IICH - Coaching & Formation professionnelle

What IICH - Coaching & Formation professionnelle does

IICH (Institut International de Coaching Humaniste) is a Lyon-based professional coaching and training firm founded in 2011, operating with a core team of approximately 6 multi-disciplinary practitioners. The company delivers individual, team and organization coaching alongside certified training programs targeting small and medium-sized businesses, hypergrowth companies, ETIs, entrepreneurs, and startups in France and selected international markets. Its proprietary Coaching Humaniste® methodology integrates four coaching frameworks (clinical, cognitive-behavioral, systemic, and maieutic) around values and meaning, while the proprietary HOVTA® assessment identifies individual and organizational values and talents beyond standard competency frameworks. The HOVTA platform is powered algorithmically by partner company Napyo, co-founded by the IICH founder Bertrand Beauregard.

The business operates as a Qualiopi-certified training organization, making its programs eligible for OPCO financing in France, and holds ICF membership with coaches certified at ACC and MCC levels. Revenue streams include professional coaching engagements, multi-day training programs (Communication d'Influence and Enchantement Client priced in the €3,000-€34,200 HT range), recruitment support using HOVTA assessments, room rental at its Lyon Part-Dieu office, and a Coaching School / Hypnosis School. Distribution combines direct enterprise field sales led by the founder with a content-driven marketing engine (three published books, multilingual podcasts on Spotify and ICF, YouTube, and active LinkedIn presence) and a partner referral ecosystem (Polypus, Trois Virgule Cinq, SINGA Lyon, JR Atelier). International activity is concentrated in social entrepreneurship and CSR coaching programs in Nepal (since 2007), Brazil (since 2010-2012), and broader Latin America and Asia, including engagements with Buddhist institutions and Tribhuvan University.

Name

IICH - Coaching & Formation professionnelle

Legal name

IICH Institut International de Coaching Humaniste

Website

https://iich-coaching.pro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IICH is a Lyon-based coaching and training firm serving French SMEs, hypergrowth startups, and ETIs through its proprietary Coaching Humaniste methodology and HOVTA assessment, with international social entrepreneurship programs in Nepal, Brazil, and Latin America.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACANAI

Coaching, Mentoring & Facilitation Services

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYBPAEANAN

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Professional coaching services
• Executive coaching
• Corporate training programs
• Values-based assessment
• Leadership development

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Coaching Services: Coaching services including individual coaching (executive, manager, employee), team coaching, and organization coaching. Revenue is generated through professional services engagements billed to corporate clients.
2. Corporate Training Programs: Training programs in leadership humaniste, management, communication, customer enchantment, and quality & financing. Delivered as intra-company or inter-company formats. Programs are Qualiopi certified and eligible for OPCO financing.
3. Specialized Training - Communication d'Influence: 8-day specialization training in hypnotic communication and influence. Billed at per-company or per-individual rates. B2B: €4,000 (enterprises >10 employees), €3,700 (enterprises <10 employees); Individual: €3,000.
4. Enchantement Client Training: 8-day customer experience training program for support teams. Billed at per-group rates: up to 5 persons €18,200 HT; up to 10 persons €21,600 HT; up to 15 persons €31,700 HT; up to 20 persons €34,200 HT; beyond 20 on estimate.
5. Room Rental: Rental of training/meeting rooms in Lyon near Part-Dieu station. Grande salle Everest: €200 HT/day, €110 HT/half-day or evening. Includes WiFi, projector, paperboard, and optional microphones/speakers.
6. Recruitment Support Services: Recruitment accompaniment services for executives, HR directors, and managers using the HOVTA assessment and values-based approach to identify candidates aligned with company culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

IICH (Institut International de Coaching Humaniste) delivers professional coaching services (individual, team, and organization coaching) and Qualiopi-certified corporate training programs for SMEs, ETIs, hypergrowth startups, and large enterprises. Its proprietary Coaching Humaniste methodology integrates four coaching frameworks and is operationalized through the HOVTA values-and-talents assessment.

