IDEV Formation

What IDEV Formation does

IDEV Formation is a French private higher education and vocational training institution headquartered in Martigues with primary campuses in Marseille, Marignane, and four Ultra-Marin locations (Corsica, Martinique, Guadeloupe, Guyane). The company was established in 2022 as a successor to AECD, founded by Guylaine SOAVI (Doctor in Psychology, Psychopedagogy) in 1991, and operates with 26 employees from a 30+ year heritage in cognitive education. IDEV delivers a portfolio spanning BTS degrees (9 specializations including GPME, MCO, CG, NDRC, SAM, SP3S, Tourisme, Photographie, MOS), Bachelor degrees (4 fields), and over 40 state-recognized Titres Professionnels (RNCP-certified) covering administrative, commercial, accounting, HR, digital, and security domains, plus short vocational certificates (CAP, SSIAP 1, TFP APS). The core digital product is the IDEV Hub, a proprietary LMS combining course content, gamification (badges, ranks, leaderboards), and 20+ AI-enabled study tools (Orientation IA, flashcard generator, problem generator, oral exam simulator, mock exam tool).

The business model is tuition-driven with programs funded primarily through French public mechanisms: CPF (Compte Personnel de Formation), OPCO (Skills Operators), POEI (Préparation Opérationnelle à l'Emploi), and direct employer payments for apprenticeship contracts. Additional revenue comes from continuing education (Formation Continue), Bilan de Compétences (skills assessments), and VAE (Validation des Acquis de l'Expérience) services. Distribution occurs through Parcoursup for higher education, direct enrollment via the company website, education fairs (Salon de l'Etudiant, Studyrama), and the Match+ Job Dating event platform connecting learners with an 18+ enterprise partner network (Carrefour, Radisson Blu, B&B Hôtels, Ibis, ONET, Digit'Hall, Domino RH, among others). As of December 31, 2024, the company reported 107 enrolled learners with a 73% professional insertion rate at 6 months, 78% certification success rate, and 85% learner satisfaction.

The primary customer segments are career changers seeking professional retraining, young adults (18–25) pursuing BTS/Bachelor degrees through apprenticeship contracts, baccalaureate holders seeking higher education pathways, experienced workers pursuing VAE certification, and security sector professionals seeking short-cycle certifications (TFP APS achievable in 26 days). Geographic markets served are Provence-Alpes-Côte d'Azur, Corsica, and French overseas territories. The company is privately held with no external investors disclosed, and operates as a private limited company under French jurisdiction.

Name

IDEV Formation

Legal name

IDEV

Website

https://idevformation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEV Formation is a French private vocational training institution founded in 2022 (succeeding AECD, est. 1991) operating campuses in Marseille, Corsica, and French overseas territories. It delivers RNCP-certified BTS degrees, Bachelor degrees, and 40+ professional titles via apprenticeship and continuing education, supported by the proprietary IDEV Hub LMS with AI-enabled study tools.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Vocational training
• Higher education
• Apprenticeship programs
• Professional certifications
• Learning management

Headquarters

HQ city

Martigues

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Services: IDEV generates revenue through tuition fees for professional training programs, primarily funded through CPF (Compte Personnel de Formation), OPCO (Operators of Skills), POEI (Preparation Opérationnelle à l'Emploi), and direct employer payment arrangements. The organization offers both apprenticeship contracts (contrat d'apprentissage) and continuing education (formation continue).
2. VAE (Validation des Acquis de l'Experience): Revenue from supporting candidates through the VAE process for professional certification recognition.
3. Skills Assessment (Bilan de Competences): Fees from conducting competency assessments to help individuals identify their skills and career development needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

IDEV Formation is a private higher education and vocational training institution that delivers BTS degrees, Bachelor programs, state-recognized professional titles (Titres Professionnels), short vocational certificates, and security certifications through apprenticeship contracts and continuing education. Programs are supported by the proprietary IDEV Hub digital campus, an online learning management system providing AI-powered study tools, gamified learning, and a Job Board plus Match+ job dating events connecting learners with employer partners for alternance placements.

Product overview

IDEV Formation is a private higher education and vocational training institution operating as an ultra-innovative campus model. Its primary digital product is the IDEV Hub, a proprietary learning management system (LMS) and student engagement platform that delivers structured online courses, AI-powered study tools (flashcard generator, problem statement generator, mock exam simulator, AI orientation advisor), gamification features (badges, ranks, leaderboards), and career-matching tools (Job Board, CV-thèque, Match+ job-dating events). The platform is paired with a comprehensive in-person and distance vocational and higher education offering comprising BTS degrees across 9 specializations (GPME, MCO, CG, NDRC, SAM, SP3S, Tourisme, Photographie, MOS), Bachelor degrees in 4 fields (Responsable du Développement Commercial, Contrôleur de Gestion, RRH, Acheteur), over 40 state-recognized professional titles (Titres Professionnels, RNCP-certified) spanning administrative, commercial, accounting, HR, digital, and sector-specific domains — many also available in Ultra-Marin (overseas) variants — short vocational certificates (CAP), and safety certifications (SSIAP 1, TFP APS). The institution also delivers individual support services including Bilan de Compétences (skills assessment) and VAE (prior experience validation). The IDEV Hub and associated online tools serve as the digital layer across all programs, while the LMS course library covers professional software skills (Canva, Photoshop, Excel) and soft skills (communication, stress management, interview preparation).

