Immoday.ch

What Immoday.ch does

Immoday.ch is a Swiss digital media platform organized as an association under the legal name "Immoday, Association pour la médiation de la titrisation immobilière en Suisse." Founded in 2021 on the initiative of the Coptis association, it serves as the reference media for the Swiss indirect real estate investment market, which corresponds to a real estate stock worth CHF 200 billion. The platform provides news, press releases, market data, capital operations calendars, partner directories, and educational content covering listed and non-listed real estate funds, SICAVs, investment foundations, and property companies.

The core product is a bilingual (French/German) content management system at immoday.ch, supplemented by newsletter distribution, social media presence, and event coverage. Content includes editorial articles, expert interviews, fund factsheets, and aggregated press releases from 25+ industry partners. The platform also organizes and covers industry events such as the Journée Romande des Fonds Immobiliers and serves as media partner for gatherings including Friends of Funds and EXPO REAL Munich.

The business model is advertising and sponsorship-based, with contact-driven sales (no public pricing) targeting real estate fund managers, institutional investors, private investors, and industry service providers. The association structure, with Anita Horner as President and Frédéric Perret as Director since June 2023, indicates a member-supported model rather than venture-backed growth. The platform employs 8 people and is headquartered in Lausanne, Switzerland.

Name

Immoday.ch

Legal name

Immoday, Association pour la médiatisation de la titrisation immobilière en Suisse

Website

https://immoday.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Immoday.ch is a Swiss bilingual digital media platform serving as the reference publication for indirect real estate investments in Switzerland, providing news, market data, and directories to fund managers, institutional investors, and industry service providers.

Ownership category

akta.pro rank

Product category

Real Estate Investment Media

NAICS

Advertising, Public Relations, and Related Services (5418), Information (51)

SIC

Services-Advertising (7310), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Real estate media
• Indirect real estate investments
• Real estate securitization
• Swiss real estate funds
• Real estate investment news

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and sponsorship: The platform generates revenue through advertising and sponsorship placements from industry partners. The Media Kit section offers promotional opportunities for businesses to reach the qualified audience of real estate professionals and investors.
2. Media services and partnerships: Customized communication solutions and strategic advertising presence for partners in the real estate securitization sector. The platform offers both occasional communications and permanent strategic presence.

Distribution channels4 records

Marketing channels6 records

Core offering

Immoday.ch is a Swiss bilingual digital media platform that aggregates and publishes news, press releases, market data, capital operations, event listings, and professional directories for the Swiss indirect real estate investment and real estate securitization market. The platform generates revenue through advertising and strategic sponsorship placements from real estate fund managers, institutional investors, and industry service providers reaching a qualified audience of Swiss real estate professionals and investors.

