BYBROWN

What BYBROWN does

BYBROWN is a premium women's rainwear and waterproof outerwear fashion label founded in 2014 by British designer Melanie Brown and based in Amsterdam. The company designs technical, sustainable rainwear under its own brand, with a product portfolio spanning the WAVE mid-length raincoat, STREAM lightweight coat, SPIRIT 3-in-1 modular ankle-length system (with separable SHAPER quilted liner), AGILE cycling raindress/poncho, MOXIE transformable skirt-to-trousers, NOVA waterproof denim bomber, HALE reversible sweatshirt, and SEATTLE Sou'Wester rain hat. Coats are produced in Portugal at ethical, certified manufacturing facilities, while the SEATTLE hat is produced in the Netherlands from deadstock materials. Technical specifications include 3-layer membrane fabrics with 10,000-20,000mm water column waterproof ratings and 8,000-10,000 gm/m²/24hrs breathability; bluesign® certified materials; PFAS-free DWR coatings (Ruco Dry Eco Plus / Bionic Finish Eco); thermal-bonded and taped seams; S.Café recycled coffee-ground polyester; and recycled PET linings. The brand has accumulated three design awards — the 2014/2015 International A'design Award (Raindress), the 2025 European Product Design Award (MOXIE), and the founder's 2002 Frans Molenaar Haute Couture Prize.

The company operates a direct-to-consumer go-to-market through a Shopify-hosted e-commerce site (bybrown.nl) and a physical atelier/shop at Ferdinand Huyckstraat 40 in Amsterdam, with free European shipping on orders over €150 and €45 standard international shipping via DHL (worldwide reach within 5-10 days). Unit pricing spans €73.55 (SEATTLE hat) to €491.74 (SPIRIT with SHAPER liner), positioning BYBROWN firmly in the premium niche. Targeted customer segments are style-conscious urban cyclists (addressed via cyclist-specific features: weighted hems, leg loops, helmet-compatible hoods with peripheral visibility, reflective elements), fashion-conscious women seeking feminine tailoring in rainwear, and sustainability-minded consumers prioritizing bluesign® certification, recycled content, European production, and repair services. Marketing is content-driven via a multilingual blog (English/Dutch/German), email newsletter, Instagram/social, and verified customer reviews (43 reviews averaging 4.75-5.0 stars).

Revenue mechanics are unit-based (pay-as-you-go, one-time purchase) with no subscription layer; the only disclosed capital event is a 2015 grant from Dutch creative fund Stimuleerings Fonds, and the company remains founder-owned with no subsequent institutional investors named. Sales-supporting infrastructure includes a 2-year guarantee against defects, repair services, and the modular SPIRIT/SHAPER system designed to drive incremental attach. Endorsements from Vogue Italia's Sara Sozzani Maino, NRC Handelsblad fashion critic Milou van Rossum, and Dezeen contributor Dan Howarth provide brand-validation signals, though no named enterprise or repeat-volume customers are disclosed, consistent with a long-tail of individual consumers across Europe and selected international markets (NLD, DEU, BEL, FRA, LUX).

Name

BYBROWN

Legal name

BY BROWN

Website

https://bybrown.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BYBROWN is an Amsterdam-based premium women's rainwear label founded in 2014 by designer Melanie Brown, designing technical, bluesign-certified, recycled-content raincoats, ponchos, and transformable outerwear for style-conscious urban cyclists and sustainability-minded consumers across Europe via DTC e-commerce and an Amsterdam atelier.

Ownership category

akta.pro rank

Product category

Women's Rainwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's rainwear
• Waterproof outerwear
• Sustainable fashion
• Technical rainwear
• Cycling outerwear

Headquarters

HQ city

Netherlands

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: BYBROWN generates revenue through direct-to-consumer sales of premium rainwear and accessories. Products include raincoats (€123-€453), rain skirts (€164-€247), ponchos (€247), and accessories. The brand operates its own e-commerce platform and physical studio shop in Amsterdam.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BYBROWN designs, produces, and sells premium women's rainwear and waterproof outerwear as a fashion label. Its core offering is a collection of technical, sustainable rainwear garments — including raincoats, a cycling poncho, a transformable rain skirt, a denim bomber jacket, a quilted liner, a reversible sweatshirt, and a hat — manufactured in Europe and sold under its own brand.

Product overview

BYBROWN is a premium women's rainwear and waterproof outerwear fashion label based in Amsterdam. The company produces technical, sustainable, and cyclewear-focused rainwear products manufactured in Europe (Portugal, Netherlands). The product portfolio centers around engineered rainwear with waterproof-breathable technology, including the WAVE mid-length raincoat, STREAM lightweight coat, SPIRIT 3-in-1 ankle-length coat, AGILE cycling raindress/poncho, MOXIE transformable rain skirt, NOVA waterproof bomber jacket, SHAPER quilted liner (wearable standalone or paired with SPIRIT), HALE reversible sweatshirt, and SEATTLE waterproof rain hat. All products feature Bluesign certified materials, recycled content (including recycled coffee grounds and plastic bottles), PFAS-free DWR coatings, and thermal-bonded sealed seams. Designed specifically for urban cycling with features like helmet-compatible hoods, weighted hems, leg loops, and reflective elements.

