Howden Forsikringsagentur

What Howden Forsikringsagentur does

Howden Forsikringsagentur A/S is a Danish Managing General Agent (MGA) established in 2008, headquartered at Mosevej 5B, Aarhus, and operating as a wholly-owned subsidiary of Howden Group Holdings via Howden Danmark A/S. The company designs and distributes ten vertical-specific commercial insurance packages — branded "brancheaftaler" — covering Danish SMEs in schools, sports halls and swimming pools, metal industry, construction and trades, painters, retail and service businesses, residential institutions, property associations, taxi operators, and commercial vehicle fleets. As an MGA it holds delegated underwriting authority from carrier partners (including Lloyd's Insurance Company S.A. for the Autopulje vehicle pool, Dansk PersonTransport for the taxi product, and Dansk Sundhedssikring/Dansk Tandforsikring for health and dental add-ons), enabling it to quote, bind, and administer policies directly rather than acting as a pure intermediary.

The operating platform combines direct sales (phone and email-based non-binding quotes), an external broker channel (mæglere) that resells branch agreements to end customers, and an in-house self-service portal (selvbetjening.howdenagents.dk) for policy management and claims reporting. Claims are handled internally for most lines and supported by external service partners (Polygon for fire/water damage; SOS International and DK-Assistance/Assist24 for roadside). The company publicly reports ~50% market share of self-owning sports halls in Denmark. Howden Forsikringsagentur sits within Howden Denmark, which reports ~400 staff; the broader Howden Group operates in 50+ countries with ~20,000 staff and USD 35 billion in annual premium payments. The company was previously known as NORTH prior to its December 2023 acquisition by Howden Group.

Revenue mechanics are MGA commissions and fees from underwriting, policy administration, and claims handling across the ten vertical frameworks plus add-on health/dental products. Pricing is generally not publicly disclosed; annual subscription cadences dominate, with multi-year taxi/flex contracts and fixed-premium Autopulje commercial fleet pricing as notable exceptions. Customer concentration is diversified across SMEs by vertical, with industry-association integrations (DTP, Dansk PersonTransport) and group channel partnerships functioning as demand aggregators rather than enterprise-style anchor dependencies.

Name

Howden Forsikringsagentur

Legal name

Howden Forsikringsagentur A/S

Website

https://howdenforsikringsagentur.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Howden Forsikringsagentur A/S is a Danish MGA delivering ten vertical-specific commercial insurance packages (brancheaftaler) to Danish SMEs, plus health and dental add-ons. A subsidiary of Howden Group Holdings, it distributes via direct sales, broker partnerships, and a self-service portal.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Commercial insurance brokerage
• Industry-specific insurance
• Managing general agent
• SME business insurance
• Claims handling services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage/Agency Commission: Revenue generated as an MGA (Managing General Agent) by administering and selling framework agreements for Danish and foreign insurance companies. Receives commissions and fees from insurance partners for underwriting, policy management, and claims handling.
2. Autopulje Insurance Administration: Vehicle insurance pool administration in partnership with Lloyd's Insurance Company S.A., providing fleet insurance solutions for self-employed businesses with CVR numbers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Howden Forsikringsagentur operates as a Managing General Agent (MGA) that designs, administers, and distributes sector-specific insurance framework agreements (brancheaftaler) for small and medium-sized enterprises in Denmark. Leveraging delegated underwriting authority from partner insurers, the company aggregates businesses within the same industry to provide competitive premiums, tailored coverage, in-house claims handling, and value-added add-ons such as health and dental insurance.

Product overview

Howden Forsikringsagentur operates as an MGA (Managing General Agent) offering a portfolio of sector-specific insurance packages called 'Brancheaftaler' (Industry Agreements) for small and medium-sized Danish businesses. The core offering consists of 10 industry-specific insurance packages covering schools, sports halls, metal industry, construction trades, painters, retail/service, residential institutions, properties, taxi, and auto pools. These are complemented by add-on health and dental insurance products offered in partnership with Dansk Sundhedssikring and Dansk Tandforsikring respectively. The company also provides in-house claims handling services. All products leverage volume-based pricing to deliver competitive premiums and are administered through the company's own platform with underwriting authority delegated from insurance companies.

Differentiator

Problem solved

Functional benefit

Brands

• Autopulje: Vehicle insurance pool for self-employed businesses with CVR numbers covering cars, vans, trucks, buses, trailers and work machines.
• MinTaxi
• Tandforsikring
• Sundhedsforsikring

Products and services

• Brancheaftaler (Industry-Specific Insurance Agreements) Umbrella portfolio of industry-tailored insurance framework agreements that aggregate businesses within the same sector to deliver economies of scale, tailored coverage, competitive premiums, and centralized administration to Danish SMEs.
• Skoleforsikring (School Insurance) Insurance solution for private schools, folkehøjskoler, friskoler, and private daycare institutions covering buildings, contents, liability, and accident coverage.
• Halforsikring (Sports Hall and Leisure Facility Insurance) Insurance solution for self-owning sports halls, sports centers, and swimming pools covering operations, facilities, equipment, and personnel.
• Metalindustri Forsikring (Metal Industry Insurance) Comprehensive insurance for metalworking businesses, metal workshops, and metal fabricators covering workshop, machinery, employees, product liability, and business interruption.
• Byggeri og Anlæg Forsikring (Construction and Trade Insurance) Tailored insurance for tradespeople such as carpenters, masons, floor layers, landscape gardeners, and contractors covering projects, professional and product liability, equipment, and personnel.
• Malerforsikring (Painter Insurance) Special framework agreement for painters combining low premiums with comprehensive coverage tailored to industry-specific risks.
• Detail og Servicefag Forsikring (Retail and Service Trade Insurance) Insurance solution for retail stores, city and trade associations, and service providers such as physiotherapists, chiropractors, and skin clinics.
• Bostedsforsikring (Residential Institution Insurance) Specialized insurance for 24-hour residential institutions, crisis centers, hospices, and free-care homes covering residents, buildings, liability, and personnel.
• Ejendomsforsikring (Housing and Property Insurance) Insurance for housing associations, owner associations, office buildings, and residential properties covering buildings, common areas, and liability.
• Taxiforsikring / MinTaxi (Taxi and Flex Transport Insurance) Market-leading insurance for taxi and flex operators covering vehicle, passengers, liability, comprehensive cover, loss of income, and bicycle coverage, developed in collaboration with Dansk PersonTransport (DTP).
• Autopulje Forsikring (Auto Pool Vehicle Insurance) Vehicle insurance pool for self-employed businesses with CVR numbers covering passenger cars, vans, trucks, buses, trailers, and work machines, underwritten through Lloyd's Insurance Company S.A. with a fixed premium regardless of driver age, driving experience, vehicle, or geography.
• Sundhedsforsikring (Health Insurance Add-on) Group health insurance add-on for businesses, offered in partnership with Dansk Sundhedssikring, providing a treatment guarantee within 10 business days and access to private hospitals in Denmark, Scandinavia, Spain, and Germany.
• Tandforsikring (Dental Insurance Add-on) Collective dental insurance for businesses with a minimum of 5 enrolled employees, offered in partnership with Dansk Tandforsikring, covering up to 100% of treatment expenses after deductible.
• Skadebehandling (Claims Handling Service) In-house claims processing service handling the majority of claims directly, providing fast, transparent, and professional damage management to business customers and broker partners.

Quantifiable outcome

• Approximately 50% market share in self-owning sports halls in Denmark
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lloyd's Insurance Company S.A.coreStrategic or Co-development PartnerStrategic partnership for autopulje (vehicle insurance pool) for self-employed businesses with CVR numbers. Lloyd's provides the insurance capacity while Howden handles distribution and claims management.
• Dansk TandforsikringcoreStrategic or Co-development PartnerPartnership offering collective dental insurance for businesses with minimum 5 enrolled employees. Dansk Tandforsikring provides the insurance product while Howden distributes to business customers.
• Dansk SundhedssikringcoreStrategic or Co-development PartnerPartnership providing comprehensive health insurance to businesses. Offers treatment guarantee within 10 business days, access to private hospitals in Denmark, Scandinavia, Spain and Germany.
• Dansk PersonTransport (DTP)coreStrategic or Co-development PartnerCollaboration with DTP to develop taxi insurance meeting industry requirements. DTP members receive additional benefits including extended coverage and premium discounts on taxi/flex insurance.
• SOS InternationalminorStrategic or Co-development PartnerRoadside assistance provider for vehicles insured through Howden's autopulje. Contact via Rødt Kort (Red Card) for assistance abroad.
• PolygonminorImplementation/ SI/ Consulting PartnerDamage service partner for major water and fire damage. Polygon can be contacted via their nationwide 24-hour service line for damage control.
• DK-AssistanceminorStrategic or Co-development PartnerRoadside assistance provider for taxi insurance customers in Denmark. Contact at 70 70 22 10 for vehicles that cannot drive.
• Assist24minorStrategic or Co-development PartnerRoadside assistance for taxi/flex vehicles with optional coverage. Contact at 70 70 22 10 for assistance.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Willis Towers Watson (WTW): Global insurance broker and advisor with Nordic operations. Competes with Howden Forsikringsagentur for larger Danish commercial accounts and broker-mægler relationships, though it does not typically embed brancheaftale-style vertical specialization.
• Aon: Global insurance and reinsurance broker with Nordic operations. Overlaps with Howden Forsikringsagentur in commercial insurance placement and risk advisory for Danish SMEs.
• Tryg: Major Nordic non-life insurer with significant Danish presence across personal, commercial, and SME lines. Competes with Howden Forsikringsagentur on SME brancheaftale-style products and is named alongside Codan, Gjensidige, and Topdanmark as a key Danish market competitor.
• Topdanmark: Large Danish non-life and life insurer currently expanding in health insurance through its acquisition of Dansk Sundhedssikring. Directly competes with Howden Forsikringsagentur in SME commercial insurance and health-insurance distribution.
• Marsh: World's largest insurance broker with a Danish presence, competing in commercial risk and specialty insurance. Comparable in intermediation model but lacks Howden Forsikringsagentur's SME brancheaftale focus.
• Codan (RSA Scandinavia): One of Denmark's largest non-life insurers (part of Intact Financial/RSA Scandinavia), offering commercial, motor, and SME insurance. Overlaps with Howden Forsikringsagentur on direct SME commercial products and competes for the same Danish broker-mægler-distributed accounts.
• Gjensidige: Nordic insurer with strong Danish commercial offering, identified as one of the consumer- and SME-focussed competitors that Topdanmark is targeting. Parallels Howden Forsikringsagentur's SME-segment focus.

Regional players

• Alm. Brand: Danish financial services group offering insurance, banking, and pensions with strong SME and personal-lines presence. Comparable as a domestically focused Danish insurer/mægler distribution competitor.
• If Skadeförsäkring: Nordic non-life insurer (part of Sampo Group) with strong presence across Scandinavia. Comparable to Howden Forsikringsagentur on Nordic commercial insurance expertise, though primarily a carrier rather than an MGA.

Emerging players

• HDI Denmark (Hastings/AGCS-adjacent): German-originated industrial insurer with selective Danish SME offerings. Comparable niche insurer for commercial SME segments in Denmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/howdenforsikringsagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howden Forsikringsagentur