HUESO

What HUESO does

HUESO is a boutique design and animation studio founded in 2017 and headquartered in Buenos Aires, Argentina, operating with a 13-person team. The studio provides creative services spanning branding, art direction, graphic design, illustration, advertising, communication, photography, and animation, with founders serving as primary client contacts and creative leads on every engagement. HUESO's offering is delivered as a professional services practice rather than a software or platform product, with project-based, quote-driven pricing.

The studio's client roster spans global technology brands under the Meta umbrella (WhatsApp, Facebook, Instagram), global consumer and sports brands (Gatorade, NBA, Dinamo), regional Argentine brands (Cuervo Specialty Coffee, Tarjeta Naranja, Prevención Salud, Prevención ART), creative studios (1stAveMachine), and individual artists and musicians. Marquee outputs include a launch film for WhatsApp's global brand refresh, a visual system deployed across 1,400+ assets for WhatsApp's Global Privacy Campaign, and 14 animated commercials for Tarjeta Naranja. HUESO is privately held, founder-owned (Director Gianluca Fallone, Executive Producer Santiago Moncalvo, Managing Partner Lautaro Brunatti), with no disclosed outside funding or parent company.

HUESO acquires clients through direct outreach, referrals, and portfolio-based visibility, marketing primarily through its website portfolio, Instagram, and Behance. The studio serves clients globally from a single Buenos Aires base, including projects delivered for clients in the United States, Mexico, and Spain, and has a documented strategic partnership with international production company 1stAveMachine that provides cross-border production reach.

Name

HUESO

Legal name

HUESO

Website

https://hueso.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HUESO is a Buenos Aires-based boutique design and animation studio offering branding, illustration, and animation services to global brands including WhatsApp, Facebook, Instagram, Gatorade, and NBA, as well as regional and individual clients.

Ownership category

akta.pro rank

Product category

Creative Design & Animation Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative design services
• Brand identity design
• Animation production
• Visual storytelling
• Advertising campaign design

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services and Project Work: HUESO generates revenue through project-based creative services including branding, animation, illustration, and advertising campaigns for brands and artists. Work is typically commissioned on a per-project basis with the studio acting as primary creative contact.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HUESO is a boutique design and animation studio that provides creative services including branding, art direction, graphic design, illustration, advertising, communication, photography and animation for brands and artists. The studio works on project-based engagements, conceptualizing and creating unique visual experiences and campaigns for global and local clients.

Product overview

HUESO is a Design & Animation Studio based in Buenos Aires, Argentina. As a creative services studio, they do not offer software products or platforms. Their offering consists of professional creative services spanning branding, art direction, graphic design, illustration, advertising, communication, photography, animation, and web design & development. They work with brands and artists to conceptualize and create unique visual experiences. Notable clients include WhatsApp, Facebook/Meta, Instagram, Gatorade, Dinamo, Cuervo Specialty Coffee, and 1stAveMachine.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Visual Identity Design End-to-end branding and visual identity design services for brands and agencies, including wordmarks, logos, graphic systems, and brand refresh engagements.
• Animation & Motion Design

Quantifiable outcome

• Visual system used in over 1,400 assets for WhatsApp Global Privacy Campaign
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 1stAveMachinecoreStrategic or Co-development Partner · 1 January 2020Award-Winning International Production Company with offices in NY, London, LA and Buenos Aires. HUESO worked with 1stAveMachine to build the brand for their Buenos Aires office, creating a visual identity and graphic system for the local team and directors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Pentagram is a global partner-led design firm specializing in brand identity, art direction, and graphic design. Directly comparable to HUESO's branding, identity, and visual system work for marquee clients.
• Giant Ant: Giant Ant is a Toronto-based animation and design studio working with global brands on motion, illustration, and campaign creative. Comparable in craft focus, boutique team size, and brand-driven animation work.
• Psyop: Psyop is a creative studio specializing in animation, VFX, and digital content for global advertising campaigns. Comparable to HUESO's animation and campaign work for enterprise brands.
• Instrument: Instrument is an independent creative studio working on brand, digital, and campaign creative for technology and consumer brands. Comparable to HUESO in serving enterprise clients like Google and Meta with design-led storytelling.
• Unit9: Unit9 is a global creative studio with capabilities in film, animation, and interactive experiences for advertising clients. Comparable to HUESO's animation and campaign production for enterprise brands.
• Buck: Buck is a Los Angeles-based design and animation studio working with global brands on branding, motion, and campaign creative. Comparable to HUESO in boutique scale, founder-led culture, and enterprise brand clientele (Meta, Google, Nike).
• B-Reel: B-Reel is a global creative studio producing animation, digital experiences, and branded content for major brands. Comparable in cross-format creative production and global brand clientele.
• &Walsh: &Walsh is a Brooklyn-based independent creative studio offering brand identity, art direction, and motion design. Comparable in founder-led structure, boutique scale, and identity-driven project work for global clients.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a major independent creative advertising agency working with global brands on campaigns and brand platforms. Operates as a larger incumbent in the same brand-creative category where HUESO competes.
• R/GA: R/GA is a global creative and transformation agency with deep enterprise brand relationships. Operates in the same brand-campaign space as HUESO but at significantly greater scale and with broader service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hueso.co
• LinkedInlinkedin.com/company/huesostudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUESO