Hotel Indigo Seattle Everett Waterfront

What Hotel Indigo Seattle Everett Waterfront does

Hotel Indigo Seattle Everett Waterfront is a 120-room boutique hotel property operated under the Hotel Indigo brand franchise owned by IHG (InterContinental Hotels Group). Located at 1028 13th Street on Port Gardner Bay in Everett, Washington, the hotel opened in October 2019 and is owned by WaterPlace Hotel LLC, a Washington LLC, with day-to-day operations managed by Columbia Hospitality. The property is co-located within the Waterfront Place development adjacent to the Port of Everett Marina, offering marina and Olympic Mountain views and access to ten Port-managed guest docks. It is described as Snohomish County's largest waterfront hotel.

The property operates four primary revenue lines. Guestroom accommodations comprise five room types ranging from Standard King (305-398 sq ft) to Water View King Suite (554 sq ft), priced by season and day of week. Food and beverage is anchored by Jetty Bar & Grille, a Pacific Northwest coastal-inspired restaurant serving brunch, lunch, dinner, happy hour, and catering, supplemented by The Marketplace (24/7 convenience shop). Meetings and events span nearly 8,000 square feet across seven venues including Bayside Ballroom (3,256 sq ft), Harbor Ballroom (2,341 sq ft), Edgewater Boardroom, Saratoga meeting room, Garden Lawn, and Outdoor Patio. Wedding services include venue rental packages starting at $3,500 plus catering, custom menus, and room blocks.

Revenue mechanics are hybrid: nightly room rates generate the core, with ancillary fees (parking at $15/day, pet fees of $75-$125, additional adult fees at $10/night), curated stay enhancements (wine, charcuterie, rose petal turndown), event space rental with catering, and wedding packages contributing additional streams. Distribution operates through two GTM motions: direct-to-consumer bookings via the IHG website, central reservation line (877.666.3243), hotel website, and walk-ins, plus enterprise field sales via a dedicated sales team handling corporate group RFPs, meeting packages, and wedding inquiries. Technology is entirely standard IHG franchise infrastructure (PMS, reservation system, IHG Rewards Club loyalty) with no proprietary platforms disclosed. Customer segments include leisure travelers (primary), corporate and association groups, wedding and social event customers, and local dining patrons.

Name

Hotel Indigo Seattle Everett Waterfront

Legal name

WaterPlace Hotel LLC

Website

https://indigoeverett.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Indigo Seattle Everett Waterfront is a 120-room boutique hotel operated under IHG's Hotel Indigo franchise on Port Gardner Bay in Everett, Washington. The waterfront property serves leisure travelers, corporate groups, and wedding clients with rooms, dining, and event space.

Ownership category

akta.pro rank

Product category

Upscale Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Marinas (71393)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel lodging
• Waterfront hotel rooms
• Meeting event venues
• Wedding venue hosting
• Onsite restaurant dining

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Room Rentals: Core revenue from guestroom bookings across multiple room types: Standard King (305-398 sq ft), Standard Two Queen (362 sq ft), Water View Balcony King (485 sq ft), Water View Corner Two Queens (385 sq ft), and Water View King Suite (554 sq ft). Pricing varies by season, day of week, and room type.
2. Food & Beverage - Jetty Bar & Grille: On-site restaurant serving Pacific Northwest coastal-inspired cuisine. Revenue from brunch, lunch, dinner, bar service, happy hour specials, and catering. Hours: Brunch 6AM-3PM, Dinner 3PM-9PM (Sun-Thu) / 10PM (Fri-Sat), Bar 4PM-11PM (weekdays) / 10AM-11PM (weekends).
3. Meetings & Events: Rental of event spaces including Bayside Ballroom (3,256 sq ft), Harbor Ballroom (2,341 sq ft), Edgewater Boardroom (431 sq ft), Saratoga meeting room (665 sq ft), Garden Lawn, and Outdoor Patio. Revenue from space rental, catering, and AV services.
4. Wedding Services: Wedding packages including ceremony and reception venue rental, catering, custom menus, and room blocks. Rental packages start at $3,500. Additional revenue from décor, photography referrals, and vendor coordination.
5. Parking: On-site parking available for $15 per day with in-and-out privileges. Additional overflow parking at Port of Everett lots.
6. Ancillary Amenities: Revenue from pet fees ($75 for 1-4 nights, $125 for 5+ nights), additional adult fees ($10/night beyond 2 adults), and stay enhancements (wine, charcuterie, rose petal turndown, chocolates).
7. Gift Cards - Jetty Bar & Grille: Gift cards sold at Jetty Bar & Grille and through OpenTable takeout portal for restaurant dining.
8. Stay Enhancement Add-ons: Room enhancement packages including wine bottles ($25), charcuterie & cheese ($35), artisan cheeses ($25), chocolate strawberries ($25), rose petal welcome ($55), Seattle chocolates ($15).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Indigo Seattle Everett Waterfront is a 120-room upscale boutique hotel on Port Gardner Bay in Everett, WA, selling overnight guestroom accommodations in multiple types (Standard King, Two Queen, Water View Balcony King, Corner Two Queens, and a King Suite). It bundles those rooms with on-site food and beverage at Jetty Bar & Grille (Pacific Northwest coastal cuisine) and The Marketplace (24/7 convenience shop), nearly 8,000 sq ft of meeting/event space across seven venues, full-service wedding packages, pet-friendly stays, marina guest dock access, and ancillary amenities and packages.

