Huapai Golf Club

What Huapai Golf Club does

Huapai Golf Club is a private member-owned golf club established in 1939, operating an 18-hole championship course of approximately 6,000 metres at 1261 Coatesville-Riverhead Highway in Riverhead, Auckland, New Zealand. The club is positioned as a country course strategically located 20 minutes from Auckland CBD, 5 minutes from the North Western Motorway, and 10 minutes from Albany, drawing on a catchment of Auckland's 1.6 million residents. The course features 14 greens guarded by moderate bunkering, 4 lakes, and narrow tree-lined fairways, with course maintenance overseen by a dedicated Course Superintendent.

The business operates a multi-revenue-stream model combining recurring membership subscriptions (11 tiers ranging from $45 Social memberships to $2,130 7-Days full playing rights, plus a $750 one-off joining fee for most categories), transactional green fees (ranging $20-$120 across affiliated, non-affiliated, adult, and junior categories), food and beverage (daily bar and cafe operations with catering for corporate groups up to 200), venue hire for corporate and private events ($350 members, $600 non-members), golf shop retail and equipment hire, PGA professional coaching, and an advertising partner program with local businesses. The technology backbone is the DotGolf platform, which powers the website, tee booking system, and membership management.

The customer base spans individual golfers (primary), corporate entities booking corporate or charity golf days, and local community members using the clubhouse for social functions. Distribution is primarily direct and on-site, supplemented by online tee booking (8-day advance window) and reciprocal playing rights with 7 partner clubs in New Zealand and Australia. The club is governed by a Board of Directors including President Michelle Dee, Club Captain Nigel Clark, Treasurer Peter Fermor, and additional directors, with a professional management team led by General Manager Mike Priddy. There is no evidence of external ownership, private equity investment, or acquisition activity.

Name

Huapai Golf Club

Legal name

Huapai Golf Club

Website

https://huapaigolf.co.nz

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Huapai Golf Club is a private member-owned golf club in Riverhead, Auckland, operating an 18-hole championship course with 11 membership tiers, green fees, F&B, venue hire, pro shop, and PGA coaching, serving individual golfers, corporate groups, and the local community.

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club memberships
• Green fees
• Golf course facilities
• Corporate golf days
• Venue hire events

Headquarters

HQ city

Riverhead

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership subscriptions across multiple categories including 7 Days, 6 Days, 5 Days, Pay & Play, 9-Hole Plus, Junior, Intermediate tiers, Huapai Affiliated, and Social memberships. Revenue from annual subscriptions paid upfront or via monthly direct debit.
2. Green Fees: Revenue from non-member visitors playing the course. Green fees charged per 9 or 18 holes with different rates for affiliated vs non-affiliated golfers, adults vs juniors.
3. Food & Beverage: Bar and cafe operations generating revenue from food and beverage sales to members and visitors. The bar is open daily with catering for corporate groups up to 200 people.
4. Venue Hire: Revenue from hiring out the clubhouse facilities for corporate events, private functions, and celebrations. Members and non-members can hire the venue with associated catering and bar minimum spends.
5. Golf Shop Sales: Retail sales of golf merchandise including balls, gloves, hats, shoes, clothing, and equipment. Also offers equipment hire including golf carts, clubs, and trundlers.
6. Professional Coaching: Revenue from PGA professional coaching services including individual coaching, group clinics, and junior programs offered by Brett Peacock and Joshua Rookes.
7. Advertising Partner Program: Local businesses advertise with the club through on-course signage, email marketing, website promotion, and clubhouse TV adverts. In exchange, advertisers receive green fee vouchers and multi-platform visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Huapai Golf Club operates an 18-hole championship golf course located in Riverhead, Auckland, approximately 20 minutes from the Auckland CBD. The club offers multiple membership tiers (7 Days, 6 Days, 5 Days, Pay & Play, 9-Hole Plus, Junior, Intermediate, Huapai Affiliated, and Social), sells green fees to visiting golfers, and runs an on-site Golf Shop, Bar & Café. Additional revenue comes from venue hire for corporate and private functions, PGA professional coaching, equipment hire, and an advertising partner program for local businesses.

