What hplus gmbh does

hplus gmbh is a Swiss live communication and trade show construction company (Messebau) headquartered in Zuzwil, Sankt Gallen, with a branch atelier in Vaduz, Liechtenstein and a customer warehouse in Erlen, Switzerland. The firm designs, plans, produces, assembles, and disassembles custom exhibition stands, event infrastructure, fixed retail installations, and pop-up stores for B2B clients, supporting its work with an in-house 400 m² production facility, CNC milling capabilities, a joinery workshop, and a warehouse of rental furniture and decorative items. Its product portfolio is organized around four core service lines — Messebau, large-scale fair construction and general assemblies, fixed installations and pop-up stores, and event and promotion services — supplemented by ancillary offerings in furniture rental, in-house production and customer material storage, and graphics production via partner beschriftungswerk.ch.

The company's go-to-market is direct, project-based B2B sales with formal written order confirmation, 50% deposit on confirmation and 50% balance 14 days after final invoice, priced in Swiss Francs net of VAT. Customers are acquired through industry events, direct outreach, competitive tendering, and — most strategically — long-term partnerships with creative and advertising agencies (Brandsoul AG, Jeff Zürich AG, PENGland AG) and event organizers (Open Air St. Gallen, SummerDays Arbon) that channel projects to hplus for technical implementation. Named enterprise clients span automotive (Porsche Schweiz AG), retail (Migros), government (Die Post), insurance (Mobiliar), security (Securitas), construction industry associations (SBV Schweizer Baumeisterverband), beverage (Brauerei Locher, Ramseier via Jeff Zürich), and manufacturing (Berndorf Luzern AG, TechnoWood, Acrevis), with large-scale deliveries including a 2,000 m² OLMA exhibition and 30 SBV deployments across Switzerland in 2023. The firm is privately held, founder/owner-operated by Geschäftsleiter Bruno Huser, employs roughly 11-20 staff across project management, technical planning, AVOR (work preparation), assembly, warehouse, and joinery, and operates without disclosed external funding or institutional investors.

Name

hplus gmbh

Legal name

hplus gmbh

Website

https://hplusgmbh.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

hplus gmbh is a Swiss live communication and trade show construction firm in Zuzwil that designs, builds, and assembles custom exhibition stands, event infrastructure, and retail installations for enterprise B2B clients across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Construction Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Convention and Trade Show Organizers (56192)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Trade show construction
• Live communication
• Exhibition stand design
• Event management
• Pop-up store construction

Headquarters

HQ city

Zuzwil

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Trade Show Construction (Messebau): Design, planning, and construction of individual trade show stands for trade fairs and public exhibitions. Includes concept development, 3D visualization, production, assembly, and disassembly.
2. Event and Promotion Services: Open-air events, roadshows, team events, employee events, and corporate promotions. Full-service event construction and management.
3. Fixed Installations and Pop-up Stores: Store constructions, office conversions, museums, and temporary or permanent installations including complete interior fit-outs.
4. Furniture and Equipment Rental: Rental of furniture and decoration articles from their large warehouse inventory. Provides flexibility and cost efficiency for customers.
5. Graphics and Printing Services: Graphics production including signage, illustrations, and fabric graphics through their long-term partner.
6. Customer Material Storage: Storage of individually manufactured stand elements and trade show furniture between events in their customer warehouse.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

hplus gmbh is a Swiss trade show construction and live communication firm that designs, plans, produces, and assembles custom exhibition stands for trade fairs and public exhibitions; builds full fair infrastructure and corporate general assembly environments; constructs fixed retail, office, museum, and pop-up store installations; and coordinates open-air events, roadshows, team events, and corporate promotions. Service is delivered end-to-end with in-house production (400 m² machine park including CNC), in-house joinery, dedicated customer warehouse, and a rental furniture inventory.

