What Roberto Carlos does

RC Imóveis (operating under the trading name "RC Imóveis" via imoveisrc.com) is a privately held real estate brokerage serving western Santa Catarina, Brazil. Its primary market is Chapecó, with secondary operations in Xaxim and Cordilheira Alta. The firm facilitates residential and commercial property transactions, with a vertically integrated service portfolio that includes buying and selling (Compra e Venda de Imóveis), seller-side listing onboarding (Anúncio de Imóveis), a Consultoria Imobiliária advisory line, and a website-based property listing platform with multi-dimensional filtering by type, city, price range, neighborhood, garage spaces, bedrooms, suites, and amenities. The site also publishes macroeconomic indices (CUB, IGP-M, IPCA, SELIC) to support financing-related advisory conversations, and the firm positions itself as a local reference in habitational financing.

The underlying technology is a conventional content-managed website with structured search and filter forms, no proprietary platform architecture, no API, no SDK, no mobile app, and no disclosed integrations. Customer acquisition is direct-to-consumer via the website and inbound seller forms, with no intermediary or channel partner network. The company operates as a brokerage rather than a marketplace, monetizing through transaction commissions and professional advisory services rather than listing fees or advertising.

The business model is commission-based and high-touch: each of the ~94 employees is engaged in deal facilitation, advisory, or listing management within a limited geographic footprint. The customer base is long-tail and individualistic, segmented across residential buyers/sellers (primary), commercial property investors, real estate investors seeking advisory, and land/rural property buyers. No customer concentration, no enterprise contracts, and no recurring SaaS-style revenue are evident. No funding history, ownership structure, or M&A activity is disclosed in the available sources, indicating an independent, privately held regional operator with limited public transparency.

Name

Roberto Carlos

Website

https://imoveisrc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

RC Imóveis is a privately held real estate brokerage in Chapecó, Santa Catarina, Brazil, facilitating residential and commercial property transactions across three municipalities. It operates a website-based listing platform with advanced filtering and offers personalized advisory and habitational financing services to individual buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property sales
• Residential properties
• Real estate consulting
• Property listings

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Property Sales Commission: RC Imóveis earns revenue through commissions on property buy and sell transactions facilitated through their brokerage services.
2. Real Estate Consulting Services: Personalized real estate advisory services to help clients make secure decisions on property purchases or strategic investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

RC Imóveis is a real estate brokerage that intermediates the buying, selling, and advertising of residential, commercial, rural, and land properties in the Chapecó, Xaxim, and Cordilheira Alta regions of Santa Catarina, Brazil. The company also provides real estate consulting services, including habitational financing guidance, to connect property owners with prospective buyers across the western Santa Catarina microregion.

Product overview

RC Imóveis is a real estate company offering a unified suite of services centered on residential and commercial property transactions in Santa Catarina, Brazil. The portfolio consists of four core offerings: the Compra e Venda de Imóveis service for property buying and selling; Consultoria Imobiliária for personalized advisory and investment guidance; Anúncio de Imóveis for property advertising; and a Plataforma de Listagem de Imóveis serving as the searchable property database with advanced filtering by type, location, price, and features. The company operates across multiple cities including Chapecó, Xaxim, and Cordilheira Alta, and publishes market indices (CUB, IGP-M, IPCA, SELIC) to support client decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Buying and Selling Service Brokerage service that intermediates the purchase and sale of residential, commercial, rural properties, and land in the western Santa Catarina region of Brazil, primarily Chapecó, Xaxim, and Cordilheira Alta. The service covers the full transaction flow from valuation and listing to negotiation and closing.
• Real Estate Consulting Advisory service for property transactions, including guidance on habitational financing options, property valuation, and investment decisions for buyers, sellers, and investors.
• Property Advertising and Listing Service Service that advertises and lists properties for sale on the company's website platform (imoveisrc.com), enabling property owners to reach prospective buyers across the western Santa Catarina region.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RE/MAX Brasil: Global real estate franchise operating across Brazil, including southern regions. Comparable as a residential and commercial brokerage serving buyers and sellers with a similar commission-based model, but with national brand recognition and franchisee network that RC Imóveis lacks.
• Engel & Völkers Brasil: International luxury and premium real estate franchise with Brazilian operations. Comparable as a brokerage competing for the higher-end segment of RC Imóveis' listings (premium homes, commercial spaces in Centro), though Engel & Völkers targets a more affluent buyer profile and operates via franchise model.
• QuintoAndar: Brazil's largest PropTech, offering digital-first rental and sales brokerage with end-to-end transaction management. Directly competes with RC Imóveis in the brokerage layer, though focused on Tier-1 metros and a tech-enabled model rather than regional in-person service.
• Habitat Imobiliária: Regional Santa Catarina real estate brokerage serving multiple municipalities including Chapecó and surrounding western SC areas. Directly comparable to RC Imóveis as a local competitor offering similar buy/sell services in the same geographic footprint.
• Auxiliadora Predial: Brazilian franchise real estate brokerage with strong presence in southern Brazil, including Santa Catarina and Rio Grande do Sul. Comparable as a regional-franchise brokerage competing for the same residential buyer/seller segments as RC Imóveis with similar geographic concentration.

Broad incumbents

• Imovel Web: Brazilian real estate portal (owned by QuintoAndar) aggregating listings across the country. Functions similarly to Zap Imóveis as a discovery channel competing for buyer traffic that might otherwise reach RC Imóveis directly through organic search.
• Zap Imóveis: Brazil's largest real estate portal (owned by OLX Brasil), aggregating listings from brokerages including smaller regional players like RC Imóveis. Functions as a discovery channel rather than a transaction broker, but its scale and traffic make it a critical competitor for buyer attention in Chapecó and surrounding markets.
• Lopes: Long-established Brazilian real estate brokerage with national footprint focused on mid-to-high-end residential. Overlaps with RC Imóveis' premium and commercial listings and competes for the same luxury buyer pool, though with much broader geographic and capital scale.
• Viva Real: Major Brazilian real estate portal (now consolidated under the OLX/Zap group) listing properties across all major metros including southern Brazil. Comparable as a broad incumbent shaping buyer behavior in the same property categories RC Imóveis services.

Emerging players

• Loft: Brazilian PropTech focused on buying, selling, and pricing apartments digitally using proprietary valuation models. Competes with RC Imóveis in the digital brokerage layer with a more tech-driven model, though primarily active in São Paulo and Rio rather than regional markets like western Santa Catarina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roberto-carlos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberto Carlos