House of Flow

What House of Flow does

House of Flow, Inc. is a Brooklyn, New York-based digital wellness company founded in 2020 by husband-and-wife co-founders Erica Chen and Grant Henry, operating a subscription-based yoga and meditation streaming platform branded as Digital Flows. The platform delivers over 1,000 on-demand classes in flows, breathwork, and meditation, complemented by day-long virtual retreats filmed at 10+ U.S. destinations (White Sands, Joshua Tree, Sedona, Woodstock, among others), specialized series covering Ayurveda, prenatal, trauma-informed, and chair yoga, and multi-day community challenges such as BREATHE and JOURNEY to NYC. Content is produced in 4K with high-quality audio and contributed by a network of 75+ instructors drawn from studios nationwide.

The underlying technology is a Squarespace-hosted video streaming front end paired with Stripe-based payment processing, accessed via desktop and mobile web; there is no native iOS or Android app. House of Flow also operates a physical Brooklyn studio offering in-person classes including Family Flows and Rhythmic Flows, and extends children's programming through the Yogie Land sub-brand (COPPA-compliant). An emerging B2B channel, the HoF Studio Partnership program, embeds Digital Flows content into yoga studio memberships nationwide and provides filming and teacher hosting services.

Revenue is generated primarily through recurring Digital Flows memberships ($10/month or annual, with a 7-day free trial), supplemented by one-time sales of the My Yoga. My City. photography book at $39.99 (20% donated to Exhale to Inhale), the studio partnership channel, and the Fall 2025 Mentorship Program. The company appears bootstrapped, with no disclosed funding rounds or institutional investors, and serves families and individual adults seeking accessible, inclusive yoga instruction outside traditional studio environments.

Name

House of Flow

Legal name

House of Flow, Inc.

Website

https://houseofflow.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Flow operates Digital Flows, a subscription-based streaming platform delivering 1,000+ on-demand yoga, breathwork, and meditation classes from 75+ instructors to individual consumers for $10/month, complemented by virtual retreats, challenges, a Brooklyn studio, and a yoga studio partnership program.

Ownership category

akta.pro rank

Product category

Online Yoga & Meditation Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Kids & Family Yoga (HSADACAK)

Keywords

• Online yoga classes
• Digital wellness platform
• Meditation subscription
• Virtual yoga retreats
• On-demand fitness

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Flows Subscription: Monthly and yearly subscription plans providing access to the complete library of on-demand yoga and meditation classes, virtual retreats, and interactive series. Membership automatically renews at the selected rate unless canceled.
2. Book Sales - My Yoga. My City. One-time purchase of the photography book My Yoga. My City. Volume One (NYC) at $39.99 per copy, with 20% of proceeds supporting Exhale to Inhale nonprofit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

House of Flow operates a subscription-based digital yoga and wellness platform (Digital Flows) offering more than 1,000 on-demand classes in yoga, meditation, and breathwork, along with virtual retreats, challenges, and specialized series. The company complements the digital platform with a Brooklyn-based physical studio, the Yogie Land children's yoga program, the Family Flows in-person offering, and a published photography book titled My Yoga. My City.

