ALFI
Alfi provides an AI computer-vision SaaS platform that delivers privacy-compliant, per-impression audience targeting for digital out-of-home advertising, primarily through free in-vehicle tablets in Uber and Lyft rideshare networks, retail venues, and SaaS licensing to media operators across 20+ US cities and the UK.
- Company typePublic
- Founded2018
- HeadquartersMiami Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ALFI does
Alfi is an AI-powered computer vision SaaS platform that enables privacy-compliant, per-impression audience targeting for digital out-of-home (DOOH) advertising. Its core technology uses facial detection — analyzing small facial cues to predict viewer age and gender in real time without storing or identifying individuals — combined with a proprietary recommendation engine that matches ad content to detected demographics. The platform is deployed primarily through free in-vehicle tablets provided to Uber and Lyft rideshare drivers (who earn a revenue share on ad impressions), as well as through retail and public-venue installations (e.g., Hammersmith Broadway Mall, Belfast Airport kiosks) and SaaS licensing to media operators and screen owners. The architecture claims compliance with GDPR, CCPA, and HIPAA due to its no-personal-data-collection design.
Alfi monetizes through three revenue streams: (1) brand-advertiser placements on its DOOH network sold on a per-impression / multi-year contract basis, (2) revenue share paid out to rideshare drivers who host tablets, and (3) SaaS platform licensing subscriptions to screen owners and media operators. Distribution combines a product-led motion (free tablets to drivers via a dedicated portal at drivers.getalfi.com, with self-serve enrollment in 20+ US cities) and a direct-sales motion for brand and media-operator clients. The company maintains offices in Miami Beach, Denver, Wichita, and Belfast (UK), serves markets in North America and Europe, and is led by Chairman Jim Lee and Interim CEO and Board Member Peter Bordes under parent Lee Digital LLC (which acquired the business in 2023 after its prior life as a NASDAQ-listed entity under ticker ALF).
The business is at an early commercial stage: the platform has launched an AI Audience Analytics offering (June 2022), integrated with 22Miles' content management system (Feb 2022) and Paynuity's fintech platform (Sep 2022), and expanded geographic reach from two to 20+ US cities between 2022 and the data-collection period. Recent disclosures indicate limited capital access (a $500K raise from Right Side Capital Management in December 2024) and no verified revenue figures, suggesting the company is in a subscale, capital-constrained phase rather than a high-growth commercial ramp.
ALFI firmographics
Firmographics- Name
- ALFI
- Legal name
- Alfi Inc.
- Website
- https://getalfi.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfi provides an AI computer-vision SaaS platform that delivers privacy-compliant, per-impression audience targeting for digital out-of-home advertising, primarily through free in-vehicle tablets in Uber and Lyft rideshare networks, retail venues, and SaaS licensing to media operators across 20+ US cities and the UK.
- Ownership category
- akta.pro rank
Where ALFI is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ALFI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- DOOH Advertising Placements: Alfi sells targeted advertising placements on its network of AI-powered digital out-of-home (DOOH) screens to brand advertisers. Advertisers pay for verified impressions delivered to specific audience demographics in real-time. The platform charges on a per-impression basis with audience targeting precision.
- Rideshare Partner Revenue Share: Alfi shares advertising revenue with rideshare drivers who host the company's tablet in their vehicles. Drivers earn extra monthly income passively, with no extra work required on their part.
- SaaS Platform Licensing: Alfi offers its AI SaaS advertising platform to screen owners and media operators, providing real-time audience analytics, impression verification, and content management capabilities as a software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free tablet program for rideshare drivers with revenue share |
| Other | Multi-year contract | Brand advertising on Alfi's DOOH network — quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ALFI product offering
Product offeringCore offering
ALFI operates an AI-powered SaaS advertising platform that uses computer vision to detect viewer demographics (age and gender) in real time and deliver targeted, verified digital out-of-home advertising without collecting personal data. Its primary commercial channels are targeted ad placements sold to brand advertisers on a network of in-car tablets deployed in rideshare vehicles (Uber and Lyft) and on retail/public DOOH screens, supplemented by SaaS licensing of its audience analytics platform to media operators and screen owners.
Product overview
Alfi is an AI enterprise SaaS advertising platform that transforms digital out-of-home advertising into real-time, audience-centered marketing. The core product is an AI-powered platform that uses computer vision to detect audience demographics (age and gender) and serve targeted advertising without collecting personal data. Alfi operates primarily through a network of AI-powered tablets deployed in rideshare vehicles (Uber and Lyft) via the free Rideshare Tablet Program, as well as through retail partnerships and public DOOH displays. The platform delivers verified impressions, real-time audience analytics, and impression verification that are otherwise unavailable to traditional out-of-home advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Audience Analytics Platform ALFI's proprietary AI-powered SaaS advertising platform that uses computer vision to detect audience demographics (age, gender) in real time and serve verified, privacy-compliant advertising on digital out-of-home screens for brand advertisers and media operators.
