Maison Rouge Boutique Hotel

What Maison Rouge Boutique Hotel does

Maison Rouge Boutique Hotel (legal entity Maison Rouge SARL) is a single-property 4-star boutique hotel operating in Cotonou, Benin since 2011 on Boulevard de la Marina, facing the Atlantic Ocean between Cadjehoun airport and the World Bank/UNICEF offices. Founded and operated by husband-and-wife team Petra and Xavier Foussard, the property comprises four separate villas housing Classic Rooms, Superior Rooms, and three Suite categories (Junior, Superior, Presidential), with rack rates ranging from 119,000 FCFA (~$182) to 320,000 FCFA (~$489) per night and rates inclusive of breakfast, airport shuttle, parking, laundry, WiFi, and satellite TV. Supporting infrastructure includes a gastronomic restaurant open daily 7am-11pm, two 16-meter outdoor swimming pools, a panoramic terrace, gardens, a 70m² coworking space, a conference room, a 24-hour gym, and concierge services for excursions across Benin. The company's revenue model combines accommodation (primary), restaurant F&B, and transactional art sales through approximately 10 rotating contemporary and African art exhibitions held each year, with partnerships to local agroecological farms (Le Potager de Damien, Le Savoir Vert, Papille and Co) supporting the restaurant supply chain.

Distribution is multi-channel: a direct-book.com-integrated website, listings on Booking.com, TripAdvisor, and Hotels.com (achieving 9/10, 5/5, and 9.6/10 ratings respectively), membership in luxury collectives (Leading Hotels of the World, Design Hotels, Small Luxury Hotels, 50 Best Hotels), and an active Instagram and Facebook presence. The hotel targets both business travelers (coworking, conferences, airport proximity) and leisure tourists (beach access, cultural excursions), with a secondary audience of art enthusiasts and the expatriate community. The property employs 14 staff including multilingual front-of-house personnel (English, French, Arabic, Spanish, German) and Head Chef Clément, who has run the kitchen since opening. No AI/ML, mobile app, public funding, or franchise infrastructure is present; the business is privately held by its founders with no parent company or institutional investors identified in the available data.

Name

Maison Rouge Boutique Hotel

Legal name

Maison Rouge SARL

Website

https://hotel-benin-maison-rouge-cotonou.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Rouge Boutique Hotel is a founder-owned 4-star boutique hotel in Cotonou, Benin, operating since 2011 across four villas with rooms, suites, restaurant, coworking, and a rotating contemporary African art exhibition program serving business travelers and tourists.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel
• Luxury accommodation
• Art exhibition venue
• Conference facilities
• Gastronomic dining

Headquarters

HQ city

Cotonou

HQ country

Benin

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from renting rooms and suites. Prices range from 119,000 FCFA (classic room) to 320,000 FCFA (presidential suite) per night. All rates include breakfast, airport shuttle, free parking, laundry, air conditioning, WiFi, and satellite TV. Additional fees for extra persons.
2. Restaurant and Catering: On-site restaurant open daily from 7 a.m. to 11 p.m. serving breakfast, lunch, and dinner. The restaurant features local agroecological ingredients from partner local farms. Chef Clément has been with the hotel since its opening in 2011.
3. Art Exhibitions and Sales: The hotel organizes approximately ten art and craft exhibitions and sales per year. These events allow creators to meet a varied public in Cotonou and generate additional revenue through artwork sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Rouge Boutique Hotel is a 4-star boutique hotel in Cotonou, Benin offering tiered luxury accommodation across four villas — including Classic Rooms (19 m²), Superior Rooms (25–30 m²), Junior Suite, Superior Suite and Presidential Suite — with all-inclusive rates covering breakfast, round-trip airport shuttle, parking, laundry, WiFi, air conditioning and satellite TV. Beyond lodging, the property operates a daily gastronomic restaurant, a 70 m² coworking space, a conference room equipped with IT tools, concierge services arranging excursions across Benin, and a year-round rotating program of approximately ten contemporary and African art exhibitions.

