Hotel V & The Lobby
Hotel V & The Lobby is an Amsterdam-based, family-run boutique hospitality group operating four hotels and two signature restaurants across distinct city districts, serving leisure, business, and wedding guests with an emphasis on local character, sustainability credentials, and quality food and beverage.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hotel V & The Lobby does
Hotel V & The Lobby is a privately held, family-run Amsterdam hospitality group operating four boutique hotels (Hotel V Nesplein, Frederiksplein, Fizeaustraat, and Oosterpark) and two signature café-restaurants (The Lobby at Nesplein and Fizeaustraat), supplemented by the Orchid House all-day restaurant at Oosterpark. The group is consolidated under Dutch private limited companies (B.V.) within Conscious Group, which itself is backed by NIPA Capital and oversees nine hotels and four restaurants city-wide. Customers include leisure travellers, business travellers, corporate groups, wedding clients, and eco-conscious guests; the corporate unit serves businesses booking over 50 nights per year. Operations are anchored in distinct Amsterdam submarkets — the theatre district near Dam Square, the De Pijp/Frederiksplein area, Amstel Station in East Amsterdam, and Oosterpark — each with its own design identity but a shared service ethos.
The core operating backbone is the third-party Mews property management system, accessed via embedded distributor links on hotelv.com for room reservations and availability. There is no proprietary technology platform or developer-facing API; technology customisation is limited to brand-level touches such as the proprietary ETIKA bath amenities. Distribution is a hybrid model: direct booking via the company website (with best-rate guarantee, LUCKY7 7% direct-booking campaign, and Green Voyage €15 train-traveller discount) plus third-party online travel agencies. F&B is central rather than peripheral — bistronomy at The Lobby Fizeaustraat with a 850-bottle wine list (French/Asian/Tel Aviv influences) and Wine Spectator-recognised European cuisine at The Lobby Nesplein — making food and beverage revenue a meaningful contributor alongside accommodation.
Revenue is generated across five streams: hotel accommodation (rooms from compact ~10-14 m² to suites up to ~60 m²), F&B (restaurants and room service), meetings and events (The Private 96 m² and The Palm 116 m² at Fizeaustraat), weddings (official venue since 2019 at the 91-room Fizeaustraat, including catering, styling, and guest accommodation), and ancillary services (parking via valet and Q-Park partnerships, bike rental, laundry). A material forward consideration is the regulatory step-change in Dutch VAT on hotel accommodation from 9% to 21% effective January 1, 2026, applying on top of the existing 12.5% city tax across all properties.
Hotel V & The Lobby firmographics
Firmographics- Name
- Hotel V & The Lobby
- Legal name
- Hotel V Nesplein B.V.
- Website
- https://hotelv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hotel V & The Lobby is an Amsterdam-based, family-run boutique hospitality group operating four hotels and two signature restaurants across distinct city districts, serving leisure, business, and wedding guests with an emphasis on local character, sustainability credentials, and quality food and beverage.
- Ownership category
- akta.pro rank
Hotel V & The Lobby industry classification
Industry- Product category
- Boutique Hotels and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Historic/Heritage Conference Hotels (THAGALAL)
Keywords
Where Hotel V & The Lobby is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Hotel V & The Lobby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodation: Revenue from room bookings across four Hotel V locations in Amsterdam. Room types range from compact Comfort Rooms (10-14 m²) to spacious Lofts and Suites (up to 60 m²). Check-in from 3 PM, check-out at 11 AM with late check-out options available.
- Food & Beverage: Revenue from The Lobby restaurant operations at Fizeaustraat and Nesplein locations, including breakfast service, lunch, dinner, and bar. The Lobby Fizeaustraat features classic French cuisine with Asian and Tel Aviv influences, with 850+ bottle wine collection.
- Meetings & Events: Revenue from event venue rental including The Private (96m², up to 120 standing) and The Palm (116m², up to 120 standing) spaces. Services include corporate meetings, presentations, private dinners, and celebrations.
- Wedding Services: Revenue from wedding venue services at Hotel V Fizeaustraat, including ceremony space, reception, dinner catering, styling, and overnight accommodations (91 rooms available). Official wedding location since 2019.
