What Igloofest does

Igloofest is a privately-held Canadian winter electronic music festival brand founded in 2007 and operated by Multicolore, headquartered at 5555 Avenue Casgrain, Suite 300, Montreal. The flagship event is held annually at the Jacques-Cartier pier in Montreal's Old Port and, as of 2026, runs across four Canadian cities during a single winter season: Montreal (Jan 15 – Feb 7), Gatineau (Feb 12–14), Quebec City (Mar 5–7), and Edmonton (Mar 12–14). The 2026 Montreal edition is the festival's 18th anniversary and features approximately 103 artists across multiple stages, including the Sapporo main stage and the Vidéotron secondary stage. Core products include General Admission tickets (from $49 CAD), VIP Terrace tickets (from $97 CAD), and the Igloopass season pass granting access to all 12 Montreal events; parallel free programming under the Igloofête, Aprés-Ski, and DJ sur Glace sub-brands extends the experience beyond the ticketed evening windows.

The business operates an event-driven, B2C ticketing model. Primary revenue streams are tiered ticket sales (individual events and the Igloopass season pass) sold through a proprietary platform (billets.igloofest.ca, powered by AudienceView/Outbox Technology) for Quebec editions and through Ticketmaster for the Edmonton edition, with VIP bottle service handled via inside-sales email inquiries for groups. Secondary revenue is generated through on-site bars, food trucks, and merchandise, plus a layered sponsorship portfolio that includes presenting sponsor Sapporo Beer, stage sponsor Vidéotron, official partners Red Bull, OLE Cocktails, and Sour Patch Kids, public partners Loto-Québec and the Société des alcools du Québec (SAQ), and tourism/hospitality integrations with Tourisme Montréal, Vieux-Port de Montréal, the STM transit authority, and multiple hotel partners. Tickets are sold exclusively online with digital delivery and QR-code scanning at entry.

Igloofest serves a horizontal consumer segment: adults aged 18+ interested in electronic music and outdoor winter social experiences. Customer acquisition is driven by organic social media (Facebook, Instagram, YouTube, Spotify, TikTok), an email newsletter that grants subscribers first access to season passes, press/media relations for Quebec and international markets, and destination-marketing partnerships. The festival targets attendees across Canada with growing international draw through its headliner bookings. Privacy and data practices are documented under Quebec Law 25, GDPR, and CCPA frameworks via Multicolore's privacy policy.

Name

Igloofest

Legal name

Multicolore

Website

https://igloofest.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Igloofest is a privately-held Canadian winter electronic music festival brand operating four regional editions (Montreal, Gatineau, Quebec City, Edmonton) under owner Multicolore, selling tiered tickets and the Igloopass season pass to adults 18+ seeking outdoor winter music experiences.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industry

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)

Keywords

• Winter music festival
• Electronic music events
• Outdoor festival production
• Festival ticketing services
• Live event entertainment

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales - General Admission: General admission tickets to individual Igloofest events, providing access to the dance floor, Igloovillage activities, and selection of bars and food trucks. Tickets are sold at tiered pricing starting from $49.00 CAD.
2. VIP Tickets: Premium ticket tier offering expedited entry, heated terrace with main stage views, exclusive heated restrooms, exclusive bars, and optional bottle service. VIP Terrace tickets start at $97.07 CAD.
3. Igloopass (Season Pass): Season pass providing access to all 12 Igloofest Montreal events at general admission pricing. Offers cost savings compared to individual event tickets. Available as digital format only.
4. Bottle Service: Premium bottle service option available to VIP ticket holders, providing dedicated service for groups. Inquiries handled via [email protected] for group bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Igloofest is a winter electronic music festival produced annually at Montreal's Old Port (Jacques-Cartier Pier) and in satellite editions in Gatineau, Quebec City, and Edmonton. It sells General Admission tickets, VIP Terrace tickets, and the Igloopasse season pass, providing access to outdoor stages, on-site Igloovillage activities, food trucks, and bars. The festival runs multiple nights across four weekends, with complementary free Igloofête community events and Après-Ski programming.

