Hotel Renew

What Hotel Renew does

Hotel Renew is a 72-room boutique hotel located one block from Waikiki Beach at 129 Paoakalani Avenue in Honolulu, Hawaii, operated by MacNaughton Hospitality under the legal entity 2885 DH Management LLC. The property is positioned as a wellness-focused accommodation for active outdoor travelers, differentiated from traditional Waikiki resorts through an amenities-first approach (complimentary beach gear lending, outdoor activity equipment, in-room fitness gear, curated vinyl library) rather than scale or spa facilities. The hotel offers four room categories (Standard, City View, Ocean View, and Corner Ocean View with Balcony) and serves a hybrid mix of leisure travelers, small groups (10+ rooms), military and government personnel on TLA/PCS orders, business travelers, Hawaii residents, and pet-owning guests.

The hotel runs on Sabre Hospitality Solutions' Synxis booking engine powering a direct-to-consumer website with a Best Rate Guarantee, supplemented by online travel agency distribution. Revenue is generated primarily through room accommodation pricing across multiple rate tiers (Advance Purchase, AAA, AARP, Government Per Diem, Military TLA/PCS, Kama'aina, Business Travel, and seasonal promotional packages), with ancillary income from valet parking ($55-$100/night), in-house café (As You Like Waikiki), airport shuttle commissions (Roberts Hawaii at $26/person), and pet fees ($50/night/dog). A daily amenity fee of $40 covers beach and outdoor gear lending.

The hotel employs 12 staff and is led by a parent portfolio (MacNaughton Hospitality) that also operates Lotus Honolulu at Diamond Head and Waikiki Malia, enabling cross-property amenity access. The go-to-market approach is digital-first across Instagram, Facebook, TikTok, and email, with earned media coverage in Sunset, Lonely Planet, and Hawaii Magazine, plus a dedicated influencer collaboration program. The property holds AAA 3 Diamond status, consecutive Tripadvisor Certificates of Excellence (2023, 2024), and HVCB membership, and is WCAG 2.1 Level AA accessibility compliant. The operating entity is privately held with no disclosed funding, M&A activity, or leadership turnover.

Name

Hotel Renew

Legal name

2885 DH Management LLC

Website

https://hotelrenew.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Renew is a 72-room boutique hotel in Waikiki, Honolulu, owned by MacNaughton Hospitality, serving active leisure travelers, military/government guests, small groups, and business travelers through direct booking and rate-tier programs.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel services
• Guest room accommodations
• Waikiki lodging
• Hotel booking platform
• Vacation hospitality services

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from guest room rentals across Standard, City View, Ocean View, and Corner Ocean View with Balcony room types. Pricing varies by room configuration (King, Double beds), view category, and seasonal availability.
2. Parking Services: Valet parking at $55 per night generates ancillary revenue. Oversized vehicle parking available at $79-$100 per night based on dimensions.
3. Food and Beverage: Revenue from As You Like Waikiki lobby café serving matcha and musubi, plus self-serve lobby cooler with locally crafted beverages. Matcha & Musubi Package available for guests seeking convenient grab-and-go options.
4. Airport Shuttle Services: Partnership with Roberts Hawaii Airport Shuttles for transportation services at $26 per person, generating referral/commission revenue.
5. Pet Accommodations: Pet-friendly dog accommodations at $50 per night per dog, with up to two dogs permitted per room.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Renew operates a 72-room boutique hotel in Waikiki, Honolulu, offering four guest room categories (Standard, City View, Ocean View, Corner Ocean View with Balcony) with multiple bed configurations and complimentary beach and outdoor gear lending. The hotel supplements room revenue with on-site food and beverage at As You Like Waikiki lobby café, valet parking, airport shuttle referral partnerships, group room block services for 10+ rooms, and specialized rate programs for military, government, and business travelers.

