What Admina does

Admina (Admina Tech Colombia S.A.S.) is a SaaS company founded in 2024 and headquartered in Medellín, Colombia, that provides an AI-powered administrative platform for horizontal property (condominium and residential complex) administrators. The product unifies billing, payment reconciliation, financial reporting, and resident communication through a WhatsApp-native AI assistant that interacts with residents 24/7 for invoicing, payment reminders, and PQR (petition, complaint, request) triage. Underlying technology combines the WhatsApp Business API as the primary resident-facing interface, OpenAI large language models for conversational automation, AWS for cloud infrastructure, and PSE (Colombia's national online payment system) for payment processing; no mobile app download is required at the resident level.

The business runs on a monthly SaaS subscription model that may include transaction commissions on payments processed through the platform, with specific pricing communicated during the sales process rather than disclosed publicly. Go-to-market is hybrid: a product-led, self-serve onboarding flow in which administrators upload an Excel file with resident data and the platform is operational within minutes, supplemented by 15-minute sales-assisted demonstration calls and direct WhatsApp-based outreach. Demand generation is content-driven, leveraging a Spanish-language SEO-optimized educational blog targeting long-tail property management queries, supported by LinkedIn (@adminalatam) and Instagram (@adminalatam) presence. The primary customer segment is property horizontal administrators — both professional management companies and individual building administrators — with documented outcomes including an 180-apartment Medellín complex that reduced delinquency from 24% to 7% over three months and a Bogotá complex that reported a 90% reduction in reconciliation errors.

Company-reported operating metrics indicate 5,000+ apartments across 3 Colombian cities, 1,500+ monthly payments processed, 2,500+ PQRs resolved, and claimed time savings of 2+ hours per administrator daily. The team sits at 1-10 employees. An initial funding round of $25,000 was disclosed on 2024-06-17 with undisclosed investors and lead; no subsequent financing events, M&A, or restructuring are recorded in the source material.

Name

Admina

Legal name

Admina Tech Colombia S.A.S.

Website

https://admina.com.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Admina is a Medellín-based SaaS platform that automates billing, payment reconciliation, PQR management, and resident communication for condominium and residential complex administrators across Colombia through a 24/7 WhatsApp-native AI assistant.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

• Property management software
• AI WhatsApp assistant
• Condo billing automation
• Payment reconciliation software
• Resident communication platform

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Admina operates under a Software as a Service (SaaS) subscription model. Users pay periodic subscription fees for access to the platform and its features. According to the Terms & Conditions, fees may include fixed monthly charges and/or transaction commissions depending on the plan contracted. Specific plan details and pricing tiers are communicated upon contracting or during the sales process.
2. Transaction/Payment Processing Commission: Admina charges commissions on transactions processed through the platform, in addition to base subscription fees. Payment processing is handled through third-party payment gateways (e.g., PSE), with Admina earning a take-rate on each transaction reconciled through the system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Admina sells a WhatsApp-native AI SaaS platform that helps administrators of Colombian residential complexes (conjuntos residenciales) automate resident communication, billing, payment collection, real-time payment reconciliation, PQR handling, and the generation of meeting minutes and financial reports. The product centralizes these workflows into a single WhatsApp conversation per resident, backed by a cloud-based administrative dashboard, and integrates with PSE for bank-based payments and AWS for hosting.

Product overview

Admina is a SaaS AI administrative assistant for horizontal property (conjunto residencial) management in Colombia, marketed as an all-in-one platform. The core Admina Platform unifies communication, billing, payments, and reconciliation through WhatsApp, with a cloud-based dashboard for administrators. The product suite consists of several integrated modules: the AI Assistant (Asistente de IA) handles 24/7 resident communication and PQR (Peticiones, Quejas y Reclamos) management via WhatsApp; Payment Reconciliation (Conciliación de Pagos) automates billing statement delivery, payment link generation, and real-time reconciliation; Document Generation with AI produces meeting minutes (actas), reports, and financial statements automatically; WhatsApp Business Integration serves as the primary resident-facing interface; and Automatic Reminders & Notifications handles scheduled payment reminders and community announcements. All modules share a common cloud platform and database, delivering everything through a single WhatsApp chat per resident.

