iCOR Solutions

What iCOR Solutions does

iCOR Solutions is a privately held business consulting firm headquartered in Grand Rapids, Michigan, that delivers a dual service offering combining commercial insurance brokerage with growth and leadership consulting. The firm serves small to mid-sized companies with 10 to 250 employees across five primary verticals — manufacturing, retail and consumer services, professional services, construction and trade-based businesses, and nonprofits — and also addresses high-net-worth individuals through a Private Client personal insurance line. Operations are conducted from five offices across Michigan (Grand Rapids, Lansing, Kalamazoo) and Ohio (Cleveland, Medina), with stated capacity to serve clients nationwide on a remote basis.

The insurance portfolio spans commercial lines (general liability, property, commercial auto, workers' compensation, umbrella), employee benefits (group health, dental, vision, disability, plus ACA/ERISA/COBRA compliance support), 831(b) captive insurance solutions, and high-net-worth personal coverage including luxury home, high-value auto, valuables, and personal umbrella. The growth consulting portfolio includes sales training, leadership development and team building, strategic planning facilitation, and fractional CSO and COO engagements. The firm has no proprietary technology platform, no API, and no AI/ML product layer; services are delivered directly by consultants and insurance professionals through one-on-one engagements.

The business model rests on two revenue streams: traditional insurance carrier commissions on placed premium (covering commercial insurance, employee benefits, workers' compensation, personal lines, and captive solutions), and fee-based or commission-based consulting engagements for strategic planning, fractional executive services, leadership development, and sales training. Compensation structures are disclosed transparently to clients, and consulting engagements can be structured as standalone or bundled with insurance work. The go-to-market is consultative and referral-driven, leveraging educational content marketing, 30-minute virtual strategy sessions, and direct outreach to business owners, CFOs, COOs, and HR leaders. No public filings, funding rounds, institutional investors, or M&A activity are disclosed, and the company appears to be founder or small-team-owned.

Name

iCOR Solutions

Legal name

iCOR Solutions

Website

https://icoradvantage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iCOR Solutions is a privately held Grand Rapids, Michigan-based consulting firm that combines commercial insurance brokerage with growth and leadership consulting for small to mid-sized companies (10–250 employees) across manufacturing, retail, professional services, construction, and nonprofit sectors in the Midwest.

Ownership category

akta.pro rank

Product category

Insurance Brokerage & Business Consulting

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Management Consulting Services (54161), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Leadership development consulting
• Strategic planning services
• Workers compensation coverage

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage Commissions: Traditional insurance broker compensation through carrier commissions on placed policies for commercial insurance, employee benefits, workers' compensation, personal insurance, and captive solutions. Revenue flows from insurance carriers based on premium volume placed.
2. Consulting Services: Fee-based consulting engagements for strategic planning, fractional CSO/COO services, leadership development, sales training, and team building. Can be structured as consulting-only arrangements or bundled with insurance services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

iCOR Solutions is a business consulting firm that pairs insurance advisory services with leadership and growth consulting for small to mid-sized companies. The Insurance Solutions line covers commercial insurance, employee benefits, captive solutions, workers' compensation, and personal insurance for high-net-worth clients, while the Growth Solutions line delivers sales training, leadership development, fractional CSO/COO consulting, and strategic planning. Services are delivered directly by the consulting team through long-term advisory engagements rather than transactional product sales.

