Imeltron Comércio Importaço E Exportaço Ltda.
Imeltron is a Brazilian importer and distributor, founded 1985 and headquartered in Campinas, that holds exclusive distribution rights in Brazil for 14 premium European and North American kitchenware brands, including Bialetti, Emile Henry, Gaggia, and Marcato, selling via authorized retailers, DTC e-commerce, and trade shows.
- Company typePrivate
- Founded1985
- HeadquartersCampinas, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Imeltron Comércio Importaço E Exportaço Ltda. does
Imeltron Comércio Importação E Exportação Ltda. is a privately held Brazilian limited liability company founded in 1985 and headquartered in Campinas, São Paulo, that imports and distributes a curated portfolio of premium international kitchenware and home-product brands across Brazil. The company holds distribution rights for at least fourteen European and North American brands, with flagship partnerships covering Italian coffee equipment (Bialetti moka pots and French presses, Gaggia espresso machines), French high-resistance ceramics (Emile Henry), Italian pasta machines (Marcato), Italian glassware (Luigi Bormioli), Italian bar accessories (Ghidini), and lifestyle/thermal products (Built, Alfi, Trudeau). Its portfolio spans coffee preparation, ceramic and glass cookware/bakeware, porcelain tableware, pasta-making equipment, thermal bottles and bags, and kitchen utensils.
The company operates a hybrid go-to-market combining a network of authorized Brazilian specialty retailers (lojistas) for B2B distribution, a direct-to-consumer e-commerce storefront at imeltron.com.br, and presence at major domestic trade shows such as Feira ABUP and Fispal Café. Imeltron supports its branded products with an after-sales network of over 130 authorized service points across Brazil, internally trained by the company's own technicians. Customer segments include authorized retailers, end consumers seeking premium imported kitchenware, and HoReCa accounts (hotels, restaurants, cafés). Revenue is generated almost entirely through one-time hardware/unit sales on a pay-as-you-go basis under non-publicly-disclosed pricing, with no subscription, SaaS, or recurring-contract component. There is no evidence of proprietary technology development, AI/ML capabilities, app products, API offerings, or external venture or private equity investment; the business operates as a traditional import-export trading and distribution company.
Imeltron Comércio Importaço E Exportaço Ltda. firmographics
Firmographics- Name
- Imeltron Comércio Importaço E Exportaço Ltda.
- Legal name
- Imeltron Comércio Importação E Exportação Ltda.
- Website
- https://imeltron.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imeltron is a Brazilian importer and distributor, founded 1985 and headquartered in Campinas, that holds exclusive distribution rights in Brazil for 14 premium European and North American kitchenware brands, including Bialetti, Emile Henry, Gaggia, and Marcato, selling via authorized retailers, DTC e-commerce, and trade shows.
- Ownership category
- akta.pro rank
Where Imeltron Comércio Importaço E Exportaço Ltda. is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Imeltron Comércio Importaço E Exportaço Ltda. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Import and Distribution of Kitchenware: Imeltron imports premium kitchenware and home products from various countries (Italy, France, and others) and distributes them to Brazilian retailers and consumers. Revenue is generated through one-time product sales to retailers (B2B) and direct sales to consumers (B2C) via their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail and consumer pricing through authorized channels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Imeltron Comércio Importaço E Exportaço Ltda. product offering
Product offeringCore offering
Imeltron imports and distributes premium international kitchenware and home products in Brazil, representing brands such as Bialetti (Italian moka pots), Emile Henry (French ceramics), Gaggia (espresso machines), Marcato (pasta machines), Luigi Bormioli (glassware), Built (thermal bottles), and others. The company supplies a network of authorized retailers across Brazil and sells directly to consumers through its e-commerce website, supported by an in-house technical assistance network of over 130 authorized service points nationwide.
Product overview
Imeltron is a Brazilian import and export company that has been bringing carefully selected premium kitchen and cooking products from various countries to Brazil for 40 years, emphasizing modern design, sophistication, and excellent quality. The company operates as a multi-brand portfolio distributor representing international kitchenware brands including Bialetti (Italian aluminum and stainless steel moka pots, French presses, and accessories), Emile Henry (French high-resistance ceramic bakeware, cookware, and specialty items like tajines and ramekins), Built (thermal bottles, food containers, and insulated bags), Egan Italy (Italian porcelain tableware collections including Le Casette, CoCorico, and Paese Mio), Gaggia (Italian espresso machines and roasted coffee), Ghidini (Italian bar and cocktail accessories), Marcato (Italian pasta machines), Luigi Bormioli (Italian glassware), Barazzoni, Eppicotispai, Alfi, Trudeau, and Labravia. The product portfolio encompasses coffee preparation equipment (moka pots, espresso machines, French presses, pour-over), ceramic and glass cookware/bakeware, thermal insulation products (bottles, containers, bags), porcelain tableware, pasta-making equipment, and kitchen utensils. Imeltron provides technical assistance with over 130 authorized service posts throughout Brazil trained to support retailers and end consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bialetti Coffee Makers (Moka Express, Rainbow, Venus, Induction) Italian aluminum and stainless steel moka pots, French presses, and espresso accessories for Brazilian consumers and retailers. The Moka Express features the patented safety valve and octagonal design and is recognized worldwide including exhibition at MoMA in New York.
