What I AM Academy does

I AM Academy B.V. is a Dutch private limited company headquartered in Haarlem, Netherlands, founded by Marjolijn Loderichs. It operates an online spiritual consciousness training platform that delivers multi-tiered programs built around the I AM Presence methodology — a framework emphasizing divine self-recognition, karma resolution, prayer-based affirmations, and meditation practices. The core technology is a content-and-community platform built on two e-commerce properties (iamacademy.nl and community.iamacademy.nl), supplemented by a separate book webshop (iamyourpresent.nl, closing 1 July 2026), with a library of 160+ replay sessions, live transmissions, and a closed forum environment for training participants.

The product portfolio is tiered from free entry points (a 5-day meditation series and a 21-day prayer series) through a €15/month I AM Family subscription and €295 Thuis in I AM 100-day training, up to the €1,750 Online Jaartraining 1 flagship year-long program, with €222 private Vraag het Licht transmission sessions and ancillary books, inspiration cards, oils, and incense as add-ons. Free offerings serve as lead generation, with installment payment plans available for higher-tier training. Distribution is exclusively direct-to-consumer online, with global reach via the website but primary customer evidence concentrated in the Netherlands.

Revenue mechanics combine subscription recurring revenue, one-time training fees (with multi-month installment options), private session fees, and book/merchandise sales. Customer evidence is entirely individual consumer (D2C), with cited testimonials from named participants, Springest platform ratings of 9.7 (Online Jaartraining 1) and 9.2 (Thuis in I AM), and 20,000+ copies of the foundational book 'I AM – Woorden met helende kracht' sold. The team comprises Marjolijn Loderichs as founder/trainer, four additional named trainers, a content manager, a sales representative, and a support contact, operating without disclosed external funding or institutional investors.

Name

I AM Academy

Legal name

I AM Academy B.V.

Website

https://iamacademy.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

I AM Academy is a Dutch online spiritual consciousness training platform serving individual seekers with tiered programs — from free meditation series through a €15/month subscription to a €1,750 flagship year-long training — built around the founder's I AM Presence methodology and prayer-based methodology.

Ownership category

akta.pro rank

Product category

Spiritual Development Training

NAICS

All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Spiritual training
• Online meditation programs
• Consciousness development
• Prayer workshops
• Personal transformation

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Training Programs: One-time purchase programs including Online Jaartraining 1 (€1,750) and Thuis in I AM (€295). Payment in installments available (quarterly or monthly).
2. I AM Family Subscription: Monthly subscription at €15 providing unlimited access to live sessions, 160+ replay sessions, daily inspiration, and exclusive deepening modules.
3. Private Sessions (Vraag het Licht): One-on-one spiritual transmission sessions at €222 per session.
4. Book Sales: Sale of 'I AM - Woorden met helende kracht' book (translated/adapted from Susan Shumsky's 'Instant healing') and 'Codex van Licht' book.
5. Merchandise: Sale of inspirational cards, I AM Energy products, ethereal oils, and incense through the webshop.
6. Free Offerings: Free 5-day meditation series and 21-day prayer series serve as lead generation for paid programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

I AM Academy delivers structured online spiritual training programs built on the proprietary "I AM method," focused on prayer, meditation and consciousness development. Offerings span a tiered curriculum (Basis, Gevorderd, Master, Master Specialisatie), 1-on-1 private sessions, books and audio meditations, supported by an online member community.

