Hoteleros de Chile A.G.

What Hoteleros de Chile A.G. does

Hoteleros de Chile A.G. is a Chilean trade association (Asociación Gremial) founded in 1995 that serves as the exclusive gremial representative of tourist accommodation establishments in Chile. The association represents more than 300 member establishments across all 16 administrative regions of the country, ranging from large international hotel chains and national chains to independent hotels, boutique properties, apart-hotels, bed & breakfasts, cabins, and tourism haciendas. Its headquarters are located in Vitacura, Santiago, with a lean operational team of approximately 16 staff. The association operates as the collective voice of the Chilean hotel industry before government bodies (SERNATUR, Subsecretaría de Turismo) and private-sector stakeholders, while delivering member services including representation, training, networking, and preferential access to a network of more than 40 collaborating supplier companies.

The association's core offerings are organized around five product lines: (1) the annual Congreso Hotelero (XVI Congreso held October 1-2, 2025 with 305 participants and 37 exhibiting companies); (2) the Asambleas Hoteleros, annual governance meetings with over 310 attendees; (3) the Empresas Colaboradoras program, providing members preferential terms with 40+ partner suppliers across amenities, technology (TOTVS, SiteMinder, Amadeus, QuickPass), textiles (Rosen, Vaytex), HR services, energy (Enel), and uniforms; (4) recurring webinars on energy efficiency, digital transformation, HR management, marketing, and hospitality best practices; and (5) the new VYVA International Tourism Fair (October 3-5, 2025), co-organized with Achet, Fedetur, Achiga, SERNATUR, and Interexpo. The association does not operate a proprietary technology platform; its technology engagement is mediated through these collaborating-company integrations.

Hoteleros de Chile generates revenue through three streams: recurring membership fees (subscription model) from 300+ hotel establishments, event revenue from congresses, assemblies, webinars, and the VYVA fair, and affiliate/referral revenue from collaborating-company partnerships that gain access to the association's 1,100+ contact database and promotional channels. The entity is member-owned and governed by a board composed of senior executives from leading member hotels including Noi Hotels, Hoteles Altiplánico, Caja Los Andes, Accor, Hotel Regal Pacific, and Hotelera Los Españoles. There is no external parent, private equity, or institutional ownership, and no public listing. The association is part of a broader tourism ecosystem in Chile that, per SERNATUR data referenced by the association, supports approximately 650,000 tourism jobs nationally.

Name

Hoteleros de Chile A.G.

Legal name

Hoteleros de Chile A.G.

Website

https://hoteleros.cl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoteleros de Chile A.G. is a Chilean trade association founded in 1995 that exclusively represents 300+ tourist accommodation establishments across all 16 regions of Chile, providing gremial advocacy, annual congresses, training, networking, and access to 40+ collaborating supplier companies.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011)

akta.pro primary industry

Select-Service Hotels (THAGABAD)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel trade association
• Hospitality industry representation
• Tourism industry advocacy
• Hotel networking events
• Accommodation membership services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Association generates revenue through annual membership fees from hotel and accommodation establishments across Chile. Members receive benefits including representation, training, networking, and preferential rates with collaborating companies.
2. Event Revenue: Revenue generated from annual congresses, assemblies, webinars, and the Vyva international tourism fair. The XVI Congreso 2025 attracted 305 participants and 37 exhibiting companies.
3. Collaborating Company Partnerships: Commercial partnerships with supplier companies (amenities, technology, textiles, HR services) who pay for brand presence at events, promotional mailings to 1,100+ contacts, and access to 300+ member establishments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Hoteleros de Chile A.G. is a private trade association (Asociación Gremial) that represents, connects, and empowers tourist accommodation establishments throughout Chile. Its core offerings are membership-based services including gremial representation before public and private institutions, an annual Hotelero Congress, member assemblies, training webinars, industry information bulletins, and a network of 40+ collaborating companies offering preferential commercial terms to members.

