Hotel V & The Lobby

What Hotel V & The Lobby does

Hotel V & The Lobby is a privately held, family-run Amsterdam hospitality group operating four boutique hotels (Hotel V Nesplein, Frederiksplein, Fizeaustraat, and Oosterpark) and two signature café-restaurants (The Lobby at Nesplein and Fizeaustraat), supplemented by the Orchid House all-day restaurant at Oosterpark. The group is consolidated under Dutch private limited companies (B.V.) within Conscious Group, which itself is backed by NIPA Capital and oversees nine hotels and four restaurants city-wide. Customers include leisure travellers, business travellers, corporate groups, wedding clients, and eco-conscious guests; the corporate unit serves businesses booking over 50 nights per year. Operations are anchored in distinct Amsterdam submarkets — the theatre district near Dam Square, the De Pijp/Frederiksplein area, Amstel Station in East Amsterdam, and Oosterpark — each with its own design identity but a shared service ethos.

The core operating backbone is the third-party Mews property management system, accessed via embedded distributor links on hotelv.com for room reservations and availability. There is no proprietary technology platform or developer-facing API; technology customisation is limited to brand-level touches such as the proprietary ETIKA bath amenities. Distribution is a hybrid model: direct booking via the company website (with best-rate guarantee, LUCKY7 7% direct-booking campaign, and Green Voyage €15 train-traveller discount) plus third-party online travel agencies. F&B is central rather than peripheral — bistronomy at The Lobby Fizeaustraat with a 850-bottle wine list (French/Asian/Tel Aviv influences) and Wine Spectator-recognised European cuisine at The Lobby Nesplein — making food and beverage revenue a meaningful contributor alongside accommodation.

Revenue is generated across five streams: hotel accommodation (rooms from compact ~10-14 m² to suites up to ~60 m²), F&B (restaurants and room service), meetings and events (The Private 96 m² and The Palm 116 m² at Fizeaustraat), weddings (official venue since 2019 at the 91-room Fizeaustraat, including catering, styling, and guest accommodation), and ancillary services (parking via valet and Q-Park partnerships, bike rental, laundry). A material forward consideration is the regulatory step-change in Dutch VAT on hotel accommodation from 9% to 21% effective January 1, 2026, applying on top of the existing 12.5% city tax across all properties.

Name

Hotel V & The Lobby

Legal name

Hotel V Nesplein B.V.

Website

https://hotelv.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel V & The Lobby is an Amsterdam-based, family-run boutique hospitality group operating four hotels and two signature restaurants across distinct city districts, serving leisure, business, and wedding guests with an emphasis on local character, sustainability credentials, and quality food and beverage.

Ownership category

akta.pro rank

Product category

Boutique Hotels and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Boutique hotel accommodation
• Restaurant and dining
• Event venue hosting
• Wedding venue services
• Corporate hotel bookings

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from room bookings across four Hotel V locations in Amsterdam. Room types range from compact Comfort Rooms (10-14 m²) to spacious Lofts and Suites (up to 60 m²). Check-in from 3 PM, check-out at 11 AM with late check-out options available.
2. Food & Beverage: Revenue from The Lobby restaurant operations at Fizeaustraat and Nesplein locations, including breakfast service, lunch, dinner, and bar. The Lobby Fizeaustraat features classic French cuisine with Asian and Tel Aviv influences, with 850+ bottle wine collection.
3. Meetings & Events: Revenue from event venue rental including The Private (96m², up to 120 standing) and The Palm (116m², up to 120 standing) spaces. Services include corporate meetings, presentations, private dinners, and celebrations.
4. Wedding Services: Revenue from wedding venue services at Hotel V Fizeaustraat, including ceremony space, reception, dinner catering, styling, and overnight accommodations (91 rooms available). Official wedding location since 2019.
5. Ancillary Services: Additional revenue streams including room service (at Fizeaustraat and Nesplein), parking (valet at Frederiksplein, on-site at Fizeaustraat, Q-Park partnerships), bike rental, and laundry services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Hotel V & The Lobby operates four boutique hotels across Amsterdam — Hotel V Nesplein (43 rooms), Hotel V Frederiksplein (rooms and lofts), Hotel V Fizeaustraat (91 rooms), and Hotel V Oosterpark — together with two signature café-restaurants (The Lobby Fizeaustraat and The Lobby Nesplein), the all-day Orchid House at Oosterpark, and event/wedding venues. Offerings span accommodation in room categories from compact Comfort Rooms to Lofts and Suites up to 60 m², on-site dining with sommelier-curated wine programs, meetings and events in The Private and The Palm, and full-service weddings since 2019.

Product overview

Hotel V & The Lobby is a family-run Amsterdam hospitality group operating four boutique hotels and two café-restaurants across the city. The hotel portfolio consists of Hotel V Nesplein (43 rooms near Dam Square), Hotel V Frederiksplein (rooms and loft apartments near De Pijp), Hotel V Fizeaustraat (91 rooms near Amstel Station with 1970s vintage design), and Hotel V Oosterpark (twelve floors of rooms and lofts adjacent to Oosterpark). The two restaurant venues — The Lobby Fizeaustraat (bistronomy, classic French cuisine with Asian and Tel Aviv influences, 850-bottle wine list) and The Lobby Nesplein (European cuisine with an Amsterdam creative twist, Wine Spectator Award winner) — are integral to the guest experience and operate independently as dining destinations. Ancillary offerings include Orchid House (all-day restaurant at Oosterpark), meeting and events spaces (The Private and The Palm at Fizeaustraat), wedding venue services, corporate agreements, and promotional discount programmes (Green Voyage, LUCKY7). All properties are managed under Conscious Group, which holds Green Key sustainability certifications at varying levels across locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Lobby: Café-restaurant concept offering food, drinks, and the signature Dutch 'gezelligheid' experience. Present at both Fizeaustraat and Nesplein locations.
• Orchid House

Products and services

• Hotel V Nesplein A 43-room boutique hotel in the heart of Amsterdam's old theatre district, steps from Dam Square, blending historic charm with modern comfort. Includes The Lobby Nesplein café-restaurant on-site. Room categories range from Comfort Rooms (18–25 m²) to Superior Rooms (26–36 m²) and Suites (40–60 m²), featuring king-size V Dreamer beds and rain showers. Targeted at leisure city-break guests and business travelers.
• Hotel V Frederiksplein A boutique hotel near De Pijp and the Albert Cuyp Market offering rooms and loft apartments with a laid-back atmosphere and fireside lounge. Room categories include Small Basement Rooms, Standard Double Rooms, Large Double Rooms, and Loft Apartments (38–48 m²) with full kitchenettes. Includes an on-site meeting room (max. 12–14 guests). Targeted at city explorers and longer-stay guests.
• Hotel V Fizeaustraat A 91-room hotel near Amstel Station in Amsterdam-East with 1970s-inspired vintage design, The Lobby Fizeaustraat restaurant on-site, and event spaces The Private and The Palm. Room categories include Comfort Rooms, Premium Rooms, Premium Deluxe Rooms, and an exclusive Suite (40 m²) with fireplace. Targeted at leisure guests, wedding parties and event attendees.
• Hotel V Oosterpark A twelve-floor hotel adjacent to Oosterpark in Amsterdam Oost featuring open views, sustainable design and one of Hotel V's most environmentally focused builds. Room categories include Comfort Rooms, Superior Rooms, Superior Rooms with Bath (and Sofa), Lofts with kitchenettes, and interconnected room combinations. Home to the Orchid House all-day restaurant. Targeted at leisure and longer-stay guests seeking sustainability credentials.
• The Lobby Fizeaustraat A café-restaurant and bar at Hotel V Fizeaustraat offering a modern take on bistronomy — classic French cuisine with Asian and Tel Aviv influences. Features an open kitchen, local sourcing from Lindenhoff farm, Kef cheeses, Karel Goudsblom's bread and Jan Veerman seafood, and a curated wine collection of 850 bottles. Available for private hire (up to 180 seated) and semi-private dining. Targeted at hotel guests, local diners and private events.
• The Lobby Nesplein A café-restaurant and bar in central Amsterdam offering classic European cuisine with a creative Amsterdam twist using seasonal local ingredients. Features fireplace seating and leather sofas, a sommelier-curated wine program that earned a Wine Spectator Award, and full private hire for up to 75 seated guests. Targeted at hotel guests, local diners and private event organizers.
• Orchid House An all-day restaurant nestled within Hotel V Oosterpark, serving coffee, breakfast, lunch and dinner with family-friendly seating adjacent to Oosterpark. A bright space transitioning from morning coffee to evening cocktails. Targeted at hotel guests and local diners.
• Hotel V Meetings & Events Meetings and events service offering two event venues at Hotel V Fizeaustraat — The Private (96 m², up to 120 standing) and The Palm (116 m², up to 120 standing) — with full catering from The Lobby restaurant, sommelier pairings and in-house styling, coordinated by an events & location manager. Targeted at corporate event planners and private event hosts.
• Hotel V Weddings Wedding venue and planning service at Hotel V Fizeaustraat (official wedding location since 2019) offering ceremonies in The Private, receptions in The Palm, custom menus by the executive chef, sommelier-led wine pairings, in-house styling, and overnight accommodation across 91 guest rooms with on-site underground parking. Targeted at engaged couples and wedding planners.
• Hotel V Business & Corporate Agreements Corporate agreements and group booking service for businesses booking over 50 nights per year, offering volume-based savings, flexible rates, and additional coverage for film shoots, events and location rentals. Inquiries handled via [email protected] and [email protected]. Targeted at corporate buyers and travel managers.

