BloomThis

What BloomThis does

BloomThis is a Malaysian online luxury flower delivery and gifting retailer founded in 2015 and headquartered in Kuala Lumpur, operating under BloomThis Flora Sdn. Bhd. The company curates artisan-designed floral arrangements, live plants, and complementary gift items (balloons, plushies, cakes, ice cream, chocolates, fruit baskets, hampers) sourced both locally and internationally, and delivers them across Malaysia and Singapore. Its product portfolio is structured around seasonal and tiered sub-brands — including Luxe Series (premium XL flower boxes priced RM 519–RM 999), Spring Whimsy, and Petal Pop — supported by a Shopify-based e-commerce storefront with WhatsApp-integrated order tracking and a 4-hour Express Delivery option in select metros.

The business operates a direct-to-consumer e-commerce model with same-day delivery across six Malaysian states (Kuala Lumpur, Selangor, Penang, Johor Bahru, Kedah, Negeri Sembilan) and a dedicated Singapore storefront (sg.bloomthis.co). Revenue is generated through one-time product sales ranging from approximately RM 59 to over RM 999, with add-on purchases, corporate bulk gifting, subscription flower deliveries, wedding decor services, and a BloomThis Rewards loyalty program supporting repeat purchases. Distribution is supplemented by physical retail touchpoints, including a store at KPJ DSH2 hospital and a WeWork Malaysia channel partnership, alongside co-marketing integrations with Eucerin, Watsons, Haagen-Dazs, Ferrero Rocher, Inside Scoop, and Garrett Popcorn.

The company has raised approximately $800,000 in disclosed seed-stage funding across two rounds (500 Global in 2015, REAPRA and Venture Builders in 2017), is led by Co-Founder and CEO Giden Lim alongside Co-Founder and Chief Innovation Officer/Creative Director Penny Choo, and operates with a lean 1–10 person team. Its primary customer segment is individual Malaysian consumers purchasing for personal occasions (birthdays, anniversaries, proposals, condolences, graduations), with a secondary corporate gifting segment for B2B clients. The company has accumulated over 4,000 verified customer reviews and earned press features in Malaysia Tatler, Prestige, The Edge, Buro, and Marie Claire, establishing it as a recognized premium gifting brand in the Malaysian market.

Name

BloomThis

Legal name

BloomThis Flora Sdn. Bhd.

Website

https://bloomthis.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BloomThis is a Kuala Lumpur-based online florist founded in 2015 that delivers premium flower arrangements, plants, and curated gifts across Malaysia and Singapore, serving individual consumers for personal occasions and corporate clients for bulk gifting via a Shopify storefront with same-day delivery.

Ownership category

akta.pro rank

Product category

Online Florist and Gift Delivery

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Online flower delivery
• Luxury floral arrangements
• Gift hampers
• Same-day florist
• Floral subscription services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Flowers, Plants & Gifts): BloomThis generates revenue through direct sales of flowers (bouquets, hat boxes, flower stands, wreaths, vases), live plants (phalaenopsis orchids), balloons, gift sets, celebration packages, fruit baskets, hampers, cakes, desserts, and ice cream. Products are sold at one-time purchase prices ranging from approximately RM 59 to over RM 999. Add-on items (chocolates, balloons, plushies, Ferrero Rocher, cakes) are sold at additional charges. The company offers personalization options (card messages, photo prints) bundled with each order at no extra cost, driving perceived value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BloomThis is an online florist and gift retailer that curates, designs, and delivers fresh flowers, plants, balloons, and curated gift combinations (cakes, ice cream, plushies, chocolates) across Malaysia and Singapore. Orders are fulfilled through a self-serve e-commerce storefront with same-day and next-day delivery in major Malaysian cities, plus wedding decor and corporate gifting services.

