Ibrida
Ibrida is a Milan-based craft beer company founded in 2018 that brews neighborhood-specific beers using surplus bread from local bakeries, substituting 30% of malt with bread. It sells via Birrificio La Ribalta and a network of 25+ bars, restaurants, and university venues across Italy.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ibrida does
Ibrida is a Milan-based craft beer producer founded in 2018 by four service designers (Akanksha, Elisa, Francesca, Simone) who met during their Masters in Product Service System Design at Politecnico di Milano. The company brews neighborhood-specific beers in which 30% of the malt is substituted with surplus unsold bread collected from a network of local Milan bakeries. The proprietary bread-substitution brewing process is executed in partnership with Birrificio La Ribalta, with whom Ibrida co-produces multiple beer styles (Pale Ale, IPA, Pils, Porter) and neighborhood editions (Ibrida x Bovisa, Ibrida x Chiaravalle, Ibrida x Barona). The model is positioned as a circular-economy solution to bread waste (which accounts for 19% of food waste in Italy) while serving as a community-aggregation point for growing Milan neighborhoods.
The business model is a hybrid of direct-to-consumer sales through the La Ribalta Brewery online shop and physical brewery locations, wholesale through partner venues (bars, restaurants, bakeries, university campuses, food markets), and event-based community activations. Pricing is not publicly disclosed; transactions are handled via inquiry to [email protected], with box-format units (e.g., 12-bottle boxes) available. Distribution covers at least 10 Italian regions, anchored by Milan with venues including La Triennale Café, Rost Milano, Champagne Socialist, Politecnico and Bocconi campuses, and Bicocca. The company has not disclosed external equity funding, operates with a four-person founding team, and has been supported through non-equity channels including the A|Cube incubator, Cariplo Factory's GetIt! Call for Impact, Plug and Play Italy, and EU/Municipality of Milan grants (La Scuola dei Quartieri). Recognition includes Forbes Italia 30 Under 30 (2020), Vivere a Spreco Zero 2020, and IXDA Interaction Awards 2021 (top 6 in Optimizing).
Ibrida firmographics
Firmographics- Name
- Ibrida
- Legal name
- Ibrida
- Website
- https://ibridabirra.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ibrida is a Milan-based craft beer company founded in 2018 that brews neighborhood-specific beers using surplus bread from local bakeries, substituting 30% of malt with bread. It sells via Birrificio La Ribalta and a network of 25+ bars, restaurants, and university venues across Italy.
- Ownership category
- akta.pro rank
Ibrida industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Breweries (31212)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Ibrida is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ibrida business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Bread beer sales: Sale of artisanal bread beers produced in collaboration with La Ribalta Brewery. Beers are sold in bottles and boxes through the brewery's online shop and at partner venues including bars, restaurants, university campuses, and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct sales through La Ribalta Brewery online shop |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Ibrida product offering
Product offeringCore offering
Ibrida produces and sells artisanal craft beer brewed with surplus unsold bread from local Milan bakeries, replacing 30% of malt with bread in the brewing process. The company offers neighborhood-specific editions (Ibrida x Bovisa, Ibrida x Chiaravalle, Ibrida x Barona) and multiple beer styles (Pale Ale, IPA, Pils, Porter) manufactured in partnership with Birrificio La Ribalta. Distribution occurs through the brewery's online shop, partner bars, restaurants, university campuses, and partner bakeries across Italy.
Product overview
Ibrida is a neighborhood bread beer company that produces artisanal beers brewed with surplus bread from local Milan bakeries. The core product line consists of neighborhood-specific editions (Ibrida x Bovisa, Ibrida x Chiaravalle, Ibrida x Barona) referencing different growing districts of Milan, alongside multiple beer styles (Pale Ale, Porter, Pils, IPA). By replacing 30% of malt with bread, the company has saved approximately 300kg of bread in under a year while producing circular, sustainable beer. The products are made in partnership with La Ribalta Brewery and various local bakeries across Milan.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Saved approximately 300kg of surplus bread in less than one year of operation
- +2 more outcomes
Companies that use Ibrida
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Ibrida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ibrida partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- A|CubecoreFirst certified incubator and accelerator in Italy specialized in companies with high social, environmental and cultural value. Provided incubation program from May to September 2019 following GetIt! Call benefits.
- Plug and Play ItalyminorInnovation platform bringing together best startups and corporations. Ibrida invited to participate as beer ambassador for Winter Summit 2019 (December 4-5, 2019), sharing startup building experience with innovation experts, investors, and venture capitalists.
- Coltivando (Community Garden)minorCommunity garden at Politecnico di Milano. Provided hops for special Ibrida edition showcased during Milano Green Week 2019.
- Birrificio La RibaltacorePrimary brewing partner and collaborator in producing Ibrida bread beers. La Ribalta is an open artisanal brewery with locations in Bovisa and Barona districts. They handle all beer production, testing, prototyping, and serve as delivery hub. Partner in launch events, beer tastings, and special editions (Porter, Pale Ale, IPA, Pils).