- Ancillary Services: Additional revenue streams including room service (at Fizeaustraat and Nesplein), parking (valet at Frederiksplein, on-site at Fizeaustraat, Q-Park partnerships), bike rental, and laundry services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Comfort Rooms - Compact and light-filled, ideal for two |
| Subscription | Pay-as-you-go | Superior and Premium Rooms - More space and elevated amenities |
| Subscription | Pay-as-you-go | Loft/Suite - Spacious top-floor accommodations with premium features |
| Unit Pricing | Pay-as-you-go | Parking - Multiple parking options across locations |
| Other | Pay-as-you-go | Green Voyage Discount - Train travelers |
| Other | Pay-as-you-go | LUCKY7 Campaign - 7% direct booking discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Hotel V & The Lobby product offering
Product offeringCore offering
Hotel V & The Lobby operates four boutique hotels across Amsterdam — Hotel V Nesplein (43 rooms), Hotel V Frederiksplein (rooms and lofts), Hotel V Fizeaustraat (91 rooms), and Hotel V Oosterpark — together with two signature café-restaurants (The Lobby Fizeaustraat and The Lobby Nesplein), the all-day Orchid House at Oosterpark, and event/wedding venues. Offerings span accommodation in room categories from compact Comfort Rooms to Lofts and Suites up to 60 m², on-site dining with sommelier-curated wine programs, meetings and events in The Private and The Palm, and full-service weddings since 2019.
Product overview
Hotel V & The Lobby is a family-run Amsterdam hospitality group operating four boutique hotels and two café-restaurants across the city. The hotel portfolio consists of Hotel V Nesplein (43 rooms near Dam Square), Hotel V Frederiksplein (rooms and loft apartments near De Pijp), Hotel V Fizeaustraat (91 rooms near Amstel Station with 1970s vintage design), and Hotel V Oosterpark (twelve floors of rooms and lofts adjacent to Oosterpark). The two restaurant venues — The Lobby Fizeaustraat (bistronomy, classic French cuisine with Asian and Tel Aviv influences, 850-bottle wine list) and The Lobby Nesplein (European cuisine with an Amsterdam creative twist, Wine Spectator Award winner) — are integral to the guest experience and operate independently as dining destinations. Ancillary offerings include Orchid House (all-day restaurant at Oosterpark), meeting and events spaces (The Private and The Palm at Fizeaustraat), wedding venue services, corporate agreements, and promotional discount programmes (Green Voyage, LUCKY7). All properties are managed under Conscious Group, which holds Green Key sustainability certifications at varying levels across locations.
Differentiator
Problem solved
Functional benefit
Brands
- The Lobby: Café-restaurant concept offering food, drinks, and the signature Dutch 'gezelligheid' experience. Present at both Fizeaustraat and Nesplein locations.
- Orchid House
Products and services
- Hotel V Nesplein A 43-room boutique hotel in the heart of Amsterdam's old theatre district, steps from Dam Square, blending historic charm with modern comfort. Includes The Lobby Nesplein café-restaurant on-site. Room categories range from Comfort Rooms (18–25 m²) to Superior Rooms (26–36 m²) and Suites (40–60 m²), featuring king-size V Dreamer beds and rain showers. Targeted at leisure city-break guests and business travelers.
- Hotel V Frederiksplein A boutique hotel near De Pijp and the Albert Cuyp Market offering rooms and loft apartments with a laid-back atmosphere and fireside lounge. Room categories include Small Basement Rooms, Standard Double Rooms, Large Double Rooms, and Loft Apartments (38–48 m²) with full kitchenettes. Includes an on-site meeting room (max. 12–14 guests). Targeted at city explorers and longer-stay guests.
- Hotel V Fizeaustraat A 91-room hotel near Amstel Station in Amsterdam-East with 1970s-inspired vintage design, The Lobby Fizeaustraat restaurant on-site, and event spaces The Private and The Palm. Room categories include Comfort Rooms, Premium Rooms, Premium Deluxe Rooms, and an exclusive Suite (40 m²) with fireplace. Targeted at leisure guests, wedding parties and event attendees.
- Hotel V Oosterpark A twelve-floor hotel adjacent to Oosterpark in Amsterdam Oost featuring open views, sustainable design and one of Hotel V's most environmentally focused builds. Room categories include Comfort Rooms, Superior Rooms, Superior Rooms with Bath (and Sofa), Lofts with kitchenettes, and interconnected room combinations. Home to the Orchid House all-day restaurant. Targeted at leisure and longer-stay guests seeking sustainability credentials.
