IndySHRM

What IndySHRM does

IndySHRM is a 501(c)(6) non-profit professional association founded in 1974 (originally as the Human Resource Association of Central Indiana, rebranded in July 2009) and the largest Society for Human Resource Management (SHRM) chapter in Indiana. It serves HR practitioners across Central Indiana through a Dual Membership program, implemented via SHRM's Dual Membership Release in December 2025, which combines SHRM National membership ($299) and IndySHRM local dues ($150) into a single $449 annual transaction.

Core offerings include over 40 annual events (educational programs, networking happy hours, certification study groups), SHRM-CP/SHRM-SCP preparation courses delivered twice yearly ($935 for members, $1,285 for non-members, including SHRM Learning System materials), a thought-leadership blog, member-only forums, a regional job board, the monthly 'Finding Your HR Advocacy Voice' legislative podcast, an annual $1,250 student scholarship, and free student memberships across five affiliated universities (Purdue, Marian, IU Bloomington, University of Indianapolis, Butler University). The platform is built on YourMembership.com association management software.

Revenue is generated through five streams: membership dues (chapter share $150), a six-tier partnership/sponsorship program (Bronze $500 to Diamond $9,000 with 20+ active partners including UKG, Gutwein Law, Dayforce, Gartner Digital Markets), certification study group fees, event registration (non-members pay $15 happy hour / $45 educational program), and sponsored email blasts ($500 each to a 2,000+ address list). Operations are lean (6 employees) supported by contracted management firm MP Records Association Management (engaged since 2001) and a volunteer Board of Directors. The chapter has received SHRM's Platinum Excel Award for three consecutive years (2022-2024).

Name

IndySHRM

Legal name

IndySHRM

Website

https://indyshrm.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

IndySHRM is a 501(c)(6) non-profit professional association and the largest SHRM chapter in Indiana, serving HR professionals in Central Indiana through dual SHRM membership, 40+ annual events, certification preparation, and a 20+ partner sponsorship ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Primary revenue stream from membership dues. IndySHRM membership is sold through a dual-membership program with SHRM National, where both memberships are combined into one annual transaction. SHRM National dues are $299 plus IndySHRM chapter dues of $150, totaling $449.
2. Event Registration Fees: Revenue from event attendance. While most educational programs are free for members, some special events and the annual conference charge nominal fees. Non-members pay $15 for happy hours and $45 for educational programs.
3. Certification Study Groups: Revenue from SHRM certification preparation courses. Spring/Fall study groups cost $935 for members and $1,285 for non-members, including SHRM Learning System materials.
4. Partnership/Sponsorship Revenue: Annual partnership tiers ranging from Bronze ($500) to Diamond ($9,000). Partners receive logo placement, event visibility, sponsored content, and ambassador support. Credit-based customizable benefits system.
5. Sponsored Communications: Sponsored email blasts to membership mailing list (over 2,000 addresses) available for $500 per eblast.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IndySHRM is a non-profit professional association serving HR professionals in Central Indiana, operating as the largest SHRM chapter in Indiana. It sells a combined dual membership with SHRM National ($449 annually) and delivers 40+ annual educational programs, networking events, certification study groups, and member resources including forums, a job board, a legislative advocacy podcast, and a thought leadership blog.

Product overview

IndySHRM is a professional association serving the Central Indiana HR community, operating as the largest SHRM chapter in Indiana. Its primary offering is a Dual Membership Program that combines SHRM National membership ($299) with local IndySHRM membership ($150) into a single renewal transaction. The organization delivers professional development through over 40 annual events including educational programs, networking happy hours, and certification preparation workshops. Its core products include SHRM Certification Study Groups (offered Spring and Fall at $935 for members), the IndySHRM Blog for thought leadership content, member-only Forums for peer discussion, a regional Job Board with exclusive member perks, Student Chapters providing free membership to university students, the 'Finding Your HR Advocacy Voice' podcast for legislative updates, and an annual $1,250 Student Scholarship. The organization is a certified provider for SHRM, HRCI, and ATD continuing education credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Membership Program Combined SHRM National ($299) and IndySHRM ($150) membership sold and renewed together in one annual transaction for HR professionals in Central Indiana.
• IndySHRM Events and Programming 40+ annual educational programs, networking happy hours, and professional development events hosted across the Indianapolis area, with many sessions approved for SHRM, HRCI, and ATD recertification credits.
• SHRM Certification Study Groups An 11-week SHRM-CP and SHRM-SCP exam preparation program offered twice yearly (Spring and Fall) at $935 for members and $1,285 for non-members, including SHRM Learning System materials.
• IndySHRM Member Forums Members-only discussion forums for peer learning, Q&A, and legislative and government affairs discussion among HR professionals.
• Local HR Job Board Central Indiana-focused job board listing open HR positions, with member-exclusive perks including free resume review and discounted interview preparation sessions.
• Finding Your HR Advocacy Voice Podcast Monthly podcast hosted by IndySHRM's Director of Government Affairs and HR Indiana SHRM discussing legislative developments impacting HR professionals in Indiana.
• Student Chapters Membership Free membership tier for students enrolled in 6+ credit hours at five affiliate universities (Purdue, Marian University, IU Bloomington, University of Indianapolis, Butler University) who belong to their institution's Student SHRM Chapter.
• IndySHRM Blog Thought leadership blog featuring articles by HR practitioners on HR management, recruiting, benefits administration, compensation, employee relations, and employment law.
• IndySHRM Student Scholarship Annual $1,250 scholarship awarded to a student pursuing a career in human resources.
• Annual Corporate Partnership Program Tiered annual sponsorship program (Bronze $500 through Diamond $9,000) offering corporate partners logo placement, event sponsorship opportunities, sponsored content, and a credit-based customizable benefits system.