- Panificio Davide LongonicoreKey bakery partner supplying surplus rye bread for Ibrida x Chiaravalle Porter. Located in Milan. Bread from rye grains cultivated in Chiaravalle fields. Both supplies bread and serves Ibrida at their location.
- MicconecoreBakery supplying Miccone bread, a traditional bread from Pavia region, for Ibrida x Miccone Pale Ale collaboration. Located in Milan. Special event held to mark collaboration.
- Politecnico di MilanocoreOrigin institution where Ibrida was created during Masters of Science in Product Service System Design. Community garden (Coltivando) provides hops for Milano Green Week collaboration. Source of team founders and ongoing community engagement.
- Varisco Bakery&CafèminorLocal bakery and café in South Eastern suburbs of Milan contributing surplus bread to Ibrida's circular economy mission.
- Bazzini PanetteriaminorTraditional Milan bakery with passion for bread passed down generations, contributing surplus bread to Ibrida.
- Il FrancesinominorNeighborhood bakery in Milan contributing surplus bread to Ibrida's circular economy mission.
- Da CriminorCafeteria and bakery in Milan contributing surplus bread to Ibrida's circular economy mission.
- Il Paradiso del PaneminorBeloved neighborhood bakery and reference point for Politecnico di Milano students, contributing surplus bread to Ibrida.
- Il Forno dei MarianiminorBakery in Bresso with over 50 years history contributing surplus bread to Ibrida. Serves Ibrida at their location.
- Voglia di PaneminorBakery laboratory in Milan with selected Milanese products, contributing surplus bread to Ibrida.
- Le PolveriminorMicro-bakery where young artisan creates unique products daily, contributing surplus bread to Ibrida.
- Riviera (Creative Space)minorCreative space in Milan. Ibrida is official beer brand for events held at Riviera. Collaborations include Piano Piano live concerts, Spotted with Onka Allayer Beck, and Panino Griffato by Forgotten Architecture.
- Service Design Drinks MilanminorService design community event series. Ibrida presented at SDDM 23rd edition (Native Culture Services Vol.4) and SDD Future Translation event in 2022.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ibrida competitors and assessment
Company assessmentBroad incumbents
- Birra Menabrea: Established Italian brewer with strong national distribution. Comparable as a scaled Italian beer producer whose heritage and retail penetration set the bar Ibrida must clear to grow beyond the niche craft segment.
- Peroni Brewery (Birra Peroni): Italy's largest mainstream brewer. Comparable as the dominant Italian beer producer whose distribution and retail relationships Ibrida must compete against, and whose sustainability positioning could encroach on Ibrida's premium niche.
Emerging players
- Birrificio Lambrate: Milan-based craft brewery, the original Italian craft brewpub. Comparable as a fellow Milan craft producer and direct competitor for on-premise craft beer placements across the same venue network.
- Birrificio Italiano: Lombardy-based Italian craft brewery focused on quality craft production. Comparable as a regional Italian craft peer competing for similar on-premise accounts and craft beer distribution channels.
- Birra del Borgo: Italian craft brewery known for experimental and collaborative editions. Comparable to Ibrida in its emphasis on limited-edition collaborations and storytelling-driven product launches.
Direct peers
- Toast Ale: UK-based craft brewery that brews beer using surplus bread from bakery partners. Directly comparable as the original and largest 'bread beer' brand globally, sharing Ibrida's circular-economy model and proprietary bread-substitution brewing process.
- Crust Brewing: UK craft brewery producing beer from surplus bread, including collaboration lines with bakeries. Closely comparable to Ibrida in its upcycled-ingredient brewing thesis and bakery partnership model.
Others
- ReGrained: US-based upcycled food brand transforming brewing spent grain into snack products. Thematically adjacent as another food-waste-to-consumer-product circular economy venture operating in the beverage-adjacent space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ibrida social profiles
Digital presenceIbrida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ibrida leadership team
Management profileNumber of profiles
Profiles4 records
Ibrida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ibrida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ibrida
What does Ibrida do?
Ibrida produces and sells artisanal craft beer brewed with surplus unsold bread from local Milan bakeries, replacing 30% of malt with bread in the brewing process. The company offers neighborhood-specific editions (Ibrida x Bovisa, Ibrida x Chiaravalle, Ibrida x Barona) and multiple beer styles (Pale Ale, IPA, Pils, Porter) manufactured in partnership with Birrificio La Ribalta. Distribution occurs through the brewery's online shop, partner bars, restaurants, university campuses, and partner bakeries across Italy.
Is Ibrida a public or private company?
Ibrida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ibrida founded?
Ibrida was founded in 2018. It employs 1 to 10 people.
Where is Ibrida based?
Ibrida is headquartered in Milan, Italy, in the Europe region.
How does Ibrida make money?
One revenue line is on record: bread beer sales.
Who are Ibrida's main competitors?
Broad incumbents on record are Birra Menabrea and Peroni Brewery (Birra Peroni). Emerging players are Birrificio Lambrate, Birrificio Italiano and Birra del Borgo. Direct peers are Toast Ale and Crust Brewing. ReGrained is listed as an others.
Does Ibrida have an API?
No public API is recorded for Ibrida.
What industry is Ibrida in?
Ibrida's product category is Craft Beer. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.