woshwosh

What woshwosh does

woshwosh (WoshWosh Sp. z o.o.) is a Polish footwear circularity services company founded in 2015 in Warsaw, operating what it claims to be the first European platform dedicated to extending the life of footwear and accessories. Its core offering spans professional cleaning (89–149 PLN per pair), renovation (299–379 PLN), premium repair-plus-renovation packages, and individual repairs (heels, soles, patches, stitching at 69–110 PLN), extended to bag care, bag restoration, and clothing tailoring. The underlying technology is a proprietary low-water cleaning process that uses 70% less water than washing machines, developed with the Central Institute for Labour Protection – National Research Institute (CIOP-PIB) and certified cleaning agents, allowing the company to issue work-footwear disinfection certificates tied to Polish Labor Code compliance and enterprise ESG reporting.

The company runs a dual B2C and B2B model. Consumer flow is mediated by an e-commerce storefront (sklep.woshwosh.com), two Warsaw locations, courier and Paczkomat shipping, and—since 2024—approximately 10,000 Żabka convenience stores that act as drop-off and pick-up points. B2B revenue comes from work-footwear cleaning and disinfection for construction, industrial, and retail employers, corporate donation drives that have redirected 200,000+ pairs through 40+ European foundations since 2018, and paid workshops on circularity and sustainable fashion delivered to clients including L'Oréal, PwC, Siemens, and PepsiCo. Cumulative output since 2015 is nearly 550,000 pairs renewed, with claimed environmental impact of 7M+ kg of CO2 saved and 4T+ liters of water saved, which is packaged into decarbonization reports for corporate buyers.

Woshwosh is privately held, founder-led by Martyna Zastawna, and bootstrapped beyond a single 2019 Black Swan funding event, with 11–50 employees and a revenue base that the source material does not publicly disclose. The 2024 Żabka partnership is the largest commercial milestone to date and effectively nationalizes physical distribution, while the B2B ESG-aligned work-footwear line, corporate workshops, and adjacent bag/tailoring services indicate a deliberate broadening of the refurbishment platform beyond Polish consumer shoe care.

Name

woshwosh

Legal name

WoshWosh Sp. z o.o.

Website

https://woshwosh.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

woshwosh is a Polish footwear circularity services company offering professional cleaning, renovation, repair, and bag/tailoring care to individual consumers and enterprises via a Warsaw showroom, e-commerce store, and approximately 10,000 Żabka pickup points across Poland.

Ownership category

akta.pro rank

Product category

Footwear care and repair services

NAICS

Footwear and Leather Goods Repair (81143), Footwear and Leather Goods Repair (811430)

akta.pro primary industry

Sneaker Cleaning & Restoration Services (HSAJAIAD)

akta.pro secondary industries

Leather Shoe Conditioning, Dyeing & Recoloring (HSAJAIAE), Shoe Deodorizing, Sanitization & Odor Removal (HSAJAIAI)

Keywords

• Footwear cleaning services
• Shoe repair and renovation
• Footwear circularity
• Work footwear disinfection
• Shoe restoration services

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual shoe cleaning and care services: Per-service pricing for individual consumers ordering shoe cleaning, care, repair, and renewal through the online store. Prices range from 89 PLN (sports shoe care) to 479 PLN (bag renewal). Express options available with shorter turnaround.
2. Footwear renovation and premium repair services: Per-service pricing for comprehensive renovation and premium repair packages. Renovation (without repair): 299–319 PLN. Premium renovation + repair: 359–379 PLN. Repair services (soles, stitching, patches): 69–110 PLN.
3. B2B work footwear cleaning and disinfection: B2B services for corporate clients including work footwear cleaning and disinfection. Individual price lists tailored to business type and needs. Potential savings of up to 260 PLN per pair of shoes and 165 PLN per piece of clothing vs. purchasing new. Provides decarbonization reports for ESG reporting.
4. Corporate workshops on footwear care and circularity: Workshop services for companies and individuals on shoe care, circularity, sustainable fashion, and circular economy. Both stationary (1.5–2 hours with theoretical and practical parts) and online (1 hour theoretical) formats. Starter packs with eco-friendly products provided.
5. Charitable shoe and clothing collection programs: Corporate partnership programs for shoe and clothing collection drives for those in need. Companies collect footwear among employees and/or in stores, with woshwosh handling sorting, disinfection, and distribution. Partners include over 40 foundations across Europe.
6. Vouchers: Gift vouchers sold through the online store, redeemable at any woshwosh location (main points and pick-up points).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

