Hurley Hotel Group - HHG

Name

Hurley Hotel Group - HHG

Legal name

Hurley Hotel Group

Website

https://hurleyhotelgroup.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Hotel accommodation
• Hospitality venues
• Food and beverage
• Function event spaces
• Gaming operations

Headquarters

HQ city

Fullarton

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation: Hotel rooms and suites across multiple properties including Port Lincoln Hotel (111 rooms), Marion Hotel (62 rooms), Arkaba Hotel (62 rooms), and upcoming Hotel Panorama (77 rooms including 26 serviced apartments)
2. Food & Beverage: Restaurants, bars, lounges, sports bars, rooftop bars, and alfresco dining across all hotel venues. All-day dining services from 7am until late at major properties.
3. Gaming: Goldrush Pokies gaming rooms at multiple venues including Arkaba, Marion, Kensington, Pretoria, Hotel Royal, Torrens Arms, and Ivory Waterside
4. Function Spaces: Event and function room hire across all venues with varying capacities from 1-600 guests, offering AV facilities, private bars, and catering packages
5. Bottle Shop / Retail Liquor: SipnSave Hurley Cellars and Goldrush Pokies bottle shops at multiple venues, featuring three-lane drive-thru at Panorama location, premium wine rooms, and temperature-controlled facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hurley Hotel Group is a family-owned hospitality operator running 10 hotels across South Australia and New South Wales. Its core offering spans accommodation (over 300 rooms), food and beverage service across restaurants, bars, sports bars, and rooftop venues, gaming operations (Goldrush Pokies), function and event spaces for 1–600 guests, and retail liquor sales through Hurley Cellars/SipnSave bottle shops. The group serves travelers, locals, corporate clients, and event-goers with integrated venue experiences under one roof.

Product overview

Hurley Hotel Group (HHG) operates a portfolio of 10+ hotels and hospitality venues across South Australia and New South Wales as a family-owned business established in 1975. The portfolio includes landmark hotels (Arkaba Hotel, Port Lincoln Hotel), suburban pubs (Marion Hotel, Hotel Royal, Torrens Arms Hotel, The Kensi, Barker Hotel), regional venues (Pretoria Hotel in Mannum), interstate properties (Ivory Waterside in NSW), and the under-construction Hotel Panorama ($60M development). Complementary offerings include Hurley Cellars/SipnSave retail liquor outlets, Goldrush Pokies gaming rooms, and extensive function/event spaces across the portfolio. The group employs over 800 staff and has additional investments in shopping centres and wineries.

Differentiator

Problem solved

Functional benefit

Brands

• Goldrush Pokies: Gaming machines operations across Hurley Hotel Group venues
• Hurley Cellars
• SipnSave Hurley Cellars
• Tonsorama

