What HP AQUARIUM does

HP Aquarium is a French custom manufacturer of aquariums, terrariums, and pet store enclosure systems, headquartered in Sélestat, Alsace since 1998. The company designs, fabricates, and installs bespoke animal enclosures for professional pet retailers across Europe and Asia, with operations supported by a wholly-owned subsidiary (HP Asia) established in Butterworth, Malaysia in 2005. Its product portfolio spans custom aquariums (up to 3,000L+ in freshwater, marine, and black-glass configurations), terrariums, koi ponds, betta and shrimp display units, plant tanks, aviaries, bird cages, rodent habitats, and dog/cat enclosures, all engineered for intensive retail use and animal welfare compliance.

The company's flagship technical differentiator is its centralized filtration system for aquarium batteries, which routes water through pre-filters, BioBall bacterial biodegradation towers, UV germicidal tubes, and heating units before returning it to individual tanks. Each tank has independent water inlet and overflow, preventing cross-contamination and reducing maintenance time by approximately 70% compared with conventional battery systems. Production is carried out in-house using CNC glass cutting, thermoforming, UV bonding, aluminium fabrication, and a 3D design studio. R&D output includes high-end 'Made in Alsace' terrariums (2017), an innovative aviary design that halves cleaning time (2017), and paludariums for reptiles and amphibians. Warranties include 5 years on tanks and 2 years on filtration.

HP Aquarium operates a direct, consultative sales model targeting pet store professionals, with over 70% of production exported primarily to Germany, Austria, Spain, and Malaysia. Revenue streams comprise one-time equipment sales, professional installation, recurring maintenance (annual revisions, UV tube and pump replacement), renovation and compliance services, and a CIC Bank-backed leasing programme for customers. The customer base includes European pet retail chains such as Kölle Zoo, Gamm Vert, Jardiland, Animalis, Mr Bricolage, and Zoo & Zo (Netherlands, 4,500 m² flagship). A secondary consumer channel sells second-hand equipment through the 'Nos bonnes affaires' section. The company is privately held as a SARL with €400,000 registered capital, led by Managing Director (Gérant) Patrick Hoff, and has pursued growth entirely through organic reinvestment with no external funding rounds.

Name

HP AQUARIUM

Legal name

HP Aquarium

Website

https://hpaquarium.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Aquarium and Pet Store Equipment Manufacturing

akta.pro primary industry

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

akta.pro secondary industries

Ornamental & Aquarium Fish Farming (AFAEAAAJ), Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Custom aquarium manufacturing
• Pet store equipment
• Terrarium fabrication
• Centralized filtration systems
• Animal enclosure design

Headquarters

HQ city

Sélestat

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom aquariums and terrariums: Design and manufacture of bespoke aquariums and terrariums for pet stores and individuals, sold as one-time products. Export accounts for over 70% of production.
2. Installation and setup services: Professional delivery and installation of aquariums/terrariums in stores and homes, including annual maintenance reviews.
3. Maintenance and spare parts: Annual revision of installations, replacement of UV germicidal tubes, pumps, lamps, and filtration foam. Replacement parts for all types of equipment.
4. Equipment leasing: Equipment can be purchased via leasing through CIC bank, subject to credit approval.
5. Renovation and compliance services: Renovation, troubleshooting, and bringing pet store installations up to current standards, including complete relaunch and rebranding of stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

HP Aquarium designs, manufactures, and installs custom aquariums, terrariums, aviaries, rodent habitats, bird cages, koi ponds, and pet store fittings from its workshops in Alsace, France. Its core differentiator is a proprietary centralized filtration system for aquarium batteries that reduces maintenance time by 70% versus conventional systems. The company provides turnkey services from concept and 3D design through manufacturing, on-site installation, and after-sales maintenance for pet retail professionals across Europe and Asia.

Product overview

HP Aquarium is a custom aquarium and terrarium manufacturer based in Sélestat, France, since 1998, operating as a specialist in pet store equipment and fittings. The company's core product portfolio centers on custom aquariums and terrariums manufactured in their Alsace workshops, complemented by a comprehensive range of specialized enclosures including aviaries, bird cages, rodent habitats, dog/cat boxes, koi ponds, betta/shrimp elements, and plant tanks. The product ecosystem includes centralized filtration systems using BioBalls technology with UV sterilization, which HP Aquarium positions as delivering 70% time savings compared to conventional battery systems. The company offers integrated services including professional installation, annual maintenance, and renovation/repair capabilities. HP Aquarium operates a subsidiary in Malaysia (HP Asia) since 2005 and exports over 70% of production to European markets including Germany, Austria, Spain, and Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Aquariums
• Custom Terrariums
• Aquarium Batteries with Centralized Filtration
• Custom Aviaries
• Koi Ponds
• Rodent Habitats and Small Animal Enclosures
• Pet Store Fitting and Installation Services
• Maintenance and Spare Parts Services
• Renovation, Troubleshooting and Compliance Services
• Second-Hand Equipment Sales (Bonnes affaires)

Quantifiable outcome

• 70% reduction in maintenance time compared to conventional battery systems
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eheim: German manufacturer of aquarium filters, pumps, and related equipment, widely sold through pet retail channels. A broad incumbent supplying filtration technology to the same pet stores HP Aquarium equips, with overlapping but distinct product categories.
• Red Sea: Israel-founded global aquarium equipment and marine reef system manufacturer. A broader incumbent in the aquarium habitat category with comparable high-end systems, competing in the same retail and prosumer channels HP Aquarium serves.
• Juwel Aquarium: One of Europe's largest aquarium manufacturers, producing standardized aquarium sets, cabinets, and filters for the consumer and retail channel. A broader incumbent in the same aquarium habitat category, though it predominantly sells standard products rather than HP Aquarium's bespoke pet store installations.
• Oase (OASE Living Water): German manufacturer of water garden, pond, and aquarium technology including filtration systems. Comparable to HP Aquarium in centralized filtration and koi pond technology, but operates as a large-scale consumer and prosumer brand rather than a custom pet store fitter.
• Aqua Design Amano (ADA): Japanese premium aquarium equipment, aquascaping products, and nature aquarium systems brand. Overlaps with HP Aquarium in premium aquarium manufacturing for discerning customers, but competes primarily in the high-end hobbyist segment rather than B2B pet store fitting.

Emerging players

• Tropical Marine Centre: UK-based specialist in marine and tropical aquarium livestock, equipment, and habitat solutions. Partial overlap with HP Aquarium in aquarium systems and habitat products for retailers, with a more UK-centric geographic focus.
• Aquaforest: Polish manufacturer of aquarium equipment, filtration media, and water treatment products. Comparable in aquarium filtration expertise and European retail channel presence, though focused on consumables and equipment rather than HP Aquarium's bespoke enclosure installations.
• Aquatlantis: Portuguese manufacturer of aquariums and terrariums sold across European pet retail chains. Comparable in producing aquariums and terrariums for the European pet retail channel, though focused on mass-produced standard products rather than HP Aquarium's custom installations.

Direct peers

• Dohse Aquaristik: German-based manufacturer and wholesaler of aquarium equipment, pet store fixtures, and animal care products. Dohse serves the same European pet retail professional segment with comparable B2B aquarium and terrarium solutions, making it a direct competitor in DACH markets.
• Aquarium Architecture: UK-based custom aquarium design, manufacturing, and installation specialist serving both commercial and high-end residential clients. Directly comparable in offering bespoke aquarium and habitat systems with full installation services, similar to HP Aquarium's custom business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HP-Aquariums-1572335119687883
• LinkedInlinkedin.com/company/hp-aquarium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HP AQUARIUM