National Junior Tennis & Learning of Indianapolis

What National Junior Tennis & Learning of Indianapolis does

National Junior Tennis & Learning (NJTL) of Indianapolis is a 501(c)(3) nonprofit organization headquartered at 1310 E. 96th Street, Suite 100, Indianapolis, Indiana, founded in 1973 by Barbara Wynne as the local chapter of the Arthur Ashe-founded national NJTL network. The organization delivers year-round tennis and education programming for youth ages 5-18 across Marion County and surrounding communities, combining structured on-court instruction with a Social-Emotional Learning (SEL) curriculum covering teamwork, resilience, empathy, and goal-setting. Its core product is a three-tiered Level System (Level 1 beginner through Level 3 advanced match play) deployed through seasonal Summer, Late Summer, Winter Indoor, Spring/Fall outdoor, Afterschool, and IPS Fall League programs delivered at 20+ parks, schools, and racquet clubs; specialized offerings include the Jack Bradshaw advanced training program at Marian University and the End of Summer Tournament. The organization operates with a lean staff of approximately 4-5 employees (Executive Director Dax Lowery, Program Director Steve Mackell, Finance & Operations Manager Tyler Scanlan) supported by a Board of Directors and a network of contracted tennis instructors.

NJTL of Indianapolis generates its $220,000 annual budget (2024, excluding in-kind services) through a diversified nonprofit revenue model: approximately 56% from individual and corporate donors plus fundraising events (principally the annual Night at the Net and Ladies Day events), 21% from foundation grants (USTA Foundation, USTA/Midwest Tennis & Education Foundation, DICK'S Sporting Goods Foundation, Nicholas H. Noyes Foundation, Central Indiana Community Foundation, Lilly Endowment, Samerian Foundation, The National Bank of Indianapolis), and 23% from participant registration fees priced at $65-$160 per program with needs-based scholarships ensuring no child is turned away for inability to pay. The go-to-market motion is community-led: the organization reaches participants through partnerships with Indianapolis Public Schools (21 elementary schools in the IPS Fall League alone), Indy Parks, Boys & Girls Club of Indianapolis, multiple racquet clubs, Marian University, and neighborhood centers, supplemented by community events such as 500 Festival Kids' Day. Technology footprint is intentionally minimal — Serve Tennis (USTA registration platform) for Levels 2-3 enrollment and Band App for parent notifications — reflecting the in-person, relationship-driven nature of the delivery model.

Name

National Junior Tennis & Learning of Indianapolis

Legal name

National Junior Tennis & Learning of Indianapolis

Website

https://indynjtl.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

National Junior Tennis & Learning of Indianapolis is a 501(c)(3) nonprofit founded in 1973 that delivers year-round tennis and Social-Emotional Learning programs for youth ages 5-18 across 20+ parks, schools, and racquet clubs in Marion County, funded through a roughly $220,000 annual budget sourced from individual/corporate donors, foundation grants, and subsidized registration fees.

Ownership category

akta.pro rank

Product category

Youth Sports & Education

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth tennis programs
• Junior tennis instruction
• Community tennis education
• Social-emotional learning
• Youth sports nonprofit

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation Grants: Foundation grants account for approximately 21% of funding. Major funders include USTA Foundation, USTA/Midwest Tennis & Education Foundation, DICK'S Sporting Goods Foundation, Nicholas H Noyes Foundation, Central Indiana Community Foundation, Lilly Endowment, Samerian Foundation, and The National Bank Indianapolis.
2. Individual & Corporate Donors and Events: Individual and corporate donors plus fundraising events account for approximately 56% of funding. Annual Night at the Net fundraiser is the major annual event featuring table tennis tournament, live and silent auctions, food and drinks, and DJ.
3. Registration Fees: Registration fees account for approximately 23% of funding. Participants pay $75-$160 for summer programs with scholarships available for families demonstrating financial need.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

National Junior Tennis & Learning (NJTL) of Indianapolis is a 501(c)(3) nonprofit that delivers tennis instruction and education programming to youth ages 5-18 in the Indianapolis community. The organization integrates Social-Emotional Learning (SEL) curriculum into its tennis lessons and operates seasonal programs at parks, schools, and racquet clubs. It maintains a no-turn-away policy supported by need-based scholarships to ensure access for children from low- to moderate-income families.

