IMMOPORTAL

What IMMOPORTAL does

Immoportal GmbH (operating as Immoportal.com) is a German-language online real estate portal headquartered in Burgthann, Germany, founded in 2020. The platform serves property seekers, owners/landlords, licensed real estate brokers, and investors across the German residential and commercial property market. Its core products include the Immobiliensuche (property search) engine, Maklersuche (broker directory), a financing section with calculators, and an editorial knowledge hub (Wissen/Fachartikel) covering the full real estate lifecycle — selling, renting, managing, building, financing, appraisal, architecture, and living. Differentiating data products include the Immobilien-Preisspiegel (property price mirror) publishing regionally validated transaction-based pricing, Grundstückspreise (land prices), Immobilienpreise (property prices), and Mietspiegel (rent index). Interactive tools include the Immobilienwert Rechner (property value calculator), Mietpreisrechner (rent price calculator), and Indexmiete-Rechner (index-linked rent calculator using the German VPI).

The underlying technology is a web-based content and property portal tailored specifically to German real estate law, market data, and language. The platform combines an editorial-quality content library with practical digital tools and regional market data pages, serving both as a knowledge resource and a transaction-support utility. A dedicated broker-facing manager portal (manager.immoportal.com) provides partner agents with listing management and lead access.

The business model is hybrid: free self-serve consumer access drives top-of-funnel SEO traffic, while a B2B broker partner program ('Partner werden') monetizes through subscription fees for premium listing visibility and exclusive positioning on regional price pages. Additional revenue is generated via third-party advertising and sponsored content placements (e.g., RentUpp, Blauarbeit.de) on article and tool pages. The company is a privately held German GmbH with no disclosed funding, approximately 5 employees, and is led by co-founder and Managing Director Florian Fischer alongside Managing Director Witali Zener.

Name

IMMOPORTAL

Legal name

Immoportal GmbH

Website

https://immoportal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Immoportal GmbH operates a German-language real estate portal serving consumers, landlords, and brokers with property search, regional price indexes, valuation calculators, and editorial content, monetizing via broker subscriptions, advertising, and freemium tools.

Ownership category

akta.pro rank

Product category

Real Estate Portal

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Real estate portal
• Property search engine
• Broker directory
• Rent calculator
• Property valuation tool

Headquarters

HQ city

Burgthann

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Broker Partner Listings: Real estate agents and brokers pay for premium visibility and featured placement on the platform. The platform operates a 'Partner werden' (Become a Partner) program targeting real estate professionals who want to advertise their services and listings to the portal's audience.
2. Advertising and Sponsored Content: The platform monetizes its high-quality editorial content through third-party advertising and sponsored articles, particularly in the specialist articles (Fachartikel) section covering topics like construction, renting, property management, and finance.
3. Freemium Property Tools: Core property search and informational tools are provided free of charge to attract broad user traffic. Premium or enhanced tools may require registration or paid access for advanced features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Immoportal operates a German-language online real estate portal offering free property search, a broker directory, regional market data (land prices, property prices, rent indexes), interactive valuation and rent calculators, and an editorial content hub covering buying, selling, renting, managing, building, and financing. Licensed real estate brokers pay recurring subscription fees to participate in the Partner Program, gaining premium listing placement and exclusive positioning on regional price pages.

Product overview

Immoportal.com is a German-language online real estate portal and knowledge platform. Its core product is the Immobiliensuche (property search) engine, supported by the Maklersuche (broker search) directory. The platform differentiates through a set of market data products — Grundstückspreise, Immobilienpreise (regional price indexes), and Mietspiegel (rent indexes) — which serve both consumers and the broker/partner program. Interactive tools include the Immobilienwert Rechner (property valuation calculator), Mietpreisrechner (rent calculator), and Indexmiete-Rechner (index-linked rent calculator). The Wissen (knowledge hub) provides editorial content across the real estate lifecycle. A Partner Program for brokers offers exclusive positioning on price pages and access to valuation tools. The Makler Login provides brokers a dedicated management portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobiliensuche (Property Search) The primary property search engine allowing users to find residential and commercial real estate listings with filters for location, price, size, and property type.
• Maklersuche (Broker Search) A directory and search tool enabling users to find and contact licensed real estate brokers and agents in Germany.
• Finanzierung (Financing) A financing section offering calculators and information for mortgage and real estate finance planning, including a financing calculator and credit check tools.
• Immobilien-Preisspiegel (Property Price Mirror) Regional property price comparison pages with validated price data sourced from real estate transactions, enabling property sellers, brokers, and investors to access reliable market pricing.
• Immobilienwert Rechner (Property Value Calculator) An online tool enabling users to calculate the estimated market value of a house or apartment, delivering an individualized valuation report via email.
• Mietpreisrechner (Rent Price Calculator) A calculator tool for estimating rental prices based on location and property characteristics.
• Indexmiete-Rechner (Index Rent Calculator) A specialized calculator enabling landlords to compute rent adjustments under an index-linked lease contract using the German consumer price index (VPI) published by the Federal Statistical Office.
• Partner Program for Brokers (Partnerschaft) A co-marketing and lead-generation program enabling real estate brokers and professionals to gain exclusive positioning on Immoportal's regional price pages and access digital valuation tools for client engagement.
• Makler Login / Manager Portal A broker-facing portal providing registered agents and partners access to manage listings, view leads, and access professional tools.
• Knowledge Hub (Wissen) An editorial content hub covering topics including property selling, renting, management, construction, financing, appraisals, architecture, and living, positioning the portal as both a knowledge resource for consumers and a visibility platform for professionals.