- The Lobby Fizeaustraat A café-restaurant and bar at Hotel V Fizeaustraat offering a modern take on bistronomy — classic French cuisine with Asian and Tel Aviv influences. Features an open kitchen, local sourcing from Lindenhoff farm, Kef cheeses, Karel Goudsblom's bread and Jan Veerman seafood, and a curated wine collection of 850 bottles. Available for private hire (up to 180 seated) and semi-private dining. Targeted at hotel guests, local diners and private events.
- The Lobby Nesplein A café-restaurant and bar in central Amsterdam offering classic European cuisine with a creative Amsterdam twist using seasonal local ingredients. Features fireplace seating and leather sofas, a sommelier-curated wine program that earned a Wine Spectator Award, and full private hire for up to 75 seated guests. Targeted at hotel guests, local diners and private event organizers.
- Orchid House An all-day restaurant nestled within Hotel V Oosterpark, serving coffee, breakfast, lunch and dinner with family-friendly seating adjacent to Oosterpark. A bright space transitioning from morning coffee to evening cocktails. Targeted at hotel guests and local diners.
- Hotel V Meetings & Events Meetings and events service offering two event venues at Hotel V Fizeaustraat — The Private (96 m², up to 120 standing) and The Palm (116 m², up to 120 standing) — with full catering from The Lobby restaurant, sommelier pairings and in-house styling, coordinated by an events & location manager. Targeted at corporate event planners and private event hosts.
- Hotel V Weddings Wedding venue and planning service at Hotel V Fizeaustraat (official wedding location since 2019) offering ceremonies in The Private, receptions in The Palm, custom menus by the executive chef, sommelier-led wine pairings, in-house styling, and overnight accommodation across 91 guest rooms with on-site underground parking. Targeted at engaged couples and wedding planners.
- Hotel V Business & Corporate Agreements Corporate agreements and group booking service for businesses booking over 50 nights per year, offering volume-based savings, flexible rates, and additional coverage for film shoots, events and location rentals. Inquiries handled via [email protected] and [email protected]. Targeted at corporate buyers and travel managers.
Quantifiable outcome
- Green Key Gold certification for Hotel V Frederiksplein and Hotel V Nesplein, Silver for Fizeaustraat
- +3 more outcomes
Companies that use Hotel V & The Lobby
Customer profileSegments5 records
Ideal customer profiles4 records
Hotel V & The Lobby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Hotel V & The Lobby partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hotels for TreescorePartnership to turn skipped housekeeping into planted trees. Each no-clean day contributes to the Hotel V Forest, reducing carbon footprint room by room. Over 22,000 trees planted to date.
- BYBROWNminorPartnership for durable raincoats designed by BYBROWN. Replaced plastic ponchos with stylish, reusable raincoans for guest use.
- Lindenhoff FarmcoreLocal supplier for The Lobby Fizeaustraat restaurant. Provides farm-fresh produce for the bistronomy concept featuring classic French cuisine with Asian and Tel Aviv influences.
- Kef CheesesminorLocal cheese supplier for The Lobby Fizeaustraat restaurant menu.
- Karel Goudsblom's BreadminorLocal bakery supplier for The Lobby Fizeaustraat restaurant.
- Jan Veerman SeafoodcoreFresh seafood supplier for The Lobby Fizeaustraat restaurant.
- Q-ParkminorParking partnership at multiple locations. Q-Park Nieuwendijk for Nesplein (€27.50/day), Q-Park Oosterpoort for Oosterpark (from €22.50/day). Special guest rates.
- TrainMoreminorGym partnership at Hotel V Frederiksplein. Guests receive 25% off day pass (€15 instead of €20) at TrainMore located next door.
- Sportcity WibautstraatminorGym partnership at Hotel V Fizeaustraat. Day pass available for €15 with complimentary bike loan to reach the facility.
- Orchid HouseminorRestaurant located within Hotel V Oosterpark. Bright space serving coffee, lunch, and dinner with family-friendly atmosphere.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Hotel V & The Lobby competitors and assessment
Company assessmentBroad incumbents
- NH Hotels: Major European hotel chain (Minor Hotels) with multiple Amsterdam properties spanning upscale to midscale segments. Comparable on Amsterdam presence, corporate/business segment focus, and meeting facilities, but operates at much larger scale and broader price tiers than Hotel V.