Product overview

iCOR Solutions is a business consulting firm that combines insurance advisory services with leadership and growth consulting. The company operates two primary service lines: Insurance Solutions (Commercial Insurance, Employee Benefits, Captive Solutions, Workers' Compensation, and Personal Insurance for high-net-worth clients) and Growth Solutions (Sales Training, Leadership Development & Team Building, Fractional CSO Consulting, Fractional COO Consulting, and Strategic Planning). The company positions itself as a strategic partner rather than a traditional insurance broker, offering both risk protection and organizational performance services through a unified consulting approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Customized commercial insurance solutions including general liability, property insurance, commercial auto, workers' compensation, umbrella liability, and industry-specific coverage designed for the client's actual operations. Targeted at small to mid-sized businesses across manufacturing, retail, professional services, construction, and nonprofit sectors.
• Employee Benefits Benefit program design and consulting including group health, dental, vision, disability plans, compliance support (ACA, ERISA, COBRA), cost control strategy, wellness programs, and HR support for small to mid-sized employers.
• Captive Solutions 831(b) captive insurance formation and management for mid-sized companies, including feasibility assessment, regulatory compliance guidance, and ongoing oversight to help businesses retain underwriting profit and control risk financing.
• Workers' Compensation Workers' compensation coverage placement, experience modification analysis, claims support and advocacy, return-to-work strategies, audit preparation, and multi-state support for high-risk industries.
• Personal Insurance (Private Client) High-net-worth personal insurance including luxury home coverage, high-value auto, valuables and collections, personal umbrella, family risk consulting, and excess flood/catastrophe protection for affluent individuals and families.
• Sales Training Practical sales training covering foundational sales process, conversation coaching, sales management support, playbook development, onboarding strategies, and custom workshops for consistent team performance. Targeted at small to mid-sized sales teams.
• Leadership Development & Team Building Leadership and team development programs including core leadership training, team alignment workshops, manager coaching, conflict resolution skills, first-time manager training, and custom retreats for growing organizations.
• Fractional CSO Consulting Part-time Chief Strategy Officer support for strategic planning, leadership alignment, quarterly/annual planning facilitation, performance metrics design, communication support, and founder/CEO advisory services. Designed for growing companies that need senior strategy expertise without a full-time hire.
• Fractional COO Consulting Hands-on operational leadership support including operational strategy, process improvement, workflow design, KPI development, cross-functional alignment, and meeting rhythm systems to help businesses scale without a full-time executive.
• Strategic Planning Strategic planning facilitation including annual/quarterly planning sessions, vision and goal alignment, team accountability frameworks, leadership communication support, and strategic execution coaching for small to mid-sized companies.

Quantifiable outcome

• Companies with strong people management practices experience up to 3.5% higher profit margin and 2.1% higher profit per employee (referenced in human capital strategy content)
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• USI Insurance Services: Large national brokerage focused on middle-market property/casualty, employee benefits, and retirement. Comparable on mid-market commercial insurance, benefits consulting, and personal lines — broader portfolio but overlapping target customer.
• Brown & Brown: National insurance brokerage with strong middle-market presence across commercial, employee benefits, and personal lines. Comparable for the multi-line brokerage offering to mid-sized businesses, though broader portfolio than iCOR.
• Acrisure: Rapidly consolidated, PE-backed brokerage offering commercial, personal, and benefits insurance with risk advisory services. Comparable as a broad incumbent pursuing the same mid-market accounts, often absorbing regional brokers like iCOR.
• Burns & Wilcox: Specialty insurance brokerage with strong commercial and high-net-worth personal lines capabilities. Comparable for the personal insurance/private client offering and for specialized commercial risk placements targeting similar buyer profiles.

Direct peers

• OneDigital: Insurance brokerage that explicitly combines benefits/HR consulting with commercial insurance placement. Closest direct competitor to iCOR's 'insurance + leadership/consulting' dual model, with a similar consultative mid-market go-to-market.
• Hub International: Large mid-market-focused commercial insurance brokerage with deep employee benefits and risk advisory capabilities. Comparable because it serves the same 10–250 employee mid-market with multi-line commercial coverage and benefits consulting — directly competing for iCOR's target buyer.
• Assurance: Mid-market insurance brokerage with integrated risk management and HR/benefits advisory. Comparable for the same dual insurance-plus-consulting positioning and focus on growing employers in the 50–500 employee range.

Emerging players

• Hilb Group: Growth-oriented property/casualty and benefits brokerage aggregator. Comparable as a consolidation-driven mid-market player with overlapping commercial and benefits services and an aggressive regional expansion playbook.

Regional players

• Cottingham & Butler: Midwest insurance brokerage and consulting firm. Highly comparable because it serves the same regional geography with commercial insurance and risk management consulting, including workers' comp and benefits.
• Keystone Insurers Group: Regional alliance of independent insurance agencies in the Midwest/Northeast. Comparable for serving small and mid-sized businesses through independent agents with multi-line capabilities and partnership-based growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/icor-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCOR Solutions