Product overview

Hotel Indigo Seattle Everett Waterfront is a boutique hotel operating under IHG's Hotel Indigo brand, offering a single property with multiple integrated service lines. The core offering is guestroom accommodations (120 rooms ranging from Standard King to Water View King Suites) paired with Jetty Bar & Grille (on-site waterfront restaurant), The Marketplace (24/7 convenience shop), and Port of Everett Marina access. Event services include nearly 8,000 sq ft of meeting space (Bayside Ballroom, Harbor Ballroom, Edgewater, Saratoga) and wedding venues. Additional revenue streams come from add-on packages including romantic getaways, pet-friendly stays, extended stay discounts, business travel packages, and catering/event packages. All services are managed through IHG's centralized systems including the IHG Rewards Club loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Jetty Bar & Grille: Classic Pacific Northwest coastal-inspired cuisine restaurant with waterfront views at the Everett marina, open for brunch, lunch, dinner, and happy hour.
• The Marketplace

Products and services

• Hotel Indigo Seattle Everett Waterfront (Guestroom Accommodations)
• Jetty Bar & Grille

Quantifiable outcome

• Pool lift available for accessibility compliance
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ Distributor · 1 October 2019Hotel Indigo is an IHG boutique hotel brand with global distribution through IHG.com, GDS systems, and IHG Rewards Club with over 100 million members. The hotel operates under an IHG franchise agreement providing global marketing, reservations, and loyalty program infrastructure.
• Columbia HospitalitycoreImplementation/ SI/ Consulting Partner · 1 October 2019Columbia Hospitality is the property management company operating Hotel Indigo Seattle Everett Waterfront. They handle day-to-day operations including sales, events, guest services, and employment. Columbia Hospitality manages numerous hotels and resorts in the Pacific Northwest.
• Port of EverettcoreStrategic or Co-development Partner · 1 October 2019Strategic partnership with Port of Everett for waterfront location at Waterfront Place development. The hotel is adjacent to Port of Everett Marina guest docks and is inspired by neighboring industries of land, sea, and air. The Port manages 10 guest docks accessible to hotel guests.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for Jetty Bar & Grille dining bookings. Guests can make reservations through OpenTable for on-site dining.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for Jetty Bar & Grille takeout orders. Provides delivery service to customers ordering from the restaurant.
• Jetty IslandminorOthersCity of Everett park accessible via water taxi from the waterfront. Located 0.6 miles from hotel, offering beach and outdoor activities for hotel guests.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kimpton Hotels (IHG): IHG's upscale boutique brand and Hotel Indigo's closest portfolio sibling; comparable in boutique positioning, design-led differentiation, and loyalty/program economics while operating at larger scale across major US cities.
• Hilton Seattle Airport & Conference Center: Larger-scale Hilton-branded hotel in the broader Seattle market with strong group and corporate meeting capabilities; represents the broader-incumbent competitive threat for corporate group RFPs that the property's sales team targets.
• Marriott Hotels (Seattle metro): Major full-service hotel incumbent across the Seattle metro competing for corporate transient and group business; relevant comp for brand-loyalty demand, group pricing, and meeting space economics.

Others

• Columbia Hospitality (property management firm): Operator of the subject hotel and manager of multiple PNW hotels, resorts, and conference properties; not a competitor but a directly relevant ecosystem participant given shared economics, labor, and revenue management resources.

Regional players

• Embassy Suites by Hilton Seattle North Lynnwood: Suite-style hotel immediately north of Everett on the I-5 corridor, comparable in corporate meeting and group travel demand with overlapping North Puget Sound geography.
• Silver Cloud Hotel – Mukilteo/Waterfront: Pacific Northwest-based independent/regional hotel chain with waterfront locations near Everett; comparable on geography, guest profile, and locally-themed positioning rather than direct brand competition.

Direct peers

• The Heathman Hotel (Portland): Pacific Northwest boutique hotel with comparable locally-inspired design, F&B program, and event/wedding vertical; a useful regional peer for benchmarking boutique ADR, group business, and F&B capture.
• Hotel Indigo Bellevue: Another Hotel Indigo property within the Seattle/Eastside market sharing identical franchise economics, brand standards, and IHG Rewards distribution, providing a useful comparable for occupancy and ADR benchmarking within the same metro.
• Best Western Plus Navigator Inn & Suites Everett: Direct local competitor in the Everett, WA lodging market serving similar corporate and leisure demand; useful comparable for submarket-level occupancy, ADR, and segmentation performance.
• Hotel Indigo Seattle Downtown: Direct same-brand sibling in the Seattle metro area, also operated under IHG's Hotel Indigo franchise with the same boutique, neighborhood-inspired positioning; most directly comparable in terms of guest profile, brand standards, and distribution leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-indigo-seattle-everett-waterfront

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Indigo Seattle Everett Waterfront