Holden Racing Team
Walkinshaw TWG Racing is a private Australian motorsport organisation that fields two Supercars Championship entries (Mobil 1 Optus Racing and Mobil 1 Truck Assist Racing) for Chaz Mostert and Ryan Wood, monetised through naming sponsors, fan membership, online merchandise, and corporate hospitality.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Holden Racing Team does
Holden Racing Team, operating commercially as Walkinshaw TWG Racing, is a private professional motorsport organisation based in Melbourne, Australia, that competes in the Supercars Championship with two race entries: the #1 Mobil 1 Optus Racing Supercar driven by Chaz Mostert and the #2 Mobil 1 Truck Assist Racing Supercar driven by Ryan Wood. The team operates across two countries via a joint venture with TWG Motorsports and positions itself under the slogan "Two Teams. Two Countries. One Goal." The legal entity operates with a small reported headcount, while the broader racing operation draws on the Walkinshaw Group infrastructure (including Walkinshaw Performance for engineering) to field the cars.
The core product is the racing team itself, built around purpose-built Supercars technology (described in source material as Ford Mustang-based racing cars). Layered on top are a talent-development product (the Walkinshaw TWG Racing Foundation Academy), a fan-engagement product (the Walkinshaw Army membership program with members portal), a merchandise product (e-commerce online shop), and a corporate hospitality product (premium on-event viewing and entertainment packages). Together these form a platform-with-modules architecture where the racing team anchors the brand and the ancillary offerings monetize its audience.
The revenue model is sponsorship-led, supplemented by recurring membership, episodic hospitality sales, and merchandise. Naming sponsorship from Mobil 1, Optus, Truck Assist, and Toyota anchor the income base, supported by a broader sponsor ecosystem (NTI, Coates, NGK, Chemical Guys, Supercheap Auto, Ringers Western, Employment Hero, GEARWRENCH, Kangan Institute and others). Pricing is not publicly disclosed for any of the commercial offerings. The go-to-market is event-driven through Supercars Championship races, supplemented by digital channels (YouTube, social wall, newsletter, photo gallery) and owned web properties for shop and membership acquisition.
Holden Racing Team firmographics
Firmographics- Name
- Holden Racing Team
- Website
- https://hrt.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walkinshaw TWG Racing is a private Australian motorsport organisation that fields two Supercars Championship entries (Mobil 1 Optus Racing and Mobil 1 Truck Assist Racing) for Chaz Mostert and Ryan Wood, monetised through naming sponsors, fan membership, online merchandise, and corporate hospitality.
- Ownership category
- akta.pro rank
Holden Racing Team industry classification
Industry- Product category
- Motorsport Racing Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Holden Racing Team business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Sponsorship: Corporate sponsorship from major brands including Mobil 1, Optus, Toyota, Truck Assist, and numerous other partners who pay for branding visibility on race cars and team apparel.
- Membership Programs: The Walkinshaw Army membership program provides exclusive access, merchandise, and community benefits to fans who join as members.
- Hospitality Services: Corporate hospitality packages offering premium race viewing experiences for client entertainment.
- Merchandise Sales: Online shop selling team merchandise, apparel, and collectibles to fans.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Holden Racing Team product offering
Product offeringCore offering
Holden Racing Team operates as Walkinshaw TWG Racing, a professional Supercars Championship racing team that fields two racing entries driven by Chaz Mostert and Ryan Wood. The organization generates revenue through corporate sponsorship, fan membership subscriptions, official merchandise sales, and corporate hospitality packages at race events. Complementary offerings include the Foundation Academy talent development program and the Walkinshaw Army fan membership community.
Product overview
Walkinshaw TWG Racing is a unified Supercars Championship racing team operating as a single core product supported by multiple complementary offerings. The primary product is the professional racing team competing in the Supercars Championship with two driver entries. Supporting the core racing operations are the Foundation Academy (youth talent development program), the Walkinshaw TWG Racing Army membership program, an e-commerce shop for official merchandise, and corporate hospitality services at race events. The portfolio operates as a platform-with-modules architecture where the racing team serves as the central brand around which membership, retail, and hospitality products are layered.
Differentiator
Problem solved
Functional benefit
Brands
- Walkinshaw TWG Racing Foundation Academy: A dedicated pathway for motorsport talent
Products and services
- Walkinshaw TWG Racing Supercars Championship Team A professional Supercars Championship racing team competing in Australian motorsport with two racing entries across two countries, driven by Chaz Mostert and Ryan Wood, designed to deliver motorsport entertainment, brand visibility for sponsors, and a competitive racing platform for fans and partners.
- Foundation Academy A dedicated talent pathway program for developing future motorsport professionals, providing training and development opportunities for emerging racing talent from grassroots through to professional competition.