Product overview

Huapai Golf Club operates as a traditional golf club offering a unified set of services centered around its 18-hole championship golf course. The core offering consists of the golf course itself, supported by an on-site Golf Shop/Pro Shop providing equipment sales, hire, and repair services. Club facilities include a Bar & Lounge and Café for food and beverage service, plus Venue Hire for corporate and private events. The club offers multiple membership tiers (7 Days, 6 Days, 5 Days, Pay & Play, 9-Hole Plus, Junior, Intermediate, Huapai Affiliated, and Social) with various playing rights and pricing. Ancillary services include PGA Professional coaching, equipment hire (carts, clubs, trundlers), a Loyalty Rewards program, reciprocal club access, corporate/charity golf day packages, and online tee booking via DotGolf. The club also provides direct debit payment options for membership fees.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship golf course spanning approximately 6,000 metres with pristine fairways, mature trees, water views over the Waitemata Harbour, 14 of 18 greens guarded by moderate bunkering, narrow tree-lined fairways, four lakes, and designed as an easy walking course. Open to members and visitors for play.
• Golf Membership Subscriptions Annual membership tiers including 7 Days ($2,130), 6 Days ($1,880), 5 Days ($1,700), Pay & Play ($720), 9-Hole Plus ($1,095), Junior ($325), Intermediate ($625-$1,680), Huapai Affiliated ($205), and Social ($45). One-off $750 joining fee applies to most playing categories. Direct debit monthly payment option available.
• Golf Shop / Pro Shop Full-service golf shop selling golf balls, gloves, hats, shoes, clothing, and equipment, plus offering club repair services including re-gripping, refinishing, and re-shafting, and equipment hire (electric carts, clubs, trundlers) for members and visitors.
• Bar & Lounge Lounge bar and function room open daily with floor-to-ceiling windows providing views of the course. Serves beers, wines, spirits, full meals, sandwiches, cakes, snacks, and specialised coffees. Accommodates corporate groups up to 200 people.
• Café All-day café open to golfers and non-golfers, members and visitors, serving breakfast, lunch, and smaller meals including Bacon & Eggs, Big Breakfast, Eggs Benedict, burgers, salads, loaded wedges, and cabinet food.
• Venue Hire Fully equipped clubhouse venue available for corporate or private functions, corporate golf days, and celebrations. Includes audio visual, PA and sound system. Catering and bar services available. Hire fees range from $350 (members) to $600 (non-members), plus optional security and bond.
• PGA Professional Coaching Qualified NZPGA Professional coaching available 7 days a week from Brett Peacock and Joshua Rookes. Individual coaching ($130/hour, $70/30 minutes), on-course sessions ($220-$400), and group clinics including Ladies Refresher and Junior programs ($20-$30 per session).
• Corporate/Charity Golf Days Customisable corporate or charity golf day packages from 9-hole to 18-hole formats, individual to team formats, social to serious. Includes on-course competitions, food & beverage packages, and prize giving. Arranged via the General Manager.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Gilmours North ShoreminorGTM or Marketing PartnerLocal food wholesale supplier. Huapai members receive discounts when shopping at Gilmours North Shore. Presented through advertiser offers program on the club website.
• helloworld HobsonvilleminorGTM or Marketing PartnerTravel agency. ALL members of Huapai Golf Club receive a 15% discount on Travel Insurance. Located at 124 Hobsonville Road.
• New World KumeuminorGTM or Marketing PartnerLocal supermarket. Proudly supporting women's pennant teams, tournaments and providing great prizes for the Club throughout the year.
• Summerset at Monterey ParkminorGTM or Marketing PartnerLuxury retirement living village in Hobsonville. Promoted through advertiser offers. Advertising partner on the Huapai Golf Club website.
• Earthtec ProjectsminorGTM or Marketing PartnerCivil engineering contractor specializing in commercial projects. Advertiser partner with on-course signage at holes 11 and 17.
• Harrisons Curtains, Blinds & SolarminorGTM or Marketing PartnerHome improvement company offering FREE supply & installation quotes for flooring, curtains, blinds, shutters and solar energy solutions to members. PLUS 100 Fly Buy Points for flooring.
• EconowasteminorGTM or Marketing Partner100% NZ Owned and Operated. Low-cost Wheelie Bin rubbish collections in Waitakere, North Shore and Rodney. Proudly Kiwi local business supporting locals.
