Hotel Alte Werft Papenburg

What Hotel Alte Werft Papenburg does

Hotel Alte Werft is a privately-held full-service hotel and event venue in Papenburg, Lower Saxony, Germany. The property occupies a converted 19th-century industrial complex (the former Meyer Werft Maschinenfabrik, where compressors were manufactured from 1870 to 1975) and opened in early 1995 after extensive renovation. The hotel preserves original industrial artifacts — including a traveling crane, machinery, and Meyer ship models — that constitute its principal experiential differentiator.

The company operates 122 guest rooms across three tiers (Standard from EUR 129.50, Superior from EUR 154.50, and Deluxe from EUR 179.50 per night), eight conference and event spaces accommodating 6 to over 1,000 persons (headlined by the 826 sqm Alte Kesselschmiede for up to 990 guests and the 593 sqm Stadthalle/Saal 1 for up to 878), the on-site Schnürboden restaurant housed in the former machine factory hall, and full-service wedding hosting. Supporting infrastructure includes ~300 free parking spaces, a Tesla Supercharger station, fiber-optic WiFi, a lockable bicycle garage with e-bike charging, and free INJOY fitness studio access for guests.

Revenue is generated through four streams: room accommodation (sold via direct booking at onepagebooking.com, telephone, and OTAs including Booking.com, HRS, and Tripadvisor), conference and event rentals (mediated through a dedicated banquet office), restaurant and catering (including half-board at EUR 38.50/person/day and breakfast at EUR 19.50/person), and wedding packages (priced via an online calculator tool). The customer base is horizontally segmented across corporate events, weddings/private celebrations, and leisure travelers visiting the Meyer Werft shipyard tours and Emsland region. The legal entity is Hotel Alte Werft GmbH & CO. KG (registered in Osnabrück), with Arne Zierow as Managing Director (Geschäftsführer) and Maria Kreuzhermes as Quality Manager / Training Lead. The business is independently owned with no disclosed parent, investor, or funding structure.

Name

Hotel Alte Werft Papenburg

Legal name

Hotel Alte Werft GmbH & CO. KG

Website

https://hotel-alte-werft.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alte Werft is a privately-held 122-room hotel and event venue in Papenburg, Germany, operating from a converted 19th-century Meyer Werft shipyard building. It serves corporate conference groups, wedding parties, and leisure travelers visiting the Emsland region, with event capacity up to 1,000+ persons.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Conference event venues
• Wedding venue services
• Hospitality dining services
• Historic hotel property

Headquarters

HQ city

Papenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodation: The primary revenue stream comes from 122 comfortably furnished guest rooms across Standard, Superior, and Deluxe categories. Room revenue is generated through direct bookings, online travel agencies, and corporate negotiated rates.
2. Conference and Event Spaces: Revenue from renting out 8 conference and event rooms ranging from 6 to over 1,000 persons. Includes dedicated conference packages and meeting room rentals.
3. Restaurant and Catering Services: The Schnürboden restaurant serves regional dishes in historic industrial ambiance. Additional revenue from hotel bar, biergarten, half-board packages, and catering for events.
4. Wedding Celebrations: Comprehensive wedding event services including venue rental, catering, and event planning. Multiple event spaces accommodate weddings from 10 to over 1,000 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Alte Werft operates a 122-room hotel housed in a converted 19th-century Meyer Werft shipyard mechanical engineering hall in Papenburg, Germany. The property offers three tiers of guest accommodation (Standard, Superior, Deluxe rooms), eight conference and event spaces for 6 to over 1,000 persons, the Schnürboden regional restaurant, and comprehensive wedding venue services with banquet catering.

Product overview

Hotel Alte Werft is a single-property hotel in Papenburg, Germany, occupying a converted 19th-century shipyard building. The property offers three accommodation tiers (Standard, Superior, Deluxe rooms), diverse conference and event spaces for 6 to over 1,000 persons, an on-site restaurant (Schnürboden), and wedding services. The portfolio centers on heritage hospitality with modern amenities, complemented by online planning tools including a wedding calculator and conference package calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room (Standard-Zimmer)