woshwosh is a footwear circularity service company that professionally cleans, renovates, repairs, disinfects, and personalizes shoes, bags, and clothing for individual consumers and corporate clients. Services are ordered online, with shoes dropped at Żabka stores (10,000+ locations) or Warsaw showrooms, then serviced and returned. Offerings range from basic shoe care (89-149 PLN) to premium renovation + repair packages (359-379 PLN), plus B2B work footwear disinfection with ESG reporting and corporate circularity workshops.

Product overview

woshwosh is a footwear circularity platform offering professional shoe cleaning, renovation, and repair services for both individual consumers (B2C) and business clients (B2B). The core product portfolio includes shoe cleaning services (89-149 PLN), shoe renovation/restoration (299-379 PLN), premium renovation packages combining cleaning and repairs (359-379 PLN), and individual repair services like heel replacements, sole replacements, patches, and stitching. The company also extends its expertise to bag care and restoration, as well as tailoring services for clothing repairs. Additional offerings include vouchers for gifting, educational workshops on circularity and sustainable fashion, B2B work footwear cleaning with ESG reporting, and charity collection programs. Services are accessible through the online shop, physical pick-up points, and Żabka stores across Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoe Cleaning Services Professional cleaning services for various shoe types including sports shoes (89 PLN), summer and elegant shoes (99 PLN), and winter and high boots (149 PLN), using eco-friendly certified cleaning agents. Targets individual consumers and uses woshwosh's proprietary low-water technology.
• Shoe Renovation Services Comprehensive restoration services including color renewal, material gap filling, and exterior/interior cleaning for winter boots (299 PLN) and sports shoes (319 PLN).
• Premium Renovation + Repair Package Complete restoration combining cleaning, color renewal, and premium shoemaking repairs including gluing, insole replacement, heel repair, and sole replacement. Winter boots at 359 PLN; sports shoes at 379 PLN.
• Shoe Repair Services Repair services including large heel/sole replacements (90-110 PLN), small heels, patches (80 PLN), and stitching (70 PLN) for various shoe types.
• Bag Care Professional care services for bags including cleaning inside and out, impregnation, and ozonation for smooth leather bags.
• Bag Restoration Comprehensive restoration services for smooth leather bags, including color renewal and material repair, priced at 479 PLN.
• Tailoring Services Clothing repair and alteration services including sewing, patching, zipper replacement, button replacement, armpit repair, and shortening for various garment types.
• Corporate and Group Workshops Educational workshops on shoe care, circularity, sustainable fashion, and circular economy conducted in-person (1.5-2 hours with practical component) or online (1 hour theoretical) for groups and corporate clients. Includes eco-friendly starter packs for participants. Clients include L'Oréal, PwC, Siemens, and PepsiCo.
• B2B Work Footwear Cleaning and Disinfection Professional cleaning and disinfection services for work footwear and clothing for business clients, developed with expertise from CIOP-PIB. Includes individually tailored price lists, decarbonization reports for ESG reporting, and certificates confirming compliance with Polish Labor Code requirements. Potential savings of up to 260 PLN per pair of shoes and 165 PLN per piece of clothing versus purchasing new.
• Corporate Charitable Shoe and Clothing Collection Program Corporate partnership program for shoe and clothing collection drives. Companies collect footwear among employees and/or in stores, with woshwosh handling sorting, disinfection, cleaning, and distribution through a network of over 40 foundations across Europe. Since 2018, over 200,000 pairs of shoes collected and donated. Partners include CCC, eobuwie, Decathlon, Adidas, Allegro, and Deloitte.
• Vouchers Gift vouchers sold through the woshwosh online store, redeemable at all woshwosh locations including main showroom and Żabka pick-up points.

