House Of Creative

What House Of Creative does

House of Creative is an owner-operated serviced office provider established in 2014 and headquartered at 224 Shoreditch High Street, London. The company leases and manages flexible workspace across four addresses in two prime London submarkets — Shoreditch (224, 229, 231 Shoreditch High Street) and Angel (320 City Road, a renovated Grade 2 Listed building) — totalling 60+ private offices and 100+ office spaces serving a base of 250+ clients.

Its core offering comprises private office rentals on flexible, all-inclusive monthly terms (covering space, rates, service charges, and utilities), complemented by meeting room hire (accommodating up to 12 people), virtual office services (mail handling and professional business address), and a private rooftop terrace amenity for client events. The underlying technology is physical workspace and standard IT support infrastructure rather than a software platform, and there are no proprietary technology products disclosed.

Revenue is generated primarily through recurring monthly subscriptions on all-inclusive office rentals, supplemented by transactional meeting room hire (available to clients and non-clients) and recurring virtual office fees. Go-to-market combines a community-led motion — leveraging regular social events, workshops, and a 250+ client network for word-of-mouth referrals — with a direct sales/inside sales motion via website enquiry and email ([email protected]). Customer segments span startups, freelancers, and established companies on a horizontal segmentation basis, with the marketing mix consisting of the company website, Instagram, email, and referral channels. Distribution is domestic-only, focused on the London market. The company is privately held with no disclosed external funding, parent company, or M&A activity.

Name

House Of Creative

Legal name

The House of Creative

Website

https://houseofcreative.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Creative is an owner-operated London serviced office provider offering private offices, meeting rooms, virtual offices, and a rooftop terrace across Shoreditch and Angel, serving startups, freelancers, and established companies on flexible all-inclusive terms.

Ownership category

akta.pro rank

Product category

Serviced Offices and Flexible Workspace

NAICS

Real Estate Property Managers (53131)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAJAFAK

Corporate / Executive Housing Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Serviced offices
• Flexible workspace
• Virtual offices
• Meeting room hire
• Coworking spaces

Headquarters

HQ city

London, London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Serviced Office Rental: Monthly or flexible rental of private offices in prime London locations. All-inclusive billing covers space, rates, service charges, and utilities.
2. Meeting Room Hire: Hire of meeting rooms at various locations for productive sessions. Available to clients and non-clients.
3. Virtual Office Services: Professional business presence without physical space, including mail handling and business address services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

House of Creative is an owner-operated serviced office provider offering private office spaces, meeting room hire, and virtual office services in prime London locations (Shoreditch and Angel). The company supplies flexible, all-inclusive workspace solutions with dedicated office managers, IT support, communal areas, and a private rooftop terrace for events, serving startups, freelancers, and established companies.

Product overview

House Of Creative is an owner-operated serviced office provider offering creative, flexible workspaces in prime London locations (Shoreditch and Angel). Their portfolio consists of private office spaces as the core offering, complemented by meeting room hire services, virtual office options, all-inclusive flexible billing, and a private rooftop terrace amenity. The company serves over 100 office spaces to a diverse clientele including startups, freelancers, and established companies, providing tailored environments with dedicated office managers, IT support, and flexible terms.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OSSAminorGTM or Marketing PartnerHouse of Creative has partnered with OSSA, a local digital advertising specialist platform, to offer clients discounted digital advertising services. Clients receive access to £100 of free digital advertising on social media channels (LinkedIn, Facebook, Instagram), including ad design, creation, publishing, and performance reporting. This rewards programme aims to boost client business visibility.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Runway East: Runway East operates London-focused serviced offices and coworking for early-stage startups, with strong Shoreditch/Old Street presence. Very comparable startup-segment focus, flexible-terms model and creative-district footprint.
• Huckletree: Huckletree operates tech and creative-focused coworking and serviced offices in London (including Shoreditch) and Manchester, explicitly positioning on community ecosystems and sector-specific clusters—very comparable offering to House of Creative.
• Second Home: Second Home operates creative, design-led coworking and serviced offices for startups, freelancers and corporates with a community-and-events focus. Targeting and aesthetic positioning—boutique, soulful, creative-industry friendly—closely mirror House of Creative.
• The Office Group: The Office Group runs design-led serviced offices and meeting rooms across UK prime locations, including significant Shoreditch and central London presence. It is one of HOC's closest direct competitors, combining characterful interior design with flexible terms for SME and startup customers.
• Workspace Group: Workspace provides design-led, flexible office space across London with a strong Shoreditch and creative-district presence, serving a broadly analogous startup and SME customer base. Comparable property-management and serviced-office hybrid model.
• Work.Life: Work.Life is a UK-based flexible workspace operator that explicitly markets pet-friendly, wellness-focused, community-led serviced offices to startups and SMEs, directly matching HOC's positioning and customer base.

Emerging players

• Mindspace: Mindspace is a boutique flexible-workspace provider operating in prime city centres including London, serving startups and corporate teams with design-led offices and community programming—comparable model though broader geographic ambition.
• Uncommon Workspaces: Uncommon operates premium, design-led flexible offices in London boroughs including Borough and Highbury, targeting startups, freelancers and SMEs with community events and all-inclusive pricing—nearly identical positioning to House of Creative.

Broad incumbents

• IWG / Regus: IWG operates the Regus, Spaces and HQ brands globally, providing serviced offices, meeting rooms and virtual offices across thousands of locations including central London—House of Creative competes in the exact same core product categories against IWG's Signature and boutique-leaning sub-brands.
• WeWork: WeWork is the global largest flexible-workspace operator serving startups, freelancers and enterprises with private offices, coworking, meeting rooms and virtual offices—directly overlapping with House of Creative's core product stack, but at vastly greater scale and with a corporate brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagramhouseofcreative.co.uk/instagram
• LinkedInlinkedin.com/company/house-of-creative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of Creative