Product overview

IICH (Institut International de Coaching Humaniste) offers a comprehensive portfolio centered on Humanist Coaching methodology and the innovative HOVTA assessment tool, which is powered by partner company Napyo. The core offering includes individual, team, and organization coaching services, complemented by certified training programs (Communication d'influence, Enchantement client), MBTI assessments, and Firewalk Coaching team building. Services are delivered in Lyon and internationally, targeting TPE, PME, hypergrowth companies, and startups, with a focus on aligning performance, fulfillment, and meaning through values-based approaches.

Differentiator

Problem solved

Functional benefit

Brands

• Ecole de Coaching: Training school for coaching and hypnosis professions under IICH
• Ecole d'Hypnose
• Coaching Humaniste
• HOVTA

Products and services

• Individual Coaching One-on-one coaching for executives, managers, and employees providing a confidential reflection space and clarity on objectives.
• Team Coaching Team and organization coaching aimed at improving collective performance, cohesion, and shared sense of purpose.
• Organization Coaching Organizational coaching focused on the sustainable transformation of people and organizations, promoting individual and collective performance aligned with meaningful projects.
• Mediation Services Professional mediation services for resolving conflicts within organizations and teams.
• Communication d'Influence Training 8-day specialized training program in hypnotic communication and influence, delivered in 2+2+4 days over three months for managers, coaches, therapists, and communicants. Priced at €4,000 HT per company (>10 employees), €3,700 HT per company (<10 employees), or €3,000 HT per individual.
• Enchantement Client Training 8-day customer experience training program over six months for support teams, focused on exceeding customer expectations, building ambassador communities, and developing customer-centric culture aligned with company values. Priced per group: up to 5 persons €18,200 HT; up to 10 persons €21,600 HT; up to 15 persons €31,700 HT; up to 20 persons €34,200 HT.
• Recruitment Services Recruitment accompaniment services for executives, HR directors, and managers combining values, soft skills, and expertise using the HOVTA assessment to identify candidates aligned with company culture.
• HOVTA Assessment Innovative proprietary assessment developed by IICH that identifies individual, team, and organizational values, talents, emotional states, and life orientations, going beyond competency frameworks and behavioral preferences. Includes four typologies (HOVTA Individuel, HOVTA Équipe, HOVTA Organisation, HOVTA Appartenance & Engagement), available in French and English, and is propelled by partner company Napyo.
• Social Responsibility Coaching (SRC) Program for training managers to accompany their company's RSE (Corporate Social Responsibility) activities, particularly focused on emerging countries. Delivered internationally through partnerships with Association Nepal, CG Foundation, and Nepal Social Businesses.
• Social Entrepreneurship Coaching (SEC) Training and accompaniment program for social entrepreneurs, developed from years of accompaniment in Latin America and Asia slums, and delivered in partnership with local organizations.
• Intercultural Coaching Expatriate support and intercultural training services to help professionals prepare for international assignments, adapt to new environments, manage cultural differences, and plan repatriation.
• Room Rental (Salle Everest) Rental of meeting rooms at IICH's Lyon office near Part-Dieu station, including the Grande salle Everest (~40 m2, up to 40 people conference format) with WiFi, projector, paperboard, and optional microphones/speakers. Priced at €200 HT/day or €110 HT/half-day or evening.

Quantifiable outcome

• Association Nepal supports 120+ children and 100+ adolescents through education and health projects
• +1 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, key and minor.

