Included Development

What Included Development does

Included Development is a Dutch real estate developer founded in 2019 as a formal joint venture between Van Deursen Group (established 1981, with origins in fashion retailer Shoeby and a real estate arm since 2000) and Movement Real Estate (established 2008 by the founders of Natuurbegraven Nederland). The company focuses on large-scale urban residential developments, branded as "XL-woonontwikkelingen," in major Dutch cities including the Randstad and Brabantse Stedenrij. Its stated mission centers on "Developing happiness" — the design and delivery of aesthetically pleasing, sustainable buildings with community-oriented layouts intended to remain relevant for a century. The firm develops directly for end customers (individual homebuyers and investors) rather than operating a platform or marketplace.

The product portfolio comprises three flagship projects: Brightlight Towers in Eindhoven (two towers of approximately 40m and 107m totaling 29,500 m2 BVO), The Grace in Den Haag (1,411 affordable and sustainable homes across two towers of 150m and 180m totaling 110,000 m2 BVO), and The Embrace in Den Haag (diverse towers totaling 70,000 m2 BVO). Core technical expertise centers on high-rise ("hoogbouw") construction that optimizes use of limited inner-city space, combined with proprietary community-design features including shared mobility concepts, central waste collection systems, green terraces, and "vertical villages" promoting multi-generational living. The company has stated an ambition to deliver more than 5,000 sustainable, future-proof homes in the coming years across the Randstad, Brabantse Stedenrij, and other major Dutch cities.

The business model operates through direct developer sales to end consumers and investors via project-specific sales processes, including model homes and community information sessions such as the November 27, 2025 Brightlight Towers inloopbijeenkomst. Unit pricing is not publicly disclosed and is determined per project based on market conditions, location, and unit type. The company is privately held with a lean direct headcount of six employees, leveraging the broader capabilities and capital of its two parent organizations rather than operating as a vertically integrated developer.

Name

Included Development

Legal name

Included Development

Website

https://includeddevelopment.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Included Development is a Dutch urban residential developer, founded in 2019 as a joint venture between Van Deursen Group and Movement Real Estate, focused on large-scale, sustainable, community-oriented high-rise housing developments across major Dutch cities including Den Haag and Eindhoven.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAL

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAB

Multi-Family Residential Construction (Apartments, Condos, Townhomes)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Urban residential development
• High-rise housing
• Sustainable real estate
• Inner-city development
• Community housing projects

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Included Development is a Dutch urban residential real estate developer that designs and builds large-scale ("XL") sustainable residential developments in major Dutch cities such as Eindhoven, Den Haag and the Randstad region. The company develops aesthetic, high-rise, community-oriented housing projects under a "Developing happiness" philosophy, with a stated ambition to deliver more than 5,000 sustainable, future-proof homes, and currently markets three named developments: Brightlight Towers, The Grace, and The Embrace.

Product overview

Included Development is a real estate development company that creates large-scale urban residential developments ('XL-woonontwikkelingen') in major Dutch cities including the Randstad and Brabantse Stedenrij. The company develops aesthetic and sustainable buildings with a 'community-environ ment' concept, focusing on within-city enrichment and optimal use of limited urban space. Their portfolio includes three main projects: Brightlight Towers in Eindhoven (two towers at Fellenoord), The Grace in Den Haag (two towers with 1,411 affordable homes and shared mobility), and The Embrace in Den Haag (diverse towers focused on social cohesion). The company aims to develop more than five thousand sustainable, future-proof homes in the coming years, positioning each project as a 'monument of the future.'

Differentiator

Problem solved

Functional benefit

Products and services

• Brightlight Towers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Van Deursen GroupcoreStrategic or Co-development PartnerVan Deursen Group (established 1981) is a parent company of Included Development. It originated as the fashion retailer Shoeby (first store in Den Bosch) and has expanded into Van Deursen Retail, Van Deursen Vastgoed (established 2000), and Van Deursen Participaties. Headquartered in Rosmalen at Heer en Beekstraat 5.
• Movement Real EstatecoreStrategic or Co-development PartnerMovement Real Estate (established 2008) is a parent company of Included Development, founded by the creators of Natuurbegraven Nederland. Based at Koningsweg 2 in 's-Hertogenbosch. Initially collaborated with Van Deursen Group on a project basis before formalizing the Included Development partnership from 2019 onward.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ballast Nedam: Dutch construction and development company active in residential and mixed-use projects in the Netherlands. Comparable in Dutch urban housing development but with broader construction activities.
• Royal BAM Group: Major Dutch construction and property developer with residential and commercial activities. Comparable in Dutch residential development scale but with a much broader construction and infrastructure portfolio.
• Heijmans: Large Dutch listed construction and development company with a residential development division. Comparable in Dutch urban housing development but operates across a broader portfolio including infrastructure and homebuilding.

Direct peers

• VORM Bouw: Dutch residential developer focused on new-build housing, including urban infill and large-scale multi-family developments. Comparable to Included Development in product type, geographic focus on the Randstad, and target buyer segments.
• Synchroon: Dutch residential and mixed-use developer active in major Dutch cities. Comparable to Included Development in inner-city XL development, multi-family focus, and community-oriented design.
• Blauwhoed: Dutch independent developer specializing in urban, often high-rise, residential and mixed-use developments. Closely comparable to Included Development's high-rise expertise and inner-city Dutch projects.
• VanWonen: Dutch residential developer active in new-build and urban regeneration projects across the Netherlands. Comparable to Included Development in multi-family residential product and Dutch geographic focus.
• BPD (Bouwfonds Property Development): One of the largest Dutch residential developers, active in inner-city and large-scale housing projects across the Netherlands. Directly comparable to Included Development in target market, project scale, and focus on multi-family urban housing.
• Amvest: Dutch developer and investor focused on residential development in mid-sized and large Dutch cities. Directly comparable to Included Development in geographic focus on Brabantse Stedenrij and Randstad, and in multi-family housing delivery.

Emerging players

• Boelens de Visser: Independent Dutch developer focused on distinctive, often inner-city residential projects. Comparable to Included Development in urban Dutch residential focus and bespoke design philosophy, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/included-development

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Included Development