Direct peers
- The Hoxton: Lifestyle boutique hotel brand (Ennismore) with properties across Europe and North America, known for locally rooted design, destination restaurants, and event venues. Comparable on design-led boutique positioning, strong F&B integration, and urban multi-property rollout strategy.
- citizenM: Amsterdam-founded, tech-led boutique hotel group operating compact, design-forward rooms in major European and US cities. Comparable on boutique positioning, urban gateway-city footprint, and digitally native direct-booking model — competes directly for the same design-conscious, experience-driven traveler.
- Pestana Amsterdam Riverside: Boutique upscale hotel in Amsterdam housed in a heritage building with strong F&B, event spaces, and meeting facilities. Comparable on Amsterdam-centric boutique positioning, heritage-meets-modern design, and integrated restaurant and event revenue.
- easyHotel Amsterdam: Budget boutique hotel brand (easyGroup) with Amsterdam locations focused on compact, value-priced rooms. Comparable on small-footprint urban rooms and Amsterdam footprint, though positioned well below Hotel V on price tier and F&B integration.
- Conscious Hotels: Sister brand under the same parent (Conscious Group), operating 5 hotels and 2 restaurants in Amsterdam with a sustainability-led positioning. Effectively the most direct comparable — same ownership, same city, overlapping corporate and distribution infrastructure, and overlapping guest base.
- Kimpton Hotels & Restaurants: IHG-operated boutique hotel brand built around locally inspired design, integrated F&B, and event/wedding programming. Comparable on boutique scale (40–200 rooms), restaurant-driven guest experience, and meetings/weddings as a meaningful revenue layer.
- Sir Hotels: Dutch boutique hotel collection with properties in Amsterdam and other European cities, blending heritage buildings with contemporary design and on-site F&B. Comparable on Dutch boutique heritage positioning, lifestyle-oriented guest base, and multi-property curation under a single brand umbrella.
- Zoku: Amsterdam-founded hybrid hotel concept combining short-stay rooms, lofts, coworking, and an on-site restaurant/bar. Comparable on Amsterdam origin, compact-room efficiency, and blending of stay, F&B, and event programming under one design-led brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hotel V & The Lobby social profiles
Digital presenceHotel V & The Lobby compliance and trust
Trust signalCompliance1 record
Hotel V & The Lobby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel V & The Lobby leadership team
Management profileNumber of profiles
Profiles2 records
Hotel V & The Lobby subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hotel V & The Lobby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel V & The Lobby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel V & The Lobby
What does Hotel V & The Lobby do?
Hotel V & The Lobby operates four boutique hotels across Amsterdam — Hotel V Nesplein (43 rooms), Hotel V Frederiksplein (rooms and lofts), Hotel V Fizeaustraat (91 rooms), and Hotel V Oosterpark — together with two signature café-restaurants (The Lobby Fizeaustraat and The Lobby Nesplein), the all-day Orchid House at Oosterpark, and event/wedding venues. Offerings span accommodation in room categories from compact Comfort Rooms to Lofts and Suites up to 60 m², on-site dining with sommelier-curated wine programs, meetings and events in The Private and The Palm, and full-service weddings since 2019.
Is Hotel V & The Lobby a public or private company?
Hotel V & The Lobby is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hotel V & The Lobby founded?
Hotel V & The Lobby was founded in -1. It employs 51 to 100 people.
Where is Hotel V & The Lobby based?
Hotel V & The Lobby is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Hotel V & The Lobby make money?
Five revenue lines are on record. Hotel Accommodation is the primary driver. The others are food & Beverage, meetings & Events, wedding Services and ancillary Services.
Who are Hotel V & The Lobby's main competitors?
NH Hotels is listed as a broad incumbent. Direct peers are The Hoxton, citizenM, Pestana Amsterdam Riverside, easyHotel Amsterdam, Conscious Hotels, Kimpton Hotels & Restaurants, Sir Hotels and Zoku.
Does Hotel V & The Lobby have an API?
No public API is recorded for Hotel V & The Lobby.
What industry is Hotel V & The Lobby in?
Hotel V & The Lobby's product category is Boutique Hotels and Hospitality Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.