rent up

What rent up does

RentUp is a Denver, Colorado-based tenant placement services company operating as RentUp LLC. The company helps owners and managers of multifamily residential properties fill vacancies by running Facebook Marketplace campaigns for listings, personally responding to all inbound inquiries, pre-vetting prospective tenants against property qualifications, and scheduling showings directly onto property managers' calendars. RentUp positions itself as an alternative to traditional listing platforms such as Zillow and paid lead providers, arguing that renters are already searching on Facebook Marketplace and that a responsive human-led funnel converts better than high-cost paid leads.

The service is delivered through a sales-led, direct-engagement go-to-market motion targeted at property owners and managers. RentUp charges through recurring service agreements that combine management fees, per-showing fees, and prepaid packages, with pricing negotiated individually rather than published publicly. There is no proprietary software platform; the offering is a managed service whose workflow relies on Facebook Marketplace listings and manual operational execution by the founder, Seena Ghetmiri. The disclosed customer base is small, spanning one enterprise account (Rodeo Capital) and mid-market property managers (Compass Property Manager, JDFW Management), with operations concentrated in the Denver metropolitan area.

RentUp is privately held with no disclosed venture or private-equity backing, 1-10 employees, and no public revenue or funding data. Quantified outcomes are limited to a single Denver multifamily case study showing 11 leases and $133K in signed-lease value, with claimed 10x marketing ROI and 25x ROI over an assumed 27-month average tenant stay.

Name

rent up

Legal name

RentUp LLC

Website

https://rentup.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RentUp is a Denver-based managed service that fills multifamily rental vacancies for property owners and managers by running Facebook Marketplace campaigns, responding to inquiries, pre-vetting tenants, and scheduling showings on the manager's behalf.

Ownership category

akta.pro rank

Product category

Tenant Placement Services

NAICS

Rental and Leasing Services (532)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Advertising (7310)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Tenant placement services
• Multifamily leasing support
• Facebook Marketplace listings
• Rental lead generation
• Vacancy filling services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Tenant Placement Services: RentUp generates revenue through fees for marketing, lead generation, tenant communication, showing coordination, and leasing support services provided to property owners and managers. The Terms of Service reference management fees, per-showing fees, and prepaid packages as fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RentUp runs Facebook Marketplace advertising campaigns on behalf of multifamily property owners and managers, personally responds to every renter inquiry, pre-vets prospective tenants against the property's qualification criteria, and schedules property showings directly onto the property manager's calendar. The service is delivered as a managed, human-driven tenant placement workflow rather than a self-serve software product, with fees structured as management fees, per-showing fees, or prepaid service packages under individual service agreements.

Product overview

RentUp is a single unified tenant placement service that helps multifamily property owners and managers fill vacancies. The core offering consists of Facebook Marketplace marketing campaigns, inquiry response management, tenant pre-vetting, and showing scheduling services. The company operates as a managed service rather than a software platform, handling the full tenant acquisition workflow on behalf of property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• RentUp Tenant Placement Service

Quantifiable outcome

• 10x return on investment for property owners
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Zillow: Zillow is the dominant online rental listings platform that RentUp positions itself against due to slow, overpriced leads. It competes broadly in rental property marketing and tenant acquisition.
• Buildium: Buildium is a property management software platform used by landlords and property managers for listings, tenant screening, and rent collection. It overlaps with RentUp's tenant acquisition services as part of a wider management suite.
• Apartments.com: Apartments.com is a major rental listings marketplace owned by CoStar. It is an incumbent channel for rental property marketing that RentUp's Facebook Marketplace approach is positioned against.
• AppFolio: AppFolio provides property management software with built-in marketing, tenant screening, and leasing workflows. It is a broad incumbent whose leasing automation competes with RentUp's manual placement service.
• Zillow Rental Manager (formerly Zillow-owned Cozy): Zillow Rental Manager offers free rental listings, applications, and screening tools. It is part of the Zillow ecosystem that RentUp explicitly contrasts itself against in its value proposition.

Direct peers

• Avail: Avail offers landlord software for listings, applications, screening, and lease signing. It is a direct competitor in the tenant-acquisition workflow that RentUp handles as a managed service.
• TurboTenant: TurboTenant provides free landlord tools including tenant screening, online applications, and rental listings. It competes with RentUp for landlords seeking to fill vacancies, particularly among small and mid-market property owners.
• Tenant Turner: Tenant Turner provides tenant placement and automated showing scheduling software for landlords and property managers. It directly competes with RentUp's core workflow of inquiry response, pre-vetting, and showing coordination.
• ShowMojo: ShowMojo offers automated showing scheduling and lead nurturing for rental properties. It overlaps with RentUp's inquiry-handling and showing-scheduling services for property managers seeking to fill vacancies.

Emerging players

• Rentberry: Rentberry is a rental platform offering listings, applications, and tenant screening. It competes with RentUp in the broader rental property marketing workflow, though with a more software-centric model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rentupusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rent up