- Emile Henry HR (High Resistance) Ceramics French high-resistance ceramic cookware, bakeware, tajines, ramekins, and fondue sets for Brazilian consumers, retailers, and hospitality operators. Oven-safe up to 270°C, dishwasher safe, microwave compatible, and thermal shock resistant from -20°C to 270°C.
- Gaggia Espresso Machines and Coffee Italian manual espresso machines and roasted coffee beans (including 1kg packages) for Brazilian consumers, retailers, cafes, and HoReCa operators seeking authentic Italian espresso equipment and coffee.
- Marcato Atlas Pasta Machines Italian manual pasta machines for making various types of fresh pasta at home, distributed to Brazilian retailers and consumers.
- Ghidini Bar and Cocktail Accessories Italian stainless steel and wood bar tools and cocktail accessories (cocktail spoons, strainers, mixing tools) for Brazilian retailers, consumers, and HoReca mixology applications.
- Luigi Bormioli Glassware Italian glassware and glass storage solutions including tumblers, wine glasses, and tempered glass containers for kitchen and dining use, distributed to Brazilian retailers and consumers.
- Built Thermal Bottles, Food Containers, and Bags Double-wall vacuum insulated stainless steel squeeze bottles, food containers, and PEVA-lined thermal bags with BPA-free construction and Perfect Seal technology. Keeps cold for ~24 hours and hot for 12 hours for bottles. Distributed to Brazilian retailers and consumers.
- Egan Italy Porcelain Collections (Le Casette, CoCorico, Paese Mio) Italian-designed porcelain tableware collections including Le Casette (house illustrations), CoCorico (rooster-inspired design), and Paese Mio (Italian village-inspired) featuring cake stands, jars, tea mugs with infuser, plates, bowls, and serving pieces. Distributed to Brazilian retailers and consumers.
- Emile Henry Flame® Ceramic Tajine Moroccan-style ceramic cooking pot for slow cooking with intense aromas. Conical lid retains steam and intensifies flavors. Suitable for oven or direct flame cooking. Distributed to Brazilian retailers and consumers.
- Barazzoni Cookware Italian cookware brand featuring various kitchen cooking and storage products distributed to Brazilian retailers and consumers.
- Eppicotispai Pasta and Pizza Accessories
Quantifiable outcome
- Over 130 authorized technical service points nationwide
- +1 more outcomes
Companies that use Imeltron Comércio Importaço E Exportaço Ltda.
Customer profileSegments3 records
Ideal customer profiles3 records
Imeltron Comércio Importaço E Exportaço Ltda. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imeltron Comércio Importaço E Exportaço Ltda. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- BialettiflagshipBialetti is one of Imeltron's flagship brands, featuring Italian coffee makers including the iconic Moka Express, French Press, and specialty collaboration items with Dolce & Gabbana. The partnership includes exclusive distribution rights for the Brazilian market.
- Emile HenryflagshipEmile Henry is a French ceramics manufacturer founded in 1850 in Marcigny, known for HR® (High Resistance) ceramic products for cooking and serving. Imeltron distributes their full range of ovenware, ramekins, tajines, and other ceramic kitchenware in Brazil.
- GaggiacoreGaggia is an Italian espresso machine manufacturer. Imeltron distributes Gaggia coffee products including roasted beans and espresso accessories in Brazil.
- MarcatocoreMarcato is an Italian manufacturer of pasta machines and kitchen equipment. Imeltron distributes their Atlas pasta machines and accessories in Brazil.
- Luigi BormiolicoreLuigi Bormioli is an Italian glassware manufacturer. Imeltron distributes their glass products including tumblers, carafes, and specialty glass items in Brazil.
- GhidiniminorGhidini is an Italian manufacturer of professional kitchen tools and bar accessories. Imeltron distributes their cocktail equipment, bar tools, and kitchen utensils in Brazil.
- EppicotispaiminorEppicotispai is an Italian manufacturer of kitchen tools and pizza accessories including wooden pizza paddles. Imeltron distributes their products in Brazil.
- BarazzoniminorBarazzoni is an Italian cookware manufacturer. Imeltron distributes their cookware products in Brazil.
- AlfiminorAlfi is a German manufacturer of thermal containers and drinkware. Imeltron distributes their thermal products in Brazil.
- TrudeauminorTrudeau is a Canadian kitchen tools and accessories manufacturer. Imeltron distributes their products in Brazil.
- Egan ItalycoreEgan Italy manufactures Italian-designed ceramic and porcelain kitchenware including the Paese Mio and Le Casette collections. Imeltron distributes their products in Brazil.
- AdHocminorAdHoc is a brand of innovative kitchen tools and accessories. Imeltron distributes their products in Brazil.
