Icasaa Imoveis E Incorporadora

What Icasaa Imoveis E Incorporadora does

Icasaa Imoveis E Incorporadora, doing business as iCasas, is a privately held Brazilian real estate brokerage operating as a digital-first marketplace for residential and commercial property sales and rentals in São Paulo city and the Greater ABCD region (Santo André, São Bernardo, São Caetano). The company was founded around 2016, layering a digital operating model on a family real estate tradition of more than 50 years, and holds CRECI brokerage license 23239-J.

The core product is the iCasas web portal, which supports property search with filters for location, property type, bedrooms, value range, and condominium, alongside self-service listing tools for property owners. A client portal hosted at portalunsoft.com.br provides account management, and customer support is delivered via televendas, email, WhatsApp, and social channels including Instagram, YouTube, and Facebook. The platform is regionally scoped to São Paulo neighborhoods such as Moema, Vila Mariana, Jardins, Ipiranga, Santana, and Jabaquara.

The business model is commission-based: revenue is generated from transaction fees on property sales and rentals. A differentiated offering is the "guaranteed rental" contract, under which landlords receive rental payments on time even if tenants default, effectively transferring tenant credit risk to the brokerage. There is no public pricing, no disclosed GMV, no institutional funding, and no mobile application; the company operates with approximately 9 employees from a single São Paulo headquarters.

Name

Icasaa Imoveis E Incorporadora

Legal name

iCasas

Website

https://icasaa.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

iCasas is a privately held, digital-first São Paulo real estate brokerage serving individual buyers, renters, and landlords with property search, listing tools, and guaranteed rental contracts across São Paulo city and the ABCD region.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential real estate brokerage
• Property rental services
• Real estate listings
• Guaranteed rental contracts
• Property sales intermediation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating property purchase transactions for residential and commercial properties in São Paulo and Greater São Paulo region.
2. Property Rental Services: Revenue from rental transactions, including guaranteed rental contracts where the company ensures payment to property owners regardless of tenant payment status.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

iCasas is a CRECI-licensed digital real estate brokerage (CRECI 23239-J) that intermediates the purchase, sale, and rental of residential and commercial properties across São Paulo city and the Greater ABCD region (Santo André, São Bernardo, São Caetano). The company operates an online listing portal where owners self-advertise properties and buyers/renters filter by neighborhood, type, bedrooms, and price, while licensed agents accompany the transaction end-to-end. A distinctive offering is the guaranteed rental contract (aluguel garantido), under which the company pays the landlord on time even if the tenant defaults.

Product overview

iCasas is a digital real estate platform offering a unified service for property buying, renting, and listing. The platform serves as both a property search portal and a full-service brokerage, covering residential properties (apartments, houses, duplexes, townhouses, ground-level houses) and commercial properties (stores) across São Paulo and the ABC region municipalities of Santo André, São Bernardo, and São Caetano. Key differentiators include digital transaction processing with guided workflows, guaranteed rental contracts protecting landlords from tenant default, and a client portal for account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage (Comprar) CRECI-licensed intermediation of residential property purchases (apartments, houses, duplexes/coberturas, townhouses/sobrados, ground-level houses/casa térrea, land/terreno) and commercial properties (lojas) for individual buyers in São Paulo city and the ABCD municipalities, with digital listing search and licensed-agent transaction accompaniment.
• Property Rental Brokerage (Alugar) CRECI-licensed intermediation of residential and commercial rental contracts for apartments, houses, land, and lojas across São Paulo and the ABCD region, with digital self-service search, phone and WhatsApp support, and CRECI-licensed agent accompaniment throughout the rental workflow.
• Property Listing / Advertising Service (Anuncie seu imóvel) Self-service listing service enabling property owners to advertise apartments, houses, land, and other properties for sale or rent on the iCasas portal, with digital tools and process tracking, paired with iCasas team accompaniment.
• Guaranteed Rental Contract (Aluguel Garantido) Contract service for landlords that guarantees on-time rental payments from iCasas to the property owner even in cases of tenant default (inadimplemento do locatário), de-risking rental income for individual property owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Loft: Brazilian proptech that buys and resells apartments directly with a digital transaction experience. Comparable as a tech-enabled residential brokerage operating in São Paulo, but with venture funding and proprietary inventory.
• ZAP Imóveis: One of Brazil's leading property listing portals, merged with Viva Real, aggregating inventory across major cities including São Paulo. Comparable to iCasas as a discovery and lead-generation channel for buyers, renters, and sellers in the same geography.
• QuintoAndar: Brazil's largest digital residential real estate platform, offering rental, sales, and property management with embedded financing and digital contracts. Directly competes with iCasas's buy/rent/listing model in São Paulo, but at massive venture-backed national scale.
• Viva Real: Brazilian real estate marketplace owned by the same group as ZAP, focused on residential rentals and sales. Directly comparable platform for property search and listing, operating in São Paulo with substantially broader reach than iCasas.
• ImovelWeb: Latin American real estate portal with a strong Brazilian presence, aggregating listings for sale and rent. Comparable to iCasas as a São Paulo-focused (and broader) property search and lead-generation platform.

Regional players

• Imobiliária Casa Mineira: Traditional Brazilian real estate brokerage operating primarily in São Paulo with a similar buy/rent/list portfolio of services. Comparable business model and regional scope, although iCasas leans more digital.
• Chaves na Mão: Brazilian property listing portal with broad national coverage including São Paulo. Comparable listing/marketplace model to iCasas, though it functions as a lead-generation portal rather than a full-service brokerage.

Broad incumbents

• Lopes: One of Brazil's largest traditional real estate brokerages with national franchise coverage and a strong São Paulo presence. Comparable business model (residential brokerage and rentals) but operates as a broad incumbent with a much wider footprint than iCasas.
• Cyrela Brazil Realty: Major Brazilian real estate developer active in São Paulo with associated sales operations. Adjacent rather than directly competitive, but overlaps with iCasas at the buyer-brokerage layer for new developments in São Paulo.

Emerging players

• OLX Brasil: General horizontal classifieds platform that includes significant real estate listings across Brazil, including São Paulo. Partially overlapping as a property discovery channel, though it is a horizontal marketplace rather than a vertical real estate specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC_a-ue8GLqT47-OxxmU3eIg
• Facebookfacebook.com/icasasimoveis
• Instagraminstagram.com/icasasimoveis?igsh=MTZ4b2c2bWtpc2x0eA==
• LinkedInlinkedin.com/company/icasaa-imoveis-e-incorporadora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icasaa Imoveis E Incorporadora