Product overview

BloomThis is an online florist and gift retailer operating primarily in Malaysia and Singapore, offering a comprehensive e-commerce platform for flowers, plants, and curated gift combinations. The core product portfolio centers on flower arrangements (bouquets, hat boxes, flower stands) complemented by celebration packages that bundle flowers with cakes, balloons, and gourmet items. Key sub-brands include the Spring Whimsy (seasonal flower box collection with exclusive free gifts), Luxe Series (premium XL flower boxes), and Petal Pop (vibrant everyday bouquets). Add-on products include plushies, chocolates (Ferrero Rocher), ice cream (Inside Scoop, Haagen-Dazs), and cakes from the Sweet Stuff brand. Services include wedding floral decoration, corporate bulk ordering, and subscription flower deliveries. The company operates same-day delivery in KL/Selangor, Penang, Johor Bahru, and other Malaysian locations, positioning itself as a premium, design-forward alternative to traditional florists.

Differentiator

Problem solved

Functional benefit

Brands

• Luxe Series: Premium XL flower boxes featuring majestic designs with soft textures and rich tones.
• Petal Pop
• Spring Whimsy

Products and services

• Flower Bouquets Handcrafted flower arrangements including roses, carnations, sunflowers, tulips, lilies, gerberas, and other seasonal blooms available in multiple sizes and color options, targeted at consumers gifting for personal occasions.
• Hat Boxes Luxury flower boxes featuring arrangements presented in decorative hat-style containers, including branded collections like Spring Whimsy, Luxe Series, and designer boxes, targeted at premium gifting occasions.
• Flower Stands Large-format standing floral arrangements designed for grand openings, funerals, and celebratory events, featuring varieties like Somaya Grand Opening Stand and Spectacular Yellow Orchid Stand.
• Balloons Balloon arrangements including balloon bouquets, helium balloons, foil balloons, bobo balloons, and number balloons, often combined with flower arrangements for celebrations.
• Plants Live potted plants including Phalaenopsis Orchids and other indoor plants designed to last for months, offered as an alternative to fresh-cut flowers.
• Celebration Packages Curated gift bundles combining flowers with cakes, balloons, and other gifts for birthdays and special occasions, including Birthday Cheer, Birthday Joy, Birthday Luxe, Birthday Signature, Anniversary Classic, and pet birthday packages.
• Fruit Baskets Gift baskets combining fresh fruits with floral arrangements, including varieties like Lorena Flowers & Fruits Gift Box and Hester Flowers & Fruit Basket, suited for festive gifting and corporate occasions.
• Hampers Artisan gift sets and hampers for various occasions, featuring curated combinations of gifts for newborn, festive, and corporate gifting needs.
• Cakes and Desserts Gourmet cakes and desserts including Sweet Stuff brand items like Lemon Poppyseed Cake, Fudgy Raspberry Brownie Cake, New York Cheesecake, and chocolate-based treats, available as add-ons or paired with flowers.
• Ice Cream