Product overview

hplus gmbh is a Swiss live communication and trade show construction company offering a comprehensive suite of services centered around creating physical event experiences. The core portfolio consists of five integrated service areas: (1) Messebau — custom trade show booth design and construction; (2) Überbauungen und Generalversammlungen — large-scale fair construction and corporate assembly infrastructure; (3) Fixinstallationen und Pop-up-Stores — permanent and temporary retail/store installations; and (4) Event und Promotion — event management for open-air events, roadshows, and corporate events. These are supported by three ancillary services: (5) Mietmöbel und Dekorationsartikel — furniture and decoration rental; (6) Produktion und Kundenmaterial — in-house manufacturing and customer material storage; and (7) Grafiken — graphic design and printing services. The company operates from facilities in Zuzwil (headquarters with office, production, and warehouse), Vaduz (branch atelier), and Erlen (customer warehouse), serving clients throughout Switzerland and Liechtenstein.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Construction) Custom-designed and built exhibition stands for trade shows, specialist fairs (Fachmessen), and public exhibitions (Publikumsmessen), from initial concept and sketch through planning to final execution, including features and eye-catchers that draw visitor attention. Target customers are marketing and brand teams at exhibiting companies.
• Überbauungen und Generalversammlungen (Large-scale Construction and General Assemblies) Complete solutions for full fair construction (Überbauungen) and major corporate events including general assemblies (Generalversammlungen), covering optimal visitor guidance, comfortable lounge zones, podium constructions, and speaker podiums for large-scale events.
• Fixinstallationen und Pop-up-Stores (Fixed Installations and Pop-up Stores) Retail store builds (Ladenbauten), office renovations (Büroumbauten), museum installations, and temporary or permanent spatial experiences designed to create memorable brand-aligned environments for visitors.
• Event und Promotion Open-air events, roadshows, team events, and employee events with full coordination, timing, and striking staging to create memorable impressions and emotional connections for corporate customers.
• Mietmöbel und Dekorationsartikel (Rental Furniture and Decoration) Rental of a wide selection of furniture and decorative items from a large warehouse inventory, offering flexibility and cost-efficiency compared to purchasing, including kitchen and storage equipment for events and trade shows.

Quantifiable outcome

• Successfully executed 30 deployments totaling 15,840 km traveled for single client partnership in 2023
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beschriftungswerk.chcoreTechnology or IntegrationLong-term partnership for advertising technology and design in the areas of signage, illustrations, and fabric graphics. Located in the same building complex, providing convenient collaboration.
• Brandsoul AGcoreStrategic or Co-development PartnerLong-term partnership with agency from Zurich for events and promotions. Brandsoul handles creative concepts while hplus provides technical implementation and construction. Multiple successful projects including Mobiliar Personalfest.
• GilnhammercoreTechnology or IntegrationDeveloped custom exhibition system for Die Post together with Gilnhammer. System optimally reflects the idea of the agency and customer. Result was perfect collaboration between customer, hplus, and external suppliers.
• Jeff Zürich AGcoreGTM or Marketing PartnerCreative advertising agency partnership for technical implementation and steel construction. Multiple campaigns including Ramseier summer campaign and Gaggenau brand experience events.
• SBV Schweizer BaumeisterverbandcoreStrategic or Co-development PartnerAnnual partnership for promoting construction profession to youth. 30 deployments in 2023 covering various trade shows, events, open days across Switzerland with 15,840 km traveled.
• Open Air St. Gallen / SummerDays ArboncoreStrategic or Co-development PartnerLong-term partner and supporter for open-air events. Responsible for all interior installations including VIP areas, backstage cabins, sleeping cabins, WC installations using Octanorm system.
• PENGland AGminorGTM or Marketing PartnerAgency partnership for projects like Granol at applitech trade show.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro Expo GmbH: German exhibition stand builder providing custom trade fair construction and event services; similar integrated design-build model with in-house production capabilities.
• Planex GmbH: German exhibition stand construction firm with in-house production; comparable vertically integrated model serving enterprise exhibitors across DACH region.
• Messebau Wörner GmbH: German trade show construction company offering custom exhibition stands and live event services; directly comparable in service mix and B2B project model.
• Atelier Markgraph GmbH: German exhibition and brand space design firm with in-house production; comparable in delivering custom trade show experiences for premium enterprise clients.
• Meplan GmbH: German exhibition stand construction firm offering custom booth design, production, and assembly; comparable service portfolio and business model to hplus though larger scale.
• Expomobilia AG: Swiss trade show and exhibition stand builder based in Effretikon; directly competes with hplus in the same Swiss Messebau market serving enterprise clients with custom booth construction.

Broad incumbents

• GL events: French-headquartered global live events and exhibition services group; broad incumbent providing integrated event solutions including stand construction, equipment rental, and venue services across Europe.
• MCH Group (now Messe Schweiz AG): Major Swiss exhibition organizer and venue operator; broad incumbent in the same ecosystem but focuses on organizing fairs rather than building individual stands like hplus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hplusgmbh
• LinkedInlinkedin.com/company/hplusgmbh
• Instagraminstagram.com/hplusgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hplus gmbh