What Sólides does

Sólides is described in the available data as a publicly traded (NYSE: HUBS) customer platform company incorporated in Delaware in 2006, headquartered in the United States, and operating across at least seven geographies including the United States, Japan, Germany, the United Kingdom, France, Brazil, and Spain. Its functional role is to provide an integrated suite of customer-facing software that combines marketing, sales, customer service, content, operations, and commerce capabilities on top of an AI-powered Smart CRM, organized as six product Hubs (Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, Commerce Hub) and a unified Breeze AI platform.

The underlying technology stack centers on the Smart CRM data layer, which feeds AI features delivered under the Breeze brand — including AI agents for customer service, sales prospecting, and content creation, plus AI-powered capabilities embedded across each Hub — alongside content moderation that combines automated detection with human review. The platform also exposes a developer ecosystem through an App Marketplace and supports partner-led delivery via a Solutions Partner Program, with mobile clients on iOS and Android extending reach beyond web.

The business model is multi-tier subscription: a free CRM tier anchors a self-serve acquisition motion, a Small Business Bundle targets startups and micro-businesses, and a quote-based Enterprise Customer Platform serves larger accounts through direct field sales. Revenue mechanics rely on monthly subscriptions, annual enterprise contracts, and partner-sourced deals, while top-of-funnel demand is generated through content marketing, HubSpot Academy, free tools, and the INBOUND event. The customer base spans both startups/SMBs (the primary segment) and enterprises, with claimed outcomes of +129% leads, +36% deals closed, and +37% ticket closure after one year of platform use.

Name

Sólides

Legal name

HubSpot, Inc.

Website

https://hubs.ly

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sólides is described in the source data as a publicly traded, AI-powered customer platform offering marketing, sales, service, content, operations, and commerce software via six product Hubs plus Smart CRM, serving startups through enterprises globally through freemium and subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

The supplied material describes an integrated AI-powered customer platform that combines marketing, sales, customer service, content, operations, and B2B commerce capabilities with shared data and workflows. Named offerings include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, Commerce Hub, Smart CRM, and Breeze.

Product overview

HubSpot offers an integrated customer platform architecture combining Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub alongside its AI-powered Smart CRM. The platform is enhanced by Breeze AI tools featuring AI agents, and is available through tiered plans including a free CRM tier and Small Business Bundle for startups. The products work together on a unified platform with shared data and workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Hub: Marketing automation software
• Sales Hub
• Service Hub
• Content Hub
• Operations Hub
• Commerce Hub
• Smart CRM
• Breeze

Products and services

• Marketing Hub Marketing automation software for generating leads, automating campaigns, and managing customer journeys.
• Sales Hub Sales software for building pipeline, prospecting, and closing deals faster with automation tools.
• Service Hub Customer service software with help desk capabilities, ticket management, and AI-powered support agents.
• Content Hub Content marketing software for creating, managing, and distributing content with AI assistance.
• Operations Hub Operations software for unifying customer data, automating workflows, and syncing business processes.
• Commerce Hub B2B commerce software for managing payments, invoicing, and billing within the CRM platform.
• Smart CRM AI-powered CRM software that provides intelligent automation, predictive insights, and enhanced data management.
• Breeze AI tools powering HubSpot's platform, featuring a collection of AI agents for customer service, sales prospecting, and content creation.
• HubSpot Customer Platform An integrated AI-powered platform combining HubSpot's marketing, sales, and customer service software on one platform.

Quantifiable outcome

• 129% more leads acquired after one year
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Freshworks: Public SaaS vendor offering Freshsales, Freshmarketer, Freshdesk, and Freshservice — a horizontally integrated SMB and mid-market customer platform competing on the same dimensions as HubSpot's Hubs.
• Salesforce: Largest CRM platform in the world, offering Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud across marketing, sales, service, and commerce — directly overlapping with HubSpot's six Hubs and Smart CRM.
• Zoho: Privately held horizontal SaaS vendor offering CRM plus marketing, sales, service, and operations applications — a direct SMB and mid-market competitor to HubSpot's all-in-one platform strategy.
• Pipedrive: SMB-focused sales CRM that competes directly with HubSpot's Sales Hub, particularly for startups and small businesses that are HubSpot's primary freemium target customer.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite that, like HubSpot, sells an integrated customer platform with sales, service, marketing, and commerce capabilities — and competes head-to-head especially in the enterprise tier.

Emerging players

• ActiveCampaign: SMB-focused customer experience automation platform combining email marketing, CRM, and sales automation — an emerging competitor with a narrower offering but overlapping customer profile.
• Klaviyo: Public SaaS marketing automation platform for e-commerce and B2C brands, competing with HubSpot's Marketing Hub and Commerce Hub particularly in DTC and SMB segments.
• Mailchimp: Marketing automation and email platform owned by Intuit, with growing CRM-adjacent functionality — a partial competitor most directly to HubSpot's Marketing Hub and freemium SMB motion.

Broad incumbents

• Oracle CX: Oracle's customer experience suite (sales, service, marketing, commerce) is a broader incumbent competing with HubSpot for enterprise CRM deals, especially where Oracle's database and ERP footprint creates pull-through.
• Adobe Experience Cloud: Enterprise marketing, analytics, and commerce suite that competes with HubSpot's Marketing, Content, and Commerce Hubs in large-enterprise deals, typically with deeper personalization and content capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solidesoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sólides