Product overview

Immoday.ch is a Swiss digital media platform that serves as the reference publication for indirect real estate investments in Switzerland. The platform operates as a unified content hub that aggregates news articles, press releases, market data, event listings, partner directories, and professional profiles. Its core offering consists of the digital media platform itself, supplemented by specialized content sections covering capital operations calendars, partner and Who's Who directories, industry events, and educational resources about real estate securitization structures. The platform is bilingual (French and German) and positions itself as a one-stop-shop for professionals and investors in the Swiss indirect real estate sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Immoday.ch Digital Media Platform A Swiss bilingual digital media platform providing news, press releases, market data, event listings, capital operations calendar, partner directory, and Who's Who directory for indirect real estate investments and property securitization in Switzerland. Designed for real estate fund managers, institutional investors, industry service providers, and qualified private investors seeking centralized Swiss real estate investment intelligence.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• CoptiscoreStrategic or Co-development PartnerCoptis is the founding association behind Immoday. The platform was created on the initiative of Coptis to promote real estate securitization and expand business volume in the Swiss indirect real estate market. Coptis represents professionals in the real estate securitization sector.
• SwissComply AGminorOthersCompliance services provider for the Swiss financial services industry. Listed as a partner on Immoday's partner page.
• Patrimonium Asset Management AGminorOthersAsset management company specializing in Swiss real estate funds. Listed as an Immoday partner with related content coverage.
• Comunus SICAVminorOthersReal estate SICAV structure. Partner organization listed on Immoday.
• BN Conseils (Bernard Nicod Conseils SA)minorOthersReal estate consulting services. Listed as Immoday partner organization.
• Edmond de Rothschild REIM (Suisse)minorOthersPart of the Edmond de Rothschild group, specializing in real estate investment management. Covered extensively in press releases and news on Immoday.
• RealstoneminorOthersSwiss real estate fund management company. Listed as Immoday partner with capital operations covered on the platform.
• PvB Pernet von Ballmoos AGminorOthersReal estate services provider. Listed as Immoday partner.
• Dominicé & Co. – Asset ManagementminorOthersAsset management firm specializing in real estate. Listed as partner with related capital operations covered.
• QuanthomeminorOthersReal estate services provider. Listed as Immoday partner organization.
• IAZI AG – CIFI SAminorOthersSwiss real estate consulting and valuation services. Provides market analysis covered by Immoday.
• Nova Property Fund Management AGminorOthersReal estate fund management company. Listed as partner with corporate news covered.
• BLKB Fund Management AGminorOthersFund management arm of Baselland Kantonalbank. Listed as Immoday partner.
• IMvestir Partners SAminorOthersInvestment services provider. Organizes the Journée Romande des Fonds Immobiliers event featured on Immoday.
• StoneEdge Asset Management SAminorOthersAsset management company. Listed as Immoday partner.
• La Foncière - Investissements Fonciers SA (IFSA)minorOthersReal estate investment company. Listed as Immoday partner.
• Swiss Prime Site Solutions AGminorOthersPart of Swiss Prime Site Group, provides real estate management services. Featured in interviews and news on Immoday.
• PURE Funds AGminorOthersFund management services provider. Listed as Immoday partner.
• Helvetica Property Investors AGminorOthersReal estate property investors. Featured in interview on Immoday about Swiss development outside Zurich and Geneva.
• Friends of FundsminorOthersIndustry networking organization for fund professionals. Immoday covers Friends of Funds events.
• Procimmo SAminorOthersReal estate fund management company. Listed as partner with extensive news coverage on platform.
• Swiss Finance & Property GroupminorOthersProvides real estate and fund management services. Partner organization listed on Immoday.
• Solutions & Funds SAminorOthersIndependent Swiss fund management company administering over 20 funds with CHF 7.4 billion in assets. Listed as Immoday partner.
• COPTIScoreStrategic or Co-development PartnerIndustry association representing professionals in real estate securitization. Co-founded Immoday and continues as strategic partner. Provides expertise and network access for the platform.
• JSS Real Estate Management SA (JSSREM)minorOthersReal estate management services. Listed as partner with factsheets published on Immoday.
• BCVminorOthersBanque Cantonale Vaudoise. Listed as Immoday partner organization.
• de RhamminorOthersFounded 1899, provides real estate sales, valuation, renovation and first rental services for institutional property owners. Partner organization with extensive coverage on Immoday.
• Cronos Finance SAminorOthersFounded 2003, FINMA-licensed wealth management company managing Cronos Immo Fund with 60 properties worth over CHF 710 million. Partner with extensive content coverage.
• Signa-TerreminorOthersSustainability services for real estate portfolios including CO2 impact management and energy reduction. Partner with extensive ESG content coverage. Majority acquired by Wüest Partner in 2023.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• IPE Real Estate: Real estate vertical of Investment & Pensions Europe, covering institutional real estate allocation across Europe. Closely comparable content niche (fund structures, capital operations, pension investment flows) and B2B media business model.
• Bisnow: US-headquartered vertical B2B media company for commercial real estate. Closely comparable advertising-supported news/events model targeting CRE professionals, scaled across multiple markets.
• PropertyEU: European B2B media outlet covering commercial and indirect real estate investment. Directly comparable in vertical real estate media model, newsletter/online distribution, and event-adjacent audience of institutional investors, fund managers, and advisers.
• The Real Deal: B2B real estate media outlet covering deals, capital markets, and industry players. Comparable content + events + newsletters model serving real estate investment professionals in a defined geography.
• REFI Europe: Real Estate Finance Intelligence — B2B intelligence service covering real estate capital, debt, and fund activity globally. Comparable vertical coverage and institutional investor audience to Immoday's Swiss niche.
• Real Estate Capital (Euromoney): Long-running B2B title focused on debt and equity capital flows into European real estate. Same advertising-and-subscription-supported business model targeting fund managers and institutional allocators.
• PERE (Private Equity Real Estate): PEI Media's dedicated real estate private equity publication. Comparable vertical media model covering fund formation, capital raising, and LP/GP relationships — overlapping institutional reader base.

Regional players

• Wüest Partner: Swiss real estate research, consulting and data firm covering the same Swiss real estate market Immoday serves. Complementary rather than directly competitive — Wüest provides data/consulting, Immoday provides media/distribution — and a major majority acquirer of Immoday partner Signa-Terre in 2023.
• IAZI AG / CIFI SA: Swiss real estate indices and valuation provider supplying market data (CIFI Index, IAZI valuation tools) cited on Immoday. Same Swiss geography and institutional audience, but data vendor rather than media platform.

Emerging players

• FinanceFWD: Bilingual FR/DE-DACH financial and real estate media and content platform. Emerging peer with overlapping Swiss/DACH audience and similar event-and-content-led B2B model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/immodaych

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immoday.ch