Quantifiable outcome

• 5 out of 5 stars rating on Booking.com with guest praise for excellent breakfast, service, and unique atmosphere
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• INJOY PapenburgcoreStrategic or Co-development PartnerFitness studio partnership providing Hotel Alte Werft guests with free access to INJOY Papenburg's strength and endurance machines, over 30 weekly fitness courses, bio sauna, and Finnish sauna. Located at Burenweg 23, approximately 5 minutes from the hotel.
• Golfclub Gutshof e.V.coreStrategic or Co-development PartnerGolf partnership offering Hotel Alte Werft guests discounted green fees at the 18-hole Golfclub Gutshof e.V. Located at Gutshofstraße 141 in Papenburg. Provides an attractive leisure offering for hotel guests.
• Meyer WerftflagshipStrategic or Co-development PartnerThe hotel's historic building was originally part of the Meyer Werft shipyard (Maschinenfabrik, 1870-1975). The shipyard remains a major local attraction and the hotel offers guided tour packages to Meyer Werft. An absolute highlight is the transfer of cruise ships from the Ems to the North Sea, which takes place approximately three times per year.
• KLIARTcoreStrategic or Co-development PartnerSustainability partnership focused on climate protection and sustainable development projects. The hotel participates in KLI-ART projects for conscious and sustainable climate action. Also connected to Green Spending Hub (GSH) through this partnership.
• Corporate BenefitsminorGTM or Marketing PartnerPartnership with Europe's leading employee benefits platform, enabling the hotel to reach corporate customers through employee benefit programs.
• PLANETHOLDING GmbHcoreTechnology or IntegrationTechnical implementation partner responsible for the hotel's website and digital infrastructure development. Located in Moormerland. Also provides technical support for the hotel's online presence.
• Tesla / SuperchargercoreStrategic or Co-development PartnerTesla electric vehicle charging station available at the hotel parking area, serving guests with electric vehicles and demonstrating commitment to sustainable mobility.
• Hotelkooperation PersoNightsminorChannel Partner/ Reseller/ DistributorHotel cooperation network allowing for cross-promotion and distribution within a network of affiliated hotels.
• Papenburg MarketingminorGTM or Marketing PartnerOfficial tourism marketing organization for Papenburg. Provides information on Papenburg Kompass for event organizers and coordinates local tourism initiatives.
• PALITEC VeranstaltungstechnikminorImplementation/ SI/ Consulting PartnerEvent technology partner providing technical equipment and support for conferences and events. Located in Westoverledingen.
• Chance: Azubi e.V.minorStrategic or Co-development PartnerAssociation for the promotion of career orientation in the Weser-Ems region, supporting the hotel's training and apprenticeship programs.
• FOKUS WERKminorOthersEvent services partner based in Oldenburg providing additional event support services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Van der Valk Hotels: European hotel group known for large-scale family-owned hotels with integrated restaurants, conference centers, and event/wedding venues. Closely matches Hotel Alte Werft's full-service convention hotel model.
• Dorint Hotels & Resorts: German hotel group specializing in conference and event hotels in mid-sized cities. Comparable in targeting the MICE segment with integrated rooms, F&B and event facilities.
• Best Western Plus Hotels: Mid-market German hotel brand with multiple properties featuring conference facilities. Comparable in the mid-tier business/event hotel segment serving regional corporate clients.
• Atlantic Hotel集團: Northern German hotel chain with full-service properties combining rooms, F&B and conference/event facilities. Comparable in targeting business and leisure travelers in the North German market.
• Maritim Hotelgesellschaft: German hotel chain with extensive conference and event venues across Germany. Comparable in the MICE/convention hotel segment where Hotel Alte Werft operates its 1,000+ person event facilities, though at much larger scale.

Regional players

• Hotel & Restaurant Waldschenke: Regional German hotel and restaurant operator focused on leisure and business guests in Lower Saxony. Comparable to Hotel Alte Werft in scale, regional footprint, and mix of lodging plus on-site F&B.

Direct peers

• Hotel Neptun Warnemünde: Independent 4-star hotel on Germany's Baltic coast combining rooms, conference/event spaces and on-site restaurant. Comparable as an independently operated German full-service hotel with strong event business.
• Schlosshotel Münchhausen: Heritage German hotel with strong wedding, conference and event positioning in a distinctive historic property. Comparable to Hotel Alte Werft in leveraging a unique historic venue for premium events.
• Welcome Hotels Germany: German hotel group operating business and conference hotels with event spaces. Directly comparable as mid-size German full-service hotels emphasizing MICE and event revenue.
• Hotel Altes Werft (placeholder): Generic placeholder removed; no comparable peer identified by this name.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLUxoSlQGlo7HeY-fvNyT1w
• Facebookfacebook.com/Hotel.Alte.Werft
• LinkedInlinkedin.com/company/hotel-alte-werft-papenburg
• Instagraminstagram.com/hotelaltewerft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alte Werft Papenburg