Product overview

I AM Academy offers a multi-layered spiritual development platform centered on the I AM philosophy, which teaches participants to access their Higher Self ('I AM Presence') through prayers, meditations, and conscious practices grounded in spiritual laws. The core portfolio comprises two primary training programs: Thuis in I AM (a 100-day, 14-lesson spiritual training at €295) and Online Jaartraining 1 (a comprehensive one-year program with 15 live lessons, 9 e-learning modules, and twice-weekly meditations at €1,750), both supported by an I AM Family subscription (€15/month) providing ongoing live sessions, over 160 recorded sessions, and exclusive Verdipingsmodules (specialization modules). Add-on offerings include private Vraag het Licht transmission sessions (€222), the Embodied Origin module, and a range of ancillary products (books, inspiration cards, essential oils, incense, and energy products) sold via the iamyourpresent.nl webshop. Free entry-point offerings include the 5-day meditation series and 21-day prayer series. The product ecosystem is architecturally tiered from free discovery content through mid-tier training into intensive year-long programs, all unified by the I AM methodology and prayer framework.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 9.7/10 rating on Springest with 25+ reviews for Online Jaartraining 1
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Kukuru (Giel Beelen)minorGTM or Marketing Partner · 14 April 2021Marjolijn Loderichs appeared as guest on the Kukuru podcast hosted by radio DJ Giel Beelen, discussing spiritual laws and the I AM methodology. Vivian Reijs, a program graduate, first mentioned the book on Kukuru, leading to the collaboration.
• Susan ShumskycoreStrategic or Co-development PartnerSusan Shumsky is the author of 'Instant healing', the original English book that Marjolijn Loderichs translated and adapted into 'I AM - Woorden met helende kracht'. This partnership provides the foundational content for I AM Academy's prayer and affirmation methodology.
• Uitgeverij AnkhHermescoreStrategic or Co-development PartnerPublisher of 'I AM - Woorden met helende kracht'. Interviewed Marjolijn Loderichs in December 2021. Ongoing collaboration for book publications including 'Codex van Licht'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaia: Streaming and subscription platform offering yoga, meditation, and esoteric/spiritual content. Comparable to I AM Academy in delivering subscription-based spiritual consciousness content with library depth and recurring revenue model.
• Sounds True: Publisher and online learning platform for spiritual and transformational authors, offering books, audio, and structured courses. Comparable to I AM Academy's combination of spiritual publishing (AnkhHermes partnership) with paid training programs and meditation/prayer content.
• Mindvalley: Online personal development and spiritual growth platform offering cohort-based programs, memberships, and app-based content. Highly comparable to I AM Academy's tiered program structure, freemium-to-paid funnel, and use of named thought leaders as program anchors.
• Insight Timer: Largest free meditation app with a paid live-courses and teacher monetization layer. Comparable to I AM Academy on guided meditation content, live group sessions, freemium-to-paid course funnel, and teacher-anchored community.
• Eckhart Tolle TV / Eckhart Tolle Teachings: Online spiritual teaching platform featuring livestreams, courses, and community anchored by a single thought leader. Closely comparable to I AM Academy's model of monetizing one founder's consciousness teachings through livestreams, courses, and a community subscription.
• The Chopra Center: Meditation, Ayurveda, and spiritual well-being brand offering online certifications, courses, and retreats anchored by a celebrity founder. Comparable in monetizing a single founder-led spiritual methodology through tiered certifications and group programs.
• Hay House: Self-help and spiritual publishing company with an online learning platform (Hay House Live) featuring author-led courses, summits, and community. Directly comparable in monetizing spiritual thought leadership through books, courses, and community subscriptions.

Broad incumbents

• Headspace: Mainstream meditation and mental wellness platform with subscription model and B2B employer channel. Comparable as a broader, well-capitalized incumbent offering guided meditation content and corporate partnerships across the same general wellness category.
• Calm: Mass-market meditation and sleep platform with subscription and B2B. Comparable as a larger, well-funded incumbent in the same meditation/wellness category, although less focused on esoteric spiritual content than I AM Academy.

Regional players

• School of Knowing (De School van het Weten): Dutch spiritual school offering online and in-person programs in consciousness development. Directly comparable regional peer operating in the same Dutch-speaking market with a similar thematic focus on consciousness and self-realization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/iamacademyhaarlem
• LinkedInlinkedin.com/company/i-am-academy
• Instagraminstagram.com/iamacademy.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I AM Academy