House of Performance (HOP)

What House of Performance (HOP) does

House of Performance (HOP) is a UK-based, founder-owned performance marketing consultancy and media management partner headquartered in London (registered office in Hatfield) and operating as House of Performance Limited. Founded around 2020 by Emma Welland and Kat Sale, the firm serves ambitious enterprise and mid-market brands across verticals including e-commerce, automotive, healthcare, food and beverage, financial trading, travel, events and retail, with named clients such as Universal Music Group, Jamie Oliver Group, Fuller's, ASDA Online Doctor, FixMyCar, Bensons For Beds, ZAVA, Modibodi, Golfbreaks and Terrapinn.

The company's offering is built around two integrated pillars. The Consultancy pillar provides Strategic Support, Auditing, In-Housing and bespoke Training to help brands build internal paid media capability. The Media Management pillar delivers always-on paid media execution across Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn, Pinterest, Reddit, Spotify), Programmatic (Display, Video, Connected TV, Digital OOH, Audio), and more recently ChatGPT Ads, unified under a single media plan and Looker Studio reporting. HOP positions itself as a senior extension of clients' in-house teams rather than a traditional full-service agency, deliberately operating with low contractual lock-in (95% of clients on 30-day rolling contracts) and a senior-led, lean team of approximately 10-17 specialists.

HOP monetises through bespoke, quote-based monthly engagements and consultancy project fees, with no publicly disclosed pricing. Go-to-market is direct B2B, supported by a content and community engine spanning the Behind The Growth podcast, regular webinars, a blog and email newsletter that drive inbound enterprise demand. The firm is self-funded, with no disclosed external investment, and has built credibility through a strong award track record including Standout Paid Media Agency of the Year at the 2025 Paid Media Awards and four nominations at the UK Agency Awards 2026.

Name

House of Performance (HOP)

Legal name

House of Performance Limited

Website

https://houseofperformance.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Performance is a London-based, founder-owned performance marketing consultancy and media management partner that delivers paid search, paid social, programmatic and consultancy services to ambitious enterprise and mid-market brands across the UK and select European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Management Services: Ongoing management of paid media campaigns across Google, Meta, TikTok, LinkedIn and programmatic channels. Operates as an always-on service with weekly performance analysis, regular calls, and Looker Studio dashboard reporting. Clients work on 30-day rolling contracts.
2. Consultancy Services: Specialist consultancy including strategic support, auditing, training, and in-housing programs. Services are tailored to client needs and may include one-time audits or ongoing strategic partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

House of Performance is a specialist performance marketing consultancy and media management partner that operates as a senior extension of clients' in-house teams. It sells two integrated service lines: Consultancy Services (Strategic Support, Auditing, Training, and In-Housing) and Media Management (Paid Search, Paid Social, Programmatic, and ChatGPT Ads across Google, Microsoft, Meta, TikTok, LinkedIn, Pinterest, Reddit, Spotify). Engagements are customized per client, with 95% of clients on 30-day rolling contracts.

Product overview

House of Performance (HOP) is a performance marketing consultancy operating as two integrated service pillars: Consultancy Services (strategic support, auditing, training, and in-housing) and Media Management (Paid Search, Paid Social, Programmatic, and Chat GPT Ads). The company also provides educational content through webinars, the Behind The Growth podcast, and blog articles. Their core differentiator is operating as a senior extension of clients' in-house teams rather than a traditional agency, with 95% of clients on 30-day rolling contracts. The unified media approach aligns Paid Search, Paid Social, and Programmatic under a single strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Behind the Growth: A podcast hosted by Kat Sale and Emma Welland featuring real conversations about performance marketing with senior performance marketers.

Products and services

• Media Management Always-on paid media management across Paid Search, Paid Social, Programmatic, and ChatGPT Ads, built around business outcomes and operating as an extension of the client's in-house team with 30-day rolling contracts.
• Consultancy Services Comprehensive consultancy covering strategic support, auditing, training, and in-housing services to help brands build internal capability and drive performance marketing outcomes.
• Paid Search Paid media management across Google Ads and Microsoft Ads including Search, Performance Max, Demand Gen, YouTube, and Display Network with intent-driven structure and continuous testing.
• Paid Social Paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Spotify combining creative, audience insight, and platform expertise for lead generation and e-commerce businesses.
• Programmatic Programmatic advertising across Display, Video, Connected TV, Digital Out-of-Home, and Audio channels using data-driven audience strategy, real-time optimization, and a unified media approach.
• ChatGPT Ads Advertising services on the ChatGPT platform delivering contextual advertising based on conversational keywords and context, helping brands diversify beyond traditional search and social channels.
• Auditing PPC and Paid Social audits examining account structure, automation, PMax usage, platform feature adoption, brand dependency, and efficiency, with prioritized roadmaps and implementation support.
• Training Bespoke training programs covering campaign structuring, platform best practices across Google Ads, Meta, TikTok, and LinkedIn, and optimization/testing techniques that build team capability and confidence in running paid media.
• In-Housing Hybrid approach helping brands bring paid media in-house with expert guidance, proven processes, and ongoing partnership, including strategic audits, gradual implementation, training, and support.
• Strategic Support Senior strategic partnership providing expertise, insight, and guidance to help ambitious brands make smarter decisions and accelerate performance marketing outcomes.

Quantifiable outcome

• FixMyCar campaign: +32% brand awareness, +61% first choice consideration, +307% brand searches
• +8 more outcomes

Named customers15 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Pepper DigitalminorOthersPepper Digital is identified as the website development agency responsible for site design. This is a vendor relationship for website development and maintenance services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tug: Performance-focused digital marketing agency offering paid media, SEO, content, and analytics — comparable agency-of-record positioning to enterprise brands seeking specialist expertise.
• Croud: London-headquartered digital marketing agency with a global 'Croudie' network model delivering paid search, paid social, programmatic, and SEO — a closely comparable UK-born performance marketing peer.
• Wpromote: Large independent US digital marketing agency with deep paid search, paid social, and programmatic capabilities — comparable specialist performance-marketing orientation at greater scale.
• Roast: UK performance marketing agency (House of Performance-style positioning) specializing in paid search, paid social, and analytics for enterprise brands; comparable in size, services, and target buyer profile.
• PMG: Independent US digital agency purpose-built for performance marketing across Google, Meta, and Amazon — a high-end specialist peer whose operating model and award-winning culture closely mirror HOP's.
• Brainlabs: UK-based digital media agency offering paid search, paid social, programmatic, and SEO with an analytics-driven, performance-marketing ethos — directly comparable specialist positioning to HOP at larger scale.

Others

• Skai: Independent omnichannel advertising platform for paid search, social, and retail media — an enabling technology provider for performance marketers rather than a direct agency competitor, but competes for the same media-management budget line.

Broad incumbents

• Bounteous: Digital experience and performance marketing agency offering paid media, analytics, and strategy — a larger incumbent competing for the same enterprise digital-transformation and media engagements as HOP.
• Tinuiti: US-based independent performance marketing agency covering paid search, paid social, programmatic, SEO, and CRO — a comparable specialist competitor with broader channel mix and significantly more scale.
• Jellyfish: Global digital media agency owned by Brandtech Group offering paid media, SEO, content, and analytics — a larger, broader incumbent that competes for the same enterprise brand budgets as HOP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/behind-the-growth
• LinkedInlinkedin.com/company/house-of-performance-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Performance (HOP)