Quantifiable outcome

• 93% carbon footprint reduction compared to purchasing new shoes
• +7 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ŻabkacoreChannel Partner/ Reseller/ Distributor · 1 January 2024Flagship partnership with Żabka (约10,000 stores) enabling woshwosh services to be available in convenience stores across Poland. Customers can leave shoes at any Żabka location, which are then shipped to woshwosh's main workshop for processing and returned. Services orderable at woshwosh.zabka.pl. This partnership significantly extends woshwosh's physical distribution footprint.
• L'OréalminorStrategic or Co-development PartnerCorporate workshop client. woshwosh specialist conducted in-person and/or online workshops on shoe care for L'Oréal employees.
• PwCminorStrategic or Co-development PartnerCorporate workshop client. woshwosh conducted workshops for PwC employees. Also co-awarded 'Visionary of Sustainable Development' with Warsaw Stock Exchange.
• SiemensminorStrategic or Co-development PartnerCorporate workshop client. woshwosh specialist conducted workshops for Siemens employees on shoe care and circularity.
• PepsiCominorStrategic or Co-development PartnerCorporate workshop client. woshwosh conducted workshops for PepsiCo employees.
• Giełda Papierów Wartościowych (Warsaw Stock Exchange)coreStrategic or Co-development PartnerCo-awarded 'Visionary of Sustainable Development' recognition along with PwC, recognizing woshwosh's contribution to sustainable development in Poland.
• Over 40 European FoundationsminorStrategic or Co-development PartnerCharitable shoe and clothing collection program partners. Collected shoes are sorted, disinfected, cleaned, and distributed to those in need through a network of 40+ foundations across Europe.
• CCCminorGTM or Marketing PartnerB2B client and shoe collection program partner. CCC participates in woshwosh's charitable shoe drives.
• eobuwieminorGTM or Marketing PartnerB2B client and shoe collection program partner. eobuwie participates in woshwosh's charitable shoe drives.
• DecathlonminorGTM or Marketing PartnerB2B client and shoe collection program partner. Decathlon participates in woshwosh's charitable shoe drives.
• AllegrominorGTM or Marketing PartnerShoe collection program partner. Allegro participates in woshwosh's charitable shoe drives.
• DeloitteminorGTM or Marketing PartnerShoe collection program partner. Deloitte participates in woshwosh's charitable shoe drives.
• AdidasminorGTM or Marketing PartnerShoe collection program partner. Adidas participates in woshwosh's charitable shoe drives.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crep Protect: UK/global sneaker care brand selling cleaning products, kits, and protection sprays; competes with woshwosh for the same sneakerhead and care-conscious consumer and overlaps in messaging around restoration and circularity.
• Jason Markk: US-based sneaker care brand offering premium cleaning kits and services; directly comparable to woshwosh's core sneaker cleaning and care offering and to its positioning as a brand-led, technology-backed premium shoe care play.
• The Shoe Surgeon: US sneaker restoration and customization studio operating at premium price points; closely comparable to woshwosh's premium renovation, recoloring, and customization services for high-end sneakers and leather shoes.

Broad incumbents

• Mister Minit: International shoe repair and key-cutting chain with European store presence; broad incumbent in the same repair category, comparable as a high-street alternative to woshwosh's centralized model for walk-in repairs.
• Shoe Medic: US-based shoe repair and restoration franchise network; comparable to woshwosh as a multi-location shoe repair specialist, although structured around franchise rather than centralized processing.
• Timpson Group: UK-based chain offering shoe repair, key cutting, and engraving across hundreds of stores; relevant broad incumbent in shoe repair services that woshwosh competes with in retail-channel convenience and service breadth.

Emerging players

• Soko Heroes: Emerging sneaker cleaning and restoration service in select markets; comparable to woshwosh as a smaller, service-led entrant focusing on sneaker care with a direct-to-consumer angle.

Regional players

• Patron Bomirada: Polish shoe repair and refurbishment chain with physical workshops; a relevant domestic peer for woshwosh in Poland, particularly in the traditional cobbler segment where Patron Bomirada has scale and brand recognition woshwosh must compete against.

Others

• Saphir Beaute du Cuir: French manufacturer of premium leather and shoe care products (creams, polishes, dyes); comparable as a peer in the leather shoe care ecosystem woshwosh operates in, though Saphir sells inputs/consumables rather than finished services.
• Foot Locker: Global athletic footwear retailer that has piloted in-store sneaker care and customization concepts; thematically relevant as a potential retail-channel partner or competitor to woshwosh's retail-embedded service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about woshwosh