Product overview

House of Flow operates a unified ecosystem bridging digital and in-person wellness offerings. The core product is Digital Flows, a subscription-based platform (monthly or yearly, starting at $10/month with 7-day free trial) providing over 1,000 on-demand yoga, meditation, and breathwork videos. This platform is supplemented by Virtual Retreats (immersive experiences from 10+ destinations), Specialized Yoga Series (Ayurveda, prenatal, trauma-informed, chair yoga), the Challenge Room (multi-day BREATHE and JOURNEY programs), and the Meditation Library. In-person offerings include the Brooklyn studio with Family Flows and children's programming through Yogie Land. Additional offerings include the My Yoga. My City. photography book and the Fall 2025 Mentorship Program. Over 75 instructors contribute to the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Flows Subscription-based digital streaming platform providing 1,000+ on-demand yoga, meditation, and breathwork classes, virtual retreats, challenges, and specialized series for individual consumers at $10/month with a 7-day free trial.
• House of Flow Brooklyn Studio In-person yoga and wellness studio in Brooklyn, NY, offering drop-in classes, the Family Flows family yoga program, and other community events for local practitioners.
• My Yoga. My City. Standalone photography book showcasing yoga practitioners across New York City's five boroughs, sold as a one-time retail purchase through the House of Flow website.
• Fall 2025 Mentorship Program Paid, cohort-based professional development and mentorship program for yoga teachers, providing structured guidance, training, and career development for serious practitioners.
• Yogie Land Children's yoga sub-brand offering stories and adventures introducing yoga and mindfulness to kids, delivered as part of the broader Digital Flows platform and family programming.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Yoga Pod TucsoncoreGTM or Marketing PartnerPartnership with Yoga Pod Tucson for the BREATHE Tucson 5-day meditation and breathwork challenge. House of Flow collaborated with Yoga Pod Tucson to create inclusive challenge content filmed in Tucson, with Yoga Pod's Program Director Shaelyn Delgado featured as a teacher and the studio logo prominently displayed.
• Exhale to InhaleminorOthersNonprofit organization providing trauma-informed yoga for survivors of domestic violence and sexual assault. House of Flow donates 20% of all proceeds from My Yoga. My City. book sales to support this organization.
• HoF Studio Partnership NetworkcoreChannel Partner/ Reseller/ DistributorNationwide network of yoga studios that partner with House of Flow to offer their students access to the Digital Flows platform as part of hybrid in-person/virtual membership packages. Studios receive filming services, teacher content hosting, and free memberships for their students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Glo is a direct subscription competitor offering thousands of on-demand yoga, meditation, and Pilates classes from world-class instructors via streaming video. Like House of Flow's Digital Flows, Glo targets individuals seeking premium on-demand wellness content with a similar monthly/yearly subscription model.
• Yogaia: Yogaia offers live and on-demand yoga, meditation, and fitness classes via a subscription app, with a similar focus on inclusive, expert-led instruction. It is a direct competitor to House of Flow's Digital Flows platform in the digital yoga subscription category.
• Down Dog: Down Dog is a subscription yoga and fitness app that procedurally generates unique classes across multiple styles. It overlaps with House of Flow's on-demand yoga offering and targets the same self-serve consumer subscriber base, though with a more algorithmic rather than human-instructor-led approach.
• Alo Moves: Alo Moves is the digital subscription platform of Alo Yoga, offering on-demand yoga, fitness, and mindfulness classes taught by celebrity instructors. It competes directly with House of Flow on the same digital yoga subscription product, though with significantly larger brand and capital backing.
• Yoga International: Yoga International is a long-running subscription-based digital platform offering thousands of on-demand yoga, meditation, and wellness classes across styles and levels. It is directly comparable to House of Flow's Digital Flows in content breadth, subscription model, and target audience of dedicated practitioners.
• Obé Fitness: Obé Fitness is a streaming fitness platform offering live and on-demand classes including yoga, with a similar subscription-based consumer product. It competes with House of Flow for the same self-serve digital wellness subscriber, though with a broader fitness (not yoga-only) positioning.

Broad incumbents

• Calm: Calm is a leading meditation, sleep, and wellness app offering guided meditations, breathwork, and limited movement content. While broader than House of Flow and focused primarily on meditation/sleep rather than yoga, it competes for the same wellness-subscriber wallet with significantly larger brand recognition and capital.
• Headspace: Headspace is a major meditation and mindfulness subscription app with guided content across sleep, stress, focus, and movement. It overlaps with House of Flow on the meditation/breathwork component of Digital Flows but is a much larger, venture-backed incumbent operating across the broader mental wellness category.
• Peloton: Peloton offers connected fitness hardware plus a subscription app that includes yoga and meditation classes. While primarily known for cycling and strength, its yoga and meditation content competes with House of Flow for the same fitness-minded subscriber willing to pay for on-demand wellness content.
• Gaia: Gaia is a subscription streaming service offering yoga, meditation, and holistic wellness video content alongside broader conscious-living programming. It is comparable to House of Flow's Digital Flows on the yoga and meditation subscription dimension, with a broader content portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/houseofflow.co
• LinkedInlinkedin.com/company/house-of-flow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Flow