Ignite Fitness Studio

What Ignite Fitness Studio does

Ignite Fitness Studio is a privately held, single-location boutique fitness studio headquartered in Ashland, Wisconsin, operating from a 3rd-floor studio at 206 6th Avenue West. Its core offering is small-group fitness classes — Barre, Yoga, Spin, PiYo, Sculpt, StrongBoard, Boot Camp, Pound, Body Pumped, Row X, and SilverSneakers Classic — capped at 8-18 students per class and run 20+ times per week by a small team of approximately 15 staff including the owner and four instructors. The studio also operates an Ignite Run Group (8-week half-marathon/10K training), one-on-one personal training, live virtual classes via Zoom, and an on-demand streaming library of 400+ recorded workouts, with scheduling handled through PunchPass and Mindbody Online.

The company sells access through a flexible mix of pay-by-class passes, monthly unlimited subscriptions, and specialty packages including a $45 first-month new-student special, a $36 6-pack gift certificate, and a $60 run-group registration. Distribution is direct-to-consumer across in-studio, live virtual, and on-demand channels, with referral incentives (12% off) and SilverSneakers/Medicare reimbursement accepted for qualifying seniors. There is no proprietary technology platform, no AI/ML capability, no external funding, and no evidence of M&A activity; the business is run independently by owner Mari Kay-Nabozny, an ACE-certified Health Coach and RRCA Running Coach.

Name

Ignite Fitness Studio

Legal name

Ignite Fitness Studio

Website

https://ignitefitnessstudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ignite Fitness Studio is a privately held boutique fitness studio in Ashland, Wisconsin, offering small-group in-studio classes (Barre, Yoga, Spin, PiYo, Sculpt, SilverSneakers), live virtual Zoom classes, and a 400+ workout on-demand library to local and online consumers.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Cycling/Spin Classes (HSADABAE), HIIT & Circuit Bootcamps (HSADABAA), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Group fitness classes
• Boutique fitness studio
• Personal training services
• Online fitness classes
• Senior fitness programs

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Studio Group Classes: Pay-per-class or monthly unlimited class packages for in-studio group fitness classes including Barre, Yoga, Spin, PiYo, Sculpt, StrongBoard, and other offerings. Classes capped at 8-18 participants. No contract required for pay-by-class option.
2. Virtual and On-Demand Classes: Live virtual classes via Zoom plus on-demand library of 400+ recorded workouts available for streaming or casting. Requires current account with unlimited package or class passes to access.
3. Run Group Training: Structured 8-week running program with weekly group training runs. Includes motivation, guidance, and camaraderie. Cost: $60 per participant.
4. Gift Certificates: Print-at-home gift certificates available for purchase. $36 for a 6-pack pass, marketed as a convenient last-minute gift option.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ignite Fitness Studio operates a small boutique fitness studio in Ashland, Wisconsin offering capped in-person group fitness classes including Barre, Yoga, Spin, PiYo, Sculpt, StrongBoard, Boot Camp, Pound, Body Pump, Row X, and SilverSneakers. The studio complements in-person sessions with live virtual classes via Zoom and an on-demand library of 400+ recorded workouts, plus personal training and an 8-week structured run training program. Customers can pay per class without a contract or purchase monthly unlimited packages.

Product overview

Ignite Fitness Studio is a boutique fitness studio offering a unified in-person and virtual fitness experience. The core offering consists of in-studio group fitness classes (Barre, Yoga, Spin, PiYo, Sculpt, StrongBoard, Body Pump) capped at 8-18 participants, complemented by LIVE virtual classes via Zoom and an on-demand video library of 400+ workouts. The studio also provides SilverSneakers senior fitness classes, personal training sessions, and the Ignite Run Group 8-week training program. All services utilize PunchPass for scheduling and class management, with flexible pay-per-class or unlimited monthly packages.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Fitness Classes In-studio group fitness classes including Barre, Yoga, Spin, PiYo, Sculpt, StrongBoard, Body Pump, Boot Camp, Pound, Row X, and more. Classes are capped at 8-18 participants and offered 20+ times per week for beginners through advanced students.
• Virtual LIVE Classes Live virtual fitness classes delivered in real-time via Zoom, allowing students to participate in instructor-led workouts from home. Classes run concurrently with the in-studio schedule and require enrollment by emailing the studio.
• On-Demand Video Library Streaming access to 400+ pre-recorded workout videos available for unlimited viewing. Students can stream or cast workouts to their devices at any time. Access requires a current unlimited package or class passes.
• SilverSneakers Classic Senior-focused fitness class targeting muscle strengthening and range of movement for daily life activities. Uses hand-held weights, elastic tubing, and SilverSneakers balls, often with chair support. Offered Thursday and Friday mornings; Medicare may cover costs.
• Personal Training One-on-one personal training sessions tailored to individual fitness goals. Led by certified instructor Tucker who customizes workouts for strength, fitness, and confidence building.
• Ignite Run Group 8-week structured running training program preparing participants for half marathon (13.1 miles) or 10K races. Includes weekly group training runs on Tuesdays, RRCA-certified coaching, and camaraderie. Open to all levels with $60 registration fee.

Quantifiable outcome

• 95%+ of waitlisted students get into class
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoulCycle: Iconic boutique indoor cycling brand. Overlaps with Ignite's spin classes on rider experience, group atmosphere, and community-driven positioning, though at a higher price point and larger urban footprint.
• CycleBar: Indoor cycling/spin studio franchise. Ignite runs indoor spin classes as a core offering, making CycleBar a direct same-format peer with similar capacity, pricing-tier, and member-base characteristics.
• YogaSix: Modern yoga studio franchise offering small-group vinyasa-style classes for all levels. Directly comparable to Ignite's yoga and PiYo classes and to its no-contract, beginner-friendly positioning.
• Club Pilates: Franchise Pilates studio offering small-group reformer and mat classes. Overlaps directly with Ignite's PiYo and small-group format positioning and increasingly targets smaller markets similar to Ashland.
• Orangetheory Fitness: Group fitness franchise built around coached, capped, technology-assisted classes. Comparable to Ignite on the small-group coached format, mix of cardio/strength classes, and tiered subscription pricing.
• The Barre Code: Multi-format barre studio offering barre, HIIT, and yoga in a single studio. Closely mirrors Ignite's multi-modality approach (Barre, Boot Camp, Yoga) under one roof with a similar community ethos.
• Pure Barre: Largest barre-focused boutique fitness franchise in the US. Ignite offers barre classes alongside many other modalities, making Pure Barre the closest direct comparable on the barre format and small-group studio model.

Broad incumbents

• Peloton Interactive: Connected fitness platform with live and on-demand cycling, strength, yoga, barre, and running classes. Direct competitor to Ignite's virtual and 400+ on-demand library, with dramatically deeper content and brand reach.
• YMCA of the USA: Nationwide community fitness network offering group classes, senior programming, and SilverSneakers participation. Directly competes with Ignite for the same general adults and seniors in small Wisconsin markets.
• Anytime Fitness: 24/7 neighborhood fitness franchise with a national footprint. Competes with Ignite for the same small-town health-conscious consumer and is a likely incumbent alternative in markets like Ashland WI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IgniteFitnessWI
• Facebookfacebook.com/IgniteFitnessStudio
• Instagraminstagram.com/ignitefitnessstudio
• Pinterestpinterest.com/ignitestudio
• LinkedInlinkedin.com/company/ignite-fitness-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignite Fitness Studio