Differentiator

Problem solved

Functional benefit

Products and services

• WAVE Raincoat in BYBROWN's women's rainwear collection, designed for waterproof, fashion-forward everyday wear.
• STREAM Raincoat in BYBROWN's women's rainwear collection, designed for waterproof, fashion-forward everyday wear.
• SPIRIT A 3-in-1 raincoat from BYBROWN's women's rainwear collection, combining multiple wear configurations in one garment for versatility across weather conditions.
• AGILE BYBROWN's cycling poncho / raindress, designed as a waterproof outerwear piece for urban women who commute by bicycle.
• MOXIE Transformable rain skirt in BYBROWN's women's rainwear collection, offering modular styling within waterproof outerwear.
• NOVA Denim bomber jacket as part of BYBROWN's outerwear line, complementing the brand's rainwear collection.
• SHAPER Quilted liner in BYBROWN's outerwear line, designed to be layered with the brand's rainwear pieces.
• HALE Reversible sweatshirt in BYBROWN's outerwear collection, offering two styling options in one garment.
• SEATTLE HAT Hat offered as part of BYBROWN's rainwear/accessories range, complementing the brand's outerwear products.

Quantifiable outcome

• 43 customer reviews with 4.75-5.0 star ratings
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• COSH!minorGTM or Marketing PartnerBYBROWN is part of the COSH! sustainable shopping community. COSH! is a Belgian sustainable shopping platform that helps consumers discover and evaluate sustainable fashion brands. The partnership allows BYBROWN to be featured on the COSH! platform and demonstrates the brand's sustainability credentials through third-party verification.
• ReBlendminorStrategic or Co-development PartnerReBlend is a Dutch-based initiative that produces yarns and fabrics by recycling blended textile waste. Founder Melanie Brown was a pioneer in this forward-thinking project, contributing to sustainable textile innovation. This represents an earlier collaboration in her sustainability journey.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arc'teryx: Arc'teryx (Amer Sports) is a global premium technical outerwear brand widely viewed as the category leader for waterproof shells and urban cycling shells. Comparable to BYBROWN on technical waterproof-breathable positioning but at vastly larger scale, broader assortment and global DTC/retail footprint.
• Patagonia: Patagonia is the archetypal sustainability-led outdoor apparel brand with rainwear and shells. Comparable to BYBROWN on Bluesign-equivalent sourcing, recycled materials, circularity and ethical manufacturing credentials, but with much broader product breadth and global scale.

Direct peers

• Ilse Jacobsen: Ilse Jacobsen is a Danish rainwear and outerwear brand offering women's raincoats, tunics and matching footwear. Comparable to BYBROWN on women's-specific premium rainwear positioning and Northern-European market focus, with broader product breadth.
• Tönnjes EtaProof / Elvine: Elvine (formerly Tönnjes EtaProof's consumer brand) sells fashion-conscious European rainwear and outerwear with a focus on urban cycling. Directly comparable to BYBROWN on urban-cycling positioning, premium pricing and DTC-led Scandinavian-rooted marketing.
• Rains: Rains is a Danish contemporary rainwear brand offering fashion-forward, technical rainwear via DTC and wholesale. Directly comparable to BYBROWN on product category (PU rainwear), DTC-first GTM, European production, and premium pricing; Rains is the most-cited direct peer with substantially larger scale.
• Didriksons: Didriksons is a Swedish weatherproof outerwear brand with deep roots in functional rainwear and cyclewear. Comparable to BYBROWN on technical cycling-focused outerwear with a Scandinavian design sensibility and European DTC distribution.
• Stutterheim: Stutterheim is a Swedish heritage-inspired rainwear brand selling premium, minimalist raincoats DTC and through select retailers. Highly comparable to BYBROWN on fashion-led, premium-priced rainwear, Scandinavian/Northern European aesthetic, and a curated narrow product line.

Others

• COSH!: COSH! is a Belgian sustainable-shopping discovery platform that lists and scores ethical fashion brands, including BYBROWN as a partner. Included as an ecosystem peer because it is both a marketing partner and a comparable distribution/discovery vehicle for premium sustainable outerwear brands.

Emerging players

• Houdini Sportswear: Houdini is a Swedish sustainability-led technical apparel brand covering shells, insulation and cycling products. Comparable to BYBROWN on circularity messaging and European technical outerwear, but operates at larger scale across multiple categories.
• Sealskinz: Sealskinz is a UK waterproof accessories and outerwear brand specializing in cycling and outdoor gloves, hats and socks. Comparable to BYBROWN's SEATTLE hat and HALE products on waterproof accessories for cycling/commute use, partially overlapping end-user.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bybrown

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYBROWN