cab tractors, and flatbed trailers.
4. Maintenance Services: Full-service maintenance lease and contract/scheduled maintenance programs covering preventive maintenance, repairs, safety inspections, tire replacements, 24-hour roadside assistance, and replacement vehicles.
5. Financing Services: Partnership with CWB National Leasing to provide equipment lease financing. Decision within 4 hours, payment to dealer within 48 hours of approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hornoi Leasing is a Saskatchewan-based commercial truck and trailer leasing and rental company operating as a Nationalease affiliate since 1973. The company provides long-term leasing (six months to several years), short-term and daily rentals of commercial vehicles, full-service and scheduled maintenance programs, equipment financing through CWB National Leasing, and sales of ex-fleet trucks and trailers. Operations span three physical locations in Regina, Saskatoon, and Lloydminster with access to over 500 service points across North America.

Product overview

Hornoi Leasing is a commercial truck and trailer leasing and rental company operating as a Nationalease affiliate since 1973. The company offers a comprehensive portfolio of equipment through three primary service lines: short-term and long-term equipment rentals (featuring 16 distinct equipment types including box trucks, tractors, flat decks, lowbeds, reefers, and containers), full-service and contract maintenance programs, and ex-fleet vehicle/trailer sales. Equipment is available across three Saskatchewan and Alberta locations with access to over 500 Nationalease service locations across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Equipment Leasing Equipment leasing arrangements ranging from six months to several years with customizable terms, renewal options, and potential discounts for longer lease periods. Covers highway tractors, straight trucks, reefer trucks, vans, flatdecks, lowboys, storage trailers, and sea cans. Provides fixed monthly transportation expenses for budgeting and preserves working capital that would otherwise be tied up in equipment purchases.
• Short-Term Equipment Rental Daily and flexible equipment rental options for businesses requiring commercial trucks and trailers for one day to several months. Fleet includes five-ton trucks with van body, one-ton cube vans, refrigerated trucks, gravel trucks, pump trucks, deck trucks, tandem axle day cab and sleeper cab tractors, shunt trucks, flat decks, step decks, lowbeds, dry vans, heated vans, reefer vans, and storage containers.
• Full-Service Maintenance Lease Comprehensive lease agreement supplying equipment along with complete preventative maintenance, repairs, safety inspections, tire replacements, and 24-hour emergency roadside assistance. Includes replacement vehicles to keep customer operations running.
• Contract/Scheduled Maintenance Outsourced vehicle maintenance program with fixed monthly fees plus variable mileage charges covering entire vehicle maintenance including preventive service, emergency road service, and expert reporting for fleets that own their equipment.
• Equipment Lease Financing Financing services provided in partnership with CWB National Leasing enabling businesses to acquire equipment with decision turnaround in 4 hours or less and fund transfer to the equipment dealer within 48 hours of credit approval.
• Ex-Fleet Truck Sales Sale of pre-owned trucks from ex-fleet and ex-rental inventory including Volvo VNL and VNR sleeper/day cab tractors and Hino box trucks with known maintenance histories.
• Ex-Fleet Trailer Sales Sale of pre-owned trailers from ex-fleet inventory including flatbed and other trailer types with known maintenance histories.

Quantifiable outcome

• Decision on lease applications within 4 hours
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, minor and major.

• NationaleasecoreChannel Partner/ Reseller/ DistributorHornoi Leasing is a Nationalease affiliate, providing access to over 500 full-service rental and leasing locations across North America. This affiliation enables customers to receive support nationwide and provides cross-referrals within the network.
• Children's Hospital of SaskatchewanminorOthersCommunity charity partnership and sponsorship recipient.
• Canadian Red CrossminorOthersCommunity charity partnership and sponsorship recipient.
• Regina Food BankminorOthersCommunity charity partnership and sponsorship recipient.
• Canadian Cancer SocietyminorOthersCommunity charity partnership and sponsorship recipient.
• Salvation ArmyminorOthersCommunity charity partnership and sponsorship recipient.
• United WayminorOthersCommunity charity partnership and sponsorship recipient.
• Scouts CanadaminorOthersCommunity charity partnership and sponsorship recipient.
• TelemiracleminorOthersCommunity charity partnership and sponsorship recipient.
• SHRM SaskatchewanminorOthersCommunity charity partnership and sponsorship recipient.
• Dallas Valley RanchminorOthersCommunity charity partnership and sponsorship recipient.
• Saskatchewan Abilities CouncilminorOthersCommunity charity partnership and sponsorship recipient.
• Healing HeartsminorOthersCommunity charity partnership and sponsorship recipient.
• Sarcan RecyclingmajorStrategic or Co-development PartnerLong-term partnership since 1988 for container transport services. Hornoi Leasing provides transportation equipment and logistics support for Sarcan's recycling container movement across Saskatchewan communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Velocity Vehicle Group: Commercial truck dealership and rental group operating Western U.S. locations with full-service leasing, daily rental, and maintenance. Comparable regional full-service commercial truck lessor with similar multi-line equipment offerings (tractors, trailers, reefers).
• NationaLease: The North American leasing network of which Hornoi is an affiliate, with 500+ full-service locations. As the parent network, it provides the cooperative structure that enables Hornoi's nationwide service reach and is the most direct structural peer for any independent affiliate.
• Premier Truck Leasing: Full-service truck leasing, rental, and contract maintenance provider operating across multiple U.S. markets. Directly comparable business model offering long-term lease, short-term rental, and bundled maintenance programs to commercial fleets.
• Trailcon Leasing: Canadian trailer leasing and rental company specializing in dry vans, reefers, and flatbeds with multi-year lease offerings. Closely mirrors Hornoi's trailer leasing and short/long-term rental model within the Canadian market.

Regional players

• RWC Group: Western Canadian commercial truck dealership group with locations in Alberta and Saskatchewan offering truck sales, leasing, and service. Comparable Canadian regional peer operating in the same Saskatchewan/Alberta corridor as Hornoi.
• Day & Ross Transportation Group: Canadian transportation and logistics company offering truckload, less-than-truckload, and fleet services. A comparable Canadian regional player with overlapping commercial trucking and freight equipment exposure, though larger and more diversified.

Broad incumbents

• Penske Truck Leasing: One of the largest full-service truck leasing and rental operators in North America, offering commercial truck leasing, contract maintenance, and logistics services. Directly comparable to Hornoi's core commercial fleet leasing business, but at vastly greater scale and with proprietary fleet technology.
• Ryder System: Major North American provider of commercial truck leasing, rental, and contract maintenance with dedicated fleet management and supply chain solutions. Comparable business model to Hornoi across leasing, maintenance, and remarketing, with extensive telematics and scale advantages.
• Enterprise Truck Rental: Commercial truck rental and leasing arm of Enterprise Mobility offering full-service leasing, daily rental, and maintenance across North America. Closely mirrors Hornoi's commercial truck leasing and contract maintenance offering with a national branch footprint.

Others

• Sterling Truck and Trailer Sales Ltd. Sister company under common ownership by Sterling Hornoi, operating as a truck and trailer sales channel that remarkets Hornoi's ex-fleet inventory. Provides the vertical-integration link between Hornoi's lease operations and the used-equipment resale stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hornoi-leasing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hornoi Leasing