Product overview

National Junior Tennis & Learning (NJTL) of Indianapolis is a 501(c)(3) nonprofit youth development organization offering a comprehensive portfolio of tennis and education programs for children ages 5-18. The core offering centers on the three-tiered Level System (Level 1 beginner, Level 2 intermediate, Level 3 advanced match play) delivered through seasonal programs including the Summer Program, Late Summer Program, Winter Indoor Program, and Spring/Fall outdoor programs. Specialized offerings include the Jack Bradshaw advanced training program at Marian University, the IPS Fall Tennis League, and Afterschool Tennis Programs at partner schools. The organization integrates Social-Emotional Learning (SEL) and life skills into all tennis instruction and participates in the USTA Foundation NJTL Essay Contest. Fundraising events including Night at the Net and Ladies Day support scholarship funding that ensures no child is turned away due to financial circumstances. The organization partners with USTA, Serve Tennis for registration, and communicates via the Band app.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Program

Quantifiable outcome

• More than 2,000 children participate in year-round programs annually
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• USTA Central IndianacoreStrategic or Co-development Partner · 1 January 2025Regional USTA section partnering on IPS Fall League, community events, wheelchair tennis events, Meet-Up events, and program co-development. Collaborated on Indy Parks tennis program in 2025.
• Indy ParkscoreStrategic or Co-development Partner · 1 January 2025Partnership with Parks & Recreation for summer programming at parks, providing free tennis lessons to campers. 2025 program at six parks: Broad Ripple, Brookside, Christian, Douglass, Garfield, and Krannert.
• Indianapolis Public Schools (IPS)coreStrategic or Co-development Partner · 1 January 2025Major partnership for IPS Fall League serving 450+ K-5th graders from 21 IPS elementary schools. Includes free afterschool programs at partner schools.
• Boys & Girls Club of IndianapoliscoreStrategic or Co-development Partner · 1 January 2025Partnership for afterschool tennis programs, including expansion to Global Prep Academy. Helps serve at-risk youth through tennis and education.
• Marian UniversitycoreStrategic or Co-development Partner · 1 January 2025Partner for Jack Bradshaw advanced program, fall/spring outdoor programs, and tennis events. Provides court facilities for NJTL programs.
• Indianapolis Racquet ClubcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Host for winter indoor programs, Ladies Day fundraiser, Spring Match Day, and other events. Donates court time for NJTL programming.
• West Indy Racquet ClubcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Partner for winter indoor programs providing court facilities for NJTL youth tennis instruction.
• Carmel Racquet ClubminorChannel Partner/ Reseller/ Distributor · 1 January 2025Community partner providing court facilities for NJTL programs.
• Indianapolis HealthplexminorChannel Partner/ Reseller/ Distributor · 1 January 2025Community partner supporting NJTL programs.
• Stryv365minorStrategic or Co-development Partner · 1 January 2023Nonprofit creating customized non-clinical trauma-informed programming. Partnered to teach tennis with children at Edna Martin Christian Center.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USTA Foundation: National charitable arm of the United States Tennis Association that funds and supports NJTL chapters nationwide. Compares to NJTL of Indianapolis as both funder and ecosystem organizer of the broader youth tennis nonprofit landscape in which the subject operates.

Others

• Net Generation: USTA's national youth tennis initiative connecting providers, schools, and families with youth tennis programming. Adjacent ecosystem participant that NJTL of Indianapolis's programs can opt into for additional visibility and curriculum resources.
• Boys & Girls Clubs of Indianapolis: Local Indianapolis youth services nonprofit that partners with NJTL of Indianapolis to deliver afterschool tennis programs. Comparable as a local youth-development nonprofit serving overlapping at-risk youth populations in Marion County.
• After-School All-Stars: National nonprofit providing afterschool programming to at-risk youth. Compares to NJTL of Indianapolis as a similarly structured youth-development nonprofit using sports as a vehicle for educational and social-emotional outcomes in underserved communities.

Direct peers

• City Parks Foundation: NYC-based nonprofit operating free youth tennis and sports instruction programs in city parks. Closely comparable model: community-based, park-venue-dependent, scholarship-driven youth tennis instruction targeting underserved children — the same operating archetype NJTL of Indianapolis uses in Marion County.

Regional players

• USTA Midwest: Regional USTA section that co-sponsors the IPS Fall League and supports Midwest youth tennis and education programs. Directly comparable as a regional tennis-development organization serving the same geographic market.
• USTA Central Indiana: Local USTA section that partners with NJTL of Indianapolis on the IPS Fall League, wheelchair tennis events, and Meet-Up events. Directly comparable regional tennis-development entity operating in the same Indianapolis metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-junior-tennis-learning-of-indianapolis

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Junior Tennis & Learning of Indianapolis