Quantifiable outcome

• Green Key Gold certification for Hotel V Frederiksplein and Hotel V Nesplein, Silver for Fizeaustraat
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hotels for TreescoreStrategic or Co-development PartnerPartnership to turn skipped housekeeping into planted trees. Each no-clean day contributes to the Hotel V Forest, reducing carbon footprint room by room. Over 22,000 trees planted to date.
• BYBROWNminorStrategic or Co-development PartnerPartnership for durable raincoats designed by BYBROWN. Replaced plastic ponchos with stylish, reusable raincoans for guest use.
• Lindenhoff FarmcoreStrategic or Co-development PartnerLocal supplier for The Lobby Fizeaustraat restaurant. Provides farm-fresh produce for the bistronomy concept featuring classic French cuisine with Asian and Tel Aviv influences.
• Kef CheesesminorStrategic or Co-development PartnerLocal cheese supplier for The Lobby Fizeaustraat restaurant menu.
• Karel Goudsblom's BreadminorStrategic or Co-development PartnerLocal bakery supplier for The Lobby Fizeaustraat restaurant.
• Jan Veerman SeafoodcoreStrategic or Co-development PartnerFresh seafood supplier for The Lobby Fizeaustraat restaurant.
• Q-ParkminorChannel Partner/ Reseller/ DistributorParking partnership at multiple locations. Q-Park Nieuwendijk for Nesplein (€27.50/day), Q-Park Oosterpoort for Oosterpark (from €22.50/day). Special guest rates.
• TrainMoreminorStrategic or Co-development PartnerGym partnership at Hotel V Frederiksplein. Guests receive 25% off day pass (€15 instead of €20) at TrainMore located next door.
• Sportcity WibautstraatminorStrategic or Co-development PartnerGym partnership at Hotel V Fizeaustraat. Day pass available for €15 with complimentary bike loan to reach the facility.
• Orchid HouseminorStrategic or Co-development PartnerRestaurant located within Hotel V Oosterpark. Bright space serving coffee, lunch, and dinner with family-friendly atmosphere.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NH Hotels: Major European hotel chain (Minor Hotels) with multiple Amsterdam properties spanning upscale to midscale segments. Comparable on Amsterdam presence, corporate/business segment focus, and meeting facilities, but operates at much larger scale and broader price tiers than Hotel V.

Direct peers

• The Hoxton: Lifestyle boutique hotel brand (Ennismore) with properties across Europe and North America, known for locally rooted design, destination restaurants, and event venues. Comparable on design-led boutique positioning, strong F&B integration, and urban multi-property rollout strategy.
• citizenM: Amsterdam-founded, tech-led boutique hotel group operating compact, design-forward rooms in major European and US cities. Comparable on boutique positioning, urban gateway-city footprint, and digitally native direct-booking model — competes directly for the same design-conscious, experience-driven traveler.
• Pestana Amsterdam Riverside: Boutique upscale hotel in Amsterdam housed in a heritage building with strong F&B, event spaces, and meeting facilities. Comparable on Amsterdam-centric boutique positioning, heritage-meets-modern design, and integrated restaurant and event revenue.
• easyHotel Amsterdam: Budget boutique hotel brand (easyGroup) with Amsterdam locations focused on compact, value-priced rooms. Comparable on small-footprint urban rooms and Amsterdam footprint, though positioned well below Hotel V on price tier and F&B integration.
• Conscious Hotels: Sister brand under the same parent (Conscious Group), operating 5 hotels and 2 restaurants in Amsterdam with a sustainability-led positioning. Effectively the most direct comparable — same ownership, same city, overlapping corporate and distribution infrastructure, and overlapping guest base.
• Kimpton Hotels & Restaurants: IHG-operated boutique hotel brand built around locally inspired design, integrated F&B, and event/wedding programming. Comparable on boutique scale (40–200 rooms), restaurant-driven guest experience, and meetings/weddings as a meaningful revenue layer.
• Sir Hotels: Dutch boutique hotel collection with properties in Amsterdam and other European cities, blending heritage buildings with contemporary design and on-site F&B. Comparable on Dutch boutique heritage positioning, lifestyle-oriented guest base, and multi-property curation under a single brand umbrella.
• Zoku: Amsterdam-founded hybrid hotel concept combining short-stay rooms, lofts, coworking, and an on-site restaurant/bar. Comparable on Amsterdam origin, compact-room efficiency, and blending of stay, F&B, and event programming under one design-led brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hotelv
• YouTubeyoutube.com/@hotelv
• Facebookfacebook.com/hotelVAmsterdam
• LinkedInlinkedin.com/company/hotelvamsterdam
• Instagraminstagram.com/hotelvamsterdam
• Pinterestnl.pinterest.com/hotelvthelobby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel V & The Lobby