Product overview

Maison Rouge Boutique Hotel is a 4-star luxury boutique hotel in Cotonou, Benin, opened in 2011. The property operates as a single unified hotel offering with multiple accommodation tiers (Classic Rooms, Superior Rooms, and three Suite categories), a gastronomic restaurant, and extensive facilities including swimming pools, gardens, a panoramic terrace, gym, coworking space, and conference room. The hotel differentiates itself through an integrated cultural program hosting approximately 10 contemporary and African art exhibitions annually. Included in room rates: breakfast, airport shuttle, parking, laundry, WiFi, air conditioning, and satellite TV. The hotel targets both business and leisure travelers, with particular emphasis on art and culture enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel Maison Rouge Cotonou (Hotel Accommodation) A 4-star boutique hotel in Cotonou, Benin, distributing rooms across four separate villas and offering tiered accommodation categories — Classic Rooms (19 m², 119,000 FCFA/night), Superior Rooms (25–30 m² with balcony, 175,000 FCFA/night), Junior Suite (pool-facing, 190,000 FCFA/night), Superior Suite (separate living-room-office and bedroom, 220,000 FCFA/night) and Presidential Suite (direct pool access, sleeps up to 2 adults and 2–3 children, 320,000 FCFA/night). All rates include breakfast, round-trip airport shuttle, free parking, laundry, air conditioning, fiber WiFi and satellite TV with 24 Canal+ plus English/African/European channels.
• Restaurant gastronomique On-site gastronomic restaurant open daily from 7 a.m. to 11 p.m., serving breakfast, lunch and dinner with European cuisine, world flavors, and ingredients sourced from partner local organic farms (Le Potager de Damien, Le Savoir Vert, Papille and Co). Run continuously since 2011 by Chef Clément. Available to hotel guests and external diners.
• Espaces d'expositions (Art Exhibition Spaces) Year-round dedicated exhibition spaces within the hotel hosting approximately ten contemporary and African art exhibitions and sales per year. Each exhibition rotates roughly every six weeks and features paintings, sculptures and photographs by Beninese, African and international artists, with vernissages open to the public and additional revenue generated through artwork sales.
• Salle de conférences (Conference Room) Rentable conference room equipped with full IT and digital tools for meetings, seminars, and video conferences, targeted at business travelers and small corporate or institutional groups staying or meeting in Cotonou.
• Espace de coworking (Coworking Space) 70 m² dedicated coworking area open daily from 7 a.m. to 11 p.m. with a large table for eight people, an imposing sofa and numerous wall sockets along the walls, designed to serve business travelers, remote workers and small professional teams visiting Cotonou.
• Conciergerie (Concierge Service) High-end multilingual concierge service arranging travel, excursions and tourist activities throughout Benin, including trips to Ganvié, Ouidah, Grand-Popo, and the northern Tata Somba dwellings, available to hotel guests and external clients.
• Navette aéroport (Airport Shuttle) Complimentary round-trip shuttle service between Maison Rouge Cotonou and Cardinal Bernadin Gantin international airport in Cotonou, included for hotel guests as part of the all-inclusive room rate.

Quantifiable outcome

• 9/10 rating on Booking.com ('Fabuleux'), 5/5 on TripAdvisor ('Excellent'), 9.6/10 on Hotels.com ('Exceptionnel')

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SitemindercoreTechnology or IntegrationSiteminder handles reservation data for the hotel as part of data management services. Personal data collected in reservation forms may be communicated to Siteminder in the context of reservation-related data.
• Booking.comcoreChannel Partner/ Reseller/ DistributorThe hotel maintains a listing on Booking.com where guests can book accommodations and leave reviews. The hotel has achieved a 9/10 'Fabuleux' rating on this platform.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorThe hotel maintains a presence on TripAdvisor for guest reviews and bookings. The hotel has achieved a 5/5 'Excellent' rating on this platform.
• Hotels.comcoreChannel Partner/ Reseller/ DistributorThe hotel is listed on Hotels.com where guests can book accommodations. The hotel has achieved a 9.6/10 'Exceptionnel' rating on this platform.
• Le Potager de DamienminorOthersLocal organic farm supplying fresh produce to the hotel restaurant since July 2016 as part of the hotel's commitment to ecological agriculture and local sourcing.
• Le Savoir VertminorOthersLocal organic farm supplying fresh produce to the hotel restaurant since July 2016 as part of the hotel's commitment to ecological agriculture and local sourcing.
• Papille and CominorOthersLocal supplier providing delicatessen and market garden produce to the hotel restaurant since July 2016 as part of the hotel's commitment to sustainable agriculture and local sourcing.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Radisson Blu Hotel, Cotonou: International upscale/luxury brand with a Cotonou property; competes in the premium and MICE categories with broader amenities, larger meeting capacity, and global loyalty distribution that Maison Rouge lacks.
• La Mamounia: Iconic Marrakech luxury hotel with a similar combination of high-end accommodation, gastronomy, gardens, and curated cultural programming; serves as a benchmark and aspirational peer for African boutique-luxury positioning.
• Novotel Cotonou Orisha: International mid-scale brand affiliated with Accor, located in Cotonou; competes for the same business and conference travelers as Maison Rouge but with a standardized, larger-scale, loyalty-network-backed offering.
• Golden Tulip Le Diplomate Cotonou: Upscale international brand presence in Cotonou offering full-service lodging, F&B, and meeting facilities; overlaps significantly with Maison Rouge's premium corporate and MICE segments in the same city.

Direct peers

• Onomo Hotels: Pan-African mid-to-upscale hotel brand operating across West and Central Africa; targets similar price-sensitive corporate and leisure travelers in secondary African capitals with a comparable design-driven, locally-rooted positioning.
• Azalaï Hôtel Cotonou: West African upscale hotel group with a property in Cotonou; competes for the same business and leisure travelers at the premium end of the local market, with a comparable multi-service (rooms, F&B, events) offering.

Emerging players

• Singita: African luxury hospitality brand known for highly differentiated, design-led lodges with strong cultural and conservation programming; comparable in its emphasis on curated guest experience, art, and inclusion in leading hotel collectives.
• Zannier Hotels: Multi-continent boutique luxury hotel group with properties in Africa (e.g., Namibia, Madagascar); comparable as a design-forward, small-footprint, art- and culture-integrated boutique operator targeting affluent experiential travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelmaisonrougecotonou
• Instagraminstagram.com/maisonrougecotonou
• LinkedInlinkedin.com/company/maison-rouge-boutique-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Rouge Boutique Hotel