Product overview

Igloofest is an electronic music festival brand operating multiple regional winter festivals across Canada. The core product is Igloofest Montreal (18th edition in 2026), an outdoor festival at Old Port featuring multiple stages (Sapporo Stage, Vidéotron Stage), the Igloovillage, and ticketed events with General Admission and VIP tiers. The Igloopasse provides season-long access to all 12 Montreal events. Parallel programming includes free Igloofête events and après-ski activities. The brand has expanded to Igloofest Quebec (3rd edition), Igloofest Gatineau, and debut Igloofest Edmonton (2026). A customer portal handles digital ticketing and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Igloofest Montreal Annual outdoor electronic music festival held at Jacques-Cartier pier in Montreal's Old Port, running January through February. The 18th edition (2026) spans 4 weekends with multiple stages and programming for adults 18+.
• Igloofest Edmonton Edmonton edition of the festival, debuting March 12-14, 2026 at ICE District Fan Park. Tickets sold via Ticketmaster.
• Igloofest Quebec City Quebec City edition of the festival, held at Place Jean-Béliveau. 3rd edition in 2026 (March 5-7).
• Igloofest Gatineau Gatineau edition of the festival, taking place February 12-14, 2026.
• Igloopasse (Season Pass) Season pass granting access to all 12 Igloofest Montreal events with General Admission. Available in digital format only, nominal and non-transferable.
• General Admission Tickets (GA) Individual event tickets providing access to the dance floor, Igloovillage, and selection of bars and food trucks. Starting at $49.00 CAD plus taxes.
• VIP Terrace Tickets Premium experience including fast entry, heated terrace with main stage views, exclusive heated bathrooms, exclusive bars, and optional bottle service. VIP Terrace starting at $97.07 CAD plus taxes.
• Igloofête Free daytime and indoor community events running parallel to Igloofest main programming, presented by Vidéotron. Includes après-ski events and community activities.

Quantifiable outcome

• 18th edition in 2026, establishing long-standing brand recognition

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

19 partnerships are on record, tiered presenting sponsor, stage collaborator, major partner, partner, public partner, official partner, venue partner, tourism partner, event producer and programming partner.

