Impact Art

What Impact Art does

Impact Art, trading as Impact Art Gallery and Custom Framing and legally constituted as CURTIS HULL Pty. Ltd. (ABN 69 108 655 090), is an Australian micro-enterprise specializing in hand-painted stretched canvas oil paintings and custom framing services. The business operates from a single showroom at 1/5 Finlayson Street, Wollongong, NSW, with a catalog of over 15,000 artwork images organized across 18 thematic categories. Core production capability centers on hand-painted canvas execution, including custom sizing for large-scale commercial projects, multi-panel configurations (3 to 7 panels), and reproduction of customer-supplied images as hand-painted canvases. Standard sizes range from approximately 45x55cm to 150x120cm, and custom framing is offered as an integrated add-on service.

The go-to-market model is a hybrid of showroom-based retail and direct B2B sales, supported by phone and email ordering via two named principals, Debbie and Michael. Distribution is Australia-wide for serviced apartment and corporate fit-out contracts, while residential and walk-in traffic is concentrated in the Wollongong catchment. There is no e-commerce infrastructure; transactions occur in person at the showroom or through direct contact. Pricing is not publicly disclosed but is positioned by the company as comparable to framed prints, targeting budget-sensitive commercial and residential buyers who would otherwise default to mass-produced alternatives.

The customer base spans four vertical segments: accommodation (hotels, motels, resorts, serviced apartments) and corporate offices are flagged as primary segments, while interior designers/decorators and residential consumers are secondary. Revenue mechanics rely on one-time transactional sales of canvas paintings, custom framing services, and gift vouchers. The business has no disclosed funding, no institutional investors, no patents, no partnerships, and no digital or AI capabilities; the company is founder-operated with 6 employees and a dated static-website digital presence.

Name

Impact Art

Legal name

CURTIS HULL Pty. Ltd.

Website

https://impactart.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Impact Art is a Wollongong, Australia-based gallery and custom framing business producing hand-painted canvas oil paintings from a 15,000+ image library. It serves the accommodation industry, corporate market, interior designers, and residential customers across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Canvas Oil Paintings: Sale of hand-painted stretched canvas oil paintings in various standard and custom sizes. Priced affordably to compete with framed prints. Revenue generated from individual artwork purchases and bulk orders for accommodation and corporate projects.
2. Custom Framing: Custom framing services offered as an add-on to canvas purchases, providing complete artwork solutions for customers
3. Gift Vouchers: Gift vouchers available for purchase, enabling gifting of artwork experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Impact Art is an Australian art gallery and custom framing business operating from Wollongong, NSW, specializing in hand-painted canvas oil paintings drawn from a library of more than 15,000 images across 18 categories. The company produces finished artworks (including abstracts, florals, and multi-panel pieces) and offers in-house custom picture framing as a complementary service, selling directly through its showroom and dedicated B2B channels.

Product overview

Impact Art is a traditional art gallery specializing in hand-painted canvas oil paintings and custom framing services for the Australian market. The company operates as a single unified offering centered on canvas art, with a catalog of over 15,000 images across multiple collections including Abstracts and Florals, plus additional product lines such as Gift Vouchers. They serve the accommodation industry, corporate market, and residential properties, offering both standard sized pieces and custom sizes for larger projects like hotels, resorts, and serviced apartments.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvas Oil Paintings Hand-painted original-style canvas oil artworks drawn from a library of 15,000+ images across 18 categories including Abstracts, Florals, and other themed collections, sold to residential buyers and commercial clients.
• Custom Picture Framing In-house custom framing service for artworks and prints, completed to client specifications for both residential customers and commercial fit-outs.
• Multi-Panel Artworks Hand-painted split-canvas artworks designed to span multiple panels, intended as statement wall pieces for homes, offices, hotels, and accommodation venues.
• Gift Vouchers

Quantifiable outcome

• Affordable hand-painted art priced at same level as framed prints

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iCanvas: iCanvas is an online retailer specializing in canvas wall art (prints, framed canvases, multi-panel sets) serving both consumers and commercial buyers. Comparable to Impact Art through the canvas-art distribution model and multi-panel offering, though iCanvas focuses on printed rather than hand-painted production.
• Wendover Art Group: Wendover Art Group is a US-based hospitality art provider supplying framed artwork, mirrors, and accessories for hotels, resorts, and multi-family developments at scale. Closely comparable to Impact Art's accommodation-industry vertical focus and project-based custom sizing for commercial fit-outs, but operates at larger US scale with broader product range.
• Desenio: Desenio is a global online poster and art-print retailer offering affordable wall art with extensive catalogs and multiple sizing options. Comparable to Impact Art through volume-based affordable-art positioning and design-category breadth, though distributed online rather than via showroom.
• King & McGaw: King & McGaw is a UK-based specialist in art prints, framed artworks, and bespoke framing services, with a focus on quality production and B2C/B2B supply. Comparable to Impact Art through combined art-retail and custom-framing offering under one roof, though UK-focused rather than Australian.
• Redbubble: Redbubble is an Australian-founded artist marketplace selling prints, posters, and wall art from independent artists globally. Comparable as a fellow Australian art retailer with broad catalog offerings and consumer-direct fulfillment, though structured as a marketplace rather than in-house production.
• Framebridge: Framebridge is a US-based custom framing specialist operating both physical studios and online ordering, with strong focus on consumer experience and turnkey framing. Comparable to Impact Art on the custom-framing side of the offering, though Framebridge's core is framing service rather than art production.

Broad incumbents

• Art.com: Art.com (including GreatBigCanvas) is a large North-American-headquartered online art retailer offering wall art, canvas prints, framed pieces, and custom framing at scale. Comparable to Impact Art in product categories served (canvas, framing, multi-panel) but operating globally at materially larger scale with e-commerce as primary channel.
• Society6: Society6 is an artist marketplace offering wall art (canvas, framed prints, posters) along with broader home goods. Comparable in catalog breadth and consumer-direct model serving affordable art buyers; differs by being a multi-category marketplace with broader product range.
• Fine Art America: Fine Art America operates a large print-on-demand marketplace and site builder for independent artists, selling canvas prints, framed prints, and related wall art. Comparable through broad catalog breadth and consumer-direct fulfillment, but as a marketplace rather than an in-house production gallery.

Emerging players

• Poster Store: Poster Store is a Scandinavian-origin affordable poster and canvas art retailer offering affordable wall art to consumers across multiple markets. Comparable on consumer-direct affordable art positioning and standardized catalog offerings, but operates online-only with printed rather than hand-painted production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/impact-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Art