- ALFI Rideshare Tablet Program Free internet-enabled tablets with headrest mounts provided to Uber and Lyft rideshare drivers; the tablets display AI-targeted advertising to passengers and generate passive revenue share for drivers, with insurance against damage or theft.
- DOOH (Digital Out-of-Home) Advertising Platform Platform providing real-time audience measurement and customized content delivery for digital out-of-home advertising screens including billboards, kiosks, and retail displays, sold to brand advertisers as media placements.
- Driver Portal 2.0 Updated self-serve portal for rideshare driver partners to enroll, manage their ALFI tablet program, track earnings, and access support resources.
Quantifiable outcome
- Advertisers only pay for verified impressions to the right audience for each individual ad impression
- +2 more outcomes
Companies that use ALFI
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ALFI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
ALFI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Paynuity, Inc.coreAlfi, Inc. and Paynuity, Inc. announced a technical collaboration agreement in September 2022 for the creation of product offerings combining Alfi's digital-out-of-home advertising platform with Paynuity's next-generation enterprise financial technology services. The partnership aims to deliver integrated AdTech and fintech solutions.
- 22MilescoreAlfi (NASDAQ: ALF) and 22Miles announced a partnership to incorporate Alfi's cutting-edge computer vision and machine learning SaaS platform into 22Miles' content management platform. The collaboration enables brands and location owners to access state-of-the-art wayfinding solutions with integrated audience targeting capabilities, better communicating with target audiences through intelligent digital displays.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ALFI competitors and assessment
Company assessmentDirect peers
- Vistar Media: Programmatic DOOH ad exchange and SSP offering audience-targeted campaigns across digital screens. Directly competes with Alfi's DOOH ad placement and measurement business.
- Hivestack: Programmatic DOOH supply-side platform with audience measurement and targeting capabilities. Closely comparable to Alfi's ad serving and verified impression stack.
- Place Exchange: Supply-side platform purpose-built for programmatic DOOH, providing audience targeting and real-time measurement — directly overlapping Alfi's core offering.
- AdMobilize: AI-powered computer vision audience analytics for DOOH and digital signage. Direct competitor in audience detection and demographic measurement.
- Quividi: Computer vision audience and engagement analytics for digital signage and DOOH networks. Closely comparable technology and customer base to Alfi.
- Adomni: Programmatic DOOH platform with audience targeting and self-serve campaign tools. Comparable go-to-market for advertisers placing DOOH campaigns.
- OutMoove (JCDecaux): Taxi-top and rideshare digital advertising network with audience measurement, operated by global OOH leader JCDecaux. Directly competes in the in-vehicle DOOH channel.
Broad incumbents
- Broadsign: Established DOOH content management system and ad-serving platform serving media operators globally. Broader incumbent offering that overlaps with Alfi's SaaS platform play.
- JCDecaux: Global outdoor advertising leader with extensive digital signage and street-furniture inventory. Represents scaled incumbent competition in the same ad-buying channels.
- Lamar Advertising: Large US outdoor advertising operator with growing digital billboard portfolio. Competes for the same advertiser budgets in the DOOH marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
ALFI social profiles
Digital presenceALFI compliance and trust
Trust signalCompliance3 records
ALFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALFI leadership team
Management profileNumber of profiles
Profiles8 records
ALFI subsidiaries and ownership
Company hierarchySubsidiaries1 record
ALFI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALFI
What does ALFI do?
ALFI operates an AI-powered SaaS advertising platform that uses computer vision to detect viewer demographics (age and gender) in real time and deliver targeted, verified digital out-of-home advertising without collecting personal data. Its primary commercial channels are targeted ad placements sold to brand advertisers on a network of in-car tablets deployed in rideshare vehicles (Uber and Lyft) and on retail/public DOOH screens, supplemented by SaaS licensing of its audience analytics platform to media operators and screen owners.
Is ALFI a public or private company?
ALFI is a public company. It is classified as public and is currently operating.
When was ALFI founded?
ALFI was founded in 2018. It employs 11 to 50 people.
Where is ALFI based?
ALFI is headquartered in Miami Beach, United States, in the North America region.
How does ALFI make money?
Three revenue lines are on record. DOOH Advertising Placements are the primary driver. The others are rideshare Partner Revenue Share and saaS Platform Licensing.
Who are ALFI's main competitors?
Direct peers on record are Vistar Media, Hivestack, Place Exchange, AdMobilize, Quividi, Adomni and OutMoove (JCDecaux). Broad incumbents are Broadsign, JCDecaux and Lamar Advertising.
Does ALFI have an API?
No public API is recorded for ALFI.