• NapyocoreTechnology or IntegrationNapyo is a co-founded company by Bertrand Beauregard and Florian Truchot, specialized in building algorithms to facilitate decision-making processes related to business challenges: recruitment, competency pathways, cohesion, data analysis, marketing, and customer satisfaction. Napyo propels IICH's HOVTA assessment platform, handling the technological infrastructure for the assessment tool.
• Trois Virgule CinqkeyGTM or Marketing PartnerAn employer brand agency offering innovative inbound recruiting strategies. The partnership supports mutual clients in defining their company DNA (purpose, vision, mission, values, engagement) through to employer brand strategy, web identity, inbound marketing, and social media communication.
• PolypuskeyStrategic or Co-development PartnerA growth strategy consultancy helping companies with strategic, marketing, and commercial development. IICH and Polypus frequently combine forces to serve hypergrowth clients on both commercial development and human capital dimensions (company DNA, coaching, training, team cohesion, performance).
• SINGA LyonkeyStrategic or Co-development PartnerAn international citizen movement that fosters links between refugees and citizens of the host society. During their Coaching Humaniste training, IICH students provide coaching sessions to SINGA Lyon entrepreneurs. Students learn intercultural dimensions and develop the humanist coaching posture through this engagement.
• JR AtelierminorOthersCreative studio specializing in brand creation and artistic direction, founded by Julie Rignanèse. Provides creative services for brand identity and visual communication for IICH and mutual clients.
• CG FoundationkeyStrategic or Co-development PartnerPartner in Nepal for promoting social entrepreneurship. Collaborates with IICH on RSE projects supporting social entrepreneurs in Nepal.
• Nepal Social BusinesseskeyStrategic or Co-development PartnerPartner organization in Nepal working with IICH to promote social entrepreneurship and support social business projects in the region.
• Association NépalcoreStrategic or Co-development PartnerFrench-Nepalese NGO supported by IICH since 2007 with both financial and on-the-ground project support. Association Nepal's mission is to energize and foster development in Nuwakot valley villages through education and health initiatives. Activities benefit over 120 children and 100 adolescents. IICH helps build schools providing technical courses for youth employment.
• Madanpur Association of NepalcoreStrategic or Co-development PartnerNepalese NGO supported by IICH since 2007. IICH provides financial support and project accompaniment on the ground for development initiatives in Nepal.
• FPMT (Foundation for the Preservation of the Mahayana Tradition)keyStrategic or Co-development PartnerInternational Buddhist organization. IICH has delivered coaching and management training to managers at Kopan Monastery and Schechen Monastery in Nepal, as well as Buddhist centers globally managed by FPMT.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Central Test: French publisher of psychometric assessments and talent evaluation tools used in recruitment, coaching, and team building. Directly comparable as a France-based assessment product company in the values/talent/soft-skills assessment category where HOVTA competes.
• International Mozaik: French executive and team coaching firm offering integrative coaching methodologies with strong ties to ICF certification pathways. Directly comparable as a France-headquartered coaching boutique serving enterprise clients with values-based and humanist frameworks.
• Cabinet de Coaching Pluralis: French boutique executive coaching firm offering individualized and team coaching to corporate clients. Directly comparable as a small, France-based coaching boutique serving enterprise buyers with similar integrative methodology positioning.

Emerging players

• CoachHub: Tech-enabled digital coaching platform offering scalable executive and team coaching across enterprises. Comparable in target market (enterprise coaching) and category overlap, but uses a marketplace/platform model rather than IICH's proprietary methodology + small boutique approach.
• AssessFirst: Paris-based HR tech company offering predictive assessment and personality tools for recruitment and talent development. Comparable in offering assessments that integrate into coaching and HR workflows, overlapping with IICH's HOVTA-based recruitment support services.

Regional players

• MyInnerGenius: Personality and strengths assessment platform that overlaps with IICH's MBTI and HOVTA assessment offerings for talent development. Comparable in the psychometric/assessment category for team and individual development, but operates as a SaaS product rather than services bundle.
• Technologia: French Qualiopi-certified training organization offering professional development programs across management, leadership, and soft skills. Comparable as a France-based Qualiopi-certified OPCO-eligible training operator competing for similar enterprise training budgets.

Broad incumbents

• Cegos: One of the largest international corporate training and leadership development groups, headquartered in France. Operates broadly in the same enterprise training and executive development category as IICH but at vastly greater scale, with a global delivery footprint.
• BetterUp: Global enterprise coaching platform combining technology with a network of coaches. Comparable in delivering executive coaching to enterprise buyers, but operates at venture-backed scale rather than IICH's boutique professional-services model.
• Demos: Major French corporate training and professional development provider offering leadership, management, and soft-skills programs. Comparable as a Qualiopi-certified training operator competing for OPCO-funded enterprise training budgets, though at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BertrandIICH
• Facebookfacebook.com/iichcoaching
• LinkedInlinkedin.com/company/institut-international-de-coaching-humaniste
• Instagraminstagram.com/iich_coaching

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IICH - Coaching & Formation professionnelle