Quantifiable outcome

• 3 consecutive Platinum Excel Awards from SHRM (2022, 2023, 2024)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered diamond partner, legal partner, platinum partner, gold partner, silver partner, bronze partner, core and minor.

• UKG (Ultimate Kronos Group)diamond partnerGTM or Marketing PartnerUKG serves as Diamond Partner ($9,000/year) for IndySHRM. Hosts events including 'Happy Hour at SHRM Indiana Conference' and provides sponsorship for educational programs. UKG is a leading HCM and payroll technology provider.
• Gutwein Lawlegal partnerGTM or Marketing PartnerGutwein Law serves as Legal Partner ($7,000/year) providing legal expertise and compliance resources to IndySHRM members.
• Dayforceplatinum partnerGTM or Marketing PartnerDayforce (CERidian) is a Platinum Partner ($5,000/year) providing HCM technology solutions and workforce management expertise.
• Gartner Digital Marketsplatinum partnerGTM or Marketing PartnerGartner Digital Markets is a Platinum Partner providing digital marketing and research resources.
• McGohan Brabendergold partnerGTM or Marketing PartnerMcGohan Brabender is a Gold Partner ($3,000/year) providing HR and benefits consulting services.
• Remodel Healthgold partnerGTM or Marketing PartnerRemodel Health is a Gold Partner providing employee benefits and HR technology solutions.
• Apex Benefitsgold partnerGTM or Marketing PartnerApex Benefits is a Gold Partner providing employee benefits consulting services.
• Gallagher (Arthur J. Gallagher)gold partnerGTM or Marketing PartnerGallagher is a Gold Partner providing risk management, insurance, and HR consulting services.
• Hub Internationalsilver partnerGTM or Marketing PartnerHub International is a Silver Partner ($1,000/year) providing insurance and benefits advisory services.
• ADPsilver partnerGTM or Marketing PartnerADP is a Silver Partner providing payroll and HR technology solutions.
• TrueUsilver partnerGTM or Marketing PartnerTrueU is a Silver Partner focused on HR and professional development resources.
• Axiom HR Solutionssilver partnerGTM or Marketing PartnerAxiom HR Solutions is a Silver Partner and UKG Authorized Licensee providing cloud-based HCM platform services.
• Summit Financial Groupsilver partnerGTM or Marketing PartnerSummit Financial Group is a Silver Partner hosting networking events and providing financial services.
• ACTout (Claude McNeal Productions)silver partnerGTM or Marketing PartnerACTout is a Silver Partner providing professional development and training services.
• Total Reward Solutionsbronze partnerGTM or Marketing PartnerTotal Reward Solutions is a Bronze Partner ($500/year) providing compensation and benefits consulting.
• InvigorateHRbronze partnerGTM or Marketing PartnerInvigorateHR is a Bronze Partner providing HR consulting services.
• Techpointbronze partnerGTM or Marketing PartnerTechpoint is a Bronze Partner supporting Indiana's tech ecosystem and workforce development.
• PLAID Agencybronze partnerGTM or Marketing PartnerPLAID Agency is a Bronze Partner providing marketing and branding services.
• GCheckbronze partnerGTM or Marketing PartnerGCheck is a Bronze Partner providing employment screening and verification services.
• Clinton Investigationsbronze partnerGTM or Marketing PartnerClinton Investigations is a Bronze Partner providing investigative services.
• Butler Universitybronze partnerStrategic or Co-development PartnerButler University is a Bronze Partner and affiliate university. IndySHRM conducts events at Butler locations, mock interview programs for students, and receives student participation in HR career development.
• Purdue UniversitycoreStrategic or Co-development PartnerAffiliated university with Student SHRM Chapter. Rob Wolter (PHR) serves as faculty advisor. Students eligible for IndySHRM student membership and career development resources.
• Marian UniversitycoreStrategic or Co-development PartnerAffiliated university with Student SHRM Chapter. Kathy S. Marra (MBA, MA, SPHR, SHRM-SCP) serves as Professor Emerita and faculty advisor.
• IU Bloomington (Kelley School of Business)coreStrategic or Co-development PartnerAffiliated university with Student SHRM Chapter. Daniel Grundmann serves as faculty advisor. Students eligible for IndySHRM student membership.
• University of IndianapoliscoreStrategic or Co-development PartnerAffiliated university with Student SHRM Chapter. Terry Schindler serves as Assistant Professor of Management and faculty advisor.
• SHRM NationalcoreStrategic or Co-development PartnerParent organization providing Dual Membership program, resources, certification, legislative updates, and financial support. SHRM National has 300,000+ members globally and provides 575+ affiliated chapters.
• SHRM Indiana (State Council)coreStrategic or Co-development PartnerState-level organization composed of 15 local chapters. Hosts annual SHRM Indiana Conference. Serves as vital connection between local members and SHRM National.
• Invest Hamilton CountyminorStrategic or Co-development PartnerCommunity partnership providing volunteer opportunities for IndySHRM members to assist justice-involved individuals with career assessments, resume building, and mock interviews.
• A Longer TableminorStrategic or Co-development PartnerCommunity partner for alumni events including Cookie Competition supporting professional development and networking.
• YourMembership.comcoreTechnology or IntegrationAssociation management software provider powering the IndySHRM website with membership management, event registration, email marketing, forums, and job board functionality.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WorldatWork: WorldatWork is a nonprofit professional association focused on compensation, benefits, and total rewards — a specialty HR domain. It operates a comparable chapter/membership model with certification (CCP, GRP, CECP) and education programming that overlaps significantly with IndySHRM's audience of Central Indiana HR practitioners.
• ATD (Association for Talent Development): ATD is a national professional association serving talent development and learning professionals. IndySHRM explicitly partners with ATD for continuing-education credits, and ATD's chapter-based membership model, certification programs (CPTD/APTD), and event-driven GTM closely mirror IndySHRM's operating model.
• HRCI (HR Certification Institute): HRCI is the leading HR certification body (PHR, SPHR, aPHR), comparable to IndySHRM's certification study group franchise for SHRM-CP/SHRM-SCP. IndySHRM partners with HRCI for recertification credits, and HRCI pursues an analogous nonprofit mission of advancing the HR profession through credentialing.
• Atlanta SHRM (Atlanta Chapter of SHRM): Atlanta SHRM is one of the largest SHRM local chapters in the U.S., directly comparable to IndySHRM in operating model: nonprofit 501(c)(6), SHRM-affiliated chapter, dual membership, event-driven programming, certification prep, and a similar partnership/sponsorship revenue mix.
• Greater New York SHRM: Another large SHRM chapter in a major U.S. metro, with a comparable mix of HR professional membership, monthly programming, certification study groups, and a partnership/sponsorship ecosystem anchored by HCM vendors.
• HR Indiana SHRM (State Council): The Indiana state-level SHRM council composed of 15 local chapters including IndySHRM. It hosts the annual SHRM Indiana Conference and provides the intermediate governance layer between IndySHRM and SHRM National, making it the most structurally comparable organization alongside IndySHRM.