- Walkinshaw TWG Racing Army Membership A fan membership program (Walkinshaw Army) allowing supporters to join the team community with exclusive access, member portal login, and team-related benefits.
- Online Shop An e-commerce storefront offering official team merchandise, apparel, and collectibles for fans and supporters of Walkinshaw TWG Racing.
- Hospitality Services Corporate hospitality packages providing clients and guests with premium on-event entertainment and viewing experiences at Supercars Championship race events across Australia.
Companies that use Holden Racing Team
Customer profileSegments2 records
Ideal customer profiles3 records
Holden Racing Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holden Racing Team partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Mobil 1majorPrimary naming sponsor for the #1 Mobil 1 Optus Racing Supercar driven by Chaz Mostert.
- OptusmajorCo-naming sponsor of the Mobil 1 Optus Racing Supercar alongside Mobil 1.
- Truck AssistmajorNaming sponsor for the #2 Mobil 1 Truck Assist Racing Supercar driven by Ryan Wood.
- ToyotacoreVehicle manufacturer partner supplying vehicles and technical partnership for racing operations.
- WalkinshawcoreParent company and brand behind the racing team, providing overall organizational support.
- TWG MotorsportscoreJoint venture partner operating racing activities across two countries.
- NTImajorMajor partner and naming sponsor for the NTI Townsville 500 race event.
- CoatesminorEquipment rental and services partner supporting race operations.
- Supercheap AutominorAutomotive parts retail partner providing equipment and supplies.
- Walkinshaw PerformancecorePerformance engineering and vehicle modification partner.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Holden Racing Team competitors and assessment
Company assessmentBroad incumbents
- Team Penske: A global motorsport powerhouse competing in NASCAR, IndyCar, and international series. Although not in Supercars, it operates the same motorsport-team business model at vastly greater scale and serves similar blue-chip sponsor clients.
- Hendrick Motorsports: The largest NASCAR team by wins and operations. Comparable two/four-car professional racing operation funded primarily through major corporate sponsorships, with adjacent merchandising and licensing revenue.
- McLaren Racing: A globally established motorsport organization competing across multiple series. Operates the same sponsorship-, merchandise- and hospitality-led revenue model at a much larger scale, providing a benchmark for what a multi-series racing entity can become.
Direct peers
- Dick Johnson Racing: Another flagship multi-car Supercars team based in Australia. Operates the same championship with two entries, similar sponsorship-driven revenue model, and direct head-to-head competition on track.
- Erebus Motorsport: A two-car Supercars entrant competing in the same championship with a similar corporate partnership and merchandise/hospitality revenue mix. Direct competitive and commercial peer within the series.
- Grove Racing: A privately held Supercars Championship team fielding entries in the same series. Operates with a similar sponsorship-led model and competes in the same race calendar, making it a direct peer.
- Triple Eight Race Engineering: The dominant multi-car team in the Supercars Championship and Walkinshaw TWG Racing's most direct on-track rival. Both operate factory-level two-car programs competing for the championship with major sponsor backing.
- Tickford Racing: A multi-car Supercars team (previously known as Prodrive Racing Australia) with parallel business units spanning automotive performance. Comparable two-car championship operation and diversified motorsport-adjacent revenue streams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Holden Racing Team social profiles
Digital presenceHolden Racing Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holden Racing Team leadership team
Management profileNumber of profiles
Holden Racing Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holden Racing Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holden Racing Team
What does Holden Racing Team do?
Holden Racing Team operates as Walkinshaw TWG Racing, a professional Supercars Championship racing team that fields two racing entries driven by Chaz Mostert and Ryan Wood. The organization generates revenue through corporate sponsorship, fan membership subscriptions, official merchandise sales, and corporate hospitality packages at race events. Complementary offerings include the Foundation Academy talent development program and the Walkinshaw Army fan membership community.
Is Holden Racing Team a public or private company?
Holden Racing Team is a private company. It is classified as corporate owned and is currently operating.
When was Holden Racing Team founded?
Holden Racing Team was founded in -1. It employs 1 to 10 people.
How does Holden Racing Team make money?
Four revenue lines are on record. Sponsorship is the primary driver. The others are membership Programs, hospitality Services and merchandise Sales.
Who are Holden Racing Team's main competitors?
Broad incumbents on record are Team Penske, Hendrick Motorsports and McLaren Racing. Direct peers are Dick Johnson Racing, Erebus Motorsport, Grove Racing, Triple Eight Race Engineering and Tickford Racing.
Does Holden Racing Team have an API?
No public API is recorded for Holden Racing Team.
What industry is Holden Racing Team in?
Holden Racing Team's product category is Motorsport Racing Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its NAICS code is 711211 and its SIC code is 7948.