• Sapporo Beerpresenting sponsorGTM or Marketing PartnerSapporo Beer serves as the presenting sponsor of Igloofest Montreal, hosting the Sapporo main stage. VIP guests receive access to the Sapporo VIP zone which provides accessibility accommodations for guests with reduced mobility.
• Vidéotronstage collaboratorGTM or Marketing PartnerVidéotron collaborates as stage sponsor for one of the festival's performance stages. Also presents the free Igloofête outdoor events.
• Belair Directmajor partnerGTM or Marketing PartnerInsurance partner providing sponsorship support for Igloofest.
• Moment FactorypartnerTechnology or IntegrationCreative technology studio partnered with Igloofest for immersive experience development.
• Loto-Québecpublic partnerGTM or Marketing PartnerGovernment-owned lottery corporation partnered as public partner for Igloofest Quebec edition.
• Société des alcools du Québec (SAQ)partnerGTM or Marketing PartnerQuebec liquor authority partnered as alcohol supplier and sponsor.
• Red Bullofficial partnerGTM or Marketing PartnerEnergy drink brand partnered as official sponsor providing brand presence at the festival.
• OLE Cocktailsofficial partnerGTM or Marketing PartnerReady-to-drink cocktail brand partnered as official cocktail sponsor.
• Sour Patch Kidsofficial partnerGTM or Marketing PartnerCandy brand partnered as official snack sponsor.
• Société de transport de Montréal (STM)public partnerGTM or Marketing PartnerPublic transit authority partnered to promote sustainable transportation to the festival venue.
• Vieux-Port de Montréalvenue partnerOthersOld Port of Montreal management corporation hosting the festival at Jacques-Cartier Pier location.
• Ville de Montréalpublic partnerOthersCity of Montreal provides municipal support and partnership for the festival.
• Tourisme Montréaltourism partnerGTM or Marketing PartnerOfficial Montreal tourism organization promoting Igloofest as a winter destination.
• Gray Collectiontourism partnerGTM or Marketing PartnerMontreal hotel collection providing accommodation partnerships for festival attendees.
• DoubleTree by Hilton Montrealtourism partnerOthersHotel partner offering accommodation packages for festival attendees.
• Hotel Monvilletourism partnerOthersMontreal hotel providing accommodation partnerships for festival attendees.
• Aéroport International Montréal-Trudeautourism partnerGTM or Marketing PartnerMontreal-Trudeau International Airport partnered for visitor transportation and promotion.
• Multicoloreevent producerOthersParent company and event production organization that owns and operates Igloofest events across Canada. Headquartered at 5555 Casgrain Ave, Suite 300, Montreal.
• Avec Courageprogramming partnerStrategic or Co-development PartnerProgramming partner responsible for artistic curation and booking of festival artists.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MUTEK: MUTEK is a Montreal-based electronic music and digital arts festival running annually since 2000, with a global edition network. It overlaps directly with Igloofest on Montreal electronic music programming, target audience, and sponsor ecosystem, while differentiating through experimental/avant-garde curation versus Igloofest's mainstream headliner approach.
• Piknic Électronik: Piknic Électronik is a Montreal-based outdoor electronic music day festival operating weekly through summer at Parc Jean-Drapeau. It directly competes with Igloofest for the same Montreal electronic music audience, but trades the winter setting for a summer Sunday format with similar tiered ticketing and sponsor-driven monetization.
• Snowglobe Music Festival: Snowglobe is a US-based winter electronic music festival held annually in South Lake Tahoe, California. It is the closest international analogue to Igloofest's combination of outdoor winter setting, electronic music headliners, and tiered ticketing (GA/VIP/season pass), making it a direct format peer despite geographic separation.

Broad incumbents

• Osheaga: Osheaga is one of Canada's largest music festivals, held each summer at Parc Jean-Drapeau in Montreal. It competes for the same discretionary Montreal music audience and overall tourism sponsorship dollars, but operates as a multi-genre, broader-incumbent summer festival rather than a winter electronic-music specialist.
• Tomorrowland: Tomorrowland is the world's largest electronic music festival, held annually in Boom, Belgium. It operates in the same electronic music category as Igloofest but at a vastly larger global scale, serving as the upper-bound benchmark for sponsor economics, ticketing sophistication, and brand value in the genre.

Regional players

• Festival d'été de Québec: Festival d'été de Québec is Quebec City's flagship summer music festival, drawing multi-genre headliners to the same Quebec City market where Igloofest now operates a satellite edition. It is the dominant incumbent in Quebec City, offering a regional competitive frame for Igloofest's Quebec expansion.
• Winterlude: Winterlude is Canada's signature winter festival held in Ottawa/Gatineau, where Igloofest now operates a satellite edition. It is free general-admission and government-run, so it does not directly compete on ticketed electronic music, but it competes for the same winter tourism and municipal-sponsorship dollars in the National Capital Region.
• Sapporo Snow Festival: The Sapporo Snow Festival is Japan's largest winter festival, drawing millions to outdoor snow and ice attractions each February. It shares Igloofest's combination of outdoor winter programming, large sponsorship activation (Sapporo Beer is Igloofest's presenting sponsor), and tourism positioning, though it skews to visual/sculpture programming rather than electronic music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IgloofestMtl
• Facebookfacebook.com/igloofest
• Instagraminstagram.com/igloofest_mtl
• TikToktiktok.com/@igloofestmtl
• LinkedInlinkedin.com/company/igloofest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Igloofest