Indianapolis Healthplex

What Indianapolis Healthplex does

Indianapolis Healthplex is a non-profit, single-location fitness and wellness center founded in 1998 and headquartered at 3660 Guion Road, Indianapolis, Indiana. The facility operates as a comprehensive health club with 6 indoor climate-controlled tennis courts plus 3 outdoor lighted courts, a 6-lane 25-yard lap pool, a 2,500 sq ft therapy pool, two group fitness studios, a Mind Body/Pilates Reformer studio, a HIIT room, an indoor 1/8-mile track, full locker rooms with sauna/steam/whirlpool, a Kids Zone childcare area, and a Courtside Café. It offers more than 60 group fitness classes and 25 aquatic fitness classes each week alongside personal training, massage therapy, swimming lessons, tennis and pickleball programs, youth sports leagues, summer camps, and condition-specific clinical programs including Rocksteady Boxing (Parkinson's), Heart Strong Cardiac, and Balance Boost. Technology assets are limited to clinical-grade equipment: a SECA mBCA 514 medical body composition analyzer and Power Plate vibration machine for fitness assessment and training.

The business serves four primary customer segments: individuals and families (core consumer membership at $64/month with add-ons for teens and children, and a $99/month South Grove dual fitness-and-golf membership), active older adults 55+ (specialized land and aquatic programming, Parkinson's-specific boxing, balance and cardiac programs), corporate and business clients (on-site wellness programs, health screenings, CPR certification, and corporate memberships), and children/youth (Kids Zone childcare, summer camps, swimming lessons, youth basketball, tennis, volleyball, and SafeSitter). The company is a registered US Masters Swimming site, an American Red Cross swim-lesson provider, a Les Mills content licensee, and a Rocksteady Boxing affiliate, and it accepts FitOn Health and Wellhub insurance wellness benefits.

The revenue model is hybrid and consumer-anchored: recurring monthly and annual subscriptions (memberships, locker rentals, Rocksteady Boxing for non-members) form the base, supplemented by pay-as-you-go professional services (personal training, massage, tennis, Pilates Reformer, swimming lessons, pickleball, youth sports), one-time youth program fees (summer camps, leagues), managed-services corporate wellness contracts, and hardware/café sales (Courtside Café, lockers). The go-to-market is primarily direct-to-consumer (website, phone, in-person tours) with enterprise field sales for corporate wellness, event-driven community marketing (annual Health Fair, Lunch and Learn seminars, Indy Laps for Hope Aquathon), and channel distribution through healthcare providers (medical-referred Clinical Fitness) and youth sports partners (Indiana Pacers and Fever). No ownership, investor, or parent-company structure is disclosed.

Name

Indianapolis Healthplex

Legal name

Indianapolis Healthplex

Website

https://indianapolishealthplex.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Indianapolis Healthplex is a non-profit, single-location fitness and wellness center in Indianapolis offering memberships, group fitness, aquatics, tennis, pickleball, youth sports, clinical programs, and corporate wellness to individuals, families, active older adults, and local businesses.

Ownership category

akta.pro rank

Product category

Health and fitness club services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Wellness Coaching (HSADAGAL), Senior/Low-Impact Group Fitness (HSADABAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness center services
• Wellness and recreation
• Group fitness classes
• Personal training programs
• Corporate wellness programs

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Monthly recurring membership fees with individual memberships at $64/month, plus add-ons for family members. No long-term contracts required, with annual payment option offering 10% discount.
2. Personal Training Services: One-on-one personal training sessions, small group training, and specialized fitness programs with various pricing tiers for members and non-members
3. Fitness Assessment Services: Health and Movement Screening using SECA scan and Functional Movement Screen (FMS) to assess muscular conditioning, joint integrity, and balance
4. Massage Therapy Services: Table massage, hot stone massage, and chair massage services with member and non-member pricing
5. Corporate Wellness Programs: Onsite wellness programming for businesses including health education classes, CPR certification, health screenings, and fitness center management services
6. Youth Programming: Summer camps, youth sports leagues, swimming lessons, and kids programs with per-session and per-camp pricing
7. Dual Membership (South Grove): Combined membership with South Grove Golf Course for $99/month including access to both facilities
8. Swimming Lessons: American Red Cross swimming lessons for all ages with private, semi-private, and group options
9. Tennis Programs: Private lessons, group clinics, and court reservations for tennis programs with professional instruction
10. Rocksteady Boxing: Non-contact boxing fitness program for Parkinson's disease patients, offered free for members with non-member monthly pricing
11. Café Operations: Courtside Café offering breakfast, lunch, dinner menus plus smoothies and beverages
12. Locker Rentals: Daily lockers free with use, monthly rentals for full lockers at $17/month and half lockers at $9/month

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Indianapolis Healthplex is a comprehensive fitness and wellness center operating a single 3660 Guion Road facility that sells individual and family memberships granting access to fitness equipment, group fitness studios, indoor and outdoor tennis courts, lap and therapy pools, locker rooms with spa amenities, and Kids Zone childcare. It layers paid services on top of the membership base, including personal training, massage therapy, swimming lessons, tennis and pickleball lessons, youth sports leagues, summer camps, and clinical/medically-referred fitness programs such as Rocksteady Boxing for Parkinson's and Heart Strong Cardiac. It also sells corporate wellness packages to local employers and partners with South Grove Golf Course on a dual-membership bundle.

