What Huray does

Huray is a Dutch B2B marketing and technology agency headquartered in Mijdrecht, Netherlands, founded around 2010 and operating as a subsidiary within the Loyals Groep conglomerate. The company serves mid-market and enterprise Dutch organisations with a full-stack service portfolio spanning brand strategy, marketing campaigns, web development, conversion rate optimisation, and AI implementation. Its core service methodology is a three-phase framework called Kiezen (diagnose and decide), Bouwen (build), and Doorontwikkelen (iterate), which structures every engagement to begin with problem diagnosis before execution.

The company's technical capabilities include conversion-focused web development (Webflow, custom), CRM and portal development (custom platforms for clients such as Bergman Clinics and Smit & Dorlas), AI employees and chatbots, and WhatsApp automation flows. Notable AI deployments include custom knowledge-retrieval chatbots connected to client CRM and e-commerce platforms (Zoho, Magento, Klaviyo), with measurable outcomes such as 2,080 hours saved and 4-second response times for Vivafloors. The agency operates an in-house team of 25-50+ specialists, avoiding outsourcing and maintaining end-to-end ownership of strategy and execution.

Huray's revenue model combines project-based professional services (scoped deliverables such as Groeikompas, Merkfundament, and Website projects) with recurring retainer offerings (Marketing Retainer and Digitale Retainer). All pricing is quote-based with no public listings, and the go-to-market is consultative sales-led — engagements begin with a direct conversation with a co-founder. The company claims 300-3,000+ customers historically and 15 years of operating experience, with project work delivered across the Netherlands, Germany, Sweden, the UK, Switzerland, and Spain.

Name

Huray

Legal name

Huray B.V.

Website

https://huray.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Huray is a Dutch B2B marketing and technology agency that helps mid-market and enterprise organisations with brand strategy, marketing campaigns, web development, and AI implementation, using a three-phase diagnose-build-iterate methodology. It is part of the Loyals Groep conglomerate.

Ownership category

akta.pro rank

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (project-based): Huray charges for structured consulting and digital delivery projects including Groeikompas, Merkfundament, Marketingfundament, CX Scan, AI Fundament, Tech Fundament, Brand Design, Campagneconcept, Merkactivatie, Marketingcampagnes, Website, AI-product & Automatisering, and CRO Optimalisatie. Projects are scoped and quoted, typically ranging from 1–4 weeks (Kiezen) to 4–12 weeks (Bouwen).
2. Marketing Retainer: Ongoing monthly retainer providing continuous marketing support including campaigns, content, visibility, and optimisation. Billed monthly with flexible capacity aligned to client needs.
3. Digitale Retainer: Ongoing monthly retainer for digital solutions — websites, portals, dashboards, AI, and automations. Continuous development and technical support under a recurring subscription model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Huray is a Dutch B2B marketing and technology consultancy that helps mid-market and enterprise organisations structure growth through a three-phase methodology: Kiezen (diagnose and decide), Bouwen (build), and Doorontwikkelen (continuously optimise). Services span brand strategy, marketing campaigns, conversion-focused websites, custom AI employees (chatbots and WhatsApp flows), CRM/portal development, and ongoing retainer support, all delivered in-house by 50+ specialists.

Product overview

Huray is a Dutch marketing and technology consultancy that connects strategy and execution in short cycles. The company operates a three-phase approach: Kiezen (Choosing), Bouwen (Building), and Doorontwikkelen (Further Development). Their service portfolio spans consulting and advisory services (Groeikompas, Merkfundament, Marketingfundament, CX scan, AI Fundament, Tech Fundament), creative services (Campagneconcept, Merkactivatie), marketing services (Marketingcampagnes, CRO Optimalisatie), development services (Website, AI-product & Automatisering), and ongoing retainer services (Marketing Retainer, Digitale Retainer). The company builds AI-powered solutions including digital AI employees that handle customer interactions via conversational interfaces, process automation for sales and marketing workflows, and custom integrations with platforms like Magento, Zoho, and Klaviyo.