Quantifiable outcome

• A survey conducted by Immoportal in 2022 with 1,025 tenants found that 80% of tenants fear rent increases, demonstrating the platform's ability to generate and publish original market research that attracts media attention and reinforces its role as a leading real estate information authority.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Blauarbeit.deminorStrategic or Co-development Partner · 1 August 2023Blauarbeit.de, an established online platform for connecting homeowners with tradespeople for nearly 20 years, partnered with Immoportal.com. Immoportal featured Blauarbeit.de as a cooperation partner, and Blauarbeit.de's subscription model for tradespeople was discussed in the context of digital lead generation for craftsmen and real estate professionals.
• Immobilien ZeitungminorGTM or Marketing Partner · 1 January 2023Immobilien Zeitung (IZ), Germany's leading real estate trade publication, featured Immoportal's new digital property valuation tools and Immobilien-Preisspiegel (property price mirrors). CEO Florian Fischer presented the new services to the newspaper. This coverage serves as earned media/PR for Immoportal.
• Deal MagazinminorGTM or Marketing Partner · 1 January 2023Deal Magazin, a German real estate investment publication, featured Immoportal's new property valuation tool and Immobilien-Preisspiegel as a validated source for real estate prices. This press coverage enhances Immoportal's credibility among real estate investors.
• RentUppminorGTM or Marketing PartnerRentUpp is featured as an advertising partner on Immoportal's index rent article pages. RentUpp offers a service that calculates optimal rent increases for landlords and generates legally compliant rent increase letters. Immoportal earns advertising revenue from this placement.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Immowelt: Major German residential and rental property portal operated by AVIV Group. Competes with Immoportal for broker advertising budgets and property seeker traffic, with broader inventory but less editorial depth.
• Homeday: German full-service real estate brokerage that combines online valuation with broker-led transactions. Comparable to Immoportal's broker partner value proposition and valuation calculator, but at a larger scale and full-service model.
• Meinestadt.de: German local portal offering property search alongside jobs and other classifieds. Competes with Immoportal for regional property seeker traffic and broker visibility, particularly in mid-sized German cities.
• WG-Gesucht: Leading German platform for shared flats and rental housing. Competes for rental property seeker traffic and landlord/broker visibility, particularly in major German cities where Immoportal also targets renters.
• McMakler: Tech-enabled German real estate brokerage offering brokerage services plus digital valuation and listing tools. Overlaps with Immoportal on the property valuation tool and broker-facing marketing proposition for sellers and brokers.
• Immobilienscout24: Germany's largest property portal, owned by Scout24. Directly competes with Immoportal across residential property search, broker listings, and market data — Immoportal targets a niche, content-driven positioning versus Scout24's scale-driven model.
• Immonet: German property portal also part of the AVIV Group. Overlaps with Immoportal in residential listing search, broker directory, and regional market data, though Immonet focuses on listings scale rather than editorial content.

Regional players

• Immoscout24 Austria: Austrian property portal operating under the same Scout24 brand. Comparable in product structure (search, broker directory, valuation) and German-speaking market focus, but serving Austria rather than Germany directly.
• Immo-Austria: Austrian real estate portal where Immoportal's CEO Florian Fischer has appeared as a podcast guest. Operates in the same DACH German-language real estate media ecosystem and offers comparable search and broker services in Austria.

Broad incumbents

• eBay Kleinanzeigen (Immobilien): Germany's largest classifieds platform with a substantial real estate vertical. Provides free and paid listings across rental and sales, competing for the same property seeker audience as Immoportal, though without the editorial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/immoinformation
• LinkedInlinkedin.com/company/immoportal-com
• Instagraminstagram.com/immoportal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMOPORTAL