INFORM STORAGE EQUIPMENT GROUP
- Company typePublic
- Founded1997
- HeadquartersNanjing, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
INFORM STORAGE EQUIPMENT GROUP firmographics
Firmographics- Name
- INFORM STORAGE EQUIPMENT GROUP
- Legal name
- NanJing Inform Storage Equipment Group Co., Ltd.
- Website
- https://inform-international.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
INFORM STORAGE EQUIPMENT GROUP industry classification
Industry- Product category
- Automated Storage and Retrieval Systems (AS/RS)
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Warehousing and Storage (4931), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)
- akta.pro secondary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
Keywords
Where INFORM STORAGE EQUIPMENT GROUP is headquartered
LocationHeadquarters
- HQ city
- Nanjing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
INFORM STORAGE EQUIPMENT GROUP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automated Storage Equipment Sales: Sale of physical warehouse automation equipment including stacker cranes, shuttle systems, and racking systems. One-time capital equipment sales with potential for aftermarket parts and service contracts.
- Software Licenses (WCS/WMS): Licensing of proprietary warehouse control and management software systems that operate the automated storage equipment
- Professional Services: Installation, commissioning, and after-sales support services for automated warehouse systems
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
INFORM STORAGE EQUIPMENT GROUP product offering
Product offeringCore offering
INFORM Storage Equipment Group manufactures and sells integrated automated warehouse storage solutions, including shuttle systems (Shuttle Mover, Radio Shuttle, Multi Shuttle, Four Way Radio Shuttle, Attic Shuttle), stacker crane systems (Panther, Lion, Giraffe, Bull, Zebra, Cheetah series), industrial racking and shelving, and proprietary WCS/WMS software. The company provides turnkey warehouse automation for manufacturers, retailers, and logistics operators across multiple industry verticals.
Product overview
INFORM STORAGE EQUIPMENT GROUP is a comprehensive warehouse storage and automation solutions provider offering an integrated portfolio of products. The portfolio comprises three main product lines: (1) Shuttle Systems including individual shuttle robots (Shuttle Mover, Radio Shuttle, Multi Shuttle, Four Way Radio Shuttle, Attic Shuttle) and integrated shuttle storage systems; (2) Stacker Crane Systems including the Panther, Lion, and Giraffe series for pallets, plus Heavy Load and Mini Load models; and (3) Racking & Shelving solutions spanning light-duty, high-density, heavy-duty, automated storage, VNA, ASRS highbay, multi-tier platforms, pallet racking, carton flow, push back, and new energy racking. The company also offers WCS (Warehouse Control System) and WMS (Warehouse Management Software) to enable coordinated operation of the entire automated storage ecosystem. This is a platform-plus-modules architecture where the physical equipment (shuttles, cranes, racks) forms the foundation, while the software systems provide centralized control and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Robotech: Stacker crane manufacturing subsidiary specializing in heavy-duty stacker crane technology and solutions based on demand.
- Panther Series
- Lion Series
- Giraffe Series
Products and services
- Shuttle Storage Robots Shuttle robot devices (Shuttle Mover, Radio Shuttle, Multi Shuttle, Four Way Radio Shuttle, Attic Shuttle) that move horizontally and bidirectionally along rack lanes to transport pallets and goods in high-density storage operations. The four-way radio shuttle enables movement in four directions (forward, backward, left, right) for maximum maneuverability in dense storage configurations.
- Shuttle Storage Systems Integrated automated storage systems combining shuttle vehicles, racking, and control software for high-throughput storage and retrieval operations. Includes hybrid ASRS+Radio Shuttle systems and Miniload ASRS systems designed for miniload containers and small items at high-speed access.
- Stacker Crane Systems Stacker crane product series for automated high-bay warehouse applications: Panther series (pallet stacker cranes), Lion series (medium-duty pallet stacker cranes), Giraffe series (high-reach stacker cranes for very high-bay warehouses), Bull series (heavy-duty stacker cranes for large/heavy pallet loads), and Zebra/Cheetah (mini load stacker cranes for small parts and boxes). Designed for different load capacities and warehouse heights.
- WCS (Warehouse Control System) Proprietary Warehouse Control System software for managing and coordinating shuttle systems, stacker cranes, and other automated handling equipment within a warehouse.
- WMS (Warehouse Management Software) Proprietary Warehouse Management Software for inventory control, warehouse operations management, and integration with automated storage systems.
- Industrial Racking & Shelving Systems Comprehensive industrial racking and shelving portfolio spanning light-duty racks (beam-type, roller track-type), high-density racks (shuttle racking, gravity racking, cantilever racking, drive-in pallet racking), heavy-duty racks, automated storage racks (beam-type, corbel-type, miniload), VNA racking, ASRS highbay racking with self-supported rack buildings, multi-tier racking with steel platforms, pallet racking (selective and teardrop), carton flow racking, push back racking, medium/light duty shelving, and new energy racking for lithium battery materials.
Companies that use INFORM STORAGE EQUIPMENT GROUP
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles1 record
INFORM STORAGE EQUIPMENT GROUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INFORM STORAGE EQUIPMENT GROUP partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Beijing VStrongminorStrategic cooperative relationship established for technology or market development in intelligent storage solutions
- RoboTechcoreRoboTech is a subsidiary/integrated business unit specializing in stacker crane technology. The company completed an equity transfer contract with RoboTech. RoboTech has been recognized as a top 3 global stacker crane SRM manufacturer and won multiple innovation awards including Golden Globe Award for three consecutive years.
- Jiangsu Cold Chain SocietycoreINFORM Storage was awarded Vice Chairman Company position in the Jiangsu Cold Chain Society, indicating leadership role in the regional cold chain industry
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
INFORM STORAGE EQUIPMENT GROUP competitors and assessment
Company assessmentDirect peers
- Vanderlande: Toyota Industries-owned warehouse and parcel automation integrator with strong AS/RS and shuttle product lines. Competes in similar large enterprise RFQs across retail, F&B, and parcel sectors.
- Daifuku: Japanese global leader in material handling systems including AS/RS, stacker cranes, conveyors, and shuttle systems — the most direct competitor to INFORM across INFORM's entire product portfolio and customer verticals.
- Dematic: KION-owned integrator of automated storage, shuttle, and warehouse execution software. Competes head-to-head with INFORM on AS/RS projects for automotive, e-commerce, and F&B customers globally.
- Swisslog: KUKA subsidiary specializing in AS/RS, stacker cranes, and shuttle-based automation with strong European footprint. Directly comparable product lines (AutoStore, SynQ) overlap with INFORM's WMS/WCS-plus-hardware stack.
- SSI Schaefer: German intralogistics provider offering racking, AS/RS, shuttle systems, and WMS/WCS software. Closely matches INFORM's integrated platform-plus-modules architecture and serves the same automotive/retail/F&B verticals.
- Murata Machinery (Muratec): Japanese manufacturer of stacker cranes, AS/RS, and automated material handling systems — a top-tier competitor in the global stacker crane segment where INFORM's Robotech subsidiary also competes.
- TGW Logistics Group: Austrian warehouse automation specialist with comparable shuttle, AS/RS, and stacker crane offerings; competes for European enterprise accounts with similar reference customers.
- Hänel Storage Systems: German manufacturer of rotary rack and automated storage/retrieval systems for industrial and automotive parts — directly comparable to INFORM's mini-load and high-bay AS/RS offerings.
Emerging players
- Symbotic: AI-driven warehouse automation company with software-defined shuttle and AS/RS solutions. Represents the next-generation competitive threat to hardware-led vendors like INFORM.
Broad incumbents
- Honeywell Intelligrated: Honeywell's warehouse automation arm offering AS/RS, conveyors, and execution software. A broader incumbent with deeper enterprise relationships and R&D budgets than INFORM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
INFORM STORAGE EQUIPMENT GROUP social profiles
Digital presenceINFORM STORAGE EQUIPMENT GROUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
INFORM STORAGE EQUIPMENT GROUP leadership team
Management profileNumber of profiles
Profiles1 record
INFORM STORAGE EQUIPMENT GROUP subsidiaries and ownership
Company hierarchySubsidiaries2 records
INFORM STORAGE EQUIPMENT GROUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INFORM STORAGE EQUIPMENT GROUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INFORM STORAGE EQUIPMENT GROUP
What does INFORM STORAGE EQUIPMENT GROUP do?
INFORM Storage Equipment Group manufactures and sells integrated automated warehouse storage solutions, including shuttle systems (Shuttle Mover, Radio Shuttle, Multi Shuttle, Four Way Radio Shuttle, Attic Shuttle), stacker crane systems (Panther, Lion, Giraffe, Bull, Zebra, Cheetah series), industrial racking and shelving, and proprietary WCS/WMS software. The company provides turnkey warehouse automation for manufacturers, retailers, and logistics operators across multiple industry verticals.
Is INFORM STORAGE EQUIPMENT GROUP a public or private company?
INFORM STORAGE EQUIPMENT GROUP is a public company. It is classified as public and is currently operating.
When was INFORM STORAGE EQUIPMENT GROUP founded?
INFORM STORAGE EQUIPMENT GROUP was founded in 1997. It employs 51 to 100 people.
Where is INFORM STORAGE EQUIPMENT GROUP based?
INFORM STORAGE EQUIPMENT GROUP is headquartered in Nanjing, China, in the Asia region.
How does INFORM STORAGE EQUIPMENT GROUP make money?
Three revenue lines are on record. Automated Storage Equipment Sales are the primary driver. The others are software Licenses (WCS/WMS) and professional Services.
Who are INFORM STORAGE EQUIPMENT GROUP's main competitors?
Direct peers on record are Vanderlande, Daifuku, Dematic, Swisslog, SSI Schaefer, Murata Machinery (Muratec), TGW Logistics Group and Hänel Storage Systems. Symbotic is listed as an emerging player. Honeywell Intelligrated is listed as a broad incumbent.
Does INFORM STORAGE EQUIPMENT GROUP have an API?
No public API is recorded for INFORM STORAGE EQUIPMENT GROUP.
What industry is INFORM STORAGE EQUIPMENT GROUP in?
INFORM STORAGE EQUIPMENT GROUP's product category is Automated Storage and Retrieval Systems (AS/RS). Its primary akta.pro industry code is IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules), with a secondary code of IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls). Its NAICS code is 333924 and its SIC code is 3537.