Product overview

Hotel Renew is a 72-room boutique hotel in Waikīkī, Honolulu, Hawaii, offering a focused portfolio of guest room accommodations and add-on services. The core product consists of four room categories: Standard Room (240-321 sq. ft.), City View Room, Ocean View Room (307 sq. ft.), and Corner Ocean View with Balcony (307 sq. ft., 2 guests). These are supplemented by rate programs (Advance Purchase, Kamaʻāina, Military/Government, AAA, AARP, Business Travel) and promotional packages (Sun Soaked Savings, Matcha & Musubi Package). On-site amenities include As You Like Waikīkī café in the lobby, valet parking, beach gear lending, in-room fitness equipment, and outdoor activity gear. The hotel also offers group booking services for 10+ rooms and partnerships for airport shuttle service. The property is owned and operated by MacNaughton Hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Entry-level guest room accommodation offering 240-321 sq. ft. of space with options for 1 King, 1 Double, or 2 Doubles, accommodating up to 4 guests. Designed as a simple home base for active travelers planning to spend time outdoors.
• City View Room Guest room offering views of the Waikīkī neighborhood with morning light over rooftops, available with 1 King, 1 Double, or 2 Doubles configurations and accommodating 2-4 guests.
• Ocean View Room Guest room at 307 sq. ft. offering Pacific Ocean views, available with 1 King or 2 Full beds and accommodating 2-4 guests, with views that change throughout the day.
• Corner Ocean View with Balcony Premium 307 sq. ft. room for 2 guests featuring extended ocean views and a private balcony, offering additional space to stretch out, available with 1 King bed configuration only.
• Group Room Blocks Room block reservations for groups of 10 or more rooms, providing discounted rates, dedicated booking links, flexible rooming lists, and streamlined check-in for wedding weekends, work trips, and group getaways, coordinated through the [email protected] sales channel.
• As You Like Waikīkī Lobby Café On-site lobby café serving matcha and musubi daily from 7:00 AM to 9:00 PM, offering quick food options for guests heading out or returning from outdoor activities.
• Valet Parking Valet parking service available for $55 per day for standard-sized vehicles, with oversized vehicle parking at $79-$100 per day based on dimensions.
• Beach Gear Lending Complimentary beach equipment including towels, mats, chairs, floaties, snorkel gear, sand toys, coolers, and reef-safe sunscreen (where available) available for guest use during their stay.
• Outdoor Activity Gear Lending Loaner equipment including day packs, trekking poles, first-aid kits, bikes, volleyballs, frisbees, pickleball gear, binoculars, waterproof phone pouches, portable Bluetooth speakers, and GoPro/Polaroid cameras.
• In-Room Fitness Equipment TRX bands, yoga mats, stretch straps, weights, and medicine balls available in rooms upon request, with full gym access available at the Lotus Honolulu at Diamond Head sister property by showing a room key.
• Roberts Hawaii Airport Shuttle Partnership with Roberts Hawaii for airport shuttle service at $26 per person, with one-way or round-trip options requiring 24-hour advance reservation to and from Daniel K. Inouye International Airport.

Quantifiable outcome

• Guest reviews consistently highlight beach proximity and beach gear availability as top amenities

