HQSOFT - Distribution & Retail Solution Expert

What HQSOFT - Distribution & Retail Solution Expert does

HQSOFT (legal name: Công Ty TNHH HQSOFT) is a Vietnamese privately-held software vendor founded in 2006 and headquartered in Ho Chi Minh City, with a regional office in Da Nang. The company specializes in distribution-management and retail-execution software, anchored by its flagship eSales Cloud DMS — a cloud-based platform for distributor-to-store sell-in/sell-out tracking, inventory control, sales-force automation, route optimization, and KPI management, with QR-code-based field data capture. Adjacent products extend the offering across the distribution and retail value chain: nRetail (modern-retail operations platform), eSales SFA (sales-force automation), eSales PG (in-store promoter management), 1CX (customer-experience platform), and a Data Warehouse & BI module for analytics and reporting.

The company targets enterprise customers in Vietnam, with a documented reference base spanning FMCG (Marico, KAO Vietnam, Vedan, Perfetti, Want Want, Masan), personal care, sanitary ware (Sơn Hà), and fishing/seafood (Siam Brothers VN). HQSOFT sells through a direct enterprise field-sales motion supported by a sales hotline (0792.342.278) and website-driven consultation registration, with no disclosed reseller or partner channel for its software.

HQSOFT generates revenue through subscription or licensing fees for its cloud DMS and adjacent platforms, supplemented by implementation, customization, and consulting services tied to enterprise deployments. Pricing is not publicly disclosed and is determined per engagement via sales consultation. The platform has been integrated with major enterprise ERPs — SAP, Oracle, Microsoft Dynamics AX, and Microsoft Dynamics NAV — enabling data flow between HQSOFT and customers' existing IT infrastructure. The company has approximately 84 employees and is reported to process 1M+ orders, 3M+ visits, 1.5M+ images, and 120M+ in transactional revenue volume through its ecosystem, though HQSOFT's own corporate revenue is not publicly disclosed.

Name

HQSOFT - Distribution & Retail Solution Expert

Legal name

Công Ty TNHH HQSOFT

Website

https://hqsoft.asia

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

HQSOFT is a Vietnamese enterprise software vendor that builds cloud-based distribution-management and retail-execution platforms (eSales Cloud DMS, nRetail, SFA, 1CX, BI), serving FMCG and retail enterprises in Vietnam through direct sales and ERP-integrated deployments.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMS Software Licensing/Subscription: SaaS/cloud-based distribution management system with subscription model for enterprise clients. Includes implementation, training, and ongoing support services.
2. Implementation & Consulting Services: Professional services for system implementation, customization, and consulting to support enterprise deployments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HQSOFT develops and sells a cloud-based ecosystem of distribution and retail management software for enterprises, headlined by its eSales Cloud DMS for managing distribution networks, sales operations, and field sales activities. The portfolio also includes nRetail (modern retail platform), eSales SFA (sales force automation), eSales PG (promoter management), 1CX (customer experience), and Data Warehouse & BI, sold via subscription SaaS and implementation services to enterprise customers in Vietnam.

Product overview

HQSOFT offers a comprehensive ecosystem of distribution and retail solutions built around its core eSales Cloud DMS platform. The product portfolio includes nRetail (new retail platform), eSales Cloud DMS (distribution management system), Data Warehouse & BI, 1CX (customer experience platform), eSales PG (promoter management), and eSales SFA (sales force automation). The solutions are designed to work together to serve the complete distribution and retail value chain.

Differentiator

Problem solved

Functional benefit

Brands

• eSales Cloud DMS: Distribution Management System (DMS) solution helping enterprises optimize their distribution network, monitor business activities, and improve sales efficiency.
• nRetail
• eSales SFA
• eSales PG
• 1CX
• Data Warehouse & BI

Quantifiable outcome

• 1M+ orders processed on the platform
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSystem integration partnership for ERP connectivity. HQSOFT solutions have been successfully integrated with SAP ERP systems for seamless data flow.
• OraclecoreTechnology or IntegrationSystem integration partnership for ERP connectivity. HQSOFT solutions integrated with Oracle ERP systems.
• Microsoft AX (Dynamics AX)coreTechnology or IntegrationSystem integration partnership with Microsoft Dynamics AX for enterprise resource planning connectivity.
• Microsoft NAV (Dynamics NAV)coreTechnology or IntegrationSystem integration partnership with Microsoft Dynamics NAV for enterprise resource planning connectivity.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• HubSpot: CRM and sales automation SaaS; while primarily SMB-focused, it competes for SFA budget at growing Vietnamese distributors and retailers considering HQSOFT's eSales SFA.
• Anaplan: Cloud-connected planning platform for sales, trade promotion, and retail execution; overlaps with HQSOFT's Data Warehouse & BI and DMS analytical use cases for CPG distributors.
• SugarCRM: CRM and sales force automation platform with sector-specific FMCG/CPG capabilities; competes with HQSOFT in the SFA and customer-experience layer of enterprise distribution customers.
• Repsly: Field-team management and retail execution SaaS focused on CPG/FMCG, providing SFA, store audit, and merchandising similar to HQSOFT's eSales SFA and eSales PG modules.

Broad incumbents

• Manhattan Associates: Enterprise supply chain, distribution, and retail execution software vendor targeting large CPG and 3PL customers; competes with HQSOFT for distribution-network visibility and sell-in/sell-out tracking deals.
• SAP: Enterprise ERP giant whose SAP S/4HANA, SAP CAR, and Customer Management modules overlap with HQSOFT's DMS/SFA capabilities; HQSOFT already integrates with SAP and could be substituted by SAP-native stacks.
• Blue Yonder: Supply chain and distribution management software leader (formerly JDA Software); serves large CPG and retail customers with capabilities overlapping HQSOFT's DMS and inventory visibility modules.
• Oracle: Oracle's NetSuite, Oracle Field Service, and Oracle CX compete in the same enterprise distribution and SFA space; HQSOFT already integrates with Oracle ERP, making Oracle a likely substitute vendor.
• Salesforce: Global CRM/SFA leader with a dedicated Consumer Goods Cloud offering for FMCG distribution and retail execution; competes with HQSOFT for the same multinational CPG accounts in Vietnam and SE Asia.
• Microsoft Dynamics 365: Microsoft's Dynamics 365 CRM and ERP suite, including Dynamics AX and NAV which HQSOFT already integrates with, offers comparable SFA and field-service capabilities and competes for enterprise IT budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hqsoft1
• YouTubeyoutube.com/@hqsoft-giaiphapdmshangau7121
• Facebookfacebook.com/HQSOFT
• LinkedInlinkedin.com/company/hqsoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HQSOFT - Distribution & Retail Solution Expert