Product overview

Indianapolis Healthplex is a comprehensive fitness and wellness facility offering a broad portfolio of services. The core offering includes group fitness classes (60+ weekly options), aquatic programs, personal training, and clinical fitness services. Specialized programs serve Active Older Adults (including Rocksteady Boxing for Parkinson's), youth sports leagues, and corporate wellness clients. Additional amenities include tennis and pickleball courts, massage therapy, Kids Zone childcare, and a café. The facility features 6 indoor tennis courts, outdoor courts, a therapy pool and lap pool, full locker rooms with spa amenities, and childcare services. The membership-based model provides access to these integrated wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• Indy Laps for Hope Aquathon: Annual community swim fundraiser benefiting the American Cancer Society, part of Senior Health & Fitness Month
• Rocksteady Boxing
• Balance Boost Training Program
• Heart Strong Cardiac Program
• Masters Swim Team
• Clinical Fitness Program
• Summer of Fun Camp
• Courtside Café

Products and services

• Membership
• Group Fitness Classes
• Personal Training
• Aquatics Programs
• Clinical Fitness Program
• Active Older Adults Programs
• Youth Basketball League
• Massage Therapy
• Tennis Programs
• Pickleball
• Kids Programs
• Corporate Wellness
• South Grove Dual Membership

Quantifiable outcome

• Member testimonials spanning multiple decades indicate high satisfaction and long-term membership retention
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Indiana Pacers and Indiana Fever Youth Basketball PartnershipcoreStrategic or Co-development PartnerCollaboration with Indiana Pacers and Indiana Fever for youth basketball programming. Players receive Pacers & Fever branded jerseys, pre-season clinics, team photos, player swag bags, free Pacers tickets, and recognition at Gainbridge Fieldhouse. Also includes youth cheerleading league with branded team shirts and pom poms.
• FitOn HealthminorChannel Partner/ Reseller/ DistributorInsurance wellness benefit provider whose plans cover Indianapolis Healthplex memberships for qualified individuals. Members can have their fitness membership covered through their FitOn Health insurance benefit.
• WellhubminorChannel Partner/ Reseller/ DistributorInsurance wellness benefit provider whose plans cover Indianapolis Healthplex memberships for qualified employees. Corporate wellness partners can offer Healthplex access through Wellhub benefits.
• American Red CrosscoreStrategic or Co-development PartnerProvider of American Red Cross swimming lessons for adults and children, from beginners to advanced swimmers. Group lessons follow Red Cross curriculum with certified instructors.
• American Cancer SocietyminorStrategic or Co-development PartnerBeneficiary of the annual Indy Laps for Hope Aquathon fundraiser. Community swim event raising funds for cancer research, now in its 16th year.
• US Masters SwimmingminorStrategic or Co-development PartnerHealthplex is a registered US Masters Swimming Site. Adult aquatic fitness program directed by on-deck coach providing expert advice in training technique, stroke mechanics, and goal setting.
• Les MillsminorStrategic or Co-development PartnerQuarterly launch parties for new Les Mills workout formats including Body Pump, RPM, and Core classes. Features high-energy workouts with music and instructor training.
• South Grove Golf CoursecoreChannel Partner/ Reseller/ DistributorDual membership partnership offering combined access to Healthplex fitness facilities and South Grove golf course for $99/month. Includes green fees and cart at South Grove.
• Rocksteady BoxingcoreStrategic or Co-development PartnerAffiliate program for non-contact boxing fitness designed specifically for people with Parkinson's disease. Nationally recognized program improving PD symptoms through boxing-inspired movements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: Value-priced national fitness chain at ~$10-15/month with focus on basic fitness equipment and Judgement Free Zone positioning. Competes for the same Indianapolis fitness consumers but at radically lower price point and minimal amenities.
• Genesis Health Clubs: Multi-location comprehensive fitness operator offering pools, tennis, group fitness, family programming, and personal training. Comparable full-service multi-amenity model to Healthplex at regional Midwest scale.
• 24 Hour Fitness: Multi-location fitness chain offering memberships, group classes, pools, and personal training. Comparable comprehensive club model at national scale, though Healthplex differentiates through community programming and clinical integration.
• Life Time: National premium multi-location fitness operator with comprehensive amenities including pools, tennis, group fitness, family programming, and clinical wellness services. Broader incumbent offering similar scope to Healthplex but at national scale and premium positioning.
• Crunch Fitness: Multi-location fitness chain with diverse group fitness programming, personal training, and tiered membership options. Comparable mid-market positioning with strong group fitness emphasis, though Crunch operates at national scale.
• LA Fitness: National traditional fitness club chain offering memberships, group fitness, pools, basketball, and personal training. Comparable mid-market positioning to Healthplex with similar amenity breadth but at significantly larger multi-state scale.
• Gold's Gym: Long-established national fitness chain with membership-based clubs featuring strength training, group fitness, and personal training. Comparable traditional full-service fitness club model though Healthplex offers broader family/community programming.

Direct peers

• JCC Indianapolis (Jewish Community Center): Indianapolis-based non-profit community center offering comprehensive fitness, aquatics, tennis, youth programs, and senior programming. Comparable to Healthplex in non-profit positioning, comprehensive multi-sport amenities, family programming, and Indianapolis geography.
• YMCA of Greater Indianapolis: Non-profit community organization operating fitness facilities in Indianapolis with memberships, group fitness, swim programs, youth programming, and family-oriented services. Directly comparable as a non-profit, membership-based, multi-amenity fitness organization serving the same Indianapolis market.

Regional players

• Carmel Clay Parks & Recreation: Public recreation organization serving the Indianapolis suburb of Carmel with fitness facilities, aquatics, sports programming, and family activities. Comparable community recreation model in adjacent Indianapolis geography but as a public-sector provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/indianapolis-healthplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indianapolis Healthplex