• BDR SecurityminorGTM or Marketing PartnerSecurity company offering discounted rates for members and green fee players on all security requirements including alarms, cameras and monitoring from $25 per month.
• Chapmans Chartered AccountantsminorGTM or Marketing PartnerProud accountants of Huapai Golf Club. Offering special rates to members and visitors of the club. Advertising partner with signage on holes 1 and 2.
• Primesure InsuranceminorGTM or Marketing PartnerInsurance broker offering obligation free risk assessments to Huapai Golf Club members. If insurance cover is placed, members receive a sleeve of Titleist Pro-V balls. Sponsoring signage on holes 16 and 18.
• Speedy Signs AlbanyminorGTM or Marketing PartnerSignage company. Advertising partner with on-course signage at holes 6 and 17.
• Advance International Cleaning SystemsminorGTM or Marketing PartnerCommercial cleaning company. Environmental commitment. Advertising partner with on-course signage at hole 7.
• Davis FuneralsminorGTM or Marketing PartnerFuneral services company serving Auckland for 80 years. Advertising partner on hole 12 of the course.
• Asahi BeerminorGTM or Marketing PartnerJapanese beer brand. Sponsoring signage on hole 3 of the golf course.
• Manor Park Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in Hutt Valley, New Zealand. Huapai members can play at members guest affiliated green fee rate with letter of introduction.
• Te Puke Golf ClubcoreChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in Te Puke, New Zealand. Huapai members can play at members guest affiliated green fee rate with letter of introduction.
• Belconnen Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in ACT, Australia. Subject to confirmation with club office and letter of introduction required for overseas visits.
• Box Hill Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in Victoria, Australia. Subject to confirmation with club office and letter of introduction required for overseas visits.
• Wynnum Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in Brisbane, Australia. Subject to confirmation with club office and letter of introduction required for overseas visits.
• Bribie Island Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in Queensland, Australia. Subject to confirmation with club office and letter of introduction required for overseas visits.
• Blackwood Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal playing rights arrangement. Located in South Australia. Subject to confirmation with club office and letter of introduction required for overseas visits.
• DotGolfcoreTechnology or IntegrationWebsite platform provider for the Huapai Golf Club website, tee booking system, and membership management. The club website and booking system are powered by DotGolf.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Remuera Golf Club: Private member-owned Auckland club. Closely aligned business model with annual subscriptions, social categories, F&B operations, and venue hire for corporate and private events.
• Titirangi Golf Club: Historic member-based 18-hole golf club in West Auckland. Directly comparable: similar Auckland catchment, member subscription model, on-site clubhouse/bar, and tournament hosting.
• The Grange Golf Club: Private member golf club in the Auckland region with subscription, F&B and event revenue lines directly comparable to Huapai's offering.
• Takapuna Golf Club: Auckland member-owned 18-hole course operating since 1897. Same go-to-market: tiered subscriptions, visitor green fees, reciprocal arrangements, and on-site F&B for members.
• Gulf Harbour Country Club: Premium North Auckland member country club. Comparable membership tiers, PGA coaching, pro shop, and venue hire; positioned at a slightly higher price point in the same regional market.

Regional players

• Pegasus Golf & Sports Club: Member-based 36-hole golf complex near Christchurch offering subscriptions, coaching, F&B and events. Comparable revenue mix but operates in a different South Island region.

Broad incumbents

• Wairakei Golf + Sanctuary: Larger North Island destination golf resort with accommodation, spa and event facilities. Comparable golf, hospitality and venue-hire streams but with a wider luxury portfolio and different geographic footprint.

Emerging players

• Topgolf: Tech-enabled golf entertainment concept with multi-level venues, F&B, and technology-driven gameplay. Relevant comparison on venue-based golf leisure and F&B even though not a traditional member club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/huapaic
• Facebookfacebook.com/Huapai-Golf-Club-182780335100486
• LinkedInlinkedin.com/company/huapaigolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huapai Golf Club