Differentiator

Problem solved

Functional benefit

Products and services

• BTS Degrees (Brevet de Technicien Supérieur)

Quantifiable outcome

• 73% professional insertion rate at 6 months post-training
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered strategic, minor and core.

• LinkabandstrategicGTM or Marketing Partner · 2 April 2025Partnership between IDEV Formation and Linkaband, a platform specializing in music events and performances. The collaboration aims to dynamize training and event activities, providing students with practical experience in the event industry while supporting IDEV's event-based learning approach.
• Association Saint MichelminorGTM or Marketing PartnerPartner company for apprenticeship placements offering training opportunities for IDEV students
• Audio pour tousminorGTM or Marketing PartnerPartner company for apprenticeship placements offering training opportunities for IDEV students
• LinkpickcoreGTM or Marketing PartnerStrategic partner for the Salon de l'Orientation et de l'Alternance event at Grand Vitrolles shopping center, collaborating on student recruitment activities
• Digit'HallminorGTM or Marketing PartnerIT services company with 20+ years expertise in office automation, IT and telecommunications; partner for apprenticeships
• Alta EticminorGTM or Marketing PartnerPartner company for apprenticeship placements
• AngeminorGTM or Marketing PartnerPartner company for apprenticeship placements
• LDLCminorGTM or Marketing PartnerTechnology retailer partner for apprenticeships
• UtileminorGTM or Marketing PartnerPartner company for apprenticeship placements
• IbisminorGTM or Marketing PartnerHospitality chain partner for apprenticeships in hotel sector
• Domino RHminorChannel Partner/ Reseller/ DistributorHR services and staffing company partner for workforce development and recruitment
• CarrefourminorGTM or Marketing PartnerMajor retail chain partner for apprenticeships in commerce sector
• NoaillesminorGTM or Marketing PartnerPartner company for apprenticeship placements
• BYBLOSminorGTM or Marketing PartnerPartner company for apprenticeship placements
• Radisson BluminorGTM or Marketing PartnerUpscale hospitality chain partner for apprenticeships in hotel management
• ONETminorGTM or Marketing PartnerSecurity and facility management services partner for apprenticeships in security sector
• GORONminorGTM or Marketing PartnerPartner company for apprenticeship placements
• BSLminorGTM or Marketing PartnerPartner company for apprenticeship placements
• B&B HôtelsminorGTM or Marketing PartnerBudget hotel chain partner for apprenticeships in hospitality sector
• Grand VitrollescoreGTM or Marketing PartnerShopping center partner collaborating with IDEV and Linkpick for the Salon de l'Orientation et de l'Alternance, providing venue and promotional support

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• 360Learning: French-founded corporate learning platform enabling organizations to build and deliver training at scale. Comparable to IDEV in building a digital learning platform rooted in French pedagogy, but operating in B2B corporate learning rather than learner-direct vocational training.
• AFPA: France's largest public vocational training organization, with hundreds of centers and a comprehensive catalog of certified titles. Comparable to IDEV in program scope and alternance offerings, but operates at national scale with public-sector backing and a substantially broader employer footprint.
• CESI: French private higher education institution with a broad network of campuses offering BTS, Bachelor, and engineering degrees, including via alternance. Comparable in campus + alternance model and certified program portfolio, but operates at significantly larger national scale.
• CNAM: France's national public institution for continuing education and vocational training, offering a huge catalog of certified titles across France. Comparable in lifelong learning, professional title, and alternance offerings, but with massive public-sector scale and a fundamentally different funding model.

Direct peers

• Doranco: French private training organization specializing in digital, web, and creative certifications (Titres Professionnels, RNCP) with online + on-site delivery. Comparable in private certification-led training model, though narrower in sector focus (digital/creative) than IDEV's broader commercial-administrative-security portfolio.
• Studi: One of France's largest private online higher education platforms, offering BTS, Bachelor, and professional titles funded primarily through CPF and alternance. Highly comparable to IDEV in program catalog, public-funding reliance, and apprenticeship model, but at substantially larger scale.
• M2i Formation: French private training organization specializing in IT, digital, management, and soft-skills training with a multi-city campus network and CPF/OPCO funding. Comparable professional training catalog and employer-funded apprenticeship model, though more concentrated in IT/digital verticals.
• OpenClassrooms: French online education platform specializing in alternance-funded bachelor and master programs in tech, business, and design. Closely comparable in apprenticeship-first model, CPF funding reliance, and digital delivery, though focused on tech-adjacent programs vs IDEV's broader commercial/security/administrative scope.
• SkillAndYou: French online vocational training school offering professional titles, BTS, and CAP programs financed via CPF, OPCO, and alternance. Closely comparable in being a private vocational training provider with mixed online + in-person delivery across multiple certified programs.

Regional players

• Pigment (formerly Pigier / IONIS group schools): IONIS-affiliated network of French private schools offering BTS, Bachelor, and professional titles across commerce, management, and administrative disciplines. Comparable in program catalog and alternance model, though operating nationally and at significantly larger scale within the IONIS ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRKqnXCb3PiE9nqTj9xZcNQ
• Facebookfacebook.com/IDEV.centredeformation
• LinkedInlinkedin.com/company/idev-formation
• Instagraminstagram.com/idevformation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEV Formation