Product overview

Hoteleros de Chile A.G. is a trade association (not a technology product company) that offers a unified membership services portfolio centered around representation, events, training, networking, and industry intelligence. The core offerings include the annual Hotelero Congress (XVI Congreso), member Assemblies (Asambleas), webinars, and the international tourism fair VYVA. The association also manages a network of 40+ partner companies providing products and services to member hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoteleros de Chile Membership Services Core association membership offering that provides gremial representation before public and private institutions, participation in annual congresses with preferential pricing, voting rights at annual assemblies, training programs in HR, sustainability, finance, and marketing, networking with industry peers, industry information access, and preferential terms with 40+ collaborating companies. Targeted at owners, operators, and executives of tourist accommodation establishments across all 16 regions of Chile.
• Congreso Hotelero (Hotel Congress) Annual industry congress bringing together hotel owners, managers, travel agents, academics, government authorities, and other tourism sector actors to discuss trends, innovation, and best practices. The XVI Congreso 2025 featured 12 keynote presentations and 37 exhibiting companies, serving as the association's primary member acquisition and retention event.
• Asambleas Hoteleros (Annual Assembly) Annual member meeting where associates discuss common affairs, elect board representatives (Directors) of the Association before public and private entities, and make collective governance decisions. Recent assemblies have drawn over 310 attendees.
• Hoteleros de Chile Webinars Digital seminars and training sessions offered to member hotels and the broader hotel industry on topics including energy efficiency, digital transformation, HR management, marketing, and hospitality best practices.
• VYVA - Feria Internacional de Viajes y Vacaciones International tourism fair organized jointly with public and private sector partners to promote Chile as a destination, incentivize demand, and strengthen industry recovery. The next edition is scheduled for October 3-5, 2025.
• Empresas Colaboradoras Program (Collaborating Companies) Network of 40+ partner companies offering products and services including amenities, technology, textiles, HR solutions, and energy to member hotels with preferential pricing and promotions. Partners gain brand presence at events, promotional mailings to 1,100+ industry contacts, and direct access to 300+ member establishments.

Quantifiable outcome

• Over 300 member establishments nationwide
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Achet (Association of Chilean Tourism Businesses)flagshipStrategic or Co-development Partner · 13 December 2024Achet is a key partner in the tourism industry, collaborating on the Vyva International Tourism Fair. President Guillermo Correa emphasizes tourism as an export sector that provides identity, country image, and culture.
• Fedetur (Federation of Chilean Tourism)flagshipStrategic or Co-development Partner · 13 December 2024Fedetur is a key partner in industry advocacy and the Vyva international fair organization. President Monica Zalaquett highlights the relevance of united industry action for tourism development.
• Achiga (Chilean Hotel Association)flagshipStrategic or Co-development Partner · 13 December 2024Hotel association partner collaborating on the Vyva international fair and industry advocacy efforts.
• Subsecretaria de Turismo (Chile)flagshipStrategic or Co-development Partner · 13 December 2024Government body under the Ministry of Economy leading tourism policy. Partner in Vyva fair organization and industry collaboration. Led by Veronica Pardo, emphasizes public-private alliances for tourism growth.
• SERNATUR (National Tourism Service)flagshipStrategic or Co-development Partner · 13 December 2024Chile's national tourism promotion agency, led by Director Cristobal Benitez. Collaborates on Vyva fair and tourism promotion, working to position Chile as a nature-based destination.
• InterexpoflagshipStrategic or Co-development Partner · 13 December 2024Event organizer and fair management company responsible for organizing the Vyva international tourism fair. CEO Jose Miguel Soto-Luque emphasizes Chile's need for large-scale tourism events.
• Helios GroupcoreOthersHelios Group develops comprehensive amenity and wellness solutions for hotels, incorporating sustainability as a central axis. Originating from Amsterdam, they bring a European vision of wellness and international trends to Chilean hotels. They are a featured collaborating company providing preferential terms to Hoteleros de Chile members.
• RosencoreOthersRosen is a brand specialized in wellness and rest, combining design, technology, and quality to create products and experiences that contribute comfort, balance, and better quality of life. They provide bedding and sleep products to Chilean hotels through the collaborating company program.
• TOTVScoreTechnology or IntegrationTOTVS is a Latin American technology giant with more than 70,000 clients across the region. They offer hospitality and gastronomy software solutions to help hotels optimize management, integrate processes, and evolve their businesses through technology and innovation.
• VaytexcoreOthersSpanish company specialized in high-end textile manufacturing for the hospitality sector with over 30 years of experience. Based in Valencia, they design and produce innovative and sustainable textile solutions for rooms, bathrooms, and common areas. Present in more than 2,000 hotels globally, with logistics centers in Chile and Uruguay.
• QuickPasscoreTechnology or IntegrationQuickPass is a comprehensive technology platform that centralizes and digitizes HR management. Features AI agents that interact in real-time, interpret usage patterns, prioritize actions, generate alerts, and support decision-making. Certified by the Dirección del Trabajo (Labor Ministry) in Chile and operating on AWS infrastructure.
• YouniformsminorOthersUniform and identification badge solutions for hotels, providing functional and comfortable designs aligned with hotel brand identity. Offers uniforms for all hotel areas, personalized badges, and flexible options.
• GousminorOthersBoutique company specializing in payroll and HR outsourcing with over 10 years of experience, focused on the hotel industry. Specializes in payroll processing, remuneration management, and attendance control with metrics designed for hotel reality (shifts, variable staffing, multiple cost centers).
• Sunline (Hunter Douglas)minorOthersSunline by Hunter Douglas develops premium outdoor solutions including bioclimatic pergolas, closures, lighting, and accessories that extend and profitabilize hotel terraces year-round. Part of the Hunter Douglas group.
• Canal HorecaminorGTM or Marketing PartnerMedia partner for Hoteleros de Chile content, covering hospitality and gastronomy news for the industry.
• Chef y HotelminorGTM or Marketing PartnerMedia partner covering the intersection of culinary arts and hospitality industry.
• EnelminorOthersEnergy company providing solutions to hotels through the collaborating company program, offering energy efficiency and sustainability services.
• SiteMindercoreTechnology or IntegrationGlobal hotel channel manager and distribution platform helping hotels maximize revenue through multiple booking channels.
• AmadeuscoreTechnology or IntegrationGlobal travel technology provider offering hospitality solutions for distribution, reservation, and guest management systems.
• Duoc UCminorStrategic or Co-development PartnerEducational institution providing tourism and hospitality training programs. Collaborates with Hoteleros de Chile on professional development for the hotel industry.
• INACAPminorStrategic or Co-development PartnerTechnical education institution with tourism and hospitality programs. Provides training and professional development resources for hotel industry workers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WTTC (World Travel & Tourism Council): Global tourism industry council representing the broader travel and tourism value chain. Comparable in convening role and policy advocacy, but globally scaled and covering all travel sub-sectors rather than hotels exclusively.
• AHLA (American Hotel & Lodging Association): The largest US hotel industry association with national advocacy, training, and member services. Useful comparable for the membership/advocacy/event business model Hoteleros de Chile operates, but at vastly larger scale.
• COTAL (Confederación de Organizaciones Turísticas de América Latina): Latin American tourism confederation convening national tourism bodies across the region. Relevant comparable for Hoteleros de Chile's federation role within Chile and potential affiliation pathway for international representation.
• IHG Foundation / IHA: International hotel and hospitality industry bodies operating at global scale with similar advocacy, training, and event functions. Useful comparable for the model and scope of trade association activities in lodging.