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Roberts HawaiicoreStrategic or Co-development PartnerRoberts Hawaii provides airport shuttle services for Hotel Renew guests at $26 per person. The partnership offers one-way or round-trip transportation to/from Daniel K. Inouye International Airport, with reservations required at least 24 hours in advance. This service simplifies arrival and departure logistics for guests traveling to/from the airport.
• Lotus Honolulu at Diamond HeadcoreStrategic or Co-development PartnerSister property offering fitness center access to Hotel Renew guests. Hotel Renew guests can access the Lotus Honolulu's 24-hour fitness center by showing their room key at the Lotus front desk. This partnership extends wellness amenities without Hotel Renew needing to maintain its own fitness facility.
• Sabre Hospitality SolutionscoreTechnology or IntegrationSabre provides the Synxis booking engine powering Hotel Renew's online reservation system. The booking platform enables real-time availability, multiple rate codes (AAA, AARP, Government, Military), promotional offers, and instant confirmation for direct website bookings.
• As You Like WaikikiminorGTM or Marketing PartnerLobby café partnership offering matcha and musubi for guests. Located in the Hotel Renew lobby, As You Like Waikiki serves daily from 7:00AM to 9:00PM with a focus on traditional Japanese breakfast items. The Matcha & Musubi Package provides convenient grab-and-go options for early starts and beach days.
• Hungry Ear RecordsminorStrategic or Co-development PartnerLocal Kaka'ako record shop providing curated vinyl record collection for Hotel Renew guest lending program. Local music architect Lisa K. Cho selected albums for the vintage vinyl library, some rooted in Hawaii music culture, designed to enhance the hotel's sound experience.
• Blue Hawaiian ActivitiesminorGTM or Marketing PartnerFeatured tour operator partner offering helicopter rides, snorkeling adventures, and other Oahu activities. Hotel Renew's 'Things to Do' guide showcases Blue Hawaiian as a top tour operator for exploring Oahu's landscapes both above and below the waves.
• MacNaughton HospitalitycoreOthersParent company and property owner. MacNaughton Hospitality operates Hotel Renew along with sister properties Lotus Honolulu at Diamond Head and Waikiki Malia. The company provides centralized reservations, sales support, and brand management for all three Waikiki hotels.
• Hawaii Visitors & Convention Bureau (HVCB)minorGTM or Marketing PartnerOfficial Hawaii tourism marketing organization partnership supporting hotel promotion through HVCB channels and marketing materials. Hotel Renew displays HVCB logo among its awards/partnerships section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aston Waikiki Beach Hotel: Larger established Waikiki hotel with broader amenity footprint but overlapping ocean-view leisure demand. A scaled competitor with similar value-tier positioning and Hawaii-based brand recognition.
• Outrigger Waikiki Beach Resort: Established full-service beachfront Waikiki resort under the Hawaii-headquartered Outrigger brand, with much larger room count but directly comparable leisure traveler segment and beachfront location.
• Hyatt Regency Waikiki Beach Resort & Spa: Major branded beachfront resort directly across Waikiki from Hotel Renew, capturing a portion of the same leisure and group demand at a higher price tier. A reference point for valuation and competitive intensity.

Direct peers

• The Surfjack Hotel & Swim Club: Boutique Waikiki property with a mid-century design sensibility and community-driven programming analogous to Hotel Renew's wellness/activity positioning. Competes for design-conscious, experience-led travelers.
• The Laylow, Autograph Collection: Boutique-style Waikiki hotel in the Marriott Autograph Collection competing directly for leisure travelers seeking design-forward accommodations with social programming. Similar size band and rate positioning.
• Waikiki Malia: Sister property under MacNaughton Hospitality in Waikiki with shared reservations, sales, and brand management. Comparable in scale, target customer (active leisure), and rate program structure, serving the same Waikiki demand pool.
• Lotus Honolulu at Diamond Head: Sister boutique hotel under MacNaughton Hospitality in Waikiki offering comparable full-service amenities and shared guest services like fitness center access. Most directly comparable due to shared parent, overlapping Waikiki/Diamond Head location, and identical loyalty rate programs.
• White Sands Hotel Honolulu: Small boutique property near Waikiki Beach with a comparable size band and value-conscious leisure traveler focus. Competes directly for the same active-adventure segment with similar amenity-led positioning.
• Shoreline Hotel Waikiki: Independent boutique hotel on Waikiki Beach with comparable room count, ocean view inventory, and direct-to-consumer booking strategy. Competes for the same value-conscious leisure traveler with similar boutique positioning.
• Vive Hotel Waikiki: Small Waikiki boutique hotel emphasizing personalized service and local Hawaiian hospitality, comparable to Hotel Renew's Renew Hosts concept. Targets similar active leisure and small group segments.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hotelrenewHI
• Facebookfacebook.com/HotelRenewHI
• Instagraminstagram.com/hotelrenewhawaii
• TikToktiktok.com/@hotelrenew
• LinkedInlinkedin.com/company/hotel-renew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Renew