Differentiator

Problem solved

Functional benefit

Products and services

• Admina Platform An AI-powered SaaS administrative assistant for horizontal property (condominium / residential complex) management in Colombia. Centralizes resident communication, billing, payment collection, reconciliation, PQR handling, and document generation into a single WhatsApp chat interface, with a cloud-based management dashboard (app.admina.com.co) for administrators.

Quantifiable outcome

• Up to 70% reduction in time spent on payment reconciliation tasks
• +5 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp Business serves as Admina's primary product interface. Residents and administrators interact with Admina exclusively through WhatsApp — receiving invoices, payment reminders, PQR responses, and reports all within WhatsApp chats. No app download is required for residents, making WhatsApp the entire front-end of the product. This partnership is foundational to Admina's go-to-market and product experience.
• OpenAIcoreTechnology or IntegrationOpenAI provides the large language model capabilities that power Admina's AI assistant — the 24/7 conversational engine that responds to resident inquiries, handles PQRs, and generates automated communications. OpenAI is referenced as a strategic technology partner enabling Admina's core product differentiation.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud infrastructure for hosting the Admina platform, data storage, and service reliability. AWS is listed as a strategic technology partner, indicating Admina runs its SaaS infrastructure on AWS cloud services.
• PSE (Pagos Seguros por Internet)coreTechnology or IntegrationPSE is Colombia's national online payment system, enabling residents to make payments directly through their bank accounts. Admina integrates with PSE to process administration fee payments, generate unique payment references, and reconcile transactions in real time.
• MetacoreTechnology or IntegrationMeta (parent company of WhatsApp) is referenced as a strategic technology partner. The WhatsApp Business API is the foundational channel through which Admina delivers its administrative management features to residents, making Meta's platform a core infrastructure dependency.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Propertyware: U.S. SaaS for single-family and residential property management including billing, payments, and resident communication. Directly comparable in automating administrative workflows for residential portfolios, but does not use a WhatsApp-style messaging interface.
• PayHOA: U.S.-focused SaaS for HOA and condo management, with strong emphasis on payments, accounting, and resident communication. Closely comparable in vertical, target customer (board/administrator), and core workflow automation focus.
• DoorLoop: Property management SaaS for residential landlords and HOAs covering leasing, payments, and accounting. Comparable in automating administrative workflows for residential property managers, with a similar PLG-friendly onboarding model.
• ManageCasa: Property management SaaS for residential and small landlord portfolios with online rent collection, accounting, and tenant communication. Comparable as a vertical SaaS for residential administrators; serves a complementary small-landlord niche.
• Vantaca: SaaS platform for HOA and community association management, with a heavy emphasis on accounting automation and resident engagement. Directly comparable as a vertical SaaS for residential community administrators.
• Buildium: U.S.-based SaaS platform for residential property and HOA management offering rent collection, accounting, and resident communication. Highly comparable as a packaged vertical SaaS for residential administrators, though at larger scale and without the WhatsApp-native AI angle.

Emerging players

• Stessa: U.S. SaaS for residential real estate investors offering accounting, reporting, and dashboards. Partially comparable in automating financial reporting and admin for residential property; narrower than Admina on the communication/PQR side.
• Bold.co: Colombian SaaS/payments platform serving SMBs with digital financial tools and automation. Comparable in being an early-stage Colombian SaaS using modern UX and AI to digitize SMB workflows, though not focused on residential property.

Regional players

• Habi: Colombian/LATAM proptech focused on residential real estate transactions and brokerage. Adjacent comparable as a Colombian proptech serving the residential market with technology-led approach, but competes in a different vertical (transactions vs. administration).

Broad incumbents

• AppFolio Property Manager: Public, larger incumbent SaaS for property management including residential, student, and commercial. Comparable in serving residential administrators with an end-to-end platform, but much broader, deeper, and serving the U.S. market at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adminalatam
• Instagraminstagram.com/adminalatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admina