Products and services

• Arkaba Hotel Iconic landmark hotel in Fullarton, SA with 60+ years of history. Features 3 dining areas, Lounge Bar with live music, Sportys sports bar with Australian-first 360-degree LED funnel display and Adelaide's largest LED wall-to-wall screens, 7 function rooms with modern AV, 62 accommodation rooms, and Top of the Ark entertainment venue hosting 300+ gigs annually. Also includes SipnSave Hurley Cellars and Goldrush Pokies. All-day dining from 7am–10pm daily.
• Port Lincoln Hotel 111-room hotel on Eyre Peninsula — the largest property in HHG's portfolio. Offers accommodation, events, weddings, and dining including Sarin's Restaurant, Sharkys bar, and poolside cocktails. Serves as a base to explore the Boston Bay region.
• Marion Hotel Award-winning hotel in Mitchell Park, SA featuring 3 large dining areas including The Garden (open-air haloed bar), a sports bar, 62 accommodation rooms, SipnSave Hurley Cellars, gaming room, and 7 function spaces. All-day dining from 7am until late. Named SA's Best Hotel in 2020 & 2021 and Best Meeting & Events Venue 3 consecutive years (2021-2023).
• The Kensi (Kensington Hotel) Hotel in Adelaide's Eastern Suburbs just off Norwood Parade featuring two extensive bars, intimate restaurant, function spaces, alfresco dining, wine cellar, Goldrush Pokies gaming room, and Corner Bar sports haven with TAB facilities. Celebrates local wine culture with exclusive wine dinners and masterclasses featuring Barossa Valley and Adelaide Hills wineries.
• Pretoria Hotel Riverside hotel in Mannum along the Murray River featuring Riverview Bar & Bistro with riverfront views, cosy front bar, spacious function room, Goldrush Pokies gaming room, high-end bottle shop with underground cellar, and classic pub-style accommodation.
• Hotel Panorama $60 million five-storey hotel development in Panorama, SA featuring 77 rooms including 26 serviced apartments and a honeymoon suite across three levels. Includes casual cafe bar with sunken fire lounge, gaming room, sports bar (Sideline) with outdoor area under a gum tree with 3-metre outdoor screen, rooftop bar (Wonderland), and multiple function spaces. Designed by Cox Architecture with construction by Sarah Constructions.
• Torrens Arms Hotel Heritage-listed hotel in Kingswood established 1857 with 150+ years of history. Features Restaurant, TA Bar & Courtyard, Goldrush Pokies gaming room, bottle shop, and Kingswood Loft event space added in 2021 combining historic charm with modern touches.
• Hotel Royal Family-owned hotel in Torrensville operating since 1979. Following 2022-2023 transformation, features brand-new Restaurant with table service and fireplaces, Bar & Courtyard with retractable roof, Back Pocket Sports Bar with TAB facilities, SipnSave Hurley Cellars, Goldrush Pokies gaming room, and Torrensville Loft upstairs function space with wrap-around balcony.
• Ivory Waterside Waterfront pub in Tweed Heads, NSW offering 180-degree views over Terranora Creek. Features multiple dining areas, 32-berth marina, function spaces, Goldrush Pokies gaming room, and Benny's Arcade with vintage arcade games, pinball machines, shuffleboard, and digital darts.
• Barker Hotel Hotel at 32 Gawler Street in Mount Barker, SA acquired by HHG in January 2025. Features a chic Lounge Bar with high ceilings, cosy fireplaces, large plasma screens for cocktail functions and corporate events, and a large Bistro with vaulted wooden timber ceiling and alfresco dining area. Function spaces have no room hire fee.
• Hurley Cellars (SipnSave) Bottle shop and retail liquor brand operated across HHG venues. Features standard bottle shops, premium wine rooms, temperature-controlled cool rooms, and includes drive-thru facilities (e.g., three-lane drive-thru at Panorama) and tasting tables for masterclasses. Sells premium wines, imported and local beers, and standard to high-end spirits.
• Goldrush Pokies Gaming/pokies brand operated at multiple HHG venues including Arkaba Hotel, Marion Hotel, The Kensi, Pretoria Hotel, Hotel Royal, Torrens Arms Hotel, and Ivory Waterside.
• Function Spaces Multi-venue function and event spaces across the HHG portfolio including Secret Garden, Terrace, Study, Glasshouse, Garden Deck at Marion Hotel; Top of the Ark, Osmon, Fullarton, Florey, Franklin, Eastwood, Sportys Arena and Mezzanine at Arkaba Hotel; Pool Deck at Port Lincoln Hotel; Torrensville Loft, Greenhouse, Grandstand at Hotel Royal; Kingswood Loft at Torrens Arms; and various spaces at other venues. Capacities range from 1-600 guests with AV facilities, private bars, and catering options. Pricing varies by venue from $60 to $1,850 room hire.
• Gift Cards Digital gift cards redeemable at any Hurley Hotel Group venue for dining experiences and hospitality services, sold through the company website.

