Horseboxes

What Horseboxes does

First Horseboxes (Horseboxes.com) is a family-run UK horsebox dealer established in 1997 and headquartered at Mill Farm in Upton, Newark, East Endlands. The company buys, sells, and refurbishes new and used horseboxes for equestrian customers across the United Kingdom, operating on an appointment-only basis from its central farm location with UK-wide vehicle delivery.

Its product offering spans two channels. The First Range is the company's own new-build line, comprising four proprietary models: the Select Pro (3.5-ton, VCA type-approved, stallion-safe), the Select Duo (3.5-ton with a breast-bar-free partition system, available on 5- and 6-ton vans), the Select Hawk (fiberglass-fronted, lightweight paneling with LED and camera systems), and the Select Weekender (compact living plus sleeping for two with rear-facing 2-horse layout). Construction methods across the range include lightweight PERS/composite paneling, fiberglass front pods and ears, steel-reinforced bulkheads, aluminum rear steps on stainless supports, composite counter-balanced ramps, and EVA rubber matting. Used inventory is sourced from manufacturers including Quigley, Oakley, Iveco, DAF, Scania, Citroen, Volvo, and Peugeot, with listed prices ranging from about £4,950 for entry-level vehicles to £49,950+VAT for premium 7-horse transporters, and bespoke builds on request.

The business operates a one-time-transaction sales model direct from the farm, supplemented by a 'Sell Your Box' consignment service on a no-sale-no-fee basis that handles collection, marketing, viewings, and financial settlement. Customers include equestrian professionals, first-time buyers, and budget-to-premium tier purchasers; the company also offers vehicle delivery, HPI checks, mechanical vetting, customisation, and finance and insurance introductions. Marketing is led by the company website, SEO, and a sponsor network that includes Team GB show jumper Jake Saywell, Premier Equine, Shaws Equestrian, Connolly's RED MILLS, Farnam, Gascoines, and Whale of a Time Clothing.

Name

Horseboxes

Legal name

Horseboxes.com

Website

https://horseboxes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

First Horseboxes is a family-run UK horsebox dealer selling new builds under its First Range brand (Select Pro, Duo, Hawk, Weekender) and used horseboxes, plus a consignment sales service for equestrian customers nationwide.

Ownership category

akta.pro rank

Product category

Equestrian Transport Vehicles

NAICS

Recreational Vehicle Dealers (441210)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Horsebox sales
• Equestrian transport
• Horsebox manufacturing
• Used horseboxes
• Equine vehicles

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Horsebox Sales: Sale of newly built horseboxes from the First Range product line including Select Pro, Select Duo, Select Hawk, and Select Weekender models.
2. Used Horsebox Sales: Sale of pre-owned horseboxes from their Nottingham stock including various brands like Quigley, Oakley, Iveco, DAF, Scania, and Citroen.
3. Consignment/Sales Service: Full sales service where they sell customers' horseboxes on their behalf, handling collection, marketing, viewings, and financial transactions. They charge no fee if the box does not sell ('no sale, no fee' policy).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Family-run horsebox dealer buying, selling, and refurbishing new and used horseboxes. Designs and builds new horseboxes under the First Range brand (Select Pro, Select Duo, Select Hawk, Select Weekender), retails pre-owned horseboxes from brands such as DAF, Iveco, Scania, Oakley, Quigley, and Citroen, and operates a consignment "Sell Your Box" service with a no-sale, no-fee guarantee.

Product overview

First Horseboxes is a family-run horsebox dealer offering new builds under the First Range brand (Select Pro, Select Duo, Select Hawk, Select Weekender) and a selection of used horseboxes from various manufacturers including DAF, Iveco, Scania, Oakley, Quigley, and Citroen. The company also provides a sell-your-box service for customers looking to sell their horseboxes. New builds are available in 3.5-ton (Select Pro, Select Duo, Select Hawk, Select Weekender) configurations, with options for 5 and 6 ton vans. The Select Pro and Select Duo are designed for showjumping and transport sectors with emergency exit functions. The Select Weekender offers living facilities for overnight stays. Used inventory ranges from entry-level 3.5-ton vehicles to larger 7.5-ton and HGV transporters carrying up to 9 horses.

Differentiator

Problem solved

Functional benefit

Products and services

• Select Pro Horsebox

Quantifiable outcome

• All horseboxes undergo strict safety testing before sale including full mechanical vetting, flooring inspection, and strength checks
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Jake SaywellflagshipGTM or Marketing PartnerElite Team GB show jumping rider and Youth Olympic Gold medalist. Uses First Horseboxes for competition transportation and is featured prominently in marketing materials. Jake represents the brand at competitions and his association provides credibility within the equestrian community. His family connection includes Olympic competitor Mike Saywell.
• Premier EquinecoreGTM or Marketing PartnerMajor equestrian equipment and supplies brand based in South Humberside. One of First Horseboxes' sponsors with logo displayed on their website and likely cross-promotional activities.
• Shaws EquestriancoreGTM or Marketing PartnerSuppliers of Pikeur and Freejump equestrian products based in Derby. Listed as a sponsor/supporter of First Horseboxes with cross-promotional relationship.
• Leslie Sutcliffe / Farnam Horse ProductsminorGTM or Marketing PartnerLS Sales (Farnam) Ltd represents Farnam Horse Products, a major equine health and care brand. Listed as sponsor with brand logo displayed.
• Connolly's RED MILLScoreGTM or Marketing PartnerPremium horse feed company known as 'the feed of champions', trusted by leading owners and trainers worldwide. Sponsorship relationship provides equestrian industry credibility and brand association.
• Gascoines Estate AgentminorGTM or Marketing PartnerFamily-run estate agent with over sixty years of experience in the Nottinghamshire property market. Listed as sponsor with brand logo displayed.
• Whale of a Time ClothingminorGTM or Marketing PartnerBritish lifestyle brand based in Norfolk. Listed as sponsor with logo displayed, cross-promotional relationship.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Oakley Horseboxes: Long-established UK horsebox manufacturer building premium transporters on Volvo, Scania, and DAF chassis. Directly comparable as a UK-based specialist competing in the same new-build and used resale segments that First Horseboxes serves.
• The Horsebox Company: UK horsebox retailer and buyer operating with a similar new and used inventory model and appointment-based viewings. Directly comparable as a competing dealer channel for premium used horseboxes.
• West Yorkshire Horseboxes: UK horsebox manufacturer and rebuilder producing new builds and refurbishments. Comparable as a regional specialist competing for the same equestrian customer base and offering similar construction techniques.
• Equi-Trek: UK designer and manufacturer of horseboxes and equestrian trailers, including the popular Sonic and Victory ranges. Directly comparable in product offering (3.5T to HGV transporters), customer base (equestrian professionals), and UK-centric dealer model.

Broad incumbents

• Cheval Liberté: Major European horse trailer and transporter manufacturer. Comparable in equine transport product category and customer overlap, but competes across a broader trailer portfolio and geographic footprint.
• Ifor Williams Trailers: Largest UK trailer manufacturer with a broad equine and commercial range. Comparable in the horse-trailer category but operates at significantly greater scale across multiple trailer segments beyond specialist horseboxes.

Regional players

• Henriksen International: Danish manufacturer of premium horseboxes and trailers sold across Europe. Comparable in product category (luxury horse transport) and target customer (professional equestrians) but operates primarily in continental Europe rather than the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horseboxes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horseboxes