HotelariaWeb

What HotelariaWeb does

HotelariaWeb is a Brazilian digital marketing agency and platform provider exclusively serving the hospitality sector, founded in 2018 and headquartered in Curitiba, Paraná, with a team of 6 employees under the legal entity Roger de Cerqueira Leite Desenvolvimento Web ME. The company targets hotels, pousadas (small Brazilian guesthouses), hostels, and tourism businesses, helping them increase direct bookings and reduce reliance on online travel agencies (OTAs) where commissions exceed 20%. Its core offering is the proprietary Plataforma HotelariaWeb — a hospitality-specific marketing platform built from scratch that consolidates website management, WhatsApp lead capture, AI-powered lead scoring, email marketing, social media scheduling, Google My Business/Google Ads integration, booking engine integration, review management, NPS surveys, and conversion optimization triggers in a single dashboard. The platform is complemented by managed services including website creation, Google Ads and Google Hotel Ads management, Facebook/Instagram ads, content marketing, social media management, and email marketing, all delivered by a team specialized in hospitality and tourism.

The company's go-to-market is primarily sales-led through consultants who engage hotel and pousada owners directly via WhatsApp, email, and the website contact form, with an eBook (Guia Definitivo do Marketing Digital Hoteleiro) serving as a top-of-funnel lead magnet. Revenue is generated via monthly recurring subscriptions bundled with platform access and managed services, with no fidelity clause and 30-day cancellation terms for recurring services. The company has reportedly served 80–120+ hotels and pousadas across Brazil, with no disclosed external funding, M&A activity, or geographic expansion beyond the domestic market. Integration breadth spans WhatsApp, Google (Ads, My Business, Maps, Analytics), Facebook, Instagram, TripAdvisor, and multiple booking engines, positioning the platform as an all-in-one alternative to the fragmented point solutions typically used by small hospitality operators.

Name

HotelariaWeb

Legal name

Roger de Cerqueira Leite Desenvolvimento Web ME

Website

https://hotelariaweb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HotelariaWeb is a Brazilian digital marketing agency and platform provider exclusively serving hotels, pousadas, and hostels, helping them increase direct bookings and reduce OTA commissions via a proprietary hospitality-specific marketing platform and managed services.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services for hotels and pousadas including marketing planning, website creation, Google Ads management, social media management, content marketing, and online reputation management. Services can start basic and expand over time as clients see results. No fidelity clause required, with recurring services cancellable with 30 days notice.
2. Marketing Platform Access: Access to the proprietary HotelariaWeb marketing platform is included with service contracts, providing website management, lead capture, email marketing integration, social media scheduling, Google integration, and reporting tools.
3. Website Creation and Setup: The HotelariaWeb team creates and sets up the hotel website as part of platform contracting, including SEO-optimized content written by specialized travel writers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HotelariaWeb is a digital marketing agency and platform provider exclusively serving the hospitality sector in Brazil. It sells a proprietary marketing platform (Plataforma HotelariaWeb) combined with managed services including website creation, Google Ads/Google Hotel Ads, Facebook/Instagram ads, social media management, content marketing, and email marketing, all designed to help hotels and pousadas increase direct bookings and reduce OTA commission costs.