Differentiator

Problem solved

Functional benefit

Products and services

• Groeikompas Strategic direction and prioritization service that helps organisations determine priorities based on ambition and market position. Delivered within one week through focused workshops as part of the Kiezen (diagnose) phase.
• Merkfundament Brand foundation service including positioning, brand story, and tone of voice development. Delivered within one week to establish the core of the organisation's identity and what it stands for.
• Marketingfundament Marketing foundation service including goals, personas, customer journey, and channel selection. Establishes the marketing framework before budget is spent on campaigns.
• CX scan Customer experience scan that identifies where value leaks in the customer journey, including friction points, concrete improvement opportunities, and priorities for optimisation.
• AI Fundament AI assessment service that helps organisations determine where AI adds the most value, which applications are promising, and which investments are logical. Evaluates AI opportunities before technology implementation.
• Tech Fundament Technology assessment providing insight into current landscape, technical direction, smarter configuration, tooling advice, and a foundation for further development including websites, portals, and custom software.
• Campagneconcept Campaign concept development creating a central campaign idea that serves as the foundation for all communications, campaigns, and activations. Delivered within two weeks including creative direction and first translations.
• Merkactivatie Brand activation service for short, effective campaigns targeting one specific goal. Creates attention at the right moment through creative activation concepts, online campaigns, physical activations, and giveaways.
• Marketingcampagnes Full marketing campaign execution from strategy to implementation, including campaign concepts, content creation, media buying, campaign management, result insights, and ongoing optimisation.
• Website Conversion-focused website development built on funnel and personas. Supports marketing, sales, and customer contact with integrations to CRM, marketing tools, dashboards, and automations.
• AI-product & Automatisering AI product and automation development building digital AI employees for sales, service, knowledge sharing, or marketing, as well as automations, portals, dashboards, and custom solutions. Connects to existing processes and data sources.
• CRO Optimalisatie Conversion Rate Optimization service that improves websites, platforms, and funnels based on behavior, data, and insights to increase requests, appointments, demos, leads, or other desired actions.
• Marketing Retainer Ongoing marketing support retainer providing continuous work on visibility, campaigns, content, and results. Includes strategy, creation, execution, optimisation, and flexible capacity that moves with organisational needs. Billed monthly.
• Digitale Retainer Ongoing digital solutions retainer for continuous development of websites, portals, dashboards, AI solutions, and automations based on new wishes, insights, and opportunities. Billed monthly.

Quantifiable outcome

• Bergman Clinics: >60% growth in online visibility; more inquiries
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Loyals GroepcoreOthersHuray is a subsidiary/part of of Loyals Groep, a Dutch marketing and technology group. Other group companies include Nextly, Stigt (stimmt.digital), SmartRanking, and Gravity.
• NextlyminorOthersPart of the Loyals Groep portfolio. Nextly is a sister agency under the same parent company.
• Stimmt (stimmt.digital)minorOthersPart of the Loyals Groep portfolio. Stigt operates as a digital marketing sister agency.
• GravityminorOthersPart of the Loyals Groep portfolio. Gravity is a sister agency within the group.

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• VMLY&R: Global brand strategy and customer experience agency (WPP) with broad marketing, CRM, and commerce capabilities. Competes for the same integrated marketing mandates as Huray at larger enterprise clients.
• Accenture Song: Global experience and marketing services arm of Accenture, covering strategy, creative, technology, and AI. Overlaps with Huray across the full customer growth stack at enterprise scale.
• Deloitte Digital: Global digital consultancy within Big Four offering strategy, martech, CRM, and AI implementation. Competes for the same enterprise transformation mandates as Huray, but at a much larger scale and brand premium.

Direct peers

• Hike One: Dutch digital design and engineering agency with strategy, design, and development capabilities. Comparable on the digital product, website, and portal development side of Huray's offering.
• Mirum Agency: Global digital agency (WPP network) with strong Dutch roots, offering strategy, CRM, martech, content, and experience design. Directly comparable in offering mix and enterprise B2B client base.
• Bravoure: Dutch branding and digital agency delivering brand strategy, campaign work, and digital experiences. Overlaps with Huray on brand strategy and creative campaign execution for B2B clients.
• DEPT®: Large Dutch full-service digital agency combining strategy, creative, technology, and AI services for enterprise clients. Comparable in service breadth, B2B mid-market-to-enterprise focus, and in-house execution model, but at materially larger scale.
• OrangeValley: Dutch digital marketing agency focused on performance, SEO, CRO, and marketing technology for B2B clients. Overlaps with Huray on CRO, SEO, and data-driven marketing execution.
• Springbok Agency: Dutch performance marketing and digital agency focused on growth marketing, data, and martech implementations. Comparable in mid-market B2B demand generation and CRM/marketing automation capabilities.

Regional players

• Conclusion Xforce: Dutch IT consultancy group combining digital, data, and customer experience capabilities. Comparable in CRM, portal, and automation implementation for enterprise Dutch clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/huray.nl
• LinkedInlinkedin.com/company/huray

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huray