HOUSE OF PLUSH

What HOUSE OF PLUSH does

House of Plush (legally Plush Floral Company) is a direct-to-consumer luxury floral gifting company founded in 2017 by Anmol Bajaj and headquartered in Bengaluru, India. The company sells curated, customized boxes of fresh roses across six core collections (Mini, Classic, Heart, Halo, Dome, and Pint), with extensive configuration options including nine regular and five exclusive rose colors, multiple box styles and colors, and personalized arrangements (letters, numbers, hearts, ombre, checkered, line patterns). The full product catalog of 62 SKUs spans occasion-based collections (Birthday, Anniversary, Valentine's), recipient-based collections (For Her, For Him), and specialty food items including Tres Leche cakes, Bento cakes, and chocolate-dipped strawberries. The underlying technology is a Shopify-powered e-commerce storefront with a separate customization inquiry form for bespoke designs.

The business operates on a one-time purchase unit-pricing model, with per-product prices ranging from Rs. 250 for a single rose to Rs. 6,000 for the I<3U Box, and Rs. 400-500 surcharges for exclusive foiled and spray-painted rose colors. Distribution is entirely Bangalore-centric, with same-day delivery (orders placed before 3pm via WhatsApp) executed through trusted third-party logistics partners trained on proper flower handling. The company is founder-owned, bootstrapped, and has no disclosed external funding, parent company, or institutional investors, with the only disclosed management role being the founder.

The customer base of 25,000+ lifetime buyers is concentrated entirely in the individual consumer segment for personal gifting occasions, with a secondary push into corporate gifting and self-gift positioning. Marketing is conducted through the Shopify website, Instagram (@Houseofplush.in), and a content blog covering corporate and Valentine's Day gifting topics. The competitive positioning rests on customization flexibility, exclusive rose treatments, same-day local delivery, and a premium presentation format that differentiates from traditional Bangalore florists.

Name

HOUSE OF PLUSH

Legal name

Plush Floral Company

Website

https://houseofplush.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Plush is a Bengaluru-based DTC luxury floral gifting company founded in 2017 that sells customizable rose boxes and gourmet treats through a Shopify storefront, serving individual consumers in Bangalore with same-day delivery and over 25,000 lifetime customers.

Ownership category

akta.pro rank

Product category

Luxury Floral Gifting

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Luxury Gifting & Seasonal Collections (CRAKAFAK)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Gift Basket & Curated Hamper Assembly (HSACANAD), Novelty & Humor Gifts Retail (CRALAJAB)

Keywords

• Luxury rose boxes
• Custom floral arrangements
• Premium flower gifting
• Fresh flower delivery
• Bespoke rose designs

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Luxury Rose Box Sales: Primary revenue stream from selling curated boxes of fresh roses in various collections (Mini, Classic, Heart, Halo, Dome, Pint) with customization options. One-time purchase model with per-product pricing ranging from Rs. 250 to Rs. 6,000.
2. Gourmet Cakes: Secondary revenue from specialty cakes including Tres Leche Cake (Rs. 1,500) and Bento Cake (Rs. 800), marketed for Valentine's Day and self-gifting occasions.
3. Chocolate-Covered Strawberries: Heart Box featuring chocolate-dipped strawberries (Rs. 3,000) as part of Valentine's collection, combining flowers with gourmet food products.
4. Custom Floral Arrangements: Custom design service allowing customers to create bespoke arrangements beyond standard offerings. Revenue from bespoke orders through inquiry-based sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

House of Plush designs, assembles, and delivers luxury fresh rose arrangements in customizable gift boxes through a direct-to-consumer e-commerce model. The portfolio spans six core box collections (Mini, Classic, Heart, Halo, Dome, Pint), occasion-themed collections (Valentine's, Birthday, Anniversary, For Her, For Him), specialty items including chocolate-covered strawberries and gourmet cakes, and bespoke custom design and corporate gifting services, with same-day delivery restricted to Bangalore's urban areas.

Product overview

House of Plush is a luxury floral gifting company founded in 2017, based in Bengaluru, India. The company offers a diversified portfolio of fresh rose arrangements presented in customizable boxes across multiple collections: Mini (compact boxes with 4 products), Classic (rectangular medium boxes with 6 products including Number, Solid, Letter, Heart, Checkered, and Ombre patterns), Heart (heart-shaped boxes with 3 products), Halo (cylindrical boxes with 3 products), Dome (rounded arch arrangements with 5 variants), and Pint (rectangular boxes with 7 products). The product range spans occasion-based collections (Birthday with 10 products, Anniversary with 8 products, Valentine's with 11 specialty products), recipient-focused collections (For Her with 9 products, For Him), and specialty food/confection items (Tres Leche Cake, Bento Cake, chocolate-dipped strawberries). The company also offers custom design services for bespoke arrangements and corporate gifting services. All products feature customizable options including rose colors (Regular: Ruby Red, Amber Yellow, Tangerine Orange, Blush Pink, Fuchsia Pink, Ivory White, Plush Affair, Champagne Pink, Purple; Exclusive: Blue, Black, Gold, Rose Gold, Silver with additional charges), box colors (Black or White), and rose placement (inside or popping outside). The company serves over 25,000 customers and offers same-day delivery within Bangalore for orders placed before 3pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Collection A collection of compact rose boxes featuring 4 products (Mini Central Box, Mini Checkered Box, Mini Line Box, Mini Solid Box) in small formats with customizable rose colors and arrangements, suited for intimate celebrations. Pricing starts around Rs. 1,200.
• Classic Collection The flagship collection featuring 6 medium-sized rectangular rose boxes (Classic Box - Number, Solid, Letter, Heart, Checkered, Ombre) with customizable colors, letter/number/heart personalization, and patterned designs, priced at Rs. 2,500 for letter/number variants.
• Heart Collection A romantic collection of heart-shaped rose boxes with 3 products (Heart Box - Central, Heart Box - Solid, Heart Box - Line) featuring roses arranged in heart-shaped box formats in various configurations.
• Halo Collection A collection of cylindrical rose boxes with 3 products (Halo Box - Central, Halo Box - Solid, Halo Box - Checkered) featuring roses arranged in circular patterns within sleek cylindrical boxes.
• Dome Collection A collection featuring rounded arch/dome-shaped rose arrangements with 5 variants (Dome Box - Mini, Classic, Halo, Heart, and Pint) each presenting a rounded floral arrangement in a gift box format.
• Pint Collection A collection of 7 rectangular mid-size rose boxes (Pint Box - Ombre, Checkered, Heart, Letter, Solid, Number, Lines) offering various rose arrangement patterns.
• Valentines Collection A seasonal Valentine's Day collection featuring 11 products including specialty rose boxes (I<3U Box Rs. 6,000), chocolate-dipped strawberries, and novelty items such as Love Blooms Here Rose (Rs. 250) and Love Delivered Rose.
• Birthday Collection A curated selection of 10 rose box products suitable for birthday celebrations, drawing on Mini and Classic boxes in various patterns.
• Anniversary Collection A selection of 8 romantic rose arrangements suitable for anniversary celebrations, including Heart Box variants and Classic boxes with heart motifs.
• For Her Collection A curated selection of 9 feminine rose arrangements including Dome, Classic, and Halo boxes in romantic patterns suitable as gifts for women.
• For Him Collection A selection of rose boxes suitable as gifts for men, including Classic boxes with numbers/letters and Halo boxes.
• Custom Design Service A bespoke customization service allowing customers to design floral arrangements beyond the standard catalog, including custom rose color selection, box styles, arrangement patterns, and rose placement (inside or popping outside), ordered via online inquiry form.
• Corporate Gifting Service Luxury corporate gifting services for business events, client appreciation, and executive occasions, featuring premium rose arrangements with customization options for businesses in Bangalore.
• Tres Leche Cake A Valentine's Day specialty Tres Leches Cake rich in creamy soaked cake, marketed as part of the 'Schmalentine' campaign for self-love celebrations, priced at Rs. 1,500.
• Bento Cake A single-serving cake marketed as 'Single AF' for self-love and solo celebration, featuring playful branding for non-traditional Valentine's gifting, priced at Rs. 800.
• Heart Box (Chocolate-Covered Strawberries) A heart-shaped box containing 30 chocolate-dipped strawberries, available in pink or red, marketed as a Valentine's Day gift expressing love and affection, priced at Rs. 3,000.
• Heart Box - Blossoms & Chocolates Affair A combination product featuring luxury roses, chocolate-dipped strawberries, and a heart-shaped box presentation, priced at Rs. 3,500 as part of the Valentine's Day and anniversary assortment.

Quantifiable outcome

• Flowers last 5-7 days with proper care
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Provides the infrastructure for product listings, customization options, checkout, and order management.
• Third-Party Delivery PartnersminorOthersTrusted third-party delivery partners used for shipping within Bangalore's urban areas. Plush guides these partners on proper handling of their products to ensure fresh delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indian Gifts Portal (IGP): Online gifting platform offering flowers, cakes, chocolates, and personalized gifts with same-day and midnight delivery across India. Closely matches House of Plush's DTC gifting model, multi-category expansion, and customization-led value proposition, though at much larger scale.
• Interflora India: Indian arm of the global Interflora florist network, offering online flower and gift delivery across India. Comparable product category (fresh flowers, arrangements) and customer use cases (occasions, celebrations) to House of Plush, but with brand/network advantages.
• FlowerAura: India-based online florist and gift retailer offering fresh flowers, cakes, chocolates, and personalized gifts with same-day delivery. Directly comparable category, customer base, and business model to House of Plush.

Others

• CaratLane (Titan Company): India-based jewelry and gifting brand offering customizable premium gifts, partly serving the same premium-occasion gifting occasion-based buyer as House of Plush. Not a direct competitor (no flowers) but adjacent in luxury gifting and customization.
• Giva: India-based direct-to-consumer jewelry and silver accessories brand with personalization and gift-ready packaging. Not a flower competitor but overlaps in luxury occasion gifting, personalization, and DTC e-commerce execution relevant to House of Plush's customer.

Broad incumbents

• Ferns n Petals (FNP): India's largest flower and gift retailer with nationwide delivery across 400+ cities, plus international presence. Directly comparable to House of Plush as a flower-and-gift e-commerce business, but at vastly larger scale and broader assortment (cakes, plants, personalized gifts).
• 1-800-Flowers.com: Large US-based floral and gift e-commerce company with multiple brands (Harry & David, FruitBouquets). Comparable DTC floral gifting model with customization and same-day delivery, but at massive scale and broader assortment.
• FTD (Florists' Transworld Delivery): Historic global floral delivery network offering same-day flower delivery through partner florists. Comparable business model (floral e-commerce with delivery logistics) to House of Plush, though operates at international scale.

Emerging players

• WYO Bloom & Co: India-based luxury floral brand offering preserved and fresh flower arrangements with customization and gift hampers. Comparable product concept (curated rose boxes, gift bundles) and target customer (premium gifting occasions), though smaller in scale.

Regional players

• BloomThis: Malaysia-based DTC floral gifting brand specializing in customizable preserved and fresh flower boxes with premium positioning. Closely mirrors House of Plush's curated-box, customization-led luxury model, but serves Southeast Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Houseofplush.in
• LinkedInlinkedin.com/company/house-of-plush

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSE OF PLUSH