Direct peers

• ACHIGA (Asociación Chilena de Gastronomía y Hostelería): Chilean hotel and gastronomy association operating in the same national territory with overlapping hotel membership base. Listed by Hoteleros de Chile as a flagship partner on VYVA but functionally competes for the same hotel industry voice and government access.
• ACHET (Asociación Chilena de Empresas de Turismo): Chilean tourism business association representing operators across the tourism value chain. Co-organizes VYVA with Hoteleros de Chile and competes for advocacy influence over Chilean tourism policy and member representation.
• Fedetur (Federación de Empresas de Turismo de Chile): Chilean tourism federation advocating at the national level for tourism enterprises. Comparable to Hoteleros de Chile in advocacy and government interface role, but with a broader scope beyond lodging establishments.

Regional players

• AHET (Asociación de Hoteles y Empresas Turísticas del Perú): Peruvian hotel and tourism business association. Operates a similar member-advocacy-event model in a neighboring Latin American market; comparable for benchmarking regional membership economics and government engagement.
• AHT (Asociación de Hoteles de Turismo de la República Argentina): Argentine hotel industry association representing tourist hotels nationally. Closest regional analog to Hoteleros de Chile in structure (national lodging association, member services, congress events) and a natural comparison point for membership economics.

Others

• SiteMinder: Global hotel channel manager and distribution platform that is a 'core' collaborating partner of Hoteleros de Chile. Not a peer but a strategic ecosystem participant whose commercial relationship exemplifies the partner-driven value proposition Hoteleros offers its members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoteleroschile
• YouTubeyoutube.com/@HotelerosdeChileAG
• Facebookfacebook.com/HotelerosdeChile
• LinkedInlinkedin.com/company/hoteleros-de-chile
• Instagraminstagram.com/hotelerosdechile

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoteleros de Chile A.G.