Quantifiable outcome

• 6 awards at 2024 AHA SA Awards including Best Overall Hotel Metropolitan
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sarah ConstructionscoreStrategic or Co-development Partner · 1 April 2024South Australian family-owned construction company awarded the Hotel Panorama construction project. Previous projects include d'Arenberg's The Cube and Hurley Hotel Group's Marion Hotel. Expected to create 100 construction jobs.
• Cox ArchitecturecoreStrategic or Co-development Partner · 1 April 2024Local architecture firm designed the Hotel Panorama project. Cox Architecture has also designed Adelaide Oval Hotel, Adelaide Botanic High School, and Her Majesty's Theatre redevelopment.
• Folland PanozzominorStrategic or Co-development Partner · 1 January 2024Architecture firm credited with preserving original architecture while revitalizing design to suit modern business at Arkaba Hotel $12M renovation.
• Fleur LinkeminorStrategic or Co-development Partner · 1 January 2024Interior designer responsible for the beautiful vision and new look and feel at Arkaba Hotel renovation, working with original design elements.
• Giesen Group LimitedminorOthers · 1 March 2023New Zealand wine supplier visited by Hurley Cellars team for training on grape growing, winemaking, and sustainable viticulture. Team gained insight into Giesen's extensive range of premium wines.
• Evo ArcminorStrategic or Co-development Partner · 1 September 2022Local architecture firm designed the bottle shop component of the Hotel Panorama development on Goodwood Road.
• Landmark Homes and PropertiesminorStrategic or Co-development Partner · 1 January 2022Local developer who drew up the master plan for the former TAFE site in Panorama where Hotel Panorama is being built. Also planning apartments and townhouses on the eastern half of the 3.4ha site.

Scale indicators19 records

Recent moves15 records

Expansion highlights7 records

Direct peers

• Lancemore Group: Family-owned Australian boutique hotel group with properties across Victoria, NSW, and Queensland. Comparable multi-property Australian hotel operator with F&B and event focus.
• Redcape Hotel Group: ASX-listed pub and hotel operator with 30+ venues concentrated in NSW and Queensland. Comparable multi-venue Australian pub/hotel group with gaming, F&B, and accommodation offerings.
• Crystalbrook Collection: Australian-owned hotel group with full-service and luxury properties in Queensland and NSW. Comparable multi-property hospitality operator with entertainment and gaming-adjacent venues.
• TFE Hotels (Toga Far East Hotels): Australian hotel operator with multiple brands including Adina, Vibe, and Travelodge. Comparable multi-property hotel group with apartment-style and full-service accommodation offerings.
• Australian Venue Co. Australia's largest pub operator with ~190+ venues across metro and regional areas. Directly comparable multi-property hotel/pub group with similar F&B, gaming, and function revenue mix, though at much larger scale.
• 1834 Hotels: South Australian-based family-owned hotel operator with multiple regional and suburban venues. Closest peer in terms of geographic concentration and family-ownership structure.

Broad incumbents

• ALH Group (Australian Leisure & Hospitality): Operates 330+ hotels owned by Woolworths Group, the dominant Australian pub/hotel incumbent. Directly comparable business model across gaming, accommodation, F&B, and events, but at vastly larger scale.
• Quest Apartment Hotels: Australia's largest serviced apartment operator with 170+ properties. Comparable apartment-style accommodation model overlapping with Hotel Panorama's 26 serviced apartments plus extended-stay guests at Port Lincoln.

Emerging players

• Veriu Hotels & Suites: Growing Australian hotel/apartment brand with properties in Sydney, Melbourne, and Adelaide. Comparable mid-scale apartment-style accommodation targeting similar traveler segments.
• Sage Hotel Group: Adelaide-based hotel group operating full-service and event venues in SA and regional areas. Closest geographic peer sharing the SA hospitality market with overlapping event/corporate segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hurley-Hotel-Group-104454328867599
• LinkedInlinkedin.com/company/hurley-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurley Hotel Group - HHG