- LabraviaminorLabravia is a kitchenware brand. Imeltron distributes their products in Brazil.
- BuiltcoreBuilt is a brand of insulated stainless steel water bottles, squeeze bottles, and thermal bags. Imeltron distributes their outdoor and lifestyle products in Brazil, including the Mindful, Stylist, and Prof lines.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Imeltron Comércio Importaço E Exportaço Ltda. competitors and assessment
Company assessmentDirect peers
- ZWILLING J.A. Henckels Brasil: German premium cutlery and cookware brand with Brazilian distribution. Competes with Imeltron's premium European kitchenware portfolio (Bialetti, Marcato, Ghidini) for Brazilian premium retailer and consumer mindshare.
- Le Creuset Brasil: French premium ceramic cookware brand selling direct or via local partners into Brazil. Closely comparable to Imeltron's Emile Henry franchise in product (premium ceramic ovenware, tagines, bakeware) and target customer (Brazilian premium consumer and HoReCa).
- Cuisinart Brasil (Conair): US premium small kitchen appliance brand distributed in Brazil. Directly comparable to Imeltron's Bialetti/Gaggia coffee equipment and Marcato pasta machines in premium small-appliance category.
- Brinox: Brazilian housewares and cookware brand and distributor with a broad kitchenware portfolio overlapping Imeltron's product categories (cookware, serveware, kitchen tools). Direct competitor for Brazilian retailer shelf space in mid- to premium-positioned kitchenware.
- WMF Brasil: German premium kitchenware and small-appliance brand with presence in Brazil. Directly comparable to Imeltron's portfolio of European premium cookware, coffee and bar tools distributed through Brazilian retail.
Broad incumbents
- Tramontina: Brazil's largest cookware and kitchenware manufacturer/distributor with a much broader portfolio and global footprint. Competes with Imeltron at Brazilian retail in cookware and serveware categories but at far greater scale and with proprietary manufacturing.
- Nadir Figueiredo: Brazilian glassware and tableware manufacturer with overlapping products to Imeltron's Luigi Bormioli glassware and Egan Italy porcelain ranges. Competes for retail and foodservice accounts in Brazilian tableware.
- Tok&Stok: Large Brazilian home goods retailer with kitchenware assortment including premium imported brands. Indirect competitor for Imeltron's brand partners' shelf placement and an alternative channel for premium Brazilian consumers.
- Tupperware Brasil: Long-established Brazilian housewares brand with broad distribution in food storage and kitchenware. Overlaps with Imeltron's Built thermal/insulated product line and competes for similar Brazilian consumer demographics.
Emerging players
- Etna: Brazilian premium home goods and kitchenware retailer stocking both imported and domestic premium brands. Competes with Imeltron's authorized retailer network at the consumer point-of-sale for similar premium kitchenware brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Imeltron Comércio Importaço E Exportaço Ltda. social profiles
Digital presenceImeltron Comércio Importaço E Exportaço Ltda. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imeltron Comércio Importaço E Exportaço Ltda. leadership team
Management profileNumber of profiles
Imeltron Comércio Importaço E Exportaço Ltda. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imeltron Comércio Importaço E Exportaço Ltda. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imeltron Comércio Importaço E Exportaço Ltda.
What does Imeltron Comércio Importaço E Exportaço Ltda. do?
Imeltron imports and distributes premium international kitchenware and home products in Brazil, representing brands such as Bialetti (Italian moka pots), Emile Henry (French ceramics), Gaggia (espresso machines), Marcato (pasta machines), Luigi Bormioli (glassware), Built (thermal bottles), and others. The company supplies a network of authorized retailers across Brazil and sells directly to consumers through its e-commerce website, supported by an in-house technical assistance network of over 130 authorized service points nationwide.
Is Imeltron Comércio Importaço E Exportaço Ltda. a public or private company?
Imeltron Comércio Importaço E Exportaço Ltda. is a private company. It is classified as unknown and is currently operating.
When was Imeltron Comércio Importaço E Exportaço Ltda. founded?
Imeltron Comércio Importaço E Exportaço Ltda. was founded in 1985. It employs 11 to 50 people.
Where is Imeltron Comércio Importaço E Exportaço Ltda. based?
Imeltron Comércio Importaço E Exportaço Ltda. is headquartered in Campinas, Brazil, in the Latin America region.
How does Imeltron Comércio Importaço E Exportaço Ltda. make money?
One revenue line is on record: import and Distribution of Kitchenware.
Who are Imeltron Comércio Importaço E Exportaço Ltda.'s main competitors?
Direct peers on record are ZWILLING J.A. Henckels Brasil, Le Creuset Brasil, Cuisinart Brasil (Conair), Brinox and WMF Brasil. Broad incumbents are Tramontina, Nadir Figueiredo, Tok&Stok and Tupperware Brasil. Etna is listed as an emerging player.
Does Imeltron Comércio Importaço E Exportaço Ltda. have an API?
No public API is recorded for Imeltron Comércio Importaço E Exportaço Ltda..