Broad incumbents

• SHRM (Society for Human Resource Management): SHRM National is the parent professional association of which IndySHRM is a local chapter. It serves 300,000+ HR professionals globally and 575+ affiliated chapters, providing dual-membership infrastructure, certification programs (SHRM-CP/SHRM-SCP), legislative advocacy, and the Platinum Excel Award program that IndySHRM has won three years running.

Emerging players

• National Black MBA Association – Indianapolis Professional Chapter: A volunteer-driven nonprofit professional association with a local Indianapolis chapter offering networking, professional development, and career resources to a defined professional segment. While narrower in mission than IndySHRM, it competes for the same volunteer-leader pool, event venues, and corporate sponsorship dollars in Central Indiana.
• LinkedIn (Talent Insights / HR Communities): LinkedIn hosts large free HR professional groups and increasingly offers HR analytics, learning, and certification-adjacent content that competes with paid association membership. Its scale and employer integration represent an emerging substitute for in-person HR networking and certification communities.

Regional players

• Indianapolis Chamber of Commerce (IndyChamber): IndyChamber is the regional business membership association for Central Indiana, covering the same geography as IndySHRM. While focused on broader business advocacy rather than HR specifically, it competes for the same employer sponsorship dollars and corporate-member mindshare in the Indianapolis metro.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/56020387564
• LinkedInlinkedin.com/company/indyshrm
• Instagraminstagram.com/indyshrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IndySHRM