Product overview

HotelariaWeb is a digital marketing agency and platform provider exclusively serving the hospitality sector. The core offering is the Plataforma HotelariaWeb, an integrated marketing platform developed specifically for hotels and pousadas (inns). This platform unifies website management, lead capture (via WhatsApp Capture), lead scoring (AI-powered), email marketing, social media scheduling, Google/My Business/TripAdvisor integration, booking engine integration, review management with AI responses, NPS surveys, landing pages, and analytics. The company also provides managed services including website creation, Google Ads/Google Hotel Ads management, content marketing, social media management, Facebook/Instagram advertising, and email marketing. All services can be contracted independently and are designed to work together within the platform ecosystem, with the team assisting in initial website setup and ongoing campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma HotelariaWeb Exclusive marketing platform developed specifically for hotels and pousadas that consolidates website management, lead capture and qualification, email marketing, social media scheduling, Google ecosystem integration, booking engine integration, AI-powered review responses, NPS surveys, landing pages, conversion triggers, and analytics into a single dashboard for hospitality operators.
• Website Creation for Hotels and Pousadas Professional website development service for hotels and pousadas that delivers SEO-optimized, conversion-focused sites with integrated WhatsApp Capture, ad tracking, multi-language translation, online check-in, and high-performance hosting, including content written by specialized travel writers.
• Content Marketing for Hotels and Pousadas Content marketing service for hotels and pousadas that delivers SEO-optimized blog articles, keyword research, editorial line development, content planning, and engagement analysis to improve organic Google ranking and inbound demand.
• Google Ads and Google Hotel Ads Management Paid advertising management service for Google Ads and Google Hotel Ads that places hotels and pousadas in search results and Google Maps at the moment travelers are searching for accommodations in their region.
• Social Media Management (Facebook and Instagram) Social media management service for hotels and pousadas covering Facebook and Instagram content strategy, storytelling, post scheduling, monitoring, posting, and approval workflows, applying a hospitality-specific brand personality methodology.
• Facebook Ads and Instagram Ads Paid social media advertising service for Facebook and Instagram that targets potential hotel guests with promotional content and drives direct booking conversions.
• Email Marketing for Hotels Email marketing service integrated into the HotelariaWeb platform for direct communication with guests and leads, offering contact segmentation, campaign creation, automated sending, and integration with the Lead Center.
• Marketing Planning for Hotels and Pousadas Marketing planning service for hotels and pousadas that profiles the target audience, analyzes current positioning, defines communication language, and develops integrated channel strategies across digital touchpoints.

Quantifiable outcome

• 330% increase in organic search page views
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• LibertasminorStrategic or Co-development PartnerLibertas, a hospitality industry partner, collaborated with HotelariaWeb to create an infographic about the online hotel reservation process and guest actions. This educational content is featured on HotelariaWeb's blog as a resource for hoteliers.

Scale indicators6 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• SiteMinder: Global hotel commerce platform with channel manager and booking engine plus GDS integrations; competes with HotelariaWeb for the same hotelier's direct-booking technology budget at a much larger scale.
• Cloudbeds: Global hospitality platform with PMS, booking engine, and channel manager; broader and better-funded than HotelariaWeb but serves the same independent hotel and pousada customer base with overlapping direct-booking capabilities.
• Booking.com: Largest OTA and direct competitor to HotelariaWeb's value proposition of reducing OTA dependency; represents the structural headwind against which HotelariaWeb's direct-booking pitch must succeed.

Direct peers

• Omnibees: Brazilian hospitality technology platform serving hotels with booking engines, channel managers, and direct booking tools — the most direct domestic competitor targeting the same hotelier base that HotelariaWeb serves.
• Revinate: Hotel-specific CRM and direct booking marketing platform; closely comparable to HotelariaWeb's platform-plus-services model for driving direct reservations and guest relationship management.
• SHR (Sceptre Hospitality Resources): Hospitality CRM and direct booking platform with AI-driven personalization; competes head-on in the same direct-booking CRM and marketing automation niche.
• Cendyn (formerly Travel Tripper): Hotel digital marketing, CRM, and direct booking platform; highly comparable service-plus-software model targeting hoteliers' direct revenue programs.

Others

• OTA Insight: Hotel revenue intelligence and competitor benchmarking platform; tangential overlap as a complementary hotelier marketing and pricing tool that may be selected instead of HotelariaWeb's offering.

Emerging players

• Oaky: Hotel upsell and direct-marketing platform; overlapping target customer (independent hotels) with a narrower upsell focus that competes for the same direct-revenue budget.

Regional players

• e-GDS: Global hotel distribution and direct booking technology provider with strong presence in Brazil and Iberia; directly comparable as a regional hotel-tech platform serving independent properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hotelariaweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HotelariaWeb