Quantifiable outcome

• Free same-day delivery in Kuala Lumpur, Selangor, Penang, Johor Bahru, Kedah & Negeri Sembilan with cut-off times of 5 PM (KL/Selangor) and 4 PM (Penang/Johor)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Eucerin MalaysiaminorGTM or Marketing PartnerEucerin Malaysia partnered with BloomThis for the Spring Whimsy collection campaign, providing exclusive free gifts with every purchase of Spring Whimsy flowers. Customers receive a free Eucerin Mini HF Epicelline Serum (7ml) and a Watsons RM 30 Eucerin voucher with each Spring Whimsy order, while stocks last. This co-marketing partnership drives cross-brand awareness and adds perceived value to floral purchases.
• Watsons MalaysiaminorGTM or Marketing PartnerWatsons Malaysia is partnered with BloomThis as part of the Spring Whimsy promotional campaign, offering a Watsons RM 30 Eucerin voucher to customers who purchase Spring Whimsy flowers from BloomThis. This channel partnership leverages Watsons' retail presence and customer base to promote Eucerin products through the BloomThis gifting experience.
• WeWork MalaysiaminorChannel Partner/ Reseller/ DistributorBloomThis maintains a partnership with WeWork Malaysia, where the floral brand is featured in WeWork spaces, and WeWork members receive preferential pricing or access to BloomThis products. This B2B partnership taps into the WeWork member base of professionals and entrepreneurs for corporate and personal gifting needs.
• Haagen-DazsminorGTM or Marketing PartnerHaagen-Dazs ice cream is offered as an add-on product on BloomThis's platform, specifically the Haagen-Dazs Belgian Chocolate & Salted Caramel Ice Cream (2 Pints) at RM 95. This product partnership enables BloomThis to offer premium dessert pairings alongside flowers and gifts.
• Ferrero RocherminorGTM or Marketing PartnerFerrero Rocher chocolates (16 pcs at RM 42.90 and 24 pcs at RM 59) are offered as add-on gift items on the BloomThis platform. This product partnership allows BloomThis customers to add premium chocolates to their flower and gift orders.
• Inside ScoopminorGTM or Marketing PartnerInside Scoop, a Malaysian artisan ice cream brand, is featured on BloomThis as an add-on product (e.g., Inside Scoop Signature Ice Cream Cake at RM 190, Durian & Valrhona Chocolate Ice Cream Twin Pack, Vanilla Bean & Rocher Ice Cream). BloomThis also sells Inside Scoop Ice Cream & Bouquet Sets and Inside Scoop Balloon Sets as bundled products.
• Garrett PopcornminorGTM or Marketing PartnerGarrett Popcorn CaramelCrisp (Petite at RM 49) is offered as an add-on gift item on BloomThis. The company also sells the 'Renee & Garrett Popcorn CaramelCrisp' Hat Box Set, a bundled product combining Garrett popcorn with flower hat boxes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FarEastFlora.com: Singapore-headquartered online florist and gift retailer with regional delivery across Singapore and Malaysia. Closest direct peer to BloomThis, operating a comparable premium, design-led online florist model with same-day delivery and gift add-ons.
• Flower Chimp: Online florist operating across Malaysia, Singapore, Indonesia, the Philippines, and Thailand with a similar e-commerce-first gifting proposition. Direct regional competitor to BloomThis, especially in cross-border SEA expansion markets.
• A Florist (Singapore): Singapore-based online florist and gift retailer focused on same-day delivery and curated arrangements for personal and corporate gifting. Comparable business model to BloomThis in the premium Singapore segment.
• The Bloom Affair: Singapore online florist offering bespoke bouquets, hampers, and luxury flower boxes with same-day delivery. Directly comparable to BloomThis's Luxe Series and Spring Whimsy positioning in the premium gifting segment.
• Roses Only: Premium rose-focused online florist with presence in Singapore, Hong Kong, and Australia. Comparable to BloomThis on luxury positioning, hat-box format, and occasion-led gifting at the high end of the market.

Emerging players

• BloomNation: US-based online marketplace that connects consumers to local florists for same-day delivery. Similar D2C-plus-local-florist model architecture to BloomThis, though operating in a different geography and at greater scale.

Regional players

• Floral Beanie: Malaysia- and Singapore-based online florist offering hand-tied bouquets, preserved flowers, and gift hampers with same-day delivery. Comparable product mix and regional targeting to BloomThis.

Broad incumbents

• 1-800-Flowers.com: Large US-listed online floral and gifting retailer offering bouquets, plants, and gift baskets with nationwide same-day delivery. Broad incumbent demonstrating the scale ceiling for the model BloomThis operates.
• Interflora: Global floral delivery network with franchised local florists powering same-day delivery worldwide. Comparable in occasion-driven gifting and same-day proposition, though operating through a network model rather than BloomThis's owned delivery approach.

Others

• Grab (Mart & gift delivery): Regional SEA super-app offering on-demand delivery including flowers and gift hampers across Malaysia and Singapore. Not a pure florist but a platform competitor that could disintermediate demand from BloomThis's owned storefront.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/bloom_this
• Facebookfacebook.com